Eddie Wilson, widely acclaimed as the “King of Exits,” is a seasoned entrepreneur with an extraordinary career. He’s overseen 125+ companies, successfully exiting from 85 of them. Currently at the helm of Collective Influence, a prominent private equity firm, he holds a substantial portfolio that includes Think Realty, American Association of Private Lenders, Apticode, Fitcon, Mana Health, Tax Free Crypto, Because Coffee, and around 20 others. Eddie’s strategic prowess extends to the development of the Empire Operating System, a method that systematically steers his companies to success. In his 40s, he channeled his efforts into faith-based and humanitarian endeavors, such as Christian Media International and Impact Others.
Here’s some of the topics we covered:
- The Power Of Creating Value Through Companies
- Finding The Win
- The Largest Fitness Convention In The World
- The Main Parts Of Eddie’s Team
- How To Help A Failing Company
- How To Finance A $40 Million Dollar Deal
- An Exit Strategy In Case Team Members Don’t Work Out
- Struggling Through Real Estate Without A Mentor
- The Importance Of A Mentor
To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com
Full Transcript Below
00:00:19:22 – 00:00:39:06
Rod
Welcome to another edition of How to Create Lifetime Cash Flow Through Real Estate Investing. I’m Rod Cliff and I am absolutely thrilled you’re here. And we are going to have a very interesting, intriguing and motivational conversation today with a gentleman named Eddie Wilson, if you don’t know who he is. Well, you know, I don’t even I don’t think I can give him a bio that does him justice.
00:00:39:06 – 00:00:55:17
Rod
He has owned over 125 different companies, and he’s not that freaking old. He’s got 4000 doors and multifamily. He builds properties, just is a humanitarian philanthropy. And I’m very excited to have an exciting, wide ranging conversation with you, brother. Welcome to the show here.
00:00:55:18 – 00:00:56:21
Eddie
Thank you. Glad to be on.
00:00:56:22 – 00:01:13:16
Rod
Yeah. So, you know, like I said, I you’ve done so much, I don’t even know where to start. So why don’t you kind of give us some background and maybe with a little more detail than I would normally ask? Usually I have people. Yeah, I’ll give us a high level thing. But you’ve got done so much that for my own edification, I’d like to hear more details.
00:01:13:16 – 00:01:17:01
Rod
So yeah, Yeah. Tell us who you are and where you came from. Sure.
00:01:17:03 – 00:01:38:00
Eddie
I’ll give you the 30,000 views. I’m a third generation real estate investor, Grandpa’s real estate investor, dad’s real estate investor. And I grew up in a home of an entrepreneur who really had a took a lot of hard licks. You know, my dad, you know, had failures and successes. And really, because of that, he took the fear out of investing for me because I thought, what’s the worst that can happen?
00:01:38:00 – 00:02:01:23
Eddie
I go back to his worst day, you know, But for me, it helped a lot. And so in it, at a young age, I sold a sold a television show to Fox, built a program, sold it, and in my twenties, had some capital to work with and decided to purchase a business. And that business was an advertising agency, grew that advertising agency and by default ended up selling.
00:02:01:23 – 00:02:22:05
Eddie
It wasn’t my intention. I sold it, but I started seeing the power of creating value through companies similar to real estate. I grew up in an investors home and my dad would take a property, he would create something new. There would be some sort of a new addition. He would rehab it, he would create a value add and we create new value.
00:02:22:05 – 00:02:53:00
Eddie
And all of a sudden the value is exponentially higher than the money he put in. While the same thing happens with companies. And so I started realizing I could, you know, architect a company to get value out of that exit, meaning I would look at it and these companies that maybe had made a make $1,000,000 a year or $2 million a year and somebody give me a five or six or ten multiple on it, and I’d sit there and look at and go, Well, what I rather operate, this was this business for the next 20 years or have the capital now and go do something else.
00:02:53:02 – 00:03:17:05
Eddie
And so I realize there is a format to that. And so I started buying and selling companies I bought and sold over. I’ve owned over 125 companies. I’ve sold over 85. My biggest year, 2018, I sold 76 companies in one year. You think due diligence on a multifamily deal is tough? You know, it’s like you’re going to do due diligence on these on these companies, and sometimes it takes six months, eight months a year.
00:03:17:05 – 00:03:37:05
Eddie
Well, we sold 76 of those assets in in one year for a little over $1,000,000,000. And I’ve always turned that capital right back into real estate. I’m a huge firm believer in in the power of real estate, you know, both for the tax will benefit as well as creating wealth and legacy for generations to come. So yes, that’s that’s it.
00:03:37:05 – 00:04:01:09
Rod
Well, that was quick. So, you know, I love the example you gave of your father having setbacks and being able to look at that and realize that what’s the worst that can happen? Right. What a gift that was really what an incredible gift that was. Because, you know, I learned that the hard way through my own failures. And and to have that as a framework is just extraordinary now.
00:04:01:10 – 00:04:05:03
Rod
So I’ve got to ask you, what types of businesses have you owned? Because I’m just curious.
00:04:05:08 – 00:04:34:03
Eddie
Everything I give you, advertising agencies, insurance companies, mortgage companies, technology companies. Today, I still own 17. I own the world’s largest fitness convention called Fit Icon Supplements. It’s a little bit of everything. I’m a firm believer in that you should not. It’s always about investing in the jockey and not the horse, you know? So I find a good operator or I have a good operator that I can transition into a good company.
00:04:34:05 – 00:04:35:08
Eddie
Then I always find the win.
00:04:35:08 – 00:04:52:01
Rod
So it’s always about the operator. Okay, well, that’s that’s a real just by the way, guys, he owns 4000 apartment units. We can talk about that. But honestly, I want to talk about these businesses. Okay. Because everything’s going on sale with what’s coming. I don’t know if you believe we are, but I believe everything’s going on sale, including businesses, certainly real estate.
00:04:52:01 – 00:05:07:16
Rod
All the asset classes are going on sale. We’re heading into some economic shit right now. It’s coming. And so, you know, I want to talk a business a little more than real estate today. And so humor me, guys, okay? Because I really think that you’re going to learn some great stuff today. So, you know, so you buy any type of business.
00:05:07:16 – 00:05:20:19
Rod
So when you’re looking at a business, you know, I’m assuming your business brokers sending you emails all day long with different opportunities and stuff like that. Yeah, at a high level. How do you weed through them quickly? Sure.
00:05:20:21 – 00:05:22:06
Eddie
I have a team underwriting team.
00:05:22:06 – 00:05:23:05
Rod
Oh, you do? Okay.
00:05:23:05 – 00:05:45:00
Eddie
Okay. Because it’s just like multifamily, right? You know, for those of you, I know you have a huge listenership of that, right? Yeah, I have a team. They look at the economics of the deal and I’m looking for typically distressed capital businesses or distressed people businesses. I don’t look for distressed products or services. They’ve got bad Google reviews if they’ve, you know, screwed people over.
00:05:45:00 – 00:05:46:14
Eddie
I have no interest in writing that shit.
00:05:46:17 – 00:05:53:19
Rod
But distressed person could be someone that’s ill in health or needs to get out. Retiree So that’s a distressed person. What was the other distress?
00:05:53:19 – 00:05:54:05
Eddie
Capital.
00:05:54:05 – 00:05:55:14
Rod
Distressed capital. They need money.
00:05:55:16 – 00:06:02:07
Eddie
They need money. They’ve got a great op, they’ve got a great operation, they’ve got a good product. They just don’t have the cash to get it over the hump, you know, How do you do?
00:06:02:12 – 00:06:04:15
Rod
How do you figure that out? They probably don’t share that.
00:06:04:15 – 00:06:11:01
Eddie
Yeah, well, typically when you get into these deals, you’re doing an NDA and you’re looking behind the.
00:06:11:03 – 00:06:11:14
Rod
Balance sheet.
00:06:11:14 – 00:06:30:01
Eddie
You’re looking at the balance sheet, you know, and and you can look at their cost of production. You know, like I find a lot of opportunity and, you know, creating mass production where they could only there they’re bootstrapping it and it’s costing them $5 a product. Well I can mass produce it for $3 of product. I can find all these wins and in the distressed capital businesses.
00:06:30:06 – 00:06:44:06
Rod
Interesting, interesting. And and I know that you you have a company that has the private equity company you were talking about. Give that a plug because I know you’ve got a convention every year that I’ve seen. Talk about that for a second.
00:06:44:07 – 00:07:07:14
Eddie
So two companies I have a private equity firm called Collective Influence. That’s where all my holdings are. That’s my companies. Got you. But I have what I created years ago called the American Association of Private Lenders, the APL. The APL is an aggregation and I’m told is the largest aggregation of private capital in the world, meaning these people just they want to be the bank, they don’t necessarily want to hold the assets.
00:07:07:14 – 00:07:19:15
Eddie
They’re not operators, they just have disposable capital that they want to put into deals, both debt and equity. And, you know, some of those look like hard money lenders. Some of them look like, you know, private off.
00:07:19:16 – 00:07:22:21
Rod
You have your family offices. They like that in their offices. Private equity.
00:07:22:21 – 00:07:46:07
Eddie
You private equity, it’s like it’s everything. It’s guys that only lend on art deals. You know, it’s like, okay, these guys, they have their niche and they have capital, right? And they have kind of their model and they’re just looking. And so that’s a very unregulated industry, right? And so. Right. I’ve just aggregated them for the purpose of typically giving them deal flow, putting, you know, processes around what they do.
00:07:46:09 – 00:07:48:15
Eddie
And we have a big conference every November in Las Vegas.
00:07:48:15 – 00:07:49:19
Rod
And it’s called what.
00:07:49:21 – 00:07:52:16
Eddie
The American Association of Private Lenders.
00:07:52:18 – 00:07:53:20
Rod
And that’s the conference.
00:07:53:20 – 00:08:01:19
Eddie
Yep. In Las Vegas, it’s always in November, you’ll typically have, you know, 800 people there and primarily they’re all high net worth.
00:08:01:21 – 00:08:17:11
Rod
So guys, do you think it’d be a great idea if you try to raise money to be at this APL conference in November? I think hell yes. Would be the answer. So have you. Okay. Okay. Well, we’ll make sure and put that link in the show notes. You probably already got that said already. We did. Okay. Where’s it.
00:08:17:11 – 00:08:21:21
Eddie
At? It’s it Caesars Palace. Caesars. And I don’t necessarily have the date on.
00:08:21:22 – 00:08:23:23
Rod
You don’t have the dates on you. No worries.
00:08:24:01 – 00:08:24:17
Eddie
mid-November.
00:08:24:17 – 00:08:40:06
Rod
Well, I try to plan to attend myself. I think I want to be there, so. Okay. And so, yeah, I mean, you’ve also got VidCon, which is the the largest. What does that business convention? Fitness convention. No kidding.
00:08:40:06 – 00:09:03:03
Eddie
I love building community when you build community. So I have a company called Think Realty. It’s a community of real estate investors. I fit on. It’s a it’s a community of fitness fitness enthusiasts. I have a community called Money Is Money is, as all people who just are trying to invest out of their self-directed IRAs and they’re just trying to move capital inside of some self-directed vehicle.
00:09:03:05 – 00:09:14:00
Eddie
We have community at the APL. It’s just a community of private lenders to me as I build community and I captured data, then I find the opportunity in there with these business.
00:09:14:00 – 00:09:23:11
Rod
Oh, I love that, you know, And that is frickin brilliant. Yeah, you’ve got that. You’ve got the, the, the audience, right. And you’ve got to find something that to add value to them, whatever money.
00:09:23:13 – 00:09:45:16
Eddie
Or they tell you what they want, you know, So on like one, one big thing we are looking into last year we bought fit Con was what supplements are missing it supplements are such a red ocean space right A million supplements right. One thing we found is there is a lack of nootropic supplements, you know, and so people that were looking for a healthier version of the stimulants that they’re using like pre workouts and stuff like that.
00:09:45:18 – 00:09:59:18
Eddie
And so we went out and we bought a nootropic supplement company, right? Like, oh, okay, then we can push it into this audience interest. And so we’re always taking that data in the community, serving the community right? They tell us what they want, they tell us what’s missing, and then we go find it.
00:09:59:20 – 00:10:13:05
Rod
So. So here’s a question. You’ve got all these various businesses, and I’m sure you’re capitalizing on social media and online marketing. Do you have one team of people that markets for all these different companies?
00:10:13:05 – 00:10:13:13
Eddie
We do.
00:10:13:17 – 00:10:14:02
Rod
You do?
00:10:14:06 – 00:10:35:08
Eddie
Okay. Yeah. We we have an internal team and then we have an external company that we have ownership in and that external company we have ownership in, They are probably the best in the world at putting, they say, hearts and seats. We say butts in seats. Right. Okay. Okay. We have for instance, we have a company called the Aspire Tour.
00:10:35:09 – 00:10:44:01
Eddie
Right now we’re putting the Aspire Tour on all over America. We average 3 to 4000 people in a stadium every month. We do the Aspire tour.
00:10:44:01 – 00:10:51:04
Rod
Yeah. And you just get a bunch of big name people that talk there. Like I’ve seen those where you get off and it’s a it’s a sell athon. Yes, it no.
00:10:51:07 – 00:11:09:04
Eddie
You only sell one product. Really. We want to sell one product and I actually lose money. I aspire to our because what it does is it aggregates data for me. What I do out of that, though, is we have what’s called the money is community, and we’re constantly pushing people towards that money as community. So we actually monetize it later on.
00:11:09:05 – 00:11:09:17
Rod
Okay.
00:11:09:22 – 00:11:12:17
Eddie
And but no, we actually don’t sell anything.
00:11:12:17 – 00:11:22:13
Rod
We actually you just have a bunch of speakers come in, motivate and educate, so on and so forth, and you’re just aggregating. So you have them fill out a lengthy questionnaire about who they are, what they love and what they like.
00:11:22:13 – 00:11:32:20
Eddie
It’s been anywhere from $50 to $500 a ticket and wow, they come in and we do that every single month. So we’re in Chicago this month. We’re in, I think, San Diego next. And you.
00:11:32:20 – 00:11:34:06
Rod
Have as many as three or 4000 people.
00:11:34:06 – 00:11:39:17
Eddie
There. And Atlanta’s conference because of our speaker lineup in December, we’ll have probably 7000.
00:11:39:17 – 00:11:40:07
Rod
No kidding.
00:11:40:08 – 00:11:50:02
Eddie
Yeah. Our speaker lineup is Marcus Lemonis, Kevin O’Leary, our Atlanta conference. We have like Kevin Hart and Shaq and you know, all kinds of Oh, cool.
00:11:50:05 – 00:12:09:01
Rod
Yeah, I was I shared the stage with Shaq at a multi-family conference in Charlotte last year. He’s a great he’s fine. Oh, he’s he’s not just funny He’s he’s good people is what he does for kids. And I mean, you see some of the stuff he does for kids. He buys them laptops and shoes and phones, and he’s just a good guy.
00:12:09:03 – 00:12:09:22
Rod
You know.
00:12:10:00 – 00:12:18:17
Eddie
A lot of these guys are. Yeah. You know, for me, it’s important to surround myself with people like that. Yeah, you get around enough wealth and he does find a lot of.
00:12:18:17 – 00:12:22:22
Rod
Well, there’s a lot of nefarious pieces of shit as what you find, you know, honestly.
00:12:22:22 – 00:12:40:07
Eddie
And but we have like one of our favorites is Alex Rodriguez, you know, like A-Rod. Oh, yeah. He’s like, we we’ve done some deals with A-Rod, but A-Rod comes and he speaks at a lot of our conferences. But that guy is a legitimate, solid businessman that knows this stuff. You know, he has probably close to 30,000 multifamily doors.
00:12:40:07 – 00:12:47:01
Eddie
The guy’s no kidding it. Yeah. Wow. Crushing it and but loves people. Serves people. It’s like those are the type people.
00:12:47:01 – 00:13:01:04
Rod
Yeah. He was supposed to speak at that at that. It was a multifamily conference. He was on the lineup and then he something came up and he couldn’t do it. And they brought in somebody else. But I was, you know, felt all proud because I was on the lineup with A-Rod on Yeah, on the graphic. And then he canceled this stock, too.
00:13:01:04 – 00:13:22:03
Rod
But but yeah, and I’ve heard nothing but good things about him as well. Yeah. So that’s really cool. And so it’s motivational and aspire. Loved it, love the name. And so so Mike, just again, so you capture as much data on these people as you can write what their wants are, what their desires are. And then you look for opportunities, businesses to buy to satisfy.
00:13:22:03 – 00:13:31:03
Eddie
Those, satisfy them. I mean, we also aggregate a lot of accredited investors, too, that we’ve we’ve aggregated close to 40,000 accredited investors now in the lack as.
00:13:31:03 – 00:13:32:07
Rod
We go through the Aspire thing.
00:13:32:08 – 00:13:44:12
Eddie
So we ask, okay, what, what, what’s the main goal? What are you looking to do? And so we have moved a lot of people through that space. Well, then that, you know, just by trying to service them, see what their needs are.
00:13:44:14 – 00:13:53:11
Rod
You know, anytime you add value, it comes back to you tenfold. And and you’ve just taken it to a whole nother level, which is extraordinary. So it actually loses money initially.
00:13:53:13 – 00:13:53:20
Eddie
Yeah.
00:13:54:01 – 00:13:54:12
Rod
Interest.
00:13:54:12 – 00:14:00:05
Eddie
We’ll spend the 1.2 to 1.3 million bucks every every month on that process.
00:14:00:07 – 00:14:02:23
Rod
And then you got to you’ve got to pay for some of these speakers, too, as well.
00:14:02:23 – 00:14:04:04
Eddie
That that’s what. Yeah, that’s.
00:14:04:05 – 00:14:04:18
Rod
The big money.
00:14:04:18 – 00:14:15:12
Eddie
Well we lose. Yeah. I mean so we’ll sell two, 3000 tickets, 50 to 500 bucks. Right. But we’ll still lose a million bucks. No kidding. Yeah. Make sure you’re spending a lot of money on these speakers.
00:14:15:12 – 00:14:16:10
Rod
Yeah, Yeah, a lot of.
00:14:16:10 – 00:14:20:13
Eddie
Them have become friends over the years, but for the most part, you still got to pay them.
00:14:20:13 – 00:14:35:06
Rod
Right? Yeah, right, right, right. So tell me about your business underwriting evaluation team. Sure. How many people are on it? What do they do? Yeah, And then I want to talk about how you finance these businesses. So. So start. But let’s start with the team first.
00:14:35:07 – 00:14:57:20
Eddie
Team number one’s my CFO. Dave’s been with me for 13, 14 years. Okay, great guy. He’s seen all the businesses, so he’s seen everything. I have a guy that is primarily his name’s Casey, and inside of my underwriting team, Casey is a part of that of a younger guy that’s doing a lot of financial modeling. And so what we do is we actually we get behind the curtain.
00:14:57:20 – 00:15:23:19
Eddie
We look at their financials, look at their balance sheet, their panels. Then we build a model that we believe we can operate on. And so we we do what’s called a cash flow pro forma. We’re not just performing like building the perform of what it can be. We’re actually building a cash flow modeling system inside of it so that I know how sustainable this business is because there’s a lot of businesses out there right now with the onset of all these baby boomers kind of walking away from their businesses.
00:15:23:19 – 00:15:36:00
Eddie
They don’t have a year to pass it on to. They don’t know what to do with their business. Right. There’s a lot of businesses that are just laying around. You can pick up for pennies on the dollar. Right. But if they’re not modeled out correctly, they may become a burden to you before they ever become. I see a benefit.
00:15:36:01 – 00:15:43:16
Eddie
I see. And so we’re doing a lot of modeling up front to determine what we can do with this business so that teams about four people.
00:15:43:18 – 00:15:57:11
Rod
So when you’re modeling, though, I mean, you have to anticipate marketing costs, you have to anticipate sales, right? You have to make projections based on what you think you can improve. So it’s not just financial know, there’s a lot more to it.
00:15:57:11 – 00:16:15:12
Eddie
There’s a lot to it. And then also you’re looking at personnel cost. You’re looking like really there’s five pillars that you’re spending money on. You’re spending money on leadership, right? Do I have somebody around this company? Okay, Personnel, what does it cost to actually get out of this company? What it’s worth? Okay, your operations, that’s where you find all your efficiencies, your finance.
00:16:15:12 – 00:16:28:06
Eddie
Right. So a lot of them have financial issues. And then, you know, lastly, it’s your marketing and sales. And so those are kind of like our five pillars that we’re looking at in determining what our cost is of opportunity on that business.
00:16:28:10 – 00:16:43:19
Rod
Interesting. Now, you said that you always you look for the jockey, not the not the horse. And so you’re looking at a business. You’ve got to determine who’s going to run that business. Right. So are you trying to hire people to do that or are these people you already know or.
00:16:43:21 – 00:17:03:17
Eddie
Yes, I one benefit of running over 125 companies is I’ve kept a lot of those people with me. I’ve built a good bullpen of people that I see. They I know what they’re good at. They’re good at a business that’s a service based business or a product based business. And so I know what their strengths are, so I can call on them to run these companies.
00:17:03:19 – 00:17:10:20
Eddie
Or I might find someone who’s who’s actually built a company. They just don’t have enough capital to get it to where it needs to go. But they’re a great operator.
00:17:10:20 – 00:17:13:16
Rod
That already owns it, already owns, and so you keep them in there.
00:17:13:18 – 00:17:13:20
Eddie
With.
00:17:13:20 – 00:17:14:13
Rod
Them. Got you.
00:17:14:13 – 00:17:17:09
Eddie
Get up and leave them in as a part of the deal. Yeah.
00:17:17:13 – 00:17:27:19
Rod
So you see that a lot. Obviously, with venture capital in Silicon Valley, you know, they’ll come in, they’ll bring in a sea level suite, too, you know, and, and then they argue and they want to kick them out sometimes. And you know that you hear about all that.
00:17:27:19 – 00:17:36:07
Eddie
And we have a shared service arrangement at our private equity firm called Collective Influence. And so in there we’ve got a CFO, we’ve got, you know, operational. So they have.
00:17:36:07 – 00:17:36:21
Rod
Resources.
00:17:36:21 – 00:17:39:21
Eddie
So they’ve got tons of resources that they would never have access to.
00:17:39:21 – 00:18:01:13
Rod
Either. Gotcha. Now, you also have an operating system that I know you call the emperor operating system, and we talked about this and same acronym is TRACTIONS Operating System, which is Entrepreneur’s operating System iOS APP, which we use in both my business now and I know this is yours is similar and you implement that in all of your businesses.
00:18:01:13 – 00:18:10:22
Eddie
Yeah. And there’s about 2500 other companies nationwide that use it. And really the big difference, all operating systems have a similar process, right?
00:18:11:00 – 00:18:14:19
Rod
Core values. You come up with your core values, you come up with your, you know, planning.
00:18:14:19 – 00:18:37:18
Eddie
Out your future, Right. Stepping back in your creating pathways towards that. I mean, a lot of them are similar, right? The difference between ours is I believe that businesses exist in one of five phases. And to the degree that you understand the phase of business that you’re in, you can create the next step to the next phase. So let me just go to the five days we get startup that’s really like a predetermined amount of time and precursor amount of money.
00:18:37:20 – 00:18:55:21
Eddie
Then you move into perseverance. That’s a pre profit phase. Then you move from perseverance into viability and you’ve actually got the right people in the right seats. You’re making a little bit of money, it’s profitable. Then you move into scale. Scale should never be done. When you’re still on perseverance, you really should effectively move into viability, then pour gas on the fire.
00:18:55:23 – 00:19:14:08
Eddie
Then the last phase is succession. What do I do with my business now that I’ve hit the ceiling? That doesn’t mean you have to sell it, but maybe somebody else should run it. Maybe you should move into a board seat. So because we have the five phases I can accurately put on a map where every business is every single quarter and I can help others do the same thing so that they know the next thing you know.
00:19:14:08 – 00:19:17:20
Eddie
Like I grant, Curt owns a buddy of my.
00:19:17:21 – 00:19:32:04
Rod
Yeah, he’s he’s got something very similar to this, by the way, him and Brandon, you have something very similar. Yeah. You talk about different phases. Yeah. Dawson, I, I went to their business event just, like, three months ago, and I got some. Some decent insight.
00:19:32:04 – 00:19:32:23
Eddie
It’s really, really good.
00:19:33:02 – 00:19:43:13
Rod
I got killed. Beat up by his frickin salespeople, though. Good God, I couldn’t walk out. I couldn’t go to the bathroom without having somebody, you know, attack me. But no one will.
00:19:43:14 – 00:19:45:07
Eddie
Ever accuse ground, not sell it.
00:19:45:08 – 00:19:52:00
Rod
Oh, my God. It was like fleas. But I wanted a sign that said, F-you, all my frickin shirt. Leave me alone. But it was that bad.
00:19:52:06 – 00:20:12:13
Eddie
The one thing that, you know, you go to a grant conference, though, and he tells you ten acts your life, picture whatever the next and you’ll see one guy that’s sitting there and he’ll run out and he will ten access business. The other guy will do the exact same thing and crash and burn. Why is that? And that’s because if you don’t know what phase of business you’re in, you can’t architect the next step.
00:20:12:13 – 00:20:21:08
Eddie
And if you take the next right step, you get growth, check the next wrong step, you get a diminished result. Yeah. And so, you know, that’s that’s the foundation and.
00:20:21:08 – 00:20:26:22
Rod
That’s what that’s where you see where businesses will grow too fast. Right? That’s it. And it ties into these steps that you’re talking.
00:20:26:22 – 00:20:29:06
Eddie
Now, let me let me dispel a myth.
00:20:29:08 – 00:20:29:14
Rod
Okay.
00:20:29:20 – 00:20:49:22
Eddie
Businesses can grow too fast if they don’t have the right foundation. If you firmly get a business and a viability, it can’t ever grow too fast. The problem with business is they don’t firmly get into viability. I build an insurance company that I bought for 40 million. I took that insurance company from 40 million to 880 million and top line in four and a half years.
00:20:50:00 – 00:21:03:16
Eddie
I went from 60 employees to over 4000 employees. Wow. So that’s probably too fast. Well, it really wasn’t because it had a good enough foundation that we could put gas in the fire and it didn’t hurt our customers. It didn’t hurt our service. You know, it’s like you must.
00:21:03:16 – 00:21:05:01
Rod
Have had a hell of a sea level team in.
00:21:05:01 – 00:21:10:04
Eddie
That. Absolutely. But the thing is, is in true viability, you do you’ve built the right foundation and you can scale.
00:21:10:04 – 00:21:21:13
Rod
It and that that’s what you’d need. Then obviously you’d need all those operate know those sea level players. So talk about how you finance, how do you finance a $40 million deal?
00:21:21:14 – 00:21:22:14
Eddie
There’s a hundred of.
00:21:22:18 – 00:21:25:12
Rod
I want to give you some give us some examples. So some of these.
00:21:25:13 – 00:21:41:11
Eddie
I would I would say that primarily my favorite type of finance is when the owner holds equity and I allow the performance of the business to actually pay him an exponential return that he wouldn’t expect if he were to operate the business.
00:21:41:11 – 00:21:51:05
Rod
Himself. So you put in capital, you put in resources and you hold that carried out there for the owner that already knows the business, right to make exponential returns, to stay in there and kick ass.
00:21:51:05 – 00:22:10:01
Eddie
My question oftentimes to a business owner is I’m negotiating as I could walk away. I could give you 2 million bucks and you could walk away. You walk away with 2 million bucks in your pocket and it’s a good day. I could put 5 million in resources and take your $2 million business and turn it into a ten or 15 or $20 million business.
00:22:10:03 – 00:22:24:07
Eddie
And I could go sell that business at a six or eight times EBIDTA and you could walk away with 10 million in your pocket and two or three years. Do you want to take the ride with me based on my experience, or do you want the 2 million? I mean, I’m ready to go either way.
00:22:24:07 – 00:22:25:21
Rod
What statistic? Conversation.
00:22:25:21 – 00:22:37:10
Eddie
Oftentimes they’re they want a little bit of cash on the table cause they want a little bit security. And so instead of me paying them 2 million, I’m paying them a couple hundred grand or something to make them feel secure. And that’s usually how you talk.
00:22:37:10 – 00:22:45:10
Rod
About the resources you’ve got. You’ve got you’ve got you got a CEO that they can lean on, you’ve got a CFO, they can lean on what else and marketing. You’ve got marketing and sales.
00:22:45:10 – 00:23:10:10
Eddie
We have marketing and sales. We have a marketing and sales agency that we own and operate. We have one of our one of our big tools we have is we have a man by the name of Larry Yash. He LED SEAL Team three is former Navy SEAL. Larry is primarily dealing with mindset and traumas, right? So like Larry has mastered the art of understanding the traumas in your life and helping you break through ceilings.
00:23:10:12 – 00:23:14:00
Eddie
And that is actually so he’s a coach. He’s a coach.
00:23:14:00 – 00:23:14:08
Rod
Yeah.
00:23:14:09 – 00:23:17:08
Eddie
And he’s internally dealing with their traumas because.
00:23:17:11 – 00:23:20:10
Rod
And he sees helping he’s helping these owners that you’re bringing along.
00:23:20:10 – 00:23:27:14
Eddie
These leaders. Most of the time the I would say 80% to 90% of the time. The problem in the business is the leader. It’s nothing. It’s always.
00:23:27:14 – 00:23:28:05
Rod
The bottleneck.
00:23:28:05 – 00:23:29:02
Eddie
Is always, always.
00:23:29:02 – 00:23:29:16
Rod
The bottleneck.
00:23:29:16 – 00:23:50:21
Eddie
And so and it’s typically tied to their traumas. It’s typically they took they took a hard knock and they all of a sudden hit the ceiling and they can’t get past it. It’s their limiting beliefs that prevent them from taking that next step. Right. So so for me, Larry, is one of our most valuable assets. Larry goes then and he deals with them and he calls them out on it, you know, when they can’t get through it.
00:23:51:03 – 00:24:08:06
Eddie
And then he force them through it. And oftentimes he’ll come back to me and say, I can’t get him through it. We either have to pick a new jockey. Right? Or we have, you know, like there has to be an adjustment here. Wow. But we give them every shot to break through their own limiting beliefs. To me, that’s one of our secret sources.
00:24:08:08 – 00:24:23:20
Rod
Oh, that’s that’s brilliant. And I and I have to brag for a minute. We do the exact same thing. I’ve got high performance coaching in my coaching program. Sure. And that’s the reason my students are so frickin successful, because we work through their courage, their ability to influence their productivity, their relationships, their and even their mission and purpose in life.
00:24:23:20 – 00:24:36:02
Rod
Stuff that’s bigger than the you know, than their real estate. And and so know part of our coaching includes that and other people have tried to model it but we’ve got I’ve got certified high performance coaches and they kill it and.
00:24:36:04 – 00:24:37:03
Eddie
It makes a huge difference.
00:24:37:03 – 00:24:44:20
Rod
Yeah it absolutely does. So it’s really fascinating to hear that you do the same thing. And and of course, if he’s a SEAL, he’s not afraid to kick their asses to make things.
00:24:44:20 – 00:24:46:09
Eddie
Happen and they’ll listen to him.
00:24:46:12 – 00:25:07:12
Rod
Yeah, well, of course they will. They’re certainly not going to fight him. Yeah. So no, that’s that’s really interesting. Very interesting. Well, you put together this hell of a secret sauce and framework here, brother. Very impressive. I don’t usually gush about stuff, but, man, this is frickin impressive to me. And I’m honestly, you know, part of part of one of my loves is entrepreneurship.
00:25:07:12 – 00:25:26:23
Rod
I’ve built 27 businesses, and I don’t call them failures when they fail. I call them seminars. And, you know, that was a $50 million seminar in 2008 nine. It’s you know, several of my businesses have been worth tens of millions of dollars. Most have been spectacular flaming seminars, you know, and and because I never had any formal training, I didn’t I didn’t go to I barely passed high school.
00:25:26:23 – 00:25:44:21
Rod
And, you know, it’s a shame. I will tell you I regret that. Honestly, I regret not going to college to learn how to read panels, to learn how to read balance sheets, to understand sales and marketing and operations and things that I had to learn through trial and error, you know? But. But I frickin love talking about entrepreneurship.
00:25:44:21 – 00:26:03:01
Rod
Now, guys, I know we haven’t talked about real estate at all here, but I hope you’re I’m sure you’re getting value. If you’re not, you’re in the wrong place and I love you, But go listen to somebody else. Frankly, because this is really good stuff here. So let’s shift gears for a minute. Sure. So let’s talk about the real estate.
00:26:03:03 – 00:26:09:07
Rod
Okay. So you take your profits from these businesses and you’re in $4,000. You said all as a general partner.
00:26:09:07 – 00:26:15:04
Eddie
Or so or Unix or, you know, KCP LP. I mean, I’m all.
00:26:15:04 – 00:26:16:19
Rod
Over all of it. Joint ventures, every joint.
00:26:16:19 – 00:26:17:04
Eddie
Ventures.
00:26:17:04 – 00:26:19:17
Rod
All of it. Where are your assets located?
00:26:19:19 – 00:26:25:13
Eddie
Florida, Texas, Georgia. A little bit of California. I’ve sold off most of that. And Ohio.
00:26:25:18 – 00:26:29:03
Rod
Yeah, I’ve got assets in all those states as well. Not California.
00:26:29:04 – 00:26:29:16
Eddie
Yeah.
00:26:29:17 – 00:26:39:05
Rod
No, but everywhere else I’ve got assets but okay. Okay. Love it. And did you have any education there? Did you, did you align with anybody or.
00:26:39:06 – 00:26:56:02
Eddie
Not really. My I third generation real estate investor. And so I took a lot of what my father did, his successes and failures. He primarily stayed in small multifamily, single family, small, small Texas, where by the way, Ohio, Ohio. Okay. Yeah, we’re.
00:26:56:02 – 00:26:56:21
Rod
In Ohio.
00:26:56:23 – 00:27:16:22
Eddie
Northeast Ohio, an area that’s where I grew up and and then went south for college, went to Atlanta and kind of stuck around there. But yeah, for me, I really didn’t have an education and I really don’t have a mentor. And so that was a lot of trial and error for me. And I’ve I’ve spent a lot of money in real estate.
00:27:16:22 – 00:27:17:13
Rod
Lost some money.
00:27:17:13 – 00:27:19:05
Eddie
I’ve lost some money. Sure.
00:27:19:07 – 00:27:21:01
Rod
So you believe in mentors, then? I take it.
00:27:21:01 – 00:27:40:05
Eddie
100%. Yeah. Yeah. And there’s there’s a fast track to it’s like you talked about business school. I like I have a degree from an Ivy League school in business. Wow. That fast tracks you in certain areas. Yeah, sure. And so I always say that, you know, my ten or $80,000 education, I could probably teach somebody about 5 minutes.
00:27:40:07 – 00:27:50:03
Eddie
But the thing is, is you need somebody to actually teach you what that, you know it’s like there isn’t a lot of depth to that education I had but it was enough that it did everything and it helped.
00:27:50:06 – 00:28:07:07
Rod
And it helped prevent mistakes and mistakes. And certain I promise you, I made and. Right. You know, and that’s my I regret I mean, you know, I tell people, you know, I get asked all the time, do I really need college? And a lot of times I say no. I think it depends on what you’re going to do.
00:28:07:08 – 00:28:22:13
Rod
But but like you said, you know, I totally believe I show this picture of of lanyards that are hanging around my neck and I have my arms out like this. And this lady, like two or 300 of them have a picture of that I show. That’s my education. Sure. You know, and you saw my library downstairs. I’ve got thousands of books.
00:28:22:13 – 00:28:39:00
Rod
And yeah, you know, I’m self-taught and I and I and I’ve learned through the thought leadership space, you know, and and we know a lot of the same people in that space. And, you know, I’m glad to hear that you believe in mentors. I mean, you know, I tell the story. You know, Michael Jordan at the height of his career had five coaches.
00:28:39:00 – 00:28:46:23
Rod
You know, he had a relationship coach of strength coach, a head coach, assistant coach, nutrition coach. And, yeah, you know, he’s the best in the world. And so.
00:28:47:00 – 00:28:52:15
Eddie
You know, I’m a huge proponent of coaching. Yeah. It’s just it’s can you get there faster right.
00:28:52:16 – 00:28:56:00
Rod
If you show them the learning curve. I mean I’m sure if pay for speed really is what.
00:28:56:02 – 00:28:56:04
Eddie
You’re.
00:28:56:04 – 00:29:05:01
Rod
Paying for speed, that’s the bottom line. Could you do it on your own? Yeah, I did, but I wish I hadn’t. Honestly, I’d probably be on the back of a 300 foot yacht right now. Right. You know, so.
00:29:05:01 – 00:29:12:03
Eddie
So I believe in the model of creating success through 10000 hours invested, right? Like, right. That whole tipping was that.
00:29:12:03 – 00:29:12:15
Rod
Blink or.
00:29:12:15 – 00:29:21:11
Eddie
Tipping point? That’s a tipping point. Yeah. And it’s that, you know, as Gladwell talks about it, it’s like you put 10000 hours and anything in, you’re an expert, right? What you have to do is find out ways.
00:29:21:11 – 00:29:22:04
Rod
To.
00:29:22:06 – 00:29:25:03
Eddie
Shorten that up. And the way that you do that is through mentorship.
00:29:25:03 – 00:29:43:07
Rod
Yeah, yeah, yeah. Love it. So you didn’t have a mentor and so you made some you made some snafus in the in the real estate space. So I’m glad to hear I honestly that pleases me because you’re so frickin successful. It’s like, Damn, I want to hear some failures, too. Damn it. You know, you know, from coming from somebody who had to has had more frickin seminars than you can imagine.
00:29:43:08 – 00:29:49:02
Rod
Yeah, but so. So. So what size assets do you like to buy now? Is typically over 100.
00:29:49:04 – 00:30:00:15
Eddie
Typically over 100. Yeah. I obviously the more money you have, the more money you have to move. And that’s my issue today is I have to move larger amounts of capital.
00:30:00:16 – 00:30:07:11
Rod
I owe damn. Sure. Oh, man. Well, let me find my frickin violins. That’s right.
00:30:07:13 – 00:30:18:21
Eddie
But it is. It’s like you. And honestly, it’s actually easier to find an asset that’s smaller, that performs better than it is to find bigger assets that perform at the same, you know, speed.
00:30:18:21 – 00:30:27:22
Rod
And so and you know, you’re you’re you’re competing with institutional grade and, you know, money. And sometimes that cost of capital for those people is.
00:30:27:22 – 00:30:52:13
Eddie
Certainly low right there. Fine of the four or 5% return, their cap rates are way less than what I would ever consider. So because of that, I don’t play in the big classes often because the institutional yeah, the institutional guys are just gobbling that stuff up and they’re fine with low rates return. Right. So I like the bigger, you know, b b plus I like the still the value add space.
00:30:52:15 – 00:30:55:03
Eddie
I am doing some newbuilds down in southwest Florida, but.
00:30:55:05 – 00:30:55:09
Rod
For the.
00:30:55:09 – 00:31:02:18
Eddie
Most part I still like the value add space because and right now there’s there’s blood in the water. Oh, man.
00:31:02:20 – 00:31:03:01
Rod
Yeah.
00:31:03:01 – 00:31:04:14
Eddie
And it’s coming and it’s speeding up.
00:31:04:15 – 00:31:07:20
Rod
Do you are you partnered with some operators in that space?
00:31:07:23 – 00:31:17:16
Eddie
I partner up with a ton of operator. Oh, you do? Yeah. If I again, it goes back to the jockey, not the horse. You know, like if I believe in the jockey and they bring me a deal, right? I’m all.
00:31:17:16 – 00:31:18:17
Rod
In. You’re in. You get you.
00:31:18:17 – 00:31:29:12
Eddie
Okay? And I have to move capital. And so I, I don’t have a I don’t think I could build a big enough team to deploy all the capital I need to deploy with internal an internal group. So I rely on partners.
00:31:29:12 – 00:31:45:15
Rod
I see. Interesting. Interesting. So let’s talk let’s shift gears now. Actually, you know, you are a man of faith and I know that you are also a philanthropist. Um, tell us a little bit about that.
00:31:45:17 – 00:31:58:12
Eddie
Sure. Yeah. So at some point in your life, you’re going to get to the place where you realize no amount of money is going to give me satisfaction. No amount of deals are going to give me, you know, fulfillment. And I chase that all of my life.
00:31:58:12 – 00:32:00:11
Rod
So when did you have that epiphany? How old.
00:32:00:11 – 00:32:04:02
Eddie
Were you? I was in my late twenties, thankfully early. Thanks.
00:32:04:02 – 00:32:08:20
Rod
I was frickin 40 before I had mine. I tell the story about an epiphany I had, but.
00:32:08:20 – 00:32:28:23
Eddie
It’s I got to a place where I was very successful and I remember thinking, I have, you know, and again, get out your violin. But I had more money than I knew what to do with, right? Like, I don’t know what to do with the money. And and I was still highly depressed, still wondered, you know, still lay in bed at nighttime wondering like, why do we exist?
00:32:28:23 – 00:32:48:03
Eddie
What’s the purpose of all of this? Because no cars or houses, you know. Right. Bring happiness. And that’s why I got to a place where I started searching and started searching heavy for, like, the meaning of life and is there a God? And like, all of these things that, like, you get to a place where you lack fulfillment, you start going down these pathways.
00:32:48:05 – 00:32:53:15
Eddie
And and for me, it was a very deep spiritual process and I got to.
00:32:53:21 – 00:32:55:21
Rod
Elaborate on a little bit. So what did you do?
00:32:56:00 – 00:33:04:18
Eddie
Yeah, So I grew up in a very faith based hall, and faith was a series of do’s and don’ts growing up, but it was never a relationship.
00:33:04:21 – 00:33:05:06
Rod
Based.
00:33:05:06 – 00:33:21:06
Eddie
Or a lot of fear based and one of my dad’s favorite statements in my life was he said, Edie, he’s like, God, I’ll help anybody, but he won’t help a lazy man. I heard that. I heard that like 10,000 times my life, you know, like Ilsa. He would say, you know, he helped David and he was an adulterer, but he doesn’t help that lazy man.
00:33:21:06 – 00:33:27:03
Eddie
Show me one time in the Bible. So like, it was very much like, beat into my head, like, hard work, faith, you know, all of that, which I.
00:33:27:03 – 00:33:28:04
Rod
Actually there’s nothing wrong with that.
00:33:28:04 – 00:33:49:19
Eddie
There’s nothing wrong with that. And I actually appreciate that. So, like, I don’t want to paint it in a bad light, right? But very much the church like institutional religion for me became very much a series of do’s and don’ts. So that control, so that I lacked a relationship, I lacked true fulfillment. It was all performance based. Gotcha.
00:33:49:21 – 00:34:08:11
Eddie
And and so that was the big journey for me was who is God? You know, who who is this person of Jesus? Like who all of these things that you have to come to a place where it’s like you have to really get to a place where you’re solid and you understand what you believe. And the greatest part is, is it comes down to faith.
00:34:08:13 – 00:34:27:05
Eddie
There’s a lack of evidence in a lot of these areas. So then you’re then you’re stepping beyond evidence. Right. Which is where faith comes in. And but for me, where the true fulfillment came in was when I decided that fulfillment was living beyond myself and it was making an impact on others that couldn’t make it on themselves, like for themselves, right.
00:34:27:05 – 00:34:48:15
Eddie
When you could impact someone else who can’t, who can’t afford something for themself, who can’t do it on their own, who can’t, who can’t feed themselves, know there’s true fulfillment in that. And so we started to nonprofits. The biggest one that I operate today is called Impact Others, and that really is the whole premise of it, of impacting people.
00:34:48:20 – 00:34:51:04
Rod
Well, what are some of the what are some of the initiatives? We have.
00:34:51:04 – 00:35:25:03
Eddie
Four pillars. We primarily feed malnourished, malnourished children around the world. We feed about 40,000 kids a day. Then we see them and educate them. Secondly, we house orphans. And so we housed also close to 2000 orphans. We’re primarily six regions we’re in right now. We’re in different parts of Africa, Nigeria, Ghana, Egypt. Then we’re in the Philippines, we’re in Thailand, we’re in Honduras, Ecuador, Brazil, Argentina.
00:35:25:03 – 00:35:25:10
Eddie
How big.
00:35:25:10 – 00:35:25:16
Rod
Is that.
00:35:25:16 – 00:35:50:16
Eddie
Team? So I have three people in the U.S. The rest are all internationals. I’ve regional directors that see that build that. The cool part about that is, is we go back and we operate an empire. So I believe that everything we do should have a fiduciary responsibility. So I want to make sure I feed these kids and educate these kids, but I better build a sustainable resource that if I walk away, they they better be able to be fed and educate.
00:35:50:17 – 00:36:01:14
Rod
So you work on self-sustaining, self-sustaining? Absolutely. Man. You know, it’s so crazy as I’ve been threatening to do that for two decades, I build self-sustaining schools. Yeah, I’m so impressed, brother.
00:36:01:14 – 00:36:15:08
Eddie
So what we do is we then we do water projects. There’s so many issues with clean water in the world, but then we build sustainable businesses. For instance, we just finished a chicken farm in the country of Guyana. That chicken farm.
00:36:15:10 – 00:36:16:14
Rod
Can support the communities.
00:36:16:16 – 00:36:39:22
Eddie
Support community. It’ll, you know, essentially it employs eight people. It actually provides protein for all of our feeding centers and orphanages, and then it profits after all said and done about $2,000 a month after it pays all of its bills, which then allows us to go out and build more community. We’ve built a taxi company in Ghana, woodworking plant in Laos, a buffalo farm in India.
00:36:40:00 – 00:36:41:04
Rod
Where does the funding come from?
00:36:41:10 – 00:36:42:03
Eddie
So we fund it.
00:36:42:09 – 00:36:42:23
Rod
You fund it?
00:36:42:23 – 00:37:04:03
Eddie
Yeah, we fund it. And that’s that’s been the benefit of all the activity I’ve had. So if you take my life, it’s really three areas. I create active income through my businesses. I then create passive income through real estate that I endow all my efforts south of real estate by this passive income stream that’s just always coming in through multifamily and other real estate assets.
00:37:04:05 – 00:37:19:05
Eddie
So it’s like my active flows into passive, it gives me a taxable benefit. It also then creates passive income that then flows into all of these avenues. So we fund it, we take some donations. But I think 80, 90% of everything we do is just self-funded.
00:37:19:07 – 00:37:22:10
Rod
So good for you, man. Yeah, my hat’s off to you, brother, But that’s.
00:37:22:10 – 00:37:23:11
Eddie
Where the that’s where football is.
00:37:23:11 – 00:37:26:10
Rod
So fucking awesome. I can’t even begin to tell you how awesome that is.
00:37:26:12 – 00:37:26:22
Eddie
Thank you.
00:37:26:22 – 00:37:47:08
Rod
You know, I you know, Tony Robbins calls it calls it the science of achievement versus the art of fulfillment. Right? How achievements are science. You know, you want to learn multifamily, Get your butt to my boobs. Yeah. Boom. That’s it. Yeah. But fulfillment is an art. You got to figure out what juices you. For me, it’s kids. I’ve, you know, I’ve fed 130 hundred and 40,000 kids over the last 23 years.
00:37:47:10 – 00:38:03:01
Rod
Nothing like what you’re doing, though, man, because I. I really want to do what you’re doing because, you know, they tell you, you know, you can feed them fish or you can teach them how to fish. And I’m just feeding fish and I want to teach. And so you’ve really inspired me to get off my ass and make something happen.
00:38:03:01 – 00:38:05:01
Rod
But super impressive.
00:38:05:01 – 00:38:05:12
Eddie
Thank you.
00:38:05:15 – 00:38:09:15
Rod
Good for you, man. Seriously. So personally, are you married? Compared?
00:38:09:16 – 00:38:10:20
Eddie
Yeah. Married. Three boys.
00:38:10:21 – 00:38:11:16
Rod
No kidding.
00:38:11:18 – 00:38:17:09
Eddie
Yeah, I got 22 down to ten. No kids. So 22, 17 and ten there.
00:38:17:11 – 00:38:18:10
Rod
And you live in Atlanta or.
00:38:18:10 – 00:38:25:08
Eddie
Where do you live? So I live in Jacksonville, Florida. Ponte Vedra Beach now. Okay. We moved to Florida last year for tax purposes. Do you.
00:38:25:08 – 00:38:25:18
Rod
Like it?
00:38:25:18 – 00:38:27:09
Eddie
I love it. Yeah, I love Florida.
00:38:27:09 – 00:38:28:03
Rod
Yeah. Yeah, me too.
00:38:28:05 – 00:38:31:08
Eddie
We’ve always had houses down here, but we never lived here.
00:38:31:10 – 00:38:47:03
Rod
Yeah, I could be a poster child for the Florida Chamber. I love your so much. I mean, forgetting not just the politics, which I love, but, yeah, you know, just the climate and everything else. It’s safe and. Yeah, love it. Well, listen, brother, I really appreciate you coming down here. It’s a pleasure to meet you. I definitely want to stay in touch.
00:38:47:03 – 00:38:48:17
Rod
I’m super impressed with what you’re doing.
00:38:48:18 – 00:39:14:19
Eddie
Thank you. And I want to say the same to you. I mean, for years, you know, obviously, I’ve been in the real estate space and I’ve always heard your name and always in high regard. I’ve met some of your students. I know some of the James Asami. Oh, yeah. That’s the in your deal, Right? Right. And so I appreciate you and I appreciate what you’re giving back to this community as a third generation real estate investor to see somebody who’s giving what I was given through osmosis, but to give it to people who desire it, need it, want it.
00:39:14:19 – 00:39:16:00
Eddie
I appreciate your your.
00:39:16:01 – 00:39:37:16
Rod
Thank you, brother. That means a lot. Thank you. So one other quick thing we encounter so many people that are frankly frustrated. You know, they’re looking in the mirror and they’re frustrated that they haven’t been able to escape the rat race. They haven’t been able to build cash flow to the point where they’re able to have financial and time freedom with their families, You know, and maybe they see other people buying real estate and creating, you know, incredible cash flow.
00:39:37:19 – 00:39:57:08
Rod
And they think, well, it’s just scary. You know, buying apartments is intimidating. And I get it. See, that’s why we created a Warrior mentorship program. There are coaching students and they’ve had extraordinary results. My students, I’ve been teaching about five years and upwards of 140,000 units now that we know of. Right. And we feel like it’s just getting going now.
00:39:57:08 – 00:40:14:22
Rod
We’re looking to grow this group and really take it to the next level and honestly believe that the greatest transfer of wealth could be upon us right now with this current economic environment. Everything’s going on sale. So we’re looking for people who want to follow a proven framework, really like a blueprint or a map, literally step by step.
00:40:15:04 – 00:40:38:09
Rod
And then they’re able to leverage our systems and our incredible network to raise money and equity, to find deals and close those deals and build partnerships really nationwide. So if you’re interested in finding out more about how you can become more in our incredible network and take advantage of the unbelievable opportunities that are upon us, you can apply to my Warrior Mentorship program by texting the word crush to 723, four or five.
00:40:38:13 – 00:40:53:14
Rod
Or you can go to mentor with Broadcom. And what we’ll do is we’ll set up a call so you can check us out and we can check you out and see if it’s a fit. Now, again, you can go to mentor with Broadcom or text the word crush to seven two, three, four, five to apply, and we will speak soon.
