Roberto Carabetta, founder of Blue Shores Capital and Kyros Kapital, brings over 25 years of experience in construction, finance, and real estate. A former financial advisor turned investor, he manages a $25M portfolio of multifamily and senior living assets across key U.S. markets and Toronto. Since joining Rod’s Warrior Group at the Orlando Bootcamp in September 2023, he has partnered with fellow Warriors on every deal. Roberto combines deep operational knowledge with a passion for community impact, helping investors build wealth through strategic real estate syndications.
Here’s some of the topics we covered:
- How Roberto Got Started in Canadian Real Estate (and Why He Pivoted)
- Why Canada’s Political Climate Pushed Roberto to Invest in the U.S.
- Roberto’s Second GP Deal with the Warrior Group
- The Senior Living Crisis No One’s Talking About
- Inside the Warrior Strategy: Asset Classes That Are Crushing It
- Trump’s Tariffs & The Hidden Impact on U.S. Real Estate
- Building a Company Culture People Never Want to Leave
- From Setbacks to Comebacks, Roberto’s Toughest Real Estate Lessons
- The One Thing in Real Estate That Keeps Even the Pros Up at Night
If you’d like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we’ll be speaking soon.
Full Transcript Below
00:00:04:06 – 00:00:29:03
Intro/Outro
So you know that apartment building or complex you drive by every day? Someone owns it, and it’s probably someone on this podcast. Multifamily rock stars join the growing numbers of real estate entrepreneurs who have made the jump to buying multifamily properties for a lifetime. Cash flow multifamily rock stars using OPM for an OMG ROI. Now here are your hosts, Ron Cleve and Mark Nate.
00:00:29:05 – 00:00:50:03
Rod
Welcome back to multifamily Rock star. So as you guys know, these are the episodes where we dive deep into our guest deals and give you some practical and really actionable advice and tips to so you can go out there and do your own first deal, especially if you’re brand new to this business. Now, because this is in my studio today, I don’t have Marc Nagy on the on the episode like I normally would.
00:00:50:05 – 00:01:01:17
Rod
Because, this particular warrior drove over from Fort Lauderdale. So I’ve got Roberto Kara in here today, and, we’re gonna have a lot of fun today. He’s got a lot of value to add, so you don’t want to miss this episode. Welcome, brother.
00:01:01:23 – 00:01:03:17
Roberto
Awesome. Thanks, rod. Thanks for having me.
00:01:03:17 – 00:01:21:00
Rod
Oh, of course. So why don’t we start out as we normally do and just have you tell? Really tell your story. I know you’ve got a construction background. You’ve you’ve been a financial advisor. In Canada, you’re from Canada. We’re going to talk about the tariffs today, too, because it’s very timely. We have a lot of fun with this.
00:01:21:02 – 00:01:23:16
Rod
So but let’s tell you a story first my friend.
00:01:23:16 – 00:01:46:06
Roberto
Yeah. Yeah. So like you said, born and raised in Canada. It was it was a great country. Started in the financial sector. Worked as a financial advisor for one of the top six banks in Canada. Did that for about six years. That’s where I kind of my mind shift, change. I saw the customers come in with high net worth, portfolios.
00:01:46:08 – 00:02:05:06
Roberto
And the common theme that was attached to their portfolio was real estate. So I knew real estate was a play that I wanted to to get into, like a long term, play, in that time period. That’s when I bought my first single family residence in Canada. In Canada, without telling my parents they’re old school Italians.
00:02:05:06 – 00:02:13:23
Roberto
They didn’t understand the investment game. They just work, work, work. So I went to buy a single family property on my own. Back to the financial world. How old were.
00:02:13:23 – 00:02:14:11
Rod
You?
00:02:14:13 – 00:02:33:03
Roberto
20 years old. Okay. Well, yeah. Yeah, I went on my own deposit. 5000 in 30 days, 10,060 days and so on. Right. So got the money from Line of Credits and from my, my working got out of the financial industry. I didn’t like that corporate world. I didn’t find my my place fitting correctly in that corporate scene.
00:02:33:05 – 00:02:56:11
Roberto
I ended up working with my father in the family business, in the home renovation general contracting world. He is a general contractor for 20 years prior to that. So that’s where I learned a lot about life and about work ethic. I love the industry. I loved construction in general. I had a blast about eight years into it is when he kind of started getting a little bit sick, not old age, but just sick medically.
00:02:56:13 – 00:03:15:10
Roberto
So I wanted him to slow down. Being a stubborn guy, hard headed guy, he never slowed down. He always wanted to be on the job site 6 a.m. and work hard, so my only way to get him to stop was to open my own construction business. So, I left his business open. My own general contracting business, ran that for 13 years.
00:03:15:12 – 00:03:40:04
Roberto
Go to Canada, all in Canada. Still grew it to, $2 million per end, per year. In revenue. One of the most reputable companies on the west side of Toronto, learned about supply chain, about customers, about sales, about invoicing. All of my own great, great experience. Then Covid hit. That’s when I didn’t see a future for myself, my family and my kids.
00:03:40:06 – 00:04:01:14
Roberto
I needed to see opportunity for their growth. So how long? Discussion with my wife. We decided to plan out the stages of our exit out of Canada. July 2023 is where we ended up in Fort Lauderdale, Florida. So I’m currently living in Fort Lauderdale, Florida for almost two years now. Love every minute of it, but this is where it all change.
00:04:01:14 – 00:04:01:21
Roberto
Where my.
00:04:01:21 – 00:04:05:18
Rod
Mindset. Before you move on, why did you not see a future in Canada.
00:04:05:20 – 00:04:29:14
Roberto
Just with that Covid noise and the political scene in Canada? They’re shutting down small businesses. They weren’t letting certain people work, right? You weren’t essential. I was lucky enough to be essential in the construction industry. Those are actually my best three years financially, because everyone was doing rentals at that time. The country is changing. The political scene was changing.
00:04:29:16 – 00:04:53:21
Roberto
I didn’t see a future for my kids. If I didn’t have kids, I probably would have stayed and dealt with it. I saw opportunity elsewhere. Fort Lauderdale was an opportunity that I saw, short story is because we ended up investing in a startup company that manages diabetic patients. So it’s a diabetic management company. We invested it in, and that’s what gave us the ability to live and work in United States.
00:04:53:24 – 00:04:55:00
Roberto
00:04:55:02 – 00:04:58:02
Rod
Oh. So. Oh, I see that guy that that dealt with the immigration piece.
00:04:58:02 – 00:05:03:09
Roberto
Correct. Exactly. You can’t just show up and say you’re going to do something. You have to present a business plan legally.
00:05:03:15 – 00:05:06:18
Rod
Unlike unlike a few million people last the last couple of years.
00:05:06:18 – 00:05:25:05
Roberto
Yeah. I did not come through the Mexican border right. So my wife takes care of the medical, management clinic. It’s all good. One day, I was laying on the beach, and I didn’t know about you before living in Canada, laying on the beach popped up an advertisement. Hey, bootcamp in Orlando, 199. Come check it out.
00:05:25:10 – 00:05:28:03
Rod
Oh, no. I’m like, who is this girl of a price?
00:05:28:05 – 00:05:30:23
Roberto
It was. Man. It changed my life.
00:05:31:00 – 00:05:32:22
Rod
So you went to the one of the Orlando bootcamp.
00:05:32:22 – 00:05:54:00
Roberto
So September 2023 I went to the Orlando bootcamp thinking, hey, I’m going to take notes about multifamily. Rod. You talk about mindset and courage and step over your fear line and how to just push yourself and your purpose in life and your wife’s statement. And it just changed my whole way of thinking. That was my first conference ever in my life.
00:05:54:01 – 00:06:14:06
Roberto
Oh no kidding. In the construction world, they never talk about mindset and opportunities and mind shift. I signed up for the warrior program that weekend. Never looked back. Yeah. Got my first GPD deal within three months of joining the warrior program. No kidding. Fast forward to did it to two today. About a year and a half into the program.
00:06:14:08 – 00:06:22:20
Roberto
I have 500 doors under my name, $25 million assets under management. And it’s a mix of multifamily assets and senior living facilities.
00:06:22:20 – 00:06:40:24
Rod
Congratulations. That’s fantastic. That’s fantastic. Yeah. You know, it’s funny, people don’t realize. I mean, you’ve heard me say it. If you listen to my show, is that really 80 to 90% of your success in anything is your mindset. You got to go do it, which is why the Warriors now own upwards of 250,000 units that we know of.
00:06:41:01 – 00:06:54:04
Rod
You know, we’re counting right now because we think it’s more than that. But, you know, it’s because they actually do it. Yeah, right. And you got it motivated. You just freaking went out and did it. And that’s all there is to it. It’s it’s, you know, any hindrances are between your ears.
00:06:54:06 – 00:07:09:14
Roberto
You give us the 90 day action plan. Right. So it’s either you take it and take action. Right. Or you put it in your desk and you wait another 90 days to look at it. Yeah, I came home, whatever was September 10th. The next Monday I was burnt out. Your events are crazy. Yeah. I didn’t network in the hallway.
00:07:09:14 – 00:07:23:10
Roberto
I was in your event three days straight in the in the ballroom. I came home Monday burnt out. I’m like, no man. 90 day plan. And I did a whole 90 day plan, okay? And that’s that’s what I think attributed to the success is you’re fantastic.
00:07:23:13 – 00:07:43:11
Rod
Yeah, we’ve just completely revamped it, by the way. It’s it’s much better than it ever was. Now, now our, our, our, our, coaching calls. We’re doing three a week now actually, more than that if you count the high performance. So we teach high performance as well. Anyway, I won’t get into all that, but, so, let’s talk about that, that, that first deal.
00:07:43:13 – 00:07:57:22
Rod
Well, actually, before we do that, what type of listeners do you feel like would be able to relate to you as far as your, you know, your background, your personality, your skill sets and whatnot? Well, who do you think would relate to you?
00:07:57:24 – 00:08:17:11
Roberto
I picture myself in their shoes. Okay. Someone that is kind of in that struggle. They might be self-employed and pouring all their work and all their effort, all their time into their business and thinking they’re going to hit that jackpot any day now and just kind of ignoring their family and no really purpose in life and going through the grind.
00:08:17:13 – 00:08:38:15
Roberto
So I want them to see, hey guys, it is possible if you start off investing passively and in multifamily commercial real estate, so then your mind might be clearer that you have a financial freedom coming up, right? If you’re investing passively, then it can give you a clear mind to invest and concentrate on your business more efficiently. Right?
00:08:38:17 – 00:08:52:22
Roberto
So it’s those people that are in the daily grind, and the daily struggle doesn’t necessarily have to be that doctor. That lawyer can be a construction worker, tradesman, anyone that is in daily grind, that doesn’t know about kind of passive income and how easily accessible it is.
00:08:52:24 – 00:09:13:18
Rod
Well, sure. Well, I also have a lot of listeners that want to do this actively. Yeah. And, you know, and, you know, they’re in that excuse me, they’re in that grind. They know they want more. They hear what you’ve accomplished and they’re thinking, hey, you know, I want to do that. Speak to them.
00:09:13:20 – 00:09:35:12
Roberto
You can do it. Yeah. If you have a little bit of a passion, a little bit of an interest for real estate, you can do it. The hurdle that I had previously was I just never did it. I did grow my single family portfolio, till eight, up and up to eight, single family properties. But I never got over that hurdle of buying that 50 unit multifamily, 100 unit multifamily.
00:09:35:14 – 00:09:50:16
Roberto
It’s it’s go towards boot camp and it’s a whole mind shift change on you can do it if you have a little like I said, if you have a little bit of interest, you can do it. Just be dedicated, stick to that 90 action plan network and it’ll pieces of the puzzle will come together. Yeah, it might take time.
00:09:50:16 – 00:09:55:24
Roberto
It might take three months, six months or whatever. But you have to be consistent and confident in what you’re doing.
00:09:55:24 – 00:10:08:23
Rod
Yeah. Which and that’s the other reason we focus on goals. You know, you’ve got to figure out what it is you want and why you want it, because you’ve got to create that burning desire, that hunger to actually go do it. So let’s talk about your first deal. Where was it? How many doors? What was it? Talk about it.
00:10:09:00 – 00:10:18:09
Roberto
Okay. So it won’t be my first deal as a warrior. Okay. But this was my second deal as a GP. As a warrior. Sounds good. And I think it’s a kick butt deal. So that’s why I want to talk about this. All right.
00:10:18:09 – 00:10:20:14
Rod
All right, pick a good one. All right.
00:10:20:16 – 00:10:27:22
Roberto
So it’s a 58 bed senior living facility. Oh, about an hour and a half west of Savannah, Georgia.
00:10:27:23 – 00:10:28:08
Rod
Gotcha.
00:10:28:08 – 00:10:54:09
Roberto
Small town of Claxton. Reason why we chose to pursue this. This asset was because it’s about 30 minutes from the high end facility that they’re building. Just outside of Savannah. This high end of facilities, they’re going to manufacture battery operated, high end vehicles employing 5500 people and all the sub kind of suppliers around it are going to employ 10,000 people.
00:10:54:12 – 00:11:20:12
Roberto
So that whole area is full of growth, full of potential. It is a tertiary market, but the major city beside it is growing, expanding road construction, new development, that factory that I mentioned. So we saw huge potential, long term potential, long term potential in this asset. So like I said, 58 bed senior living facility, tired owner. It was a lady who ran it, owned it, operated it live like a couple streets away.
00:11:20:12 – 00:11:25:18
Roberto
So she was always at the facility. She was just tired. She had it for 20 years. She just wanted out.
00:11:25:23 – 00:11:28:06
Rod
What was the occupancy when you took it over?
00:11:28:08 – 00:11:42:15
Roberto
Occupancy was good. Stabilized asset occupancy was about 82, 84%. Okay. It was good. It was there. She just honestly wanted out. She didn’t care too much about the money. She just wanted a fast closing. And she wanted out. Okay. Right. So we jumped on that opportunity.
00:11:42:15 – 00:11:59:07
Rod
So, by the way, I’m very interested in senior housing. I’ve actually talked to your partner in the other warrior that’s in this deal. JD several times, and, talked to other warriors that have done senior housing deals because quite a few have, believe it or not, quite a few more than you might think.
00:11:59:07 – 00:12:26:16
Rod
And, and it’s something I was supposed I was going to do it literally. What, back in 2007, I actually got certified as an administrator here, e.l.f. Administrator in Florida. I went to a three day course in Fort Lauderdale, actually, where you live now and, but it just, I, you know, I got sidetracked and didn’t end up doing it, but, you know, I have an affinity for the elderly, and I think you need to if you’re going to get into that business, you need to love the elderly.
00:12:26:16 – 00:12:35:10
Rod
You need to care about them because, you know, it’s an important piece of of getting into that particular asset class as far as I’m concerned. I hope you agree.
00:12:35:12 – 00:12:48:09
Roberto
Absolutely. That’s why I’m in it. I look at it like, like a three legged stool. Okay. It’s a win win win situation for all three legs. Meaning you’re caring for the elderly, so that’s a win. They get a nice, safe.
00:12:48:15 – 00:12:48:24
Rod
Right.
00:12:48:24 – 00:12:55:05
Roberto
Environment. You’re winning as a as an investor. Sure. And then the LPs, the investors are winning.
00:12:55:11 – 00:13:09:13
Rod
Everybody wins. That’s financially involved. But I’ll tell you, you know, we are facing what’s described as a silver tsunami. There are 80 million baby boomers, I think 10,000 people a day turning. Do you know what age they’re turning today?
00:13:09:13 – 00:13:11:02
Roberto
I think 65 to 65.
00:13:11:02 – 00:13:11:12
Rod
Okay.
00:13:11:13 – 00:13:15:19
Roberto
1 in 5 Americans by the year of 2030, yeah, are going to be 65 and plus.
00:13:15:19 – 00:13:33:19
Rod
Yeah, yeah. 1 in 5, which is insane. I mean, if you look at it, on a like a graph, it looks like a rat going through a snake. I mean, it’s such a big, you know, baby boomer boom. And I’m on the tail end of it. I’m 65. And, you know, I’ll tell you, I think they’re they’re turning older than that right now, I think.
00:13:33:19 – 00:13:47:18
Rod
But, I think it’s higher than 65, by the way. But but anyway. And there’s a huge need and there’s and and there’s a huge shortage of beds for these people. I mean, it’s going to be a catastrophe if, if, if stuff doesn’t get built or the government doesn’t get involved very quickly.
00:13:47:18 – 00:13:59:24
Roberto
Per bed pricing was about, 55, 60,000 per bed pricing, a lot lower than the multifamily, industry that you see. It’s 9%, sorry, 9% cash on.
00:13:59:24 – 00:14:13:23
Rod
Cash is what you’re projecting for a 9% cash. Question. Guys, if you don’t know what cash on cash means, if you put $100,000 into an investment and you get 10,000 back per year, that’s a 10% cash on cash, it’s how much money your money makes. All right. Please continue.
00:14:13:23 – 00:14:21:15
Roberto
Yeah. So this is all underwriting, all projections. We’re projecting 9% cash on cash. Write a 30% IRR internal rate of return.
00:14:21:15 – 00:14:40:07
Rod
So what that is, is the total return from the assets. So the IRR includes the what you ultimately may sell it for it include the cash flow it include your debt going down. So it it covers it all. And that’s the total return. It’s called the internal rate of return, the IRR. Yeah. All right. Please continue.
00:14:40:10 – 00:14:47:20
Roberto
And then that will make the air, about 40%, which equals to about A3X multiple over a five year hold.
00:14:47:22 – 00:15:08:16
Rod
Yeah. And that’s typically how you project one of these things is over a five year hold. Well that looks like a sweetheart deal. Congratulations on that one. And so, you found the owner. And I know when you first joined the warrior program, you’re thinking it’s just multifamily, but we’ve got warriors doing, you know, senior housing in a big way.
00:15:08:21 – 00:15:18:20
Rod
Mobile home parks in a big way. Mixed use, RV parks, you know, industrial flex space. Yeah. Gosh.
00:15:18:20 – 00:15:21:19
Roberto
I saw one warrior, I think syndicate, a yacht.
00:15:21:21 – 00:15:22:05
Rod
A yacht.
00:15:22:06 – 00:15:22:24
Roberto
No kidding. What?
00:15:23:01 – 00:15:41:13
Rod
I don’t know about that. I had not heard about that. I want you to ping me after this and let me know who that is. I want to hear about that. But, Yeah. No. So lots of different as a student. Housing is another one. I’m. No, I’m forgetting some. But the old, moat hotel, two multifamily conversions, one of the warriors kicked ass with one of those deals.
00:15:41:15 – 00:16:05:20
Rod
So, yeah, lots of lots of stuff. By the way, if you’re interested in the warrior program, text the word crush to seven, two, three, four, or five. That’s how you apply. And, and I think we’ve got somewhere between 17 and 1800 warriors around the country. We have warriors in every part of the country and Canada and Mexico and all over the world, candidly, Turkey, the Netherlands, South Africa, no, I’m forgetting countries.
00:16:05:20 – 00:16:09:24
Rod
But anyway, so so it’s pretty extraordinary. Would you has it been good for you.
00:16:10:01 – 00:16:24:03
Roberto
Or brought it on? And I’m not just saying this for the audience. It changed my life. Yeah, it changed my trajectory. It changed the abilities that I have. Yeah. And you pulled out of me that you just. Just go do it, man. The growth is there.
00:16:24:04 – 00:16:41:20
Rod
Thanks for that. Thanks for that. I you know, I again text crushed to 723 4 or 5. If you want to apply and we don’t take everybody but but that’s how you do it. So let’s have some fun for a minute. Okay. Who knows what I’m gonna do? This was coming because I told her.
00:16:41:20 – 00:16:56:19
Rod
I told her I want to talk about the tariffs because they’re so timely right now. You know, I did a post. You know, I do some I do some Facebook and Instagram lives and I, I did one about the tariffs. I got so much freaking hate. Oh my God it was crazy you know. But as as it stands right now who knows.
00:16:56:19 – 00:17:16:20
Rod
I think this by the time this episodes airs, I don’t think it’ll be any different because it’s going out tomorrow. But you know, right now there’s a 90 day hold on the countries that have come to the negotiation table, which I understand is 70 as of as the last time I checked. So 70 countries are like, hey, we probably ought to have a conversation with Trump’s team.
00:17:16:22 – 00:17:38:09
Rod
Now, that does not include Canada and it does not include China. You know, because I saw the Canadian premiers, like, you know, screw you. We’re going to fight back and we’re going to do this. Well, you don’t see a lot of stuff that says Made in Canada here in the United States. And I mean, what you got maple sirup and you got some alcohol and you got some building materials, all of which we can get here.
00:17:38:09 – 00:17:41:10
Rod
So I don’t know, you know, what are your thoughts?
00:17:41:12 – 00:18:09:15
Roberto
Yeah. I’m I’m not shocked that Canada didn’t come to that. That negotiation table. They come from the mindset that our our shit doesn’t stink or we’re better than others or you need our product. So. Yeah, you’re right. The lumber, the. I guess you can argue the oil and sugar maple sirup. Right. But picture the lumber. For example, if you’re building a 100 unit multifamily, new construction, new development, what is the percentage of lumber and the overall cost?
00:18:09:17 – 00:18:33:00
Roberto
It’s x percent, 10%. I don’t know the percentage, but it’s a small percent. Right? Then the tariffs on top of that, what smaller percent is actually going to increase that new development pricing. Right. So I don’t think the tariffs are going to make a huge impact on the American economy. Right. All my friends and family are calling me every couple of days now from Canada saying, hey, what’s going on?
00:18:33:00 – 00:18:53:16
Roberto
Did you hear the news? We’re scared we’re this or that. They’re kind of running around in circles up there. I, I’m living down here, so I don’t think it’s a huge impact as the world is talking about. Yeah, I do think Canada should be at the negotiation table. They do have power and they do have resources. And negotiation solves a lot of problems.
00:18:53:16 – 00:18:57:23
Rod
Well, you know, he pissed him off saying you want to be the 51st state for that.
00:18:57:24 – 00:18:58:05
Roberto
Yeah.
00:18:58:05 – 00:19:14:10
Rod
Just cracked me up. Yeah. But you know and here’s what I got. Hate when I said this. He’s playing chess. He does not playing checkers okay. Trump. Trump. Yeah. Oh, God. Yeah I mean he’s frickin brilliant. And and everybody’s freaking out all the you know and but I think we are heading into a recession. I think it’s inevitable.
00:19:14:10 – 00:19:38:10
Rod
And candidly, it’s long overdue. Yeah. We are $36 trillion in debt. Yes, our debt interest payments are more than what we pay for our military, which is the largest in the world. Yeah. So I mean, it’s crazy. The proverbial shit has got to hit the fan at some point, and I think it’s going to a bit. But these tariffs are going to create incredible income for the United States.
00:19:38:10 – 00:19:59:03
Rod
And I mean, there’s even talk that they’ll abolish the income tax if these tariffs are as successful as he hopes. But but regardless, you know, we’ve been getting screwed by all of these countries for decades. They’ve have their own tariffs. So they don’t allow us to, you know, like in China, you can’t, have a company there unless the Chinese have an ownership interest in it.
00:19:59:04 – 00:20:01:08
Rod
I mean, it’s ridiculous. Crazy, right? It’s like we don’t.
00:20:01:08 – 00:20:01:17
Roberto
See that.
00:20:01:18 – 00:20:18:20
Rod
Basically unfair. Yeah. And he’s he’s all about being fair. Yeah. And if you’re listening to this and you disagree, feel free to DM me or make a post or comment about it, because I’d love to debate it with you. But, you know, I think we’ve been screwed for a long time. He sees it, doesn’t want to allow it anymore, and I think that’s a beautiful thing.
00:20:18:22 – 00:20:24:10
Roberto
Yeah. A little side note on that is if you had your own corporation, your own company.
00:20:24:11 – 00:20:25:10
Rod
Right.
00:20:25:12 – 00:20:41:13
Roberto
Your own factory, wouldn’t you want your products made in your factory? Right. So why not made in America, right? Right. This nation has so much opportunity. Me just coming to this nation, less than two years ago. Just the opportunity, the money that’s going around, the people that have the drive.
00:20:41:13 – 00:20:43:19
Rod
The greatest country on earth, man.
00:20:43:21 – 00:20:47:08
Roberto
I’m Canadian legally, but this is a great country, right?
00:20:47:09 – 00:21:05:20
Rod
Oh, no. This country, this country is amazing. You know, you hear people say it’s not the greatest country in the bullshit it is now, our education department has been terrible, which is why I’m thrilled they closed that Department of Education down, because, you know, our education has been abysmal. But, you know, they’re improving it. Our health has, you know, program has been abysmal.
00:21:05:20 – 00:21:28:09
Rod
It and Kennedy is improving that. I mean, it’s interesting. I go to Europe and here I have acid indigestion. When I eat things and digestive issues, I go there, they’re gone because they don’t have all the crap in their food. Exactly. You know, so all this stuff is real. And unfortunately, a lot of people just don’t realize it because if they’re stuck in, you know, mainstream media, CNN, MSNBC, they’re getting the propaganda, the censorship.
00:21:28:14 – 00:21:28:20
Rod
Yep.
00:21:28:20 – 00:21:29:22
Roberto
So yeah, I.
00:21:29:22 – 00:21:50:05
Rod
Agree, I, I’m going to get a ton of hate for all these comments. But, you know, this is how I feel and it’s okay. Block me if you don’t if you don’t want to hear it. But, you know, I, I there’s a lot of ignorance out there and, and, I will tell you, I was for a long time, I was afraid to even talk about it on my platform because, you see, all these huge players get deplatformed back in the day.
00:21:50:07 – 00:21:56:16
Rod
So I kind of sneak it in wherever I can, but, But anyway. And this is your first senior housing deal, right?
00:21:56:18 – 00:22:00:20
Roberto
Correct. The one we’re speaking about in Clarkston is my first, senior housing deal.
00:22:00:22 – 00:22:02:07
Rod
You know, another one since then?
00:22:02:09 – 00:22:07:24
Roberto
Yes. We, we closed about three weeks ago on a 76 bed, senior living facility.
00:22:08:01 – 00:22:08:23
Rod
Where.
00:22:09:00 – 00:22:10:00
Roberto
That’s up in Wisconsin.
00:22:10:00 – 00:22:10:24
Rod
Oh, wow.
00:22:11:01 – 00:22:16:06
Roberto
We, made a connection with an operator in Wisconsin, and. And he’s operating the facility.
00:22:16:08 – 00:22:25:09
Rod
Well, let’s talk let’s talk for a minute about that. Yeah. Because, I don’t know how you feel about this, but to me, the most important piece of this whole thing is the operator.
00:22:25:11 – 00:22:45:14
Roberto
100%. Right. So when I’m educating investors or other warriors in general, when I’m educating them, the difference between multifamily and senior living, the main reason or the main topic is property management versus. Operator yeah, you can have a property management company on a multifamily asset. Sure. They’re good, they’re bad, whatever.
00:22:45:16 – 00:22:56:07
Rod
Most aren’t very good. No. Correct. Going to be honest. They’re not sure that they’re they’re not well-run, even some of the largest ones in the country. I just experienced this on this portfolio that I had to step in and try to try to fix.
00:22:56:07 – 00:23:15:16
Roberto
Yeah, but if they’re good, obviously keep them. If they’re not so good, you got to get rid of them. Worst case scenario, on a multifamily property, the team can kind of step in for a couple days in between to run the multifamily asset. Right. It’s not too complicated. On the senior living side, I can’t step in and run the operations of a senior living facility.
00:23:15:17 – 00:23:22:06
Roberto
Right. So choosing your operator for senior living is one of the most important pieces or decisions that you.
00:23:22:06 – 00:23:23:10
Rod
Have to make the most important.
00:23:23:10 – 00:23:28:04
Roberto
Your whole the whole underwriting, the whole proforma runs on the operator. Right? Right.
00:23:28:10 – 00:23:52:19
Rod
He’s he’s the one to tell you, you know, senior housing is very litigious. Asset class. I mean, nobody wants to see grandma be abused or neglected or anything like that. For good reason. Yeah. And so there’s a lot of, liability. And so you need someone that’s really got their act together. And so, you know, the positives of senior housing is there’s a huge demand, and that will continue for decades now.
00:23:52:21 – 00:24:10:00
Rod
And there’s a huge shortage. Okay. The finance, the financial side of it looks very good. A lot of a lot of, facilities went out through Covid. They literally went away through Covid in those. That’s why there’s some opportunity there. That’s why I’m in. I’m I’m actually negotiating with, a warrior right now to get involved.
00:24:10:01 – 00:24:32:13
Rod
And we’re there and we’re going to we’re going to do a facility here in the next 30, 60 days. But, I’m very excited about it. And and the key is the operator, because if the operator screws up, they’ll shut our facility down. Yeah. Okay. It’s that it’s that dramatic. You know, depending on the, the the, magnitude of the screw ups.
00:24:32:13 – 00:25:01:06
Rod
So, you know, you really want, you know, and there’s another piece, another negative is, unfortunately, a lot of the, employees at these senior housing facilities are not paid very well. And so is it, you know, they’re it’s surprising how low they’re paid. And so you’ve got to have a great culture dynamic. You’ve got to have, an operator that knows how to validate and, and praise and, and, build a culture where the people want to stay.
00:25:01:08 – 00:25:21:08
Rod
Yeah. Okay. Where the when and find, employees that really care about the elderly. Yeah. Not which is not an easy thing to do sometimes in some of these markets, it’s difficult to compete when you’re you’re paying them less than they can make sometimes in fast food even. Okay. So it’s it’s that’s a that’s a big challenge. Have you encountered that yet.
00:25:21:10 – 00:25:48:10
Roberto
Yes. Absolutely. So the turnover rate on senior staff, turnover rate on senior housing is greater than the resident turnover right. Yeah. They staff turnover quicker than residents turnover which is surprising. Yeah. So on that Claxton asset that that we, we spoke about when we took possession after close half the staff didn’t exist on from the documents that we got all the staffing charts, all the all the documents.
00:25:48:12 – 00:25:48:19
Rod
And due.
00:25:48:19 – 00:25:54:03
Roberto
Diligence documents, half the staff didn’t exist. Wow. So we had to start filling up positions.
00:25:54:09 – 00:25:54:21
Rod
00:25:54:23 – 00:26:13:23
Roberto
Minimum rate, per hour in Georgia is, I think, $7 or 750 an hour. Existing staff there was getting paid $13 an hour. We thought that was extremely low. I’m like, you guys do a lot of good work, a lot of physical work. Whites $13 an hour. The hospital down the street from us is paying their top people $14 an hour.
00:26:13:23 – 00:26:36:11
Roberto
Wow. So we’re competitive $13 an hour, right? We still had the staffing issue. We’re about eight months in. We are offering $25 an hour for new staffing to come on board. Wow. $25 an hour. So senior living there is a risk. It’s not all high returns and everything’s good and strong demand. There is a risk component to it, which is that operations is the.
00:26:36:11 – 00:26:38:20
Rod
Biggest expense is double your payroll as well.
00:26:38:22 – 00:26:40:14
Roberto
It’s 20, 25% almost.
00:26:40:16 – 00:27:00:00
Rod
And by the way and in and it used to be that the multifamily expense ratio ratio was about 50%. You’re going to pay 50% expenses on multifamily properties. It’s gone up because payroll has gone up and other, materials have gone up. And it’s a constant struggle right now. It’s why a lot of operators are in trouble.
00:27:00:00 – 00:27:22:14
Rod
Yeah. With senior living, it’s about 70 to 75% expense ratio. Yeah. So it’s very high. Yeah. Because of the payroll. I mean, you’ve got you’ve got people that have to handle meds, you’ve got food component, you know, food service. You’ve got, you know, the, the, the assisted, the actual assistance where they’re, you know, helping people go to the bathroom and feeding them and so on and so forth.
00:27:22:16 – 00:27:45:05
Rod
So there’s a there’s a lot more, payroll need than you would at a, you know, an apartment complex where you’ve got a manager or assistant manager, leasing agent, a porter in some maintenance staff, you know, at a at a senior living facility, you’ve got all the you’ve got to you’ve got to have a person that handles, what do you call it, a, like a recreation person.
00:27:45:07 – 00:28:09:02
Rod
Activities. Activities director. That’s it. And you got to have an activities director. So you’ve got all these pieces that you wouldn’t have at a multifamily. So that is the the, the challenge with senior housing, but I’m still I’m still doing it. I think it’s a fantastic, business model, but, but you’ve just got to be aware of of these, things that you’ve got to deal with.
00:28:09:05 – 00:28:28:18
Rod
And, one of the things that that, you know, we also look at is, is, you can do a, an, an analysis of the need there for it, you know, like you were talking about long term need, you’ve got this factory going in and all the jobs associated with that. But those aren’t elderly people yet, right?
00:28:28:20 – 00:28:37:08
Rod
Correct. So you know that that’s a that’s a long term looks great. But you’ve got, you know, are you going to be okay in the short term. Right.
00:28:37:08 – 00:28:57:13
Roberto
Sure. But the way we analyze that situation is, so Hyundai is a, as a Korean, company. So a lot of Koreans are coming over, to start the, the, the factory, like, like, oh, I see on a day, one type of thing Will we found is they’re bringing their family with them because the Korean, the Asian culture is very family based, very family.
00:28:57:18 – 00:29:05:16
Roberto
Interesting knit facility. So there’s a lot of elderly people coming in because of the workforce that this factory is, demanding.
00:29:05:18 – 00:29:06:04
Rod
00:29:06:06 – 00:29:17:10
Roberto
And our long term play or sorry, short term play would be teaching our staff the Korean language. Oh no kidding. Right. To start making a community relationship with those Koreans.
00:29:17:12 – 00:29:21:22
Rod
Interesting. Wow. Yeah, well, that’s a big undertaking.
00:29:21:24 – 00:29:23:10
Roberto
Well, I’m not teaching career.
00:29:23:12 – 00:29:46:02
Rod
Oh, wow. That’s a big undertaking. Holy cow. Or maybe trying to hire a couple of people that speak it already. That probably be a hell of a lot easier. But yeah. Yeah. So. I, we, you know, when we, prepare for these interviews, we send you questions to answer. And one of them is, is, you know, what’s a hot topic that, that we’re talking about right now?
00:29:46:04 – 00:29:52:08
Rod
And I saw your answer. But go ahead and share. Share your answer because it is definitely a hot topic right now. And it ties into what we were just talking about.
00:29:52:08 – 00:30:05:12
Roberto
Yeah, it ties in nicely with the tariffs. Right. It just coincidence that that we started doing this podcast today. The hot topic that I think is affecting, well, the world, but especially real estate is the stock market.
00:30:05:12 – 00:30:06:01
Rod
Yeah.
00:30:06:03 – 00:30:11:00
Roberto
The volatility in the stock market in the last hour, a week or so, ten days a lot.
00:30:11:00 – 00:30:12:12
Rod
An insane, to say the least.
00:30:12:17 – 00:30:30:19
Roberto
But it’s do is something had to trigger it. Like I think it’s due late. Like you said before, we’re long overdue for some sort of correction. So I think the stock market way, we might call it correction, crash, whatever you want to call it, has now a lot of money on the sidelines. So this bucket of money needs a home.
00:30:30:21 – 00:30:45:03
Roberto
These are investors. They’re not people that are just going to put their money under the mattress. They have to reinvest it. Money has to work for them. Yeah. So what are they going to look for. Are they gonna look at bitcoin? Sure. Maybe not everyone understands bitcoin. I think it’s the same thing as the stock market’s volatile.
00:30:45:05 – 00:31:08:20
Roberto
Or they can look at high yield savings accounts. Sure gold. But how long are they going to like the returns of high yield savings account. Right. What’s another option. Steady secure real estate. Yeah. So that bucket combined with the larger bucket of kind of institutional and high net worth individuals keeping their money on the sidelines like the Warren Buffett of the world, all these institutions with large money, that money needs a home eventually.
00:31:08:20 – 00:31:17:06
Roberto
It’s been on the sidelines for too long. So you have these two buckets of money. It’s going to get deployed in real estate very fast. They’re not going back to the stock market. They’re going to go in real estate.
00:31:17:07 – 00:31:34:03
Rod
Oh I agree right. No I think I think people are going to see the light. You know, Bitcoin I think about 81,000 right now in gold is almost 30, 231 50 or something, which is exciting because I’m in quite a bit of gold. I’m not in any bitcoin, but
00:31:34:05 – 00:31:38:12
Roberto
Yeah. No, I’m a believer of gold over bitcoin just for the reason I don’t understand the bitcoin.
00:31:38:12 – 00:31:51:21
Rod
Well same same same you know and I, I Warren Buffett’s like it’s just er I you know and you know he’s a pretty smart guy. So we’ll see. But but I mean if there are people made billions literally billions. Yeah I mean you know if you.
00:31:51:21 – 00:31:55:09
Roberto
Study it you learn it. You should make money. But yeah I don’t for.
00:31:55:09 – 00:32:04:07
Rod
Me because it’s something you can really learn. Or is it something you just is it just gambling? Because, I mean, what what what what impacts the price of bitcoin? I have no idea.
00:32:04:09 – 00:32:17:07
Roberto
I have no idea either. I’ve been trying to ask people who are in Bitcoin. Yeah. I just think it’s, it’s a news generated price. Right? If it’s good news, it goes up. If it’s bad news, it goes down. I don’t know, I’m not the expert on.
00:32:17:10 – 00:32:36:16
Rod
Yeah I, I don’t know anything about it. So, you know, one of the things I love to ask, you know, people sitting where you’re sitting is talk about some setbacks, some seminars, you know, I call them seminars, you know that. And, you know, sometimes you got your butt handed to you. And maybe the lesson that came out of it in one of these real estate deals.
00:32:36:18 – 00:32:46:01
Roberto
Yeah. So my very first real estate deal, as a GP, I provided EMD at risk capital to the team.
00:32:46:01 – 00:33:07:15
Rod
Okay, let me let me explain. So, guys, when you do a syndication, there are lots of different slices that you can participate in. You can you can raise capital, which is a percentage. You can be the person that finds the deal, brings it to the table, brings it to closing. You can be the person that lends your balance sheet, net worth and liquidity to to become a key principal or a KP.
00:33:07:15 – 00:33:27:03
Rod
It’s called to sign on the debt. Or and you can also bring the what’s called the at risk capital, which is the earnest money. He said he called it EMD, which is the earnest money, which is due diligence costs, finance charges. Because, you know, when you borrow money, you have to pay for the, you know, the appraisal and things of that nature.
00:33:27:05 – 00:33:38:16
Rod
And there’s typically a fee to get the loan started because it’s tremendous amount of work, which is why you want to be careful who you go with. But, so that’s the at risk capital that gets a slice. So you provided the at risk capital.
00:33:38:21 – 00:33:57:03
Roberto
Yeah. So so my first deal as a GP, I provided the at risk capital. It was $200,000. The deal looked good to me because I was uneducated and knew, so it looked good to me. We are about two weeks away from closing and we didn’t raise enough money to close.
00:33:57:05 – 00:33:57:24
Rod
Oh, boy.
00:33:58:01 – 00:34:06:04
Roberto
We are, I don’t know, $1 million short. It was a $9 million raise in total. We are $1 million short for a close. So imagine my wife.
00:34:06:06 – 00:34:08:10
Rod
Oh, sure. Oh, yeah. That was a bad day.
00:34:08:11 – 00:34:28:05
Roberto
A couple of couple of nights. Yeah, a couple of nights of sleepless nights. We we did pull it together. We brought a couple of razor that committed, the the additional million dollars that’s needed. He brought the million dollars within that, I don’t know, two week period. We did end up closing the deal, but that just kicked my butt and said, wow, AMD is risky.
00:34:28:07 – 00:34:34:16
Roberto
It’s not. Every operator is not going to close a deal. Every capital raise was not going to bring the capital that you think they’re going to bring.
00:34:34:18 – 00:34:48:14
Rod
Oh yeah. Not when people say they’re going to bring money. Very especially in today’s day and age. I said like, okay, yeah, you can get in one of my deals. You gonna have to raise $1 million. You’re going to have to be involved. Outside of that. You can’t just raise the money. You need to be there at the due diligence.
00:34:48:14 – 00:35:01:02
Rod
You need to be on the asset management calls, blah, blah, blah. But they okay. Yeah, I can raise a million. They end up raising 100,000. I’m like, really? And that’s happened to me many times too. So that happened to you in this deal? Obviously. What you thought the the people said they could raise it. They couldn’t.
00:35:01:06 – 00:35:20:08
Roberto
Sure. You you get your spreadsheet, you get your, soft commits from the capital raisers. So it equals X amount, right. You take 30 or 40% off and you’re like, okay, we can hit our capital raise. We did, but we did it for those two weeks. So I was nervous as hell. Yeah. But that just taught me a lesson and kind of give me seminar on now.
00:35:20:10 – 00:35:23:07
Roberto
It fueled me to look at underwriting more in depth.
00:35:23:10 – 00:35:24:01
Rod
I see.
00:35:24:03 – 00:35:27:09
Roberto
It allowed me to understand underwriting now, how the numbers.
00:35:27:09 – 00:35:33:06
Rod
Helped you with that anymore, because it was all about the capital, the underwriting was was there an issue with the underwriting as well?
00:35:33:11 – 00:35:44:18
Roberto
Well, it would so now I look at the underwriting before I provide EMD to other operators. So I need to make sure the underwriting has all the holes poked through it. I go through the underwriting.
00:35:44:18 – 00:36:02:24
Rod
Myself and it’s been, risk risk analysis been done. Stress testing has been done. Yeah. You know, what’s the break? Even you know what happens if this happens? What happens if rents don’t go up? What happens if expenses go up? You gotta do all that stress testing, which we teach. But, Okay, okay. It was a good lesson.
00:36:02:24 – 00:36:05:21
Rod
At least you didn’t lose the money. You you were able to close on the deal.
00:36:05:21 – 00:36:16:07
Roberto
Yeah. And I still continue to provide EMG and risk capital to other operators. And my own deals, six deals, in the past year have been me providing EMD.
00:36:16:12 – 00:36:19:04
Rod
Oh, no kidding. So, at risk capital with call. Let’s call it a.
00:36:19:06 – 00:36:20:06
Roberto
Risk at risk capital.
00:36:20:06 – 00:36:26:00
Rod
Yeah. Because you do. What is it? Just the earnest money or do you, do you provide due diligence, costs and finance charges? Everything. Yeah. Yeah.
00:36:26:02 – 00:36:27:18
Roberto
Everything needed kind of pre close.
00:36:27:18 – 00:36:54:11
Rod
So yeah. And again guys you get a slice of the deal for doing that. But it’s called the at risk capital for a reason. You know we had a deal here in Bradenton that we had I had Warriors put up 250 grand and the seller backed out and kept the 250 and was fighting us on the 250 and, and and, you know, although it was that was the risk I made good on it for him, but, yeah, but it was, stressful time.
00:36:54:11 – 00:37:04:00
Rod
It it happens. So what’s been the most challenging part of this business for you? What’s. And also what’s been the most pleasurable?
00:37:04:02 – 00:37:23:16
Roberto
It’s putting all the pieces of the puzzle together, the financing lingo and language and the different ways you can get financing, and then the different ways you can underwrite and the different ways you can talk to brokers and then the different sectors, like we talked about multifamily, senior living, RV parks. It’s all a big cloud or it was all a big cloud in my mind.
00:37:23:19 – 00:37:34:01
Roberto
Right. And I was trying to figure out what how I should talk to brokers or teammates or operators. Right. Just putting the pieces of the puzzle together was challenging.
00:37:34:01 – 00:37:35:07
Rod
You just had to do it right.
00:37:35:11 – 00:37:44:08
Roberto
You just had to go through the steps, through the motions. Right? You just the more you talk to people, the more you network, the more you put yourself out there. All of that. Yeah, yeah. The more you go to warrior bootcamps.
00:37:44:08 – 00:38:04:06
Rod
So that was the yeah, warrior boot. Yeah, we do warrior only events. And we got one coming up at the end of May. There’ll be a few hundred warriors here in Sarasota. And, and I do that because we discovered our most successful warriors by far, the ones that are the most connected in the community. So we started strategizing ways to connect them, and that’s one of the ways we do it.
00:38:04:07 – 00:38:21:00
Rod
We do other things, too, where we do like speed dating, where you can randomly meet warriors after the Q&A calls on zoom breakouts and exchange information. And, you know, we connect warriors with the ones that live in their state or where they want to invest. And these are some of the things we’ve come up with. We’re still thinking about other ways to make those connections.
00:38:21:02 – 00:38:29:10
Rod
Because it just has been a proven recipe for success. So what’s been your favorite part of the of what you’re doing?
00:38:29:12 – 00:38:52:01
Roberto
Networking. Yeah. I’m on major. At the start, I was on all your calls. Now I’m on the majority of your calls. Just due to the the workload of all these GP meetings, your teams, on majority of your calls, it’s the networking on those calls. It’s sending your calendar link after each or on each email, sending your calendar link, connecting with like minded people.
00:38:52:03 – 00:39:11:14
Roberto
I go to 3 to 5 major conferences a year. I go to try to go to two local real estate meetups per month. In the Fort Lauderdale Miami area. Just network, just put your face out there. Just put your name out there. You never know what that person is doing or what they need, and you never know who you’re going to meet, right?
00:39:11:16 – 00:39:21:11
Roberto
That’s that brought me out of my shell. And that was the most rewarding part to me of being in your warrior community and program is pushing myself to be able to network in a confident way.
00:39:21:12 – 00:39:44:04
Rod
Yeah, yeah, I actually teach it at the warrior event, you know, and I’ll talk about it briefly right now. You know, when you, when you network, here’s some tips. Number one, and this is, you know, a lot of people are introverted and it’s a real struggle for them. And, and I make people get up and meet other people, and, and they always thank me afterwards, even though, you know, they’re terrified for the moment.
00:39:44:04 – 00:40:09:06
Rod
But, you know, you have to take an introverted people are better at networking. I’ll be candid because they are more honed in on the person they’re talking to. They connect deeper. But but they have to get over that. That initial fear and that hump and, you know, and, you know, but when you take a genuine interest in other people and, and you ask them questions and you can guide the conversation with questions, they think it’s the best conversation they ever had because they’re doing most of the talking.
00:40:09:10 – 00:40:34:08
Rod
You know, it’s like, Dale Carnegie’s book, How to Win Friends and Influence People. You know, that’s that’s how you do that. And and when you network, you know, don’t be so, so hell bent on spinning your own cards out. Focus on getting cards from other people. I would suggest that when you meet someone, you do a selfie with them so you remember who they are and what they look like, and you write notes on the back of their cards and and is that all you’re going to do?
00:40:34:08 – 00:40:52:14
Rod
No, that’s that’s just the first. That’s the tip of the iceberg. And then you when you get home is when you set up the zoom calls and you really get to know them. Yeah, but I tell I tell New Warriors that connecting with other warriors is more important than learning the business. And I know, and I tell them that sounds crazy, I know, but it’s the truth is, this business is more who you know than what you know.
00:40:52:14 – 00:40:53:05
Rod
Would you agree.
00:40:53:09 – 00:41:02:00
Roberto
100%? Yeah. So when I join the warrior program, you give a list of warriors in your state. I’m thinking Florida has the most warriors now.
00:41:02:00 – 00:41:03:18
Rod
California. But Florida has a ton.
00:41:03:18 – 00:41:20:07
Roberto
Because it was like four pages long, but whatever you guys sent me. So I looked at the list. I said, man, I got to get in this. I started from the first name, worked my way down. I contacted every single person on the list. Obviously some don’t reach out, some reach out. It is what it is. It’s up to them.
00:41:20:10 – 00:41:26:05
Roberto
And that’s how I started networking. I set up five zoom calls a day for your my 90 day.
00:41:26:05 – 00:41:28:00
Rod
No. You really listened?
00:41:28:01 – 00:41:28:16
Roberto
Yes.
00:41:28:16 – 00:41:32:21
Rod
You just, you know, that’s the key. Yeah. We tell you what to do. You just got to freaking do it.
00:41:32:22 – 00:41:34:05
Roberto
Just do it. It’s not hard.
00:41:34:06 – 00:41:47:15
Rod
I’m really impressed, brother. I did not know that. And there you go. There’s the. There’s this. There’s the secret sauce you just freaking do. It is there anything special you’re doing to stand out? You know, and all the and all the noise stand out in the market?
00:41:47:17 – 00:42:02:02
Roberto
Yeah. The biggest attraction that I saw recently. I wasn’t a social media guy before I went to your boot camp, you forced me to get on Facebook. My very first. First Facebook account was because of you. Seriously, I was never for 42 years I wasn’t on social media.
00:42:02:02 – 00:42:02:15
Rod
Holy cow.
00:42:02:15 – 00:42:31:17
Roberto
Yeah, I was little kind of turtle. Okay, so you got me on Facebook. All good. And I’m in other masterminds, and communities, that that are for different reasons. Right. Like, if you’re the high performance coach with what JT was kind of one of them, right? It pushes you to do something else. So in January of this year, I opened my first Instagram account on the personal side, and I just put everything out there three, 4 or 5 stories a day, a post a day, a, real a day.
00:42:31:19 – 00:42:49:16
Roberto
I just put everything I’m doing out there and it’s gaining traction. People are starting to notice, hey, Rob’s involved in commercial real estate. Rob’s putting the effort at Rob’s working out, working towards a goal. So now people are reaching out to me. Hey, you want to be on the senior living deal? Hey, I got the multifamily deal.
00:42:49:16 – 00:42:57:19
Roberto
What do you think? So I think networking and social media, just putting yourself out there has been the biggest traction that I’m going to live in.
00:42:57:19 – 00:43:15:15
Rod
The greatest time on earth for that? Yeah. I mean, I’ll tell you, when I first started the podcast, what, 8 or 9 years ago, you know, everybody that sat where you’re sitting, actually. But then it was all virtual. I didn’t have the studio, but everybody that I was interviewing, they raised money and built reach through their meet up through, it wasn’t even called meetup back then.
00:43:15:15 – 00:43:32:03
Rod
They were real estate investor association meetings. They’d go and have their own and and meet investors, and they raised hundreds of millions of dollars that way. But, I mean, now it’s so much easier. You just add value. And in your case, you’re just sharing what you’re doing. I haven’t been able to bring myself to share my food at all.
00:43:32:03 – 00:43:56:19
Rod
This is a picture of my food. I can’t do that. But but I mean, people want to see that stupid stuff sometimes. And, you know, I try to share what’s going on around here and my doc being rebuilt and stuff, but I, you know, it’s it’s the greatest time on earth to create reach. I mean, look at my podcast and largest in the world, by far and and all I did was be consistent and add value.
00:43:56:19 – 00:44:15:24
Rod
Yeah. The our Facebook groups, the largest in the world to 55,000 or something. People in there. And all I did was be consistent, add value and keep out the, the the idiots and and so but you know, here’s the thing. When you do what you’re doing in Instagram or Facebook, you don’t need thousands of people like I’ve got going on you.
00:44:16:01 – 00:44:34:11
Rod
You get a couple hundred people that you’re adding value to regularly. When you have a deal, you’ve added value to them. They feel like they know you exactly right. And and you’d say, hey, I’ve got this deal if you’re interested, and it’s so much easier to raise money and, and, and you’ll have like, you see, you have deals brought to you, so on and so forth.
00:44:34:11 – 00:44:50:16
Rod
It’s extraordinary. But that’s those are the key pieces, though, you know, and I have a course that I give the Warriors, called Crushing It in social media and the biggest, the biggest piece of the whole course is you got to be consistent and you got to add value. Yeah. If you put crap out there, you’re crap, okay.
00:44:50:16 – 00:44:54:09
Rod
But you got you got to add value. So you’re married?
00:44:54:11 – 00:44:55:13
Roberto
Yes.
00:44:55:15 – 00:45:16:01
Rod
And you know, we talk about this at the boot camp. You know, sometimes the challenges you have can have at home where you’ve got people in your life that that don’t think that don’t agree with you on wanting to go off and do this multifamily thing or do real estate in general. And, you know, they’re like, oh, yeah, that’s great for you.
00:45:16:01 – 00:45:25:06
Rod
But, you know, count me out. You know, I’m not I have no interest in that. And sometimes it’s your spouse. Did you have any challenges like that when you got into this business?
00:45:25:08 – 00:45:45:13
Roberto
No. And at your boot camp, you were talking about that, and I felt like I was doing something wrong because people were putting up their hand. My spouse, my friend, my mother doesn’t, doesn’t agree with me, right. I looked, or my spouse wasn’t there, but I thought about my spouse. My wife. I’m like, yeah, she kicks my butt to go to these boot camps, to go to these conferences.
00:45:45:15 – 00:46:00:16
Roberto
She’s come with me to some conferences and just network. Yeah, she’s not knowledgeable like I am in real estate. Right. But she’s come in there. She’s showing up. She’s talking with people. She’s handing out business cards. Like she texted me five times on the drive up here. She’s like, go kick ass, kick.
00:46:00:16 – 00:46:02:23
Rod
Butt, man. What an incredible need.
00:46:03:00 – 00:46:11:12
Roberto
You need that support. Because if you have negativity in your mind, right, how much effort are you going to put to your goals? Right? Right. The negativity is going to pull harder than your goals.
00:46:11:14 – 00:46:29:18
Rod
And and I know if you’re listening and or watching and you’ve got someone like that in your life, what I’m going to suggest you do, and I have other people bring this out at my events because I want them. I want you to hear it from them. If you come to one of my virtual or my live boot camps, and we always talk about this because it’s such a big factor.
00:46:29:20 – 00:46:48:01
Rod
The key is you got to communicate. You’ve got to communicate with them and show them what you’re doing. And it’ll take time. But if you communicate, you’ll be able to push because it’s just their fear is all that’s causing it. It’s their fear or their own limiting beliefs that’s causing it. But if you communicate in, educate them on what’s happening.
00:46:48:01 – 00:47:02:22
Rod
And it could take time. But if you don’t give up on that and you do that, you’ll you’ll win them over. Ultimately, you know, and I’ve heard, you know, enough people say that my boot camps that I know it’s the truth, you know, because I ask them who’s gotten past this with a spouse? And I get a bunch of people raise their hand and they talk about how they did it.
00:47:02:22 – 00:47:24:09
Rod
It’s always communication. Are there any last words of wisdom that you would share with aspiring operators? Somebody that knows they want more out of life. They deserve more out of life. They’re in a freaking rat race. They’re just not where they want to be. They don’t have time, freedom. They don’t have freedom with their families. They don’t have the ability to go wherever they want, whenever they want, with whoever they want.
00:47:24:09 – 00:47:27:13
Rod
You know, speak to those people.
00:47:27:15 – 00:47:38:24
Roberto
So everyone wants financial freedom. Yeah. They just don’t understand how to get there. They’re doing the same thing over and over again. It’s not going to get you there if it hasn’t worked the last ten, 15 years.
00:47:39:00 – 00:47:40:05
Rod
The definition of insanity.
00:47:40:06 – 00:47:42:08
Roberto
Yeah. Banging your head against it, doing.
00:47:42:08 – 00:47:44:22
Rod
The same thing over and over and again expecting a different result. Right.
00:47:45:00 – 00:48:02:23
Roberto
So it’s has to do with mindset for sure. It has to you have to write down your goals, what you want, your one, your goals, your three, your goals, your five, your goals. And like you mentioned at your bootcamps, reverse engineer it. What are you going to do in three months to get to your one year goal? What are you gonna do in six months to get your three year goal?
00:48:03:00 – 00:48:38:13
Roberto
Be committed, be consistent and be confident. You have to know what you want. You have to have a purpose. You have to have a way. So to help me in doing all of those tasks, I schedule and time block. So every week I have my whole week planned out. I review it on Sunday, I review the night before the next day and everything is allocated for special task and allocated for me going to the gym, me looking at underwriting, me doing a zoom call, me taking my kids to soccer practice, me having dinner with my family all is allocated on my my my time block on my on my calendar.
00:48:38:13 – 00:48:45:09
Roberto
Yeah. So that will make you focus a lot easier. And then in turn you’ll get that financial freedom.
00:48:45:11 – 00:48:48:23
Rod
I teach this and I don’t know if you got that for me or not.
00:48:48:24 – 00:48:49:14
Roberto
Of course I.
00:48:49:14 – 00:49:05:18
Rod
Did. Okay. Yeah, yeah. So so, you know, guys at my boot camp, if you haven’t come to one, I mean, you can come for freakin less than a decent meal. So no excuses. No freaking excuses at all. But if you if you come, you’ll see the first thing we do is goal setting on steroids. Because how do you get anything?
00:49:05:18 – 00:49:22:20
Rod
You don’t know what the hell it is. So that’s the first thing we do. You know, people spend more time planning a birthday party than they do. Designing their lives and doing your goals is designing your life. But I also do my weekly planning process, which speaks to. It’s how I manage two very large companies at the same time, focusing on what’s most important, including your family.
00:49:22:21 – 00:49:42:00
Rod
Yes. And, and time blocking and that’s, that’s, that’s there’s a whole sequence to it. Now, if you can’t come to my bootcamp and you want to learn this, the goal setting and the time blocking and and really weekly planning, go to Rod’s links.com and and go to the bottom. My goal setting workshop is there, the guide is there.
00:49:42:00 – 00:49:56:10
Rod
I guide you through this. And at the end I do the, I do the, the weekly planning process. So it’s about an hour, hour and 15 minutes. Have your wife do it, your husband do it. Have your kids. If they’re over ten years old, do it and plan their freaking lives and it’ll it’ll juice the hell out of you.
00:49:56:13 – 00:50:12:21
Rod
So again, Rod’s links.com is my link tree. The bottom is that goal setting stuff. Well listen brother, I appreciate you coming on man. I appreciate you driving over here. You know, I’m getting a place in Miami soon. Because Sarasota’s so freaking slow. I mean, you see my place here? I got a beautiful place here, but beautiful. Thank you.
00:50:13:02 – 00:50:16:15
Rod
So freaking slow here. And I’m single. I just need to be around energy.
00:50:16:15 – 00:50:19:19
Roberto
Miami’s too fast, pace, man. Too much. You’re 65 years old.
00:50:19:19 – 00:50:22:13
Rod
Yeah, it’s okay, brother. That’s okay. I can do it. Yeah.
00:50:22:13 – 00:50:23:10
Roberto
No, no, no, it’s good.
00:50:23:11 – 00:50:29:06
Rod
Anyway, I’m really appreciate you coming out. And it’s been a lot of fun, and, Yeah. Thanks, man.
00:50:29:08 – 00:50:48:21
Roberto
No. Thank you. Right. Thanks for the invite. Thanks for all you do on social media in your life. But thanks for what you do for the warrior program. The warriors in the program, all the things that we spoke about today, it’s coming from you. The time blocking, the networking, the getting over your fear. It comes from the warrior program.
00:50:49:02 – 00:50:59:19
Roberto
All the all the resources that you have in your program. It’s all benefiting me. It’s been benefiting other warriors. It’s because of you is the reason why I’m here.
00:50:59:22 – 00:51:04:04
Rod
Well, that’s for a great thank you. Thank you.
00:51:04:06 – 00:51:10:23
Intro/Outro
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