Ryan Pineda has been a dynamic force in the real estate industry since 2010, investing in over $100 million of real estate. As an entrepreneur, he has founded seven businesses, each generating 7-8 figures in revenue. With over 2 million followers on social media and more than 1 billion views online, Ryan’s influence extends far beyond real estate. Living in Las Vegas, NV with his wife Mindy and their three children, James, Olivia, and Judah, Ryan transitioned from a professional baseball career with the Oakland A’s to a successful business mogul. He is passionate about sharing his journey, inspiring others, and teaching the principles of living the Wealthy Way.
Here’s some of the topics we covered:
- From Pro Baseball to House Flipping 00:00
- Conquering Fear & Getting Started in Real Estate 5:58
- Turning Failures into Success 13:01
- Lessons Learned from Early Hiring Mistakes 19:17
- Ryan’s Rise on Social Media 23:20
- Ryan’s Fast-Track Tips 32:38
- Navigating the Nation’s Most Competitive Market 37:05
- Ryan’s Perspective on Power Through Faith 47:49
To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com
Full Transcript Below
00:00:28:27 – 00:00:44:03
Rod
Welcome to lifetime cash flow through real estate investing. I’m Rod Cleef and I am thrilled you’re here. And I am super freaking excited to interview my friend today. I’m in his studio, actually in Las Vegas. The name is Ryan Ponyta, and if you don’t know where he who he is, you certainly haven’t been on social media at all.
00:00:44:03 – 00:00:56:06
Rod
He’s got an incredibly huge social media following, has a kick ass podcast that I was just on. We did, dueling podcast here, because I happened to be in Vegas and really excited about this interview. Welcome to the show, my friend.
00:00:56:07 – 00:00:57:21
Ryan
Hey, man, happy to be here, man.
00:00:57:21 – 00:01:13:15
Rod
Yeah, absolutely. Let’s we’re going to have a lot of fun. I’ve really enjoyed, the interview we just had on your show. And, I’m very excited to interview you. So why don’t you, you know, give, my listeners and viewers an idea of who you are if they don’t know who you are.
00:01:13:18 – 00:01:34:18
Ryan
Yeah. So, you know, Ryan Pineda, been married ten years now. Three kids, five and under, some in the thick of it as a parent, you know, currently today, you know, invest in a lot of real estate. I’ve done over $100 million worth of flips alone. we’ve bought multifamily as well, like you. So we currently manage over 600 units now.
00:01:34:18 – 00:01:43:02
Ryan
So that’s a new endeavor. you know, we got a big education program. I have a, you know, we throw big events, wealth con, which you spoke at.
00:01:43:02 – 00:01:43:29
Rod
Before, right?
00:01:43:29 – 00:01:45:07
Ryan
So that was amazing. Yeah. We’ll talk.
00:01:45:07 – 00:01:46:20
Rod
About that because that’s coming up again real.
00:01:46:20 – 00:01:52:26
Ryan
Soon, coming up in July. So we do that. I have a new lead generation company.
00:01:53:00 – 00:01:53:24
Rod
And we got to talk about.
00:01:53:24 – 00:02:12:07
Ryan
That for sure too. But, yeah, before all that, you know, I was a pro baseball player, so I played, I got drafted by the Oakland A’s in 2010, so I played professionally for eight years. Wow. So that was my dream. I didn’t care about any of this real estate stuff or social media stuff. You know, I was all about baseball.
00:02:12:09 – 00:02:21:21
Ryan
obviously, God had different plans. I took that as far as it could. I made no money doing it. People don’t realize I was making 1200 bucks a month, you know.
00:02:21:21 – 00:02:22:29
Rod
For the Oakland A’s.
00:02:23:02 – 00:02:41:11
Ryan
In the minor leagues. That’s all they were paying back. Wow. So it was crazy, man. I was I literally had to become an entrepreneur to survive. So literally, I would only get paid the months I was playing. So it’s about $7,000 a year. Wow. And so I got into real estate in 2010, because I literally just needed a side job that allowed me to leave.
00:02:41:15 – 00:02:53:00
Ryan
Right? You know, when I went to play. And so, you know, I was a realtor, hated that, started flipping couches and furniture. Well, that was my first successful business. I was making about eight grand a month.
00:02:53:00 – 00:02:53:27
Rod
Flipping couches.
00:02:53:27 – 00:03:11:15
Ryan
Flipping couches. I’ve always been a hustler, dude. Wow. So I was doing that back in like 2013. And then I started flipping houses in 2015, and that was like really the first time I started making real money in my life. you know, I maxed out all my credit cards, got hard money loans because I didn’t know any.
00:03:11:21 – 00:03:28:06
Ryan
I didn’t know about private here in Vegas. Yeah, I didn’t even know about wholesalers. I didn’t know about any of these things. I’m like, bro, I’m just I, I there’s hard money lenders will lend me on deals tight. Let’s go. Right. And so thankfully it worked out you know ended up doing many many deals that now we do over 100 deals a year.
00:03:28:08 – 00:03:51:12
Ryan
still still. Yeah. Wow. Yep. So we do that. And that led to other businesses. You know, as time went on I started a brokerage. We had 200 agents, started a tax firm, sold that, started other companies that didn’t work. started a lot. That did. So, yeah. Dude, like the entrepreneurial game is actually not anything I ever wanted to do.
00:03:51:12 – 00:03:52:20
Ryan
I was kind of forced into it.
00:03:52:22 – 00:04:09:07
Rod
I was so impressed. You know, the first time I came out here to interview on your show and I saw the, you know, the, the signs you had for, like, 7 or 8 businesses when I walked in, I’m like, Holy crap, he’s got a lot going on. Yeah. And, I remember he had the tax business, which I’ve always thought about doing as well.
00:04:09:07 – 00:04:24:10
Rod
And I don’t remember all the other different things you’re doing, but, you know, I know you’ve got, you know, you’ve got an incredible education program. I really got a kick out of speaking at that wealth con that you invited me to. That was a lot of fun. There were, like, a thousand people there here in Vegas.
00:04:24:12 – 00:04:26:17
Rod
And you’ve got another one coming up in July. July?
00:04:26:23 – 00:04:28:17
Ryan
When is it? July 19th of the 21st.
00:04:28:17 – 00:04:30:22
Rod
July 19th 21st at Caesars.
00:04:30:22 – 00:04:31:10
Ryan
Yep.
00:04:31:13 – 00:04:33:25
Rod
And what’s the website if they want to check that out?
00:04:33:25 – 00:04:41:09
Ryan
Yeah. They can just go to wealth con.org okay. And they can see it all. We got. Brandon Turner my good friend. We got Andy Elliot dirty Brandon.
00:04:41:09 – 00:04:44:29
Rod
Yep you’re Brandon Andy Elliot that’s got muscles in his in his toes. Yeah.
00:04:45:00 – 00:04:51:19
Ryan
Yeah, right. We got my friends Carlos Reyes, Sam Primm, Carlton Dennett, like so many, there’s there’s some.
00:04:51:19 – 00:05:03:09
Rod
That’s cool. Yeah. That’s cool. Yeah, I couldn’t make that one, but I think you have another one in November or something. Maybe we can talk about that one. But but yeah guys that you’ll get a ton of value at at Wealth con and, and it’s in Vegas, for God’s sake.
00:05:03:09 – 00:05:04:19
Ryan
So people have fun, you know.
00:05:04:19 – 00:05:25:03
Rod
Yeah. Exactly, exactly. so, you know, you you’ve done a lot of flipping, and you teach that. I know you teach the flipping in the wholesaling, which is a fantastic way, you know, if you’re listening or watching and you need to make some some quick cash, you know, a lot of people progress from that into buying cash flowing real estate like you did.
00:05:25:06 – 00:05:26:01
Ryan
That’s literally my path.
00:05:26:01 – 00:05:33:12
Rod
Yeah, exactly. You start with the flipping, wholesaling. You build up some cash, maybe you buy some smaller stuff, you buy a ten unit, 20 unit what?
00:05:33:14 – 00:05:34:20
Ryan
The first one was a ten unit.
00:05:34:23 – 00:05:58:03
Rod
There you go. And then you go into the larger stuff. So talk about some of the, hurdles that you had to overcome when you I mean, you’re a hustler. I mean, you’re, you’re you’re very, very driven. But speak to the ones, you know, the people that are listening or watching that maybe you’re a little afraid of this and maybe help them by talking about some of the overcoming any fear that you may have had, or any hurdles that you had when you first got started.
00:05:58:06 – 00:06:20:05
Ryan
Well, I’ll tell you, like I became a realtor in 2010 and I didn’t do my first flip until 2015. So you would think, dude, like, you’re a realtor, you understand how to flip, but you don’t, right? So literally for five years, I wasted time and I knew I wanted to flip because I just knew I was always good at finding deals, but I was missing one little piece, and that one piece was hard.
00:06:20:05 – 00:06:34:28
Ryan
Money lenders. I just didn’t know what they were. They don’t teach you that in realtor school, right? They’re like, bro, there’s 30 year loans, there’s FHA, there’s conventional. If you don’t have taxes, you can’t get a loan. And that’s where I was at. I was making $7,000 a year. So like it’s not like I can go get a loan.
00:06:34:28 – 00:06:36:12
Rod
There’s no debt to income. You’re going to qualify.
00:06:36:12 – 00:06:41:26
Ryan
No, I’m not qualify for a $100 a month house. Right. So I took.
00:06:41:26 – 00:06:46:13
Rod
Money. Lenders opened it up for you just knowing that they existed. You could go out there literally.
00:06:46:13 – 00:07:05:19
Ryan
My life changed in 2014. So, you know, I’m on my one year anniversary with my wife, and, we got married super young. She got she just turned 21. We got married. Wow. And, you know, I’m flipping couches at this point, making good money. But I was praying. I was like, God, what do you want me to do with my life?
00:07:05:21 – 00:07:14:26
Ryan
Like, I’m not going to flip couches the rest of my life. This baseball thing isn’t working out at this point. I had already quit being a realtor because I hated it, right? And I’d failed at it. So I’m like.
00:07:14:28 – 00:07:18:09
Rod
I really? That’s surprises me because you’re a great communicator, but I wasn’t.
00:07:18:09 – 00:07:27:10
Ryan
I mean, when I was 21, I was not the way I am today. Okay, okay. Right. So like I, I sucked as a realtor, I literally have not even made six figures in my career as a realtor.
00:07:27:12 – 00:07:30:07
Rod
Well, that’s a blessing. Yeah, cause you might still be doing it otherwise.
00:07:30:08 – 00:07:48:12
Ryan
Yeah. So I already know it wasn’t for me. But, you know, I’m at this crossroads. One year in a marriage where I’m like, I failed at baseball, I failed as a realtor. I’m flipping couches even though it’s making money. It’s, like kind of weird and whatever. And so I prayed. I was like, God, what should I do? Yeah, I know I’m meant for more.
00:07:48:14 – 00:08:11:12
Ryan
And I hear this whisper, and I’ve only heard a couple of times where like, clearly, God tell me to do something. And this was one of them. And he was like real estate. And I was like, real estate. I already failed at that. Like, real estate sucks. And within five minutes I see a TV commercial for this real estate seminar and it’s like, hey, learn to flip houses with no money and blah blah blah, right?
00:08:11:15 – 00:08:13:14
Ryan
And I was like, scam right now.
00:08:13:16 – 00:08:14:17
Rod
That’s the first thing you think.
00:08:14:17 – 00:08:35:18
Ryan
Right? Yeah. This is 2014. You know, there’s no Instagram. There’s like YouTube’s not really this big. Like information is not freely available. Right, right. Yeah. you know, I watch it, I’m like scam. But like something within me was like, no, look into it. So I got on Google, I search, can you flip houses with no money? I just never even thought to search that.
00:08:35:21 – 00:08:36:04
Rod
00:08:36:07 – 00:08:57:29
Ryan
And I come across the site called Biggerpockets, and then I come across these forums and I start reading them, and then I see there’s this book by this guy, Brandon Turner, that’s, you know, how to buy houses with no and low money down. And I literally buy the book while I’m on the anniversary. I read it in a sitting and I was like, Holy crap, I really can buy houses with no money.
00:08:58:01 – 00:09:15:05
Ryan
There’s these hard moneylenders who will lend me pretty much all of it, and I just got to figure out how to fund the rest. And I was like, I have credit cards. I’m just going to go maxed out my credit cards and get 0%, you know, interest and do that. And so I told my wife, I go, babe, you know, we’re a year into marriage.
00:09:15:05 – 00:09:19:20
Ryan
I’m like, I’m going to flip houses. And she’s like, do it. I got here.
00:09:19:21 – 00:09:22:04
Rod
She supported you. Oh, that’s every crazy idea.
00:09:22:08 – 00:09:31:24
Ryan
She’s she’s always supporting me. But I go, but here’s the thing. And this was our first test, I guess in marriage. I was like, here’s the thing. I’m going to have to max out both of our credit cards to do this.
00:09:31:24 – 00:09:32:13
Rod
First two.
00:09:32:19 – 00:09:37:23
Ryan
Yep. And she’s like, okay, whatever. Like she’s always just been down for whatever, right?
00:09:37:23 – 00:09:38:14
Rod
I believed in you.
00:09:38:14 – 00:09:58:25
Ryan
Yeah. And so, you know, we end up doing it. a couple months later, I get my first deal. We flip it, make 25 grand within 58 days. It was crazy. I was like, I cannot believe I just made 25 grand that quick. Like, that would have been so many couches. Yeah, that’s that’s a hundred couches, right. To do that.
00:09:59:02 – 00:10:14:06
Ryan
And so I was like, I’m all in on this real estate thing. Like investing is the thing. And so I went from five flips that year to 20 the next year to 50 the next year to 150 in the fourth year. And I just kept turning and burning flips after flips.
00:10:14:06 – 00:10:35:00
Rod
I want to talk about that. But you know what? Before I move into that incredibly like meteoric growth, I want to ask some questions about that. I want to talk about failure for a second, because when when, you were interviewing me, we talked about failure for a minute. And so many people fear failure. Can you talk about your early experience with failure?
00:10:35:00 – 00:10:39:17
Rod
Yeah. And how it how it really molded and or conditioned you to deal with it.
00:10:39:24 – 00:11:02:00
Ryan
Let me tell you, dude, like, very few people can relate to this because not many have played pro sports. But to give you some context to where my mind was that when I got married, okay, I had spent my entire life being the best, a great athlete, all American, starting, you know, everything. So everybody like everything I’ve ever done.
00:11:02:03 – 00:11:26:15
Ryan
I was dominating ever since I was ten years old. Right. And I’m going down the career path. I’m making varsity as a freshman in high school, starting shortstop. I’m getting a D1 full ride freshman All-American, freshman of the year. I get drafted my junior year. I’m playing, you know, pro baseball. Like everything’s going according to plan. my third season, after my third season, I’m getting ready for my, fourth season.
00:11:26:15 – 00:11:34:04
Ryan
I’m in spring training, 23 years old, about to turn 24. They call me in the office. And you know what happens when they call you in the office? They’re going to get rid of you.
00:11:34:09 – 00:11:34:28
Rod
Oh.
00:11:35:01 – 00:11:53:24
Ryan
And like, I just knew. And they walk in, you know, I’m 23. They’re like, hey, you know, looks like, the big league team is, you know, that this guy in triple is not going to be moving up. So now that’s creating a backlog. So now the guy doesn’t get to move up and you’re the guy who was supposed to go to.
00:11:53:26 – 00:12:19:24
Ryan
But now that that guy still having to be there, there’s no room for you. And, you know, unfortunately, we got to let you go and you got to just realize that, like, when you’re 23 and you’re basically being told that everything you’ve ever dreamed about and workforce over and you’re no longer good enough, the mental just everything that goes with.
00:12:19:24 – 00:12:20:24
Rod
I can’t even imagine.
00:12:20:24 – 00:12:29:28
Ryan
And from going to I’m the man my whole life to being told you’re not good enough for the first time. most athletes don’t know how to deal with that, and they just never.
00:12:30:01 – 00:12:30:09
Rod
Never.
00:12:30:09 – 00:12:53:08
Ryan
Recover. Most never recover, right. And so I, I call that my time. She’s my fiancee. I’m like, hey, like, I just, I just got released. Like I’m coming home. I’m not going off to the season. And so I go home and I can honestly say that was probably the only time in my life I was depressed. I’ve never been a depressed guy.
00:12:53:08 – 00:13:11:00
Ryan
I’ve always had faith. And but at that point, I was really at a crossroads where I’m like, what the heck am I supposed to do? Because number one, I always assumed I’d get to the big leagues, and that’s where I was going to make money in my life was going to be number two. I’m engaged now. I’m about to get married in about six months.
00:13:11:03 – 00:13:33:09
Ryan
Like, we literally planned to get married after the season. so now I’m like, am I even going to keep playing baseball? What’s the deal here? and then three, the the even scarier realization set in of like, what am I going to do to make money? Because up to this point, I hadn’t started flipping couches yet. I had failed as a realtor.
00:13:33:11 – 00:13:59:16
Ryan
Baseball was now in my mind over, and I’m like, literally, I have no idea what to do with my life right now. And, you know, I pitied myself for about a week, literally, like just moping. I ended up getting some calls to go play in other leagues, and I didn’t even want to play because I was literally like, well, this league sucks.
00:13:59:16 – 00:14:15:22
Ryan
That’s not, you know, with these, affiliated baseball. I don’t want to play that that league. And they’re like, well, dude, you can play in front of 5000 people every night. And in Fargo, North Dakota, man. and they’re like a lot of people, from our league end up getting signed back in to, you know, affiliated baseball.
00:14:15:28 – 00:14:32:24
Ryan
And you’ll have fun. You’ll do it, you’re going to get playing time, all that. So finally I was like, you know what? I already trained, I might as well just go give it one last shot and see how it goes. And so I went and played, had a blast doing in Fargo. I played in Fargo. No, kid.
00:14:32:24 – 00:14:51:16
Ryan
Mid-season I got traded to Dallas, Texas. So I lived in did I’ve lived everywhere from from sports. But, you know, I end up playing that season. I like developed my love for baseball again. You know, had a great time, a great season. lots of teams wanted me after that. And I was like, okay, I’m feeling good about myself.
00:14:51:19 – 00:15:09:04
Ryan
I end up getting married, you know, right when I get home. And, that was the start of the journey where I was like, well, I’m definitely way further from my baseball dream than I thought, you know? And it’s probably not going to work out, even though I had a good season, like I’m still really far, I got to really figure out what I’m going to do with my life.
00:15:09:06 – 00:15:23:22
Ryan
And the point with that story is that. I had a dream that clearly had a timeline. You know, for most people in their careers, any of us can start real estate tomorrow, right?
00:15:23:24 – 00:15:24:19
Rod
You could be 50.
00:15:24:19 – 00:15:41:12
Ryan
You could be 60, you could be 30. It doesn’t matter. We can all start tomorrow. You can start being an entrepreneur tomorrow and do it the rest of your life. But in pro sports, there’s a life span. And I knew that my life span was about to end, and that was like kind of that. That was the hard fitting for me to accept.
00:15:41:14 – 00:15:57:10
Ryan
But it was also like in hindsight, now, looking back, when I look at business today and I look at failure in business, I see how much failure I had in pro sports. And it makes me laugh at business failure because it’s so it’s it’s literally nothing. Well, you.
00:15:57:10 – 00:16:03:07
Rod
Talked about all the hate you got from, you know, when you fail in on the field and everybody’s booing you and you get booed.
00:16:03:08 – 00:16:13:12
Ryan
Yeah. Think about like how different sports is with for your ego okay. Number one everyone can see your statistics. Just like a mattress. Everyone can see your bank account right. Every day.
00:16:13:12 – 00:16:15:04
Rod
Oh wow. That’s a great analogy.
00:16:15:05 – 00:16:31:05
Ryan
That’s literally what it is in sports. You know how much people get paid. You know their contracts, you know their stats. People talk about you, people boo you in person. Wow. Talk crap to your face. Right. So number one, from a transparency standpoint, nothing is even.
00:16:31:05 – 00:16:33:22
Rod
Close, right? Number two.
00:16:33:25 – 00:16:51:26
Ryan
It is the ultimate like ego pride, alpha thing you can do. We’re going head to head, right. And I’ma either bust you up or you’re going to bust me up. One of the two is going to happen. You don’t really see that too much in business, right? So I’m used to competing and going after people’s throats. I don’t give a crap.
00:16:51:29 – 00:17:01:03
Ryan
So I learned that from sports. Third, we talked about just in baseball in general. Seven out of ten times you will get out and you will fail. You will strike out right.
00:17:01:03 – 00:17:02:13
Rod
And seven out of ten times.
00:17:02:13 – 00:17:15:03
Ryan
Seven out of ten if you’re a good right. And so I was already used to failing the other part of it too. We’re just roughing it. And this helped me in business later, it’s like, okay, I was making $1,200 a month for eight years.
00:17:15:05 – 00:17:15:28
Rod
00:17:16:01 – 00:17:37:16
Ryan
Tell me, who else is willing to pursue a dream for eight years making no money? Yeah. People get butthurt when they can’t do a dream for 90 days. Mike, you’re the softest person on earth. So that’s that’s another thing. But then also to think about for eight years I lived in a different city every year. Well, I slept at somebody’s house or a hotel or something else I had to pay for as well.
00:17:37:16 – 00:17:59:14
Ryan
Off the 1200 bucks for, you know, six months out of the year. We took bus trips from Canada to Texas, slept at motels, did that for 100 game season. You have 100 games and 110 days, so you don’t have off days. Wow. So, like, you know, I look back in hindsight now and then I wonder, you know, people wonder why.
00:17:59:14 – 00:18:04:05
Ryan
It’s like, why don’t you get fazed by stuff? I’m like, bro, business is like nothing.
00:18:04:11 – 00:18:23:09
Rod
Yeah, yeah. Compared to that, that’s I wanted you guys to hear that story just because you know that talk about conditioning you to be okay with failure. And so many people fear failure. We talk about it. I talk about it all the time. And you know, don’t fear failure. We fail our way to success. well, spend a little time talking about how you.
00:18:23:12 – 00:18:44:26
Rod
Because you’re obviously incredible at putting teams together, for you to for you to go from five flips to 150 flips. And in that short time span, talk a little bit about, you know, that process because I know I’ve got listeners that they want to go big in multifamily. They want to build teams. They want to do more than just, you know, ten, 20, 30 units.
00:18:44:26 – 00:18:50:27
Rod
They want a thousand. I’ve got Warriors coaching students that have thousands. But talk about how you ramp that so quickly.
00:18:51:00 – 00:19:08:11
Ryan
Yeah, I mean that’s another aspect of sports too right. Teams tears I don’t I learn right how to deal with crazy egos, different personalities. We literally lived with each other 24 over seven. Wow. We showered with each other right. So you see a lot of cool stuff. Yeah. And, things that.
00:19:08:11 – 00:19:09:26
Rod
Can’t be unseen.
00:19:09:28 – 00:19:27:11
Ryan
I’ve seen more weird stuff than you can ever imagine. So, you know, just making me think about it. So funny. But, you know, I could deal with anything. That’s why I like. I love it, but, building teams is is very much like sports. You gotta have culture. You got to have, standards. You’ve got to have rules.
00:19:27:11 – 00:19:43:01
Ryan
You’ve got to have KPIs and metrics and accountability and all those things. And, I think a lot of it came natural to me from being in that environment my whole life. And so when I first started hiring people, I was winging it. Dude. Right. Like I’m like, I don’t know, like, you want you want to call for me?
00:19:43:01 – 00:20:01:22
Ryan
Cool. You’re hired, you know? Okay, you you you want to go check projects for me? You have no experience. Cool. Like just this how I was doing it. Just just go and do it right. And it works to a degree. But, you know, over time, you realize, like, oh, like, there’s personality tests, there’s hiring process, there’s comp plans, there’s all these other things that you can do.
00:20:01:29 – 00:20:07:16
Ryan
But my point with that is when you’re first scaling and starting, you don’t need to be perfect. You can get by by just winging it.
00:20:07:17 – 00:20:08:23
Rod
A great, great advice and.
00:20:08:23 – 00:20:09:06
Ryan
You’ll figure it.
00:20:09:06 – 00:20:11:03
Rod
Out because otherwise you get locked up and you’ll never take.
00:20:11:03 – 00:20:23:05
Ryan
Action. Although like, what about SOPs and personalities and the things you talk about like, yeah, I use those today. Right? You’re high on your first employee. You don’t need all that today. Right? So basically, you know, I just kind of failed my way there to.
00:20:23:05 – 00:20:40:01
Rod
Really good advice because, you know, so many people, you know, in my space in the multifamily space, it’s a lot of analytical people, oh, don’t get caught up in, you know, in, in, in the minutia and they won’t take action. And so I’m really glad you said what you just said. It doesn’t have to be perfect. You just have to go do it.
00:20:40:05 – 00:20:45:16
Rod
Just do it. Bottom line, just do it now. You said, you said that. well, actually.
00:20:45:18 – 00:21:14:03
Ryan
Well, let me add to this part too. The reason I think I was so good at delegating from the get go was because I kept playing baseball until 2017, so by 2017, I had done already about 60 flips while I was playing Wow. And I had a choice to make. The choice was especially in the early stage. It was either quit playing baseball and go all in on this real estate thing, or figure out how to do both.
00:21:14:06 – 00:21:31:06
Ryan
And I chose both. I was like, I’m not quitting baseball, right? Like, I know I will have to quit baseball at some point, and real estate will always be there. That will never go away. So I was like, I’m going to keep playing. I’ma figure out how this thing could still run even when I am thousands of miles away.
00:21:31:06 – 00:21:43:28
Ryan
Well, and so I started hiring people out the gate out of necessity. And I learned trust really quickly because clearly I was still playing and deals were getting done and renovated. I was like, this is not that hard. Like.
00:21:44:00 – 00:21:47:14
Rod
That’s that’s I can totally see. Because you were forced to do it.
00:21:47:16 – 00:21:49:01
Ryan
I was forced to have a choice.
00:21:49:03 – 00:22:11:25
Rod
Forced to use other people. So guys, those of you listening, think about what you do now and think about how some of it because you all have superpowers, you’ve got skills, you’ve got history, you’ve got experiences that will very often lend themselves to help you move forward in business, help you move forward in in flipping, in wholesaling with Ryan or in multifamily with me and and and so think about those because I promise you they’re there.
00:22:11:29 – 00:22:31:18
Rod
That’s things that you use, skills that you used in your, you know, in your day to day that will transmute into, you know, the business environment. So, well, let’s talk for a minute about your incredible success in social media, because it’s it’s like sometimes I look at the number of people you’ve got following you, and it just blows my mind.
00:22:31:23 – 00:22:48:21
Rod
Talk about how that manifested. And, you know, if it did, it all come from the podcast. Did it do because, I mean, you’ve got an incredible studio here. It’s obvious you’re standing in, you know, behind the camera are in front of the camera very, very often. And, you know, talk a little bit about how you built that. And, yeah.
00:22:48:22 – 00:23:01:09
Ryan
Yeah. So I mean, up to Covid, I didn’t take social media super seriously. You know, I had really. No, I was doing like a bunch of flips. I mean, I was flipping, I was making so much money flipping that.
00:23:01:11 – 00:23:16:17
Rod
You know what? Let me stop you for once. So why am I asking him this question? Because, guys, if you’re going to get into any business, creating reach is critical, especially in what’s coming, cause you’re going to need to raise money, you know, especially if you’re doing multifamily. You need to raise money in social media, the easiest and fastest way to create that reach.
00:23:16:17 – 00:23:19:29
Rod
So, you know, don’t tune out because you’re thinking, what’s the value this okay.
00:23:20:01 – 00:23:40:13
Ryan
Yeah. Social media, by the way, he was not flipping houses. That was the smartest thing I did. It was social media. Right. So for anyone listening, trust me, like it’s a foundational piece. But yeah, I mean, up until Covid, I had like 5000 followers. I would just randomly post about what I was doing locally here in Vegas.
00:23:40:15 – 00:23:56:16
Ryan
I literally just used it to get deals and lenders. Well, even a 5000 followers, I was able to get millions of dollars of lenders for my flips. I was able to get deal flow for flips. Now, I was a believer in social media. I just wasn’t like a believer and going all in and going crazy.
00:23:56:16 – 00:23:57:23
Rod
Because Facebook at the time.
00:23:57:29 – 00:23:59:28
Ryan
Literally Facebook and Instagram, Facebook all had.
00:24:00:03 – 00:24:00:20
Rod
Okay.
00:24:00:22 – 00:24:17:09
Ryan
So then Covid hit and I literally had 50 houses, you know, just in some form. They were either, I bought them and were fixing them up there on the market or an escrow or whatever the case was. And I don’t know how much debt that was, but probably like 15 ish million, 20 million, something like that. Right.
00:24:17:09 – 00:24:38:16
Ryan
And so they’re talking about everything crashing and all this stuff. And I’m like, dang, dude. Like, am I about to just lose all the like, I don’t know, right? And so this was the second time I ever heard from God. And like a clear way. And I prayed again. Every time I’m in turmoil. You know, the beauty of being a believer is that you have it’s not just you.
00:24:38:17 – 00:25:01:21
Ryan
Right? So I’ve been a Christian like ever since I was young, and I grew up in the church, and, faith has always been integral in everything I’ve done. And so I was like, God, what do I do? You know, do I try to sell off these houses and like, is it going to be bad? Is it like, I don’t know, and, but, I’m at a crossroads here because I literally can’t do anything.
00:25:01:21 – 00:25:27:11
Ryan
They’re not letting us out the house. Right? Like, they they they closed certain businesses. You can’t even, like, get supplies. You can’t, like, even do a transaction, right? In some cases. So I’m like, what can I actually do right now? because I’m always just moving. Right. And for some reason, like when God speaks, sometimes it’s like you, you just see it or hear it, other times it’s through other people.
00:25:27:11 – 00:25:41:00
Ryan
And in this case, it was through other people. At that point, I started having people tell me, you should do YouTube. And so first person just texted me out of the blue like, Ryan, have you thought about doing YouTube? And I was like, no, I ain’t. Who watches YouTube?
00:25:41:08 – 00:25:41:27
Rod
00:25:41:29 – 00:25:49:19
Ryan
Then I had somebody DM me on Instagram like, Ryan, dude, your content be really good on YouTube. And I’m like, I’m a guy who’s very observant. I’m like, so you had to hear.
00:25:49:19 – 00:25:50:00
Rod
It a couple.
00:25:50:00 – 00:26:08:08
Ryan
Times. Yeah. And I’m like, Like, nobody has told me that, like, any time, like, this is weird that this. And then it happened a third time and I was like, I understand, God, what you’re telling me. Okay. So I said, hey, show me. Like. And so then I made a post on Instagram. I go, hey, who are the YouTubers you guys watch?
00:26:08:08 – 00:26:23:13
Ryan
Like, what do you even like? And so people started putting and I started getting a lot of same answers for like, hey, we like this guy Graham Stephan, we like this guy. Meet Kevin and everything else. And I’m like, okay, like, let’s see what these guys are doing. And so I start watching YouTube because I never did before.
00:26:23:13 – 00:26:38:13
Ryan
I literally did not watch YouTube. My wife is a YouTube. She loves YouTube, but she likes watching like family vlogs and stuff. I’m sure she been watching YouTube for like ever since we were married. And I always made fun of her because I’m like, why do you do this? And she’s like, you should do it. Like she always told me that.
00:26:38:13 – 00:26:59:24
Ryan
Oh, well, but I never listen. So she was always right. But, I start watching their videos and Graham and Kevin are talking about real estate and I’m like, dude, like, what are they doing? Well, they weren’t really doing anything. They, you know, Graham had a couple of rentals and, and Kevin had a few rentals and they were both agents and like, I’m like, wait, but so why do you guys listen to them for real estate?
00:26:59:24 – 00:27:17:04
Ryan
They’re not even like, this ain’t even their thing. They’re YouTubers and they’re like, well, but they’re content’s good. I was like, are there really no like YouTubers who are actually full time in the business? And YouTube’s more of like the side thing, right? And they’re like, no, I was like, okay. I mean.
00:27:17:07 – 00:27:17:29
Rod
Blue Ocean.
00:27:18:04 – 00:27:24:22
Ryan
Yeah. I was like, if this is really it, then okay, I’ll do it. Well. And what made me really do it though, and all those guys are my friend.
00:27:24:22 – 00:27:26:19
Rod
So that’s where you took off was YouTube. I didn’t know that.
00:27:26:19 – 00:27:50:11
Ryan
YouTube and TikTok. So I’ll talk about how that happened. But like, you know, they’re both my friends now. Graham and I’ve actually raised a fund together and bought real estate since then. Kevin speaking at the next con so they won’t be mad. I say this, but I was like, dude, okay, these guys really aren’t doing anything in terms of the real estate side, but then they both made videos about how much they were making as YouTubers and I was like, dude, what do they make as YouTubers that I don’t even know?
00:27:50:14 – 00:27:57:01
Ryan
Graham and him both had similar results. They were like, yeah, we’re making like 2 to 300 K a month from YouTube.
00:27:57:01 – 00:27:57:22
Rod
Holy crap.
00:27:57:29 – 00:28:23:06
Ryan
From ads, from sponsors, from just digital stuff. And I was like, what? I was like, they make 2 to 300 k a month net. Wow. No overhead, no risk, no employees, none of the bull crap I’ve been dealing with, right? Running a business for a long time. I was like, these guys are making more money than me with all this stuff, and people are being haters of them.
00:28:23:06 – 00:28:42:14
Ryan
I was a hater and I was like, I’m the idiot. They’re the smart ones doing this thing right. They got a way easier path. Why am I freakin, you know, taking 15 million, $20 million of risk on hard money, 12 month loans, having to have project managers and collars and sales guys and all this crap, and they’re just sitting here talking to a camera.
00:28:42:18 – 00:28:59:22
Ryan
Well, and so instead of being a hater, I said, I’m in. That’s a great opportunity. And so I said, what else do I not know about? And I had a friend, his name’s Kong. Start telling me about TikTok. He’s like, you got to do TikTok, Ryan. You’d be really good at TikTok. And I was like, what’s TikTok? So I start looking at it.
00:28:59:22 – 00:29:08:08
Ryan
I’m like, you know, everyone’s like at that time was like, it’s a kid’s app. Whatever, right? And I was like, dude, this is like actually really entertaining, this, this style.
00:29:08:09 – 00:29:23:05
Rod
Don’t get me started, man. I used to go on vacation. I’d read a book every single day. Now I sit on TikTok for six freaking hours and mind numbing. Exactly. Don’t do anything for I know, like I’m like, God, please, I need to delete TikTok off my phone is what I need to do.
00:29:23:05 – 00:29:31:24
Ryan
But I saw it the same way you just said and I was like, this is addicting, dude. Yeah, I was like, I’ve never seen content like this. Now it’s obviously like the.
00:29:31:26 – 00:29:36:25
Rod
They’ve got that algorithm that kills, it’s smarter than we are. Yep. And we can’t pull away.
00:29:36:25 – 00:29:45:12
Ryan
So I saw that. I saw what YouTube was doing. I saw that there was no competition in either because no real estate people were taking it serious.
00:29:45:14 – 00:29:45:28
Rod
Oh wow.
00:29:45:29 – 00:30:03:11
Ryan
And I said, I’m all in. I have nothing else to do. So I literally bought everyone’s course that was available and I was like, I’m just going to research how to do this. And so once I started watching, I realized there was actually like a format to make it successful. Like what kind of thumbnails you needed, what kind of titles you needed, how you needed to hook people in.
00:30:03:11 – 00:30:29:06
Ryan
In the beginning, how you needed to do your ads like it was. It was very systematic, just like flipping a house. I was like, oh, it’s not luck, this is easy. So I started making YouTubes. I started making TikToks in, during that time. So like April, I want to say April. I spent all April studying. May I started and within three months on TikTok I had, 400,000 followers.
00:30:29:06 – 00:30:57:03
Ryan
Wow. It was crazy. Wow. Or maybe that was like like, I can’t remember. I had 400,000, like in some crazy to maybe it was 100,090 days and 400,000 by the end of 2020. Some crazy. and then on YouTube, I ended up getting to 75,000 by the end of 2020. So within like six months or seven months. And so, and I saw the reward from it, like I was all in on it because I believed I didn’t even know what it would lead to.
00:30:57:03 – 00:31:12:18
Ryan
I was just like, but I know this is the path. And so I saw it. My own house of business. it didn’t impact it that much because it’s a local business. Right. But my house doing business, I stepped away from and let itself run. We had our best year ever without me being involved.
00:31:12:18 – 00:31:13:07
Rod
I was interesting.
00:31:13:07 – 00:31:16:28
Ryan
Because I was busy being a YouTuber and a TikToker and all this stuff.
00:31:16:29 – 00:31:20:20
Rod
Sometimes the CEO is the bottleneck in a business. Well.
00:31:20:23 – 00:31:22:18
Ryan
Or hopefully I set it up good, but.
00:31:22:18 – 00:31:23:22
Rod
Nonetheless, okay, fair enough.
00:31:23:22 – 00:31:43:28
Ryan
Fair enough. But nonetheless, I just knew that I had to pursue this opportunity, that now is the time to strike. And I trusted the team. So anyways, we, you know, I started doing my coaching. That was the first year I coached. And, you know, we went from like basically nothing to building a coaching program. And we did 700 K the first year.
00:31:43:28 – 00:31:52:25
Ryan
I don’t I did not know anything about funnels or digital marketing. Right. We had no like employees. It was just like, oh wow, that was like crazy.
00:31:52:28 – 00:31:54:14
Rod
Yeah.
00:31:54:16 – 00:32:10:13
Ryan
there’s no big events. There’s nothing. And, you know, I saw my brokerage explode. I saw the tax firm explode. I just saw all these things just growing as a result of social media. Well, and so then I was like, wow, I need to, like, double down on this even more. I was already a believer at that point.
00:32:10:13 – 00:32:12:06
Rod
You didn’t have the podcast yet? Nope.
00:32:12:08 – 00:32:31:09
Ryan
So the next year in 2021, I’m like, how do we do like this at the next level? And so I created the podcast in 2021 and, you know, that’s been amazing. So it’s been three years now. And, you know, we’ve had literally like every guest you could imagine, which is crazy. and yeah, I mean, that’s just kind of how it all played out.
00:32:31:11 – 00:32:49:16
Rod
Wow. That’s crazy man. I didn’t know all that. Now I know that, you know, and and I’m sure you agree with this, the people that add the most value in this world are the are the really the most successful. And you had tremendous value. It’s not all just a sales pitch. You’re out there putting content out valuable content.
00:32:49:18 – 00:32:56:27
Rod
And I, I subscribe to the same methodology, not to the scale that you do. But, you know, would you agree with that comment, however?
00:32:57:00 – 00:33:11:26
Ryan
Oh, yeah. I mean, look, the the thing I think about we were actually talking about this off camera, right, right. Most people’s biggest problem is they’re always thinking about themselves internally. Right. So whenever I make content, I really think about the end user. And I’m like, what are their problems? What are they going through? What do they need help with?
00:33:11:26 – 00:33:16:12
Ryan
What are they thinking about? And that’s how I get content ideas.
00:33:16:14 – 00:33:33:25
Rod
Yeah, yeah. We did it. We you know, we do. We survey my students, we survey the public. And you know, we ask what the pain points are. We ask what they’re struggling with. We ask how you know what, what they’re fearful of. And so on and so forth. And, you know, their responses are literally marketing gold because they’re telling us, you know, what they want help with.
00:33:33:25 – 00:33:50:01
Rod
And even in the even in the, you know, the nomenclature, the verbiage of how they want to hear about it. So, you know, it’s very, very valuable. Well, I know you just, you started this lead program. Do you call it Lead Kitchen? I don’t know anything about it. Talk talk about it.
00:33:50:04 – 00:34:02:05
Ryan
Yeah. So once again, like listening to feedback from people like what are the problems in the world currently. And one of the biggest problems is lead cost like lead cost are getting out of control.
00:34:02:08 – 00:34:04:16
Rod
Now one type of leads we’re talking about here.
00:34:04:16 – 00:34:17:00
Ryan
So I mean like literally leads are like marketing expenses are through the roof everywhere. Right. Whether I want to market to get people to wealth con, whether I want a market to get a student, whether I want to market to a motivated seller.
00:34:17:02 – 00:34:17:15
Rod
Gotcha.
00:34:17:15 – 00:34:18:12
Ryan
Investors.
00:34:18:12 – 00:34:20:05
Rod
Gotcha. It’s just all of it.
00:34:20:05 – 00:34:22:10
Ryan
Advertising is just getting more and more expensive. Yep.
00:34:22:10 – 00:34:23:11
Rod
Same here. Yeah. Same.
00:34:23:11 – 00:34:52:26
Ryan
Same everyone. Every business I talked to that is their number one problem right now. Now in the real estate space I decided to solve it for my own company. So I just, you know, for years I use TV, I use PPC, all these things. And I just saw that it just kept going up and up and up. And by the time, you know, it was December of last year, you know, TV and PPC were like $500 and $800 for one lead.
00:34:52:26 – 00:35:11:22
Ryan
Yeah. And I’m just like, when does this end? Like, how does it even end profitably at the end of the day? Right. Like we’re still able to make a profit, but man, like it’s not trending the right way. So I was like, I need to find something better. And so I started down this path of trying all these different things.
00:35:11:22 – 00:35:36:13
Ryan
And I don’t know why it took me so long to do this, but it just occurred to me that I was like, well, I already have spent millions on social media marketing, creating organic content, running ads for my events and my coaching and services and other stuff. I was like, why am I not running social media ads to sellers like I just it never occurred to me to do that because I was already having well, for one, I was.
00:35:36:13 – 00:35:42:07
Ryan
So I’d been disengaged from the flipping company for years. I see it’s just been running. And so you’re.
00:35:42:07 – 00:35:45:25
Rod
Talking about social media as more geographically specific. Yes. Okay.
00:35:45:25 – 00:36:06:06
Ryan
Yeah. So I started running, you know, Facebook ads to start, outside of Vegas because I was actually already like fed up with Vegas. I’m like, dude, let’s run nationwide and see how cheap we could get deals in other spots like the Midwest and other stuff. And sure enough, I saw like leads for crazy costs, like $20 a lead.
00:36:06:08 – 00:36:26:11
Ryan
And I’m like, dude, even if just just breaking that 20 bucks a lead, you have so many at bats, it’s crazy. We’re used to paying 800 for one, right? And so we did that for about a couple of months and we locked up a ton of deals. But then I realized that it was hard to sell the deals for wholesale because we can buy them flips and it’s hard to be in lots of different markets.
00:36:26:11 – 00:36:27:28
Rod
Yeah, because you have to have and buyers.
00:36:27:28 – 00:36:45:09
Ryan
Of you, you gotta have in buyers. Yeah. We have tools like investor lists and stuff. But the problem was when you’re in a super small rural market, it’s almost impossible to sell it. Right. So I was like, all right, let me go tier two markets then. So I go to tier two markets and you know, like San Antonio, you just got a deal in San Antonio.
00:36:45:12 – 00:37:01:25
Ryan
Like we got a couple of deals in San Antonio. Nice. Great week. Yeah, Kansas City, other things like that. Right. And we had success, but still same problem man. Like at the end of the day, if you don’t have boots on the ground, you don’t have like a huge buyers list. It’s becomes hard. Right. And so I was like, dude, you know what?
00:37:02:02 – 00:37:20:28
Ryan
Once again, dumb of me. But I’m like, why didn’t I just test this on Vegas first in the first place? Like, that was just dumb of me from the beginning. I was just so dissatisfied with Vegas because, you know, for a number of reasons, Vegas is, in my opinion, and I’ve heard this from others too. So it’s not biased, but it’s the most competitive market in the country.
00:37:20:28 – 00:37:39:01
Ryan
Really correct interest with single family direct to sell. it’s ruthless. And I saw that literally being in so many other markets, like seeing how our offers were perceived and competition. in Vegas you’re all you’re going to have four people competing against you no matter who you talk to.
00:37:39:01 – 00:37:39:16
Rod
Interesting.
00:37:39:24 – 00:37:56:29
Ryan
So anyways, I didn’t want I wanted to explore the other markets. you know, anyway, so I came back to Vegas and, you know, back then or not back then, but went back to what we always did right. On appointments. We already have a huge buyers list. We have presence. We know the market. We know the what we can pay.
00:37:57:01 – 00:38:25:05
Ryan
And then sure enough, just start locking up deals. And our lead cost was significantly less. It was 150 to 200 bucks versus 800 bucks and ever since then we just been running it there. And it’s funny because we still see competition, right? But I know they’re paying 800 bucks for the lead. So we have a huge advantage. But nonetheless, during this time, during the six month period, I start getting my students asking.
00:38:25:05 – 00:38:40:01
Ryan
They’re like, dude, can we can you. Right. Like, how do you teach us how to run these ads? Can you do it for us? Like, what can you do? I’m like, honestly, like, I don’t really want to do that yet. Like, I’m busy just perfecting it for myself. But if I do, how many of you would be interested?
00:38:40:03 – 00:38:58:12
Ryan
And a bunch more like, dude, if you could run it for us, we would do it. And I was like, okay, so about a month later, I was like, all right, guys, remember when I said, you know who’s interested? Here’s the deal, here’s how we’re going to run it. And, basically just a profit split model. I said, you know, you cover the cost of the ads, I will do everything else.
00:38:58:15 – 00:39:18:12
Ryan
We’ll use my face, my ads, our landing pages, everything we know works. It’s already tested and proven in my market. We’ll run them in years. And all I want is 20% of the profit. Wow. And they’re like, deal. And so I love it. I started it with the beta test of them, worked out different kinks. Then I launched it to the public about a month ago.
00:39:18:14 – 00:39:20:27
Ryan
And now, you know, we’re in lots of different.
00:39:20:27 – 00:39:21:21
Rod
Ways and running well.
00:39:21:21 – 00:39:22:23
Ryan
Yeah, that’s how it.
00:39:22:23 – 00:39:25:27
Rod
Happened. Great model. What a great model. Now it’s what’s the website.
00:39:26:04 – 00:39:27:10
Ryan
Lead kitchen.com.
00:39:27:10 – 00:39:43:29
Rod
Lead kitchen.com I love it man what a great idea. Brilliant idea. Well so you’ve got back to social media. You’ve got 2 million followers on social media and you’ve had a billion views. I didn’t even I missed that in your bio. I just saw that when you were talking. I looked down for a minute. That’s freaking awesome.
00:39:43:29 – 00:39:51:25
Rod
Yeah. So, you know, as part of your journey, I’ve got a couple of questions. Last questions for you as part of your journey. You know, talk about.
00:39:51:25 – 00:39:52:11
Ryan
Any.
00:39:52:11 – 00:40:09:16
Rod
Epiphanies that you had any like moments. You talked about a few of them, but you know, any that that that we missed here where you’re like, okay, now I freaking get it. Anything, anything come to mind like like you’re in multi larger multifamily now. Was there an epiphany that drove that or just talk about any anything that comes to mind whatever.
00:40:09:20 – 00:40:21:27
Ryan
Yeah. Yeah I think as you develop over the years you had different epiphanies, right. So ten years ago I talked about, oh, dude, I could actually be my own buyer, I could flip, I just needed hard money. That was a huge applause.
00:40:21:28 – 00:40:22:24
Rod
That was a big right.
00:40:22:24 – 00:40:29:24
Ryan
Social media was a huge epiphany. Like, dude, these guys are making that much money off social media. Like I’m more talented than them.
00:40:29:26 – 00:40:34:15
Rod
Let’s go. You have you monetized the social media thing as well? Do you get money from YouTube and from I.
00:40:34:15 – 00:40:52:08
Ryan
Mean, we do, but it’s just like, I don’t even it’s it’s so small compared to what it produces. Gotcha. For the businesses. So I treat my social media very different than how they would. Okay. Right. Where they’re true. Like let’s just call it influencer as they make money off ads and sponsors. I don’t take any sponsors. I’m like, got you go to my business.
00:40:52:15 – 00:40:53:15
Rod
That’s it. Got it.
00:40:53:17 – 00:41:08:11
Ryan
Same here. So you know social media was one I would say a recent one was dude. And this is something from interviewing so many guests. And this is why I love the podcast. I’m sure you do too. Is like you talk to so many smart people.
00:41:08:13 – 00:41:09:01
Rod
so.
00:41:09:01 – 00:41:30:14
Ryan
I’ve had a lot of smart people over the years, but one actually was an epiphany. And sometimes it takes hearing it multiple times. But I had Neil Patel on my show, about over a year ago. And Neil, I mean, dude’s name 40 yet, but he may or may not be a billionaire, really. And, he manages ad spend and marketing for the biggest companies in the world.
00:41:30:17 – 00:41:53:23
Ryan
So like Apple, Microsoft, that kind of stuff. Right. And Neil told me over a year ago, he’s like, Ryan, if I could give you any advice, just stick to real estate. And, I’m like, but Neil, I like this and I like that. And that’s in that. Right? Because in reality, I’m still a new entrepreneur. you know, I only became like a true entrepreneur when I retired at in 2017.
00:41:53:23 – 00:41:54:29
Rod
Yeah, like seven years ago.
00:41:54:29 – 00:41:55:23
Ryan
Yeah. Like, so when.
00:41:55:23 – 00:41:58:08
Rod
You told me that day to like, Holy crap, it’s only been at seven years.
00:41:58:08 – 00:42:23:14
Ryan
Yeah. And so, like, I’m still trying to test and find my capabilities and what I can and can’t do. So anyways, I was like, Neil, like, real estate will always be a part of what I do, but like, you know, whatever, right? Fast forward a year. he’s that well on my last one speaks we do another podcast update and once again now I have new perspective a year later and I’ve interviewed other people, I’ve talked to other people.
00:42:23:20 – 00:42:46:00
Ryan
And like one of the things I realized was, you know, yes, I need to focus on real estate because it’s always going to be there. It’s what I know better than anything else. Yes, I’ve developed other skills that I’m really good at too. Right. But I can’t pursue them. All right. But one thing that stuck out to me was, you know, he was like, Ryan, we have the statistics.
00:42:46:00 – 00:43:22:01
Ryan
I’m I manage billions of dollars of ads. Like, I know what works, what makes money. He goes, so if you were to only just do content about real estate, you would make more money 1,000% because you’re going to get the right buyer. You’ll get less views, but you’ll make more money. and I was like, I actually would agree with you on that 1,000% if I cut out all the non-real estate things that I talk about or do and just focus on selling my real estate stuff because he’s like, dude, you could own so much multifamily and you could have $1 billion plus of assets like, you can do that.
00:43:22:03 – 00:43:47:04
Ryan
And I was like, you’re right, 100%. and he goes, so, you know, you could do that. He’s like, for me, I focus only on digital marketing because that’s my thing. So what I’ve done for 20 years, it’s built all my wealth to this point. And I thought about it even from his standpoint as a digital marketer. And I thought about all these rich people I had really met and interview and other stuff, like he made hundreds of millions in just marketing Gary Vee, same thing.
00:43:47:04 – 00:44:09:11
Ryan
Gary V’s core business is marketing. you know, I had another girl on the podcast. She did marketing for lawyers and killed it, but basically they were all helping companies get leads. And it was like my epiphany of that, okay, my true skill set is, yes, I’m good at real estate, but I’m really good at marketing. podcast is a form of marketing.
00:44:09:14 – 00:44:11:16
Ryan
You know, ads are marketing wealth.
00:44:11:18 – 00:44:13:19
Rod
Media marketing. Yeah. Wealth con, all of it.
00:44:13:19 – 00:44:22:05
Ryan
All of it is marketing. Like, that’s my true skill. That’s what’s helped me scale all the flips so quickly. I was always good at marketing and getting deal flow.
00:44:22:08 – 00:44:22:27
Rod
Interesting.
00:44:22:27 – 00:44:37:01
Ryan
And, I was like, that was the epiphany. I was like, wow. Actually, what I’m really good at is marketing. thinking about offers and ads and products and content and real estate happens to be the Corniche that’s.
00:44:37:01 – 00:44:38:01
Rod
Dead on, man of.
00:44:38:01 – 00:45:09:11
Ryan
What I market. Yeah. And so it just so happened I had all this lead kitchen stuff that I was building to, and it just clicked. I was like, that’s the thing. Like, that’s the thing that is merging the two worlds together and solving the biggest need in this industry. And if these guys could make hundreds of millions doing lead gen and marketing, and I am the face of this industry, and I know how to market better than anyone in this industry who’s going to touch me when it comes to lead gen.
00:45:09:18 – 00:45:24:17
Ryan
And when you think about a business that’s sellable, my wholesale business is never going to be sellable. you know, education could or could not be sellable, depending on who you ask. But a marketing company, a legend company, if we’re producing millions of dollars per month or whatever, right.
00:45:24:19 – 00:45:25:12
Rod
Definitely can sell.
00:45:25:12 – 00:45:41:00
Ryan
It. But that’s a super valuable company. Yeah. And it just it just clicked and I was like, I need to pursue real estate and marketing and, he’s right. Like, if I want to go get clients for that company, I need to talk about real estate more.
00:45:41:02 – 00:45:42:01
Rod
That’s that.
00:45:42:04 – 00:45:57:13
Ryan
These other guys that, you know, if I just talk general business is great. I am going to get entrepreneurs. And my audience is a lot of entrepreneurs who, quite frankly, every entrepreneur wants to buy real estate. So it’s still like it’s great. It’s still part of the ecosystem. Right.
00:45:57:13 – 00:46:11:11
Rod
Like you’re bridging marketing with real estate. And and you know, we talked about it when you interviewed me about about playing to your strengths. Yeah. And you’re right, man. Marketing is definitely your freaking strengths. So yeah. No no, you absolutely made complete sense to me.
00:46:11:14 – 00:46:29:03
Ryan
But you know what’s funny about Neil? I’ll I’ll say this. So we talked about it and he was like, okay, Ryan, you know what’s ironic though, because he’s not a real estate guy. Neil’s funny because he’s not a real estate guy, right? But he had a $20 million home in Vegas, a $20 million home in Bel Air.
00:46:29:05 – 00:46:46:06
Ryan
You know, he’s like, I suck at real estate. I’m like, yeah, you just buy, you know, because you’re so rich, you know? Right? He buy real estate for cash. For real estate. Yeah. He does. but he, he was like Ryan. You know, it’s funny though, even though we’re talking about this, he’s like, the content I like most from you is your non-real estate content.
00:46:46:10 – 00:47:09:12
Ryan
Like, I like your different lifestyle content and other stuff. And I was like, that’s the point too, though, because if I didn’t have that other content, we’re not friends and I’m not learning from you, I don’t know, add my let, I don’t know all these guys that are now my friends because they’re not real estate guys, right? Real estate guys mainly only no real estate guys.
00:47:09:12 – 00:47:33:11
Ryan
Right? Right, right. But I know pretty much everyone now because I chose to be broad and talk to everybody. And, it’s just one of those things now where I’m like, well, I have the relationships. I did it now do I go back to my roots and start making way more real estate content? Because my main focus is this lead generation company.
00:47:33:14 – 00:47:59:29
Rod
Is it now? Yeah. Okay. Okay. Well, I can’t wait to hear about it a year from now when we meet again and. Yeah, and circle back on this. you know, I want to talk about something I’ve never talked about on the show before. And guys, you know, stay with me here. You know, you all know that I’m separated from my ex, and and, you know, I’m in some relationship coaching, and I’m working through, you know, becoming a better human being, becoming better in relationship.
00:47:59:29 – 00:48:25:18
Rod
And one of the things that my relationship told me, coach told me is, you know, he’s very he’s a Christian and deeply spiritual. And that’s my word for Christian in this case. But, but, and he told me that I should really explore it. And so, you know, I was telling Ryan before we started recording that, you know, last time I interviewed with him, I was just so impressed because I knew that he was Christian and he never pushed it on me or anything like that.
00:48:25:18 – 00:48:47:26
Rod
But I could tell he really freaking lives it. And I was telling this to your friend that interviewed me a couple weeks ago when I was here last time, Brian. And, and I’ve had some bad experiences with people that hang their hat on religion and, and they’re really nefarious. and, and and that really, you know, you know, I used to say if somebody’s religious, I’d put my hand over my wallet and run.
00:48:47:26 – 00:49:08:13
Rod
And that’s why I was so impressed with you when I met you. And and I’m exploring this whole Christianity thing right now. And so, you know, and I really feel like your, what’s the word I want to use? Just a shining, exemplary example of how to do it right. And and really own it and live it.
00:49:08:16 – 00:49:18:25
Rod
I don’t even know the question to ask, but but I don’t know, maybe you can speak to a little bit. I know, guys, I’ve never talked about this on the show before hang with me because I really think it’s important.
00:49:18:25 – 00:49:48:18
Ryan
Yeah. Well, first off, I, you know, just want to congratulate you and, just give you kudos for, like, speaking about it right the first time and like, you’re exploring it and it’s not easy to talk about things like this in public. Right. but I’ll say this like, you know, just hearing your story and everything else. The reason, like we’ve been talking off camera a little bit too, is just because I can just feel it that you are close.
00:49:48:21 – 00:50:16:29
Ryan
And the first thing that you and I talked about when we met today, you’re like, dude, like, I had this really deep conversation with Brian, right. About faith, right? And, I was like, tell me more like, because that’s what gets my ears perked up. I could talk business. I could talk everything all day, every day. But when we start talking about faith and eternity, it gets me more excited than anything because I’m like, okay, now we’re actually talking about something that is extremely important.
00:50:17:01 – 00:50:40:18
Ryan
you know, the most important question isn’t, should you guys start doing social media or buy multifamily or flip a house or whatever? Right. Those are all just things that you’re going to do here on Earth, which is a very limited time in the span of eternity. and so I get excited about talking about eternity because in my opinion, it is the most important question that people need to think about.
00:50:40:21 – 00:50:59:15
Ryan
And they don’t because there’s only one guarantee in life you’re going to die. Yeah, right. And you’re going to be dead way longer than you’re alive. Right? And so do you believe that something happens when you die? Do you believe that you were created? Do you believe that this isn’t some just coincidence? And we just turn to ash?
00:50:59:18 – 00:51:24:18
Ryan
If you do, the next logical thing to do is say, okay, what happens then? Because there’s lots of theories about what happens and in most theories, if you’re wrong, the consequences aren’t good. and when I say theories, religions, philosophies, whatever, right. You know, and so people just kind of ignore it. Just like they ignore like other things in their life.
00:51:24:18 – 00:51:50:15
Ryan
They ignore their health. They ignore their relationships because they don’t want to deal with the hard things of life. But the crazy thing about faith is that if you just accept it and you start believing, your life changes. You know, like literally, the Bible tells us you become a new creation when you accept Jesus. And so for us, we’ve gone through different evolutions in business and in life, different seasons.
00:51:50:15 – 00:52:10:03
Ryan
Right. And so if you were to, you know, believe what Jesus says, you know, he literally says the moment you believe you’re in dwelled with the Holy Spirit. You are a new creation. God is dwelling inside of you now. And the way you used to act, the way you used to see the world, the desires that you used to have, they go away.
00:52:10:11 – 00:52:33:02
Ryan
You’re a new creation. You are going to start down this path of something completely different. And I always try to explain this to business guys, in business terms, even though they’re completely like, not even close, but it helps them understand. And I’m just like, look, you know, remember that time, you know, for me, in my story that I learned about hard money, it was like the greatest revelation ever.
00:52:33:05 – 00:52:50:12
Ryan
For five years, I was just wandering in real estate thinking it sucked, thinking it was terrible, thinking that, oh, well, yeah, that works for them because they got money. They already got it figured out, right? And then in reality, it was like, no, dude, just literally call a hard money lender, you idiot. You could have been doing this for five years.
00:52:50:15 – 00:53:11:11
Ryan
And that’s literally what faith is. You’ve heard about Jesus. You know, other people listen to this. I’ve heard about Jesus. Maybe you haven’t, right? But in most cases, people have heard about him. Right? But they don’t really know about him, right? They don’t know what’s possible. They don’t know that. Dude. All the anxiety, the stress, the depression, all those feelings, they go away.
00:53:11:12 – 00:53:31:28
Ryan
Like the Bible constantly tells us, do not be anxious about anything. You know, like for anyone listening, go read Matthew six. This is such as bright, my favorite chapter in the Bible, but it just talks about man, don’t be anxious about tomorrow. Why are you worried about tomorrow? Look at the birds of the air. They don’t worry. God always provides for the birds.
00:53:31:28 – 00:53:55:08
Ryan
He has forever. They don’t worry. Yeah. We worry. We worry about what’s to come all the time. And, you know, at the end of the day, I just think that, if I had this irrefutable offer where, you know, on stage at a business event, I was like, hey, guys, I’m literally going to give you all my coaching for free.
00:53:55:12 – 00:54:11:08
Ryan
I’m going to work with you one on one. I’m going to be with you all the time. We’re going to get through any problem that you have for the rest of your life, and then after your dad, it’s going to get even better. And, and and here’s the best part. It actually doesn’t even cost you anything. It’s literally free.
00:54:11:10 – 00:54:35:18
Ryan
Well, it would go one of two ways. One, people would believe it and take it. Or two people would say, there’s no way that’s true. It’s a scam. And they would walk away. Those are the two responses to that offer. Right? And that’s what happens in faith right now. I could tell you that, dude, if you just believe your life is going to be completely transformed, your place in heaven is secured for eternity.
00:54:35:20 – 00:54:53:28
Ryan
It’s going to be amazing, and God’s going to be with you from this point forward, and your life is going to be completely different. Your marriage can be restored. All of those things can be restored, and you could believe it. And then you’ll have to see what happens, you know, with the belief. Or you can say, that’s too good to be true.
00:54:54:02 – 00:55:00:16
Ryan
There’s no way. And then, you know, you walk away and that’s literally the choice that everyone makes.
00:55:00:16 – 00:55:18:07
Rod
You know, it’s, when Brian was interviewing me on his show, he talked about an experience he had with you where he was really anxiety ridden and so on and so forth. And you you just said, let’s just pray. And you prayed with him and he said it was all gone. And I said, so astounded by that of hearing it from someone else.
00:55:18:07 – 00:55:39:04
Rod
And I knew, you know, that you were very devout, but you didn’t like, push it or anything. The first time we interviewed on Reddit made these, came up in passing, and I was so impressed with that. And, so, you know, that’s why I gave you a shout out before we even started recording, because I was so impressed with the, you know, the fact that that you’re real, you know, that that that, you know, you really believe you’re not hypocritical about it.
00:55:39:04 – 00:55:41:11
Rod
Because that’s been my mindset just based on the experience.
00:55:41:17 – 00:56:03:13
Ryan
And and I appreciate that. And Amy tell you two parts about like hypocrisy and like even Brian’s situation. So number one with hypocrisy, people are so scared to accept faith and forgiveness because that’s the first step of this. Like right, number one, acknowledging that, dude, I’m a sinner, man. Like I have screwed up so many times in my life.
00:56:03:16 – 00:56:22:01
Ryan
I do not deserve God’s love. I do not deserve to go to heaven, right? I’ve screwed up a lot. I’ve lost money. I’ve lost people, money, I screwed people, I have been a bad husband. I’ve been a bad dad. I’ve been the best boss. There’s many times I’ve screwed up right. I’ve got lust in my heart. Right, dude, it’s hard.
00:56:22:03 – 00:56:47:23
Ryan
Being human is hard. And yet God still forgives me despite that. And when you have that, just like belief that you’re like, wow, God loves me so much that he’s willing to forgive me for those issues, that’s unbelievable. And most people have a problem accepting that because they don’t believe that they can be saved from what they’ve done.
00:56:47:25 – 00:57:10:09
Ryan
And people have done way worse things than me. Right? And yet God still saves them. And by the way, people in that Bible, there’s a Bible right next to you. People in that Bible, the heroes of the faith have done terrible things, murdered people, adultery, all these things. And yet God still redeems them because they have true repentance and forgiveness and and faith.
00:57:10:09 – 00:57:16:06
Ryan
And so I think, on the hypocrisy side, sometimes people have a hard time accepting Jesus because they’ve of their past.
00:57:16:08 – 00:57:16:19
Rod
Right?
00:57:16:19 – 00:57:26:10
Ryan
And I’m like, dude, I don’t care that you’ve been in prison. I don’t care that you’ve been a drug addict. I don’t care that you’re an alcoholic. I don’t care that you lost your kids cheat on your wife. It does not matter. God can forgive anything.
00:57:26:13 – 00:57:27:04
Rod
00:57:27:06 – 00:57:54:10
Ryan
So that’s one thing. The second side of it is. And this is why I have my nonprofits called Wealthy Kingdom. So we have Bible studies nationwide, and the reason I have this is because Rich people, Jesus literally says, rich people are the hardest people to get into heaven. That’s in the Bible. You might have heard the saying, like, it’s harder for a rich person to get into heaven than it is for the the camel to go through the eye of the needle.
00:57:54:15 – 00:58:11:18
Ryan
Well, that’s from the Bible. The reason Jesus says that is because think about it. If I’m rich, you’re rich. We’ve had so much success in business and life in the world. We’ve we’ve had the cars, the money, the houses, whatever. Right? You don’t think anything’s wrong? You’re like.
00:58:11:18 – 00:58:12:17
Rod
That’s very interesting.
00:58:12:17 – 00:58:28:24
Ryan
You’re like, bro, who are you to tell me that I’m not living the right way? Right? You know, especially if it’s coming from a pastor or somebody who’s broke. But but saved. Right. And they’re like, bro. Like, you don’t even know what you’re doing wrong. You don’t even know what you’re missing, right? And you’re like, like, who are you to tell me I’m wrong?
00:58:28:24 – 00:58:52:18
Ryan
Right? And Jesus knew that. There’s countless examples in the Bible of rich people denying the gift because they’re just like, bro, like, this is my life. Like it’s great. and then there are countless examples of rich people who do give their life to Christ, and they become more generous. They become even bigger and great. And, but the point was, Jesus was like the rich person has a harder time than the poor person.
00:58:52:25 – 00:58:55:27
Ryan
The poor person has nothing to lose by accepting.
00:58:55:27 – 00:58:57:04
Rod
Jesus complete sense.
00:58:57:07 – 00:59:27:09
Ryan
So, with Brian, he’s a classic example of that, where on paper his life was amazing. He’s a millionaire before 30 years old, great wife, family, status following all these things on paper. But, you know, having been with him since 2018, I knew what he was missing. And I knew for all these years that like, it was never going to get solved until he finally came to terms with that.
00:59:27:11 – 00:59:46:16
Ryan
So we always struggle with anxiety. He always struggled with fear, even though he’s a guy taking action and doing deals and stuff, he still has fear, whether you see it or not. Right. And finally, you know, I don’t know how transparent everything else was, but, you know, he’s finally at a and it takes a low point in life, which you had to go through.
00:59:46:21 – 01:00:05:11
Ryan
And him to. And finally, that’s when they’re open when they finally reach that low point. And I was like, Brian, I’m telling you, dude, like you already know what I’m going to say, but I’m just telling you, like, this is the way that you you get rid of all of this, and he’s like, I’m open to it now.
01:00:05:14 – 01:00:26:04
Ryan
And I’m like, okay, we’re going to pray for you. And like I said, for me, I believe that I have God inside of me. I have the Holy Spirit. The disciples and all these people in the Bible were performing miracles. They were healing the sick. But anxiety is a sickness. And, I believe that those things happen today.
01:00:26:04 – 01:00:45:28
Ryan
I still believe miracles happen today. And, you know, I just prayed over him and I was like, God, you know, I pray that Brian would submit to you. I pray that he would finally accept you. I pray that you would read him of the anxiety, the depression, all these negative feelings that he’s going through. Whatever spirits are around him, get rid of it.
01:00:46:01 – 01:00:57:03
Ryan
And, you know, we sat there and prayed. It wasn’t like crazy long. There was no like shaking or anything. But we prayed. And, you know, his testimony, like he’s.
01:00:57:08 – 01:01:15:05
Rod
Told me, he told me it was it was gone after that. I mean, he was he was it was it. You know, it’s very impressive to hear it from somebody else. Yeah. Yeah. You know, guys, I know, you know, I may have lost a couple of you on this. And let me tell you, for me to even have this conversation publicly is, is is kind of shocking because you would have called me agnostic two years ago.
01:01:15:07 – 01:01:17:07
Rod
So, I mean, you know, but but the.
01:01:17:07 – 01:01:24:02
Ryan
Biggest evangelist in the Bible used to kill Christians. Wow. Okay. His name is Paul. Wow. He wrote half the New Testament.
01:01:24:03 – 01:01:24:20
Rod
No kidding.
01:01:24:20 – 01:01:40:17
Ryan
And so he had the same thing a year before he got like a day before he got saved. He was literally killing Christians. And Jesus came to him, and then he became the biggest evangelist for the faith. And imagine all the crap he had to go through of, like, it’s not the guy who was just killing us, right?
01:01:40:20 – 01:01:47:25
Ryan
Why are we listening to that guy? And it’s like, bro, you can be transformed and sent. Would you mind if I pray for you and everyone viewing?
01:01:47:27 – 01:01:48:17
Rod
Not at all.
01:01:48:18 – 01:02:05:28
Ryan
Okay, so I’m gonna pray for everybody. And so for anyone listening, you know, whether, you know, this is going to be for rod and all the listeners, but, you know, I just think that if you haven’t accepted Jesus yet, your life can be transformed. and no matter what you’re going through, it does not matter. So I’ll pray for us.
01:02:06:06 – 01:02:24:07
Ryan
So, Father God, thank you so much. for this podcast. Thank you for, you know, just everything that you have done, to this point, especially with Rod and I’s relationship. God, thank you for using Brian as a testimony to. I didn’t even know, that they were talking and that, you know, they had had this conversation.
01:02:24:07 – 01:02:45:16
Ryan
God. But we know that everything, you know, it does not happen out of coincidence. Nothing is coincidence. In fact, you already knew how things were going to play out way before any of this happened. God. And so I just pray that, you know, whatever’s going on in Rod’s life, I pray that first off, his his relationship with his ex can be restored.
01:02:45:16 – 01:03:18:29
Ryan
God, we know that you are a healer and that you can do anything. And so I pray that his marriage would be restored. I pray that you would do a work inside of him, that he would just seek you with a hunger and that, he would just accept you as his Lord and Savior, God and that, you know, whatever is holding him back from submitting, that he would just give it all up to you, that he would submit that, that, you know, whether it’s regrets or anything else that, we know you would forgive him for that and that it would be no longer in his life.
01:03:18:29 – 01:03:41:29
Ryan
It would not hold him back any anxiety, fears or anything else. God. So I pray for those, and I pray for just all the viewers and listeners today that if they’re in a similar boat, if they’ve got some kind of past, some mistakes, some fears, if they don’t know who you are yet. God, I pray that they would pray this prayer with me that, they would just, you know, say, father, I know that I’m a sinner.
01:03:42:01 – 01:03:59:18
Ryan
I know that there’s nothing I can do to atone for those sins, but that, I accept that your your son came here as Lord, and he died for my sins. He was the atonement. I pray you know, I just believe that he is the son of God. I believe that he’s the Lord of my life.
01:03:59:18 – 01:04:18:10
Ryan
And that I believe, you know, by accepting him, I’m choosing to follow God and follow Jesus, for the rest of my life. And I know that, you know, everything I do is going to be for him. God. So, I pray that, you know, anybody who was here in this would pray that prayer. and they would just accept Jesus as Lord and Savior.
01:04:18:10 – 01:04:31:16
Ryan
And I know that their life will be completely different. So, thank you so much for everyone listening this. Thank you for the opportunity. and thank you for rod for being just so bold and vulnerable to allow, all of this to happen. So in Jesus name I pray, Amen.
01:04:31:18 – 01:04:54:29
Rod
Amen. Thank you for that, man. Thank you for that. That was beautiful. Well, I can’t go any further than that. So I really appreciate you coming on my show, my friend. I appreciate, your love and and, you know what you just did, and, Yeah, yeah. That’s it. I got, I got nothing, I got nothing else.
01:04:55:06 – 01:04:55:23
Ryan
Amen.
01:04:55:25 – 01:04:56:11
Rod
Amen.
01:04:56:17 – 01:04:57:28
Ryan
Yeah, right. Appreciate you.
01:04:57:29 – 01:04:58:18
Rod
Likewise.
