Justin Moy is a seasoned real estate expert with a passion for apartment syndication and passive investing. As a top producer in the competitive real estate market, he transitioned from transactional income to long-term wealth through his knowledge in passive real estate investing. Justin advocates for this investing type, believing it offers quicker financial returns, true passivity, and leveraging industry experts. He loves spreading the word about these opportunities, empowering career-driven professionals to achieve financial freedom outside of traditional investments and the stock market, discussing macroeconomics and current real estate and investment trends.
Here’s some of the topics we covered:
- The Transition Between Single Family To Multifamily
- Why Jason Almost Quit Real Estate 6 Months In
- How To Fill Every Single Day With Gratitude
- The Secret To The Quickest Path To Success
- Keeping Your Spouse On The Same Page As You
- The Worst Advice Anyone Has EVER Given
- Exciting Aspects Of The 2023 Multifamily Market
To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com
Full Transcript Below
00:00:00:08 – 00:00:18:06
Rod
Hi, my name is Rod Cleave, and I’m the host of the Lifetime Cash Flow to Real Estate Investing Podcast. And every week I interview multifamily rock stars. We talk about how they build, increase wealth for themselves and their families through multifamily properties. So hit the like unsubscribe button to get notified every Monday when a new episode comes out.
00:00:18:08 – 00:00:38:15
Rod
Let’s get to it. Welcome to another edition of Lifetime Cashflow through Real Estate Investing. I’m Rod Cliff and I’m absolutely thrilled you’re here and I know you’re going to enjoy the gentleman I’m interviewing today. His name is Justin Moye, and he’s in just under a couple hundred doors. But a super nice guy sounds very knowledgeable from our pre frame conversation before we started recording here.
00:00:38:15 – 00:00:42:21
Rod
So really looking forward to having some fun. Welcome to the show, Justin Freiman.
00:00:42:21 – 00:00:49:19
Justin
Thanks so much for having me. Listen, for such a long time. It’s it’s so interesting to be on this side of the table when you’ve been listening for so long.
00:00:49:21 – 00:01:00:08
Rod
No, thank you. That’s that’s kind of you to say that. So why don’t you take a minute? Just give us a little bit of your back story. You know where you came from, y y multifamily and, you know, bring us current.
00:01:00:10 – 00:01:21:00
Justin
Yeah. So, you know, it all started. My parents always raised me up. Really traditional. Very old school. Right. Go to college, get your degree. You work your way up that corporate ladder. And, you know, it sounded like a good idea. But really, when I grew up and I matured a little bit, I noticed that my parents didn’t like their jobs and, you know, the life that they were saw me.
00:01:21:00 – 00:01:43:16
Justin
They weren’t really huge fans of and they were that very old school, Hey, put your nose down, get your work done, work hard, Go home. You know, rinse and repeat. And I just decided I have to fight tooth and nail to get off that track. That’s not what I want. And so I decided to look at ways that I can make a lot more money than the average person, even if that meant I had to work a lot harder than the average person, I was okay with that.
00:01:43:18 – 00:02:00:10
Justin
So I have to look at a few ideas. I landed on sales when I was in high school. I did a lot of retail sales jobs. I was always like number one in the nation or county or whatever it was for for selling products. So I said, okay, well, what can I sell that can make me a lot of money, you know, insurance, cars and real estate.
00:02:00:12 – 00:02:21:00
Justin
And at the time I was in the Bay Area of California. So real estate prices, I mean, red hot, you could sell anything and you’re making you high four figure checks. I figured check. So I started selling homes when I was 18. Absolutely loved it, made a ton of money and realized that I was transactional rich. But I was I was far from wealthy.
00:02:21:02 – 00:02:36:22
Justin
I didn’t have control of my time. My mental health and my personal relationships were falling. I didn’t make time to go to the gym because I was constantly chasing the next deal, chasing the next deal, chasing the next deal. And I was felt more stressed out than ever. And I had a lot of money, but the money wasn’t really what was making me happy.
00:02:36:22 – 00:02:53:23
Justin
It was I had no choice. And so I decided looking to, well, how can I balance this out? How can I turn my high income now into residual income in the future? That will continue to pay me over and over again. A lot of my clients were investors and I saw them, saw that the lives they were living, I saw what they were doing.
00:02:53:23 – 00:03:11:13
Justin
You know, I would send them contracts. They said, Hey, sorry, man, I’m in Jamaica for two weeks. I’ll check that out when I get back. Oh, I’m in the 50 islands for that. And I was like, Man, those guys are out there. I’m over your butts in my butt. So I got into that space. As most people get into multifamily, no, when you crunch the numbers on single family, you know becomes less sexy.
00:03:11:13 – 00:03:31:05
Justin
You look for ways to scale quicker, get there faster, which is what landed me on multifamily, you know, about four years ago. And here we are. You know, I hit accredited status fairly quickly, which was fantastic. Commercial real estate allows you to take advantage of a ton of multiples that we can, you know, dive into. But it’s been a phenomenal way to build wealth.
00:03:31:05 – 00:03:35:07
Justin
And that’s why I love telling people about the side of commercial real estate that you can take advantage.
00:03:35:08 – 00:03:43:21
Rod
So tell me about some of the important lessons you’ve learned in your life. Yeah, I know you didn’t prepare you for any of these questions. So now from the hip.
00:03:43:23 – 00:04:04:20
Justin
I love it. The most important lesson I ever learned in my life. And maybe it was because of the timing that I learned it was to always trust the process, not the outcome. Pursue the process. The outcome. Because when I got into residential real estate, for anybody who doesn’t know 100% commission roll, you don’t sell, you don’t eat, you don’t pay rent, you know, nothing happens.
00:04:04:22 – 00:04:22:04
Justin
And about five or six months into my career as a as a broker, I had zero deals. I made $0 in six months and I was cold calling day in and day out. I was doing everything right. I was doing my mentor said to do this, to open houses, go door knocking, cold call, and I’m doing it. I’m doing it, I’m doing it.
00:04:22:05 – 00:04:37:19
Justin
Nothing is happening. I got no leads and I decided I was going to quit. Actually, it was 7 p.m.. I was the last one in the office. I took my headset off and anybody who’s in sales knows you get this dent in your hair when you have this headset on. For so long. I had that dents in my head.
00:04:37:21 – 00:04:56:16
Justin
And you know, between me, you and all the listeners out there throughout the world, I started crying in the office. I put my face in my hands. I said this, I can’t do this. You know, I’m such a failure. Why did I do this? I wasted six months. I’ve never worked harder and I’ve never had less. And I looked at my laptop and I saw one more opportunity come up.
00:04:56:16 – 00:05:16:10
Justin
I do for sale by owners. So pop up. And I looked at that opportunity, man. I probably looked at for two and two and a half, 3 minutes and I said, Forget I’ll do one more call. And these people never hear from me again. I’ll be gone. I’ll just never come back. I made that call and I was the first person to ever say yes to all of that.
00:05:16:10 – 00:05:32:14
Justin
Can I come by and, you know, show you how I can maybe sell your house for more than you could on your own? Something like that? She said yes. And I almost thought it was a prank like nobody had ever told me yes before. So I went to her house listing her home. She bought her next home with us close on the same day.
00:05:32:14 – 00:05:49:22
Justin
$60,000 commission check to me after fees, even after taxes. So that, to me, put me on the path of, okay, you have to trust the process. Don’t look at the outcome. Look at what the process needs to be for you to get the outcome and do it every single day.
00:05:50:00 – 00:06:09:09
Rod
No matter of course, those first calls. You suck too. You know you’re not good. You don’t really you’re not comfortable. You’re reading a script. Everybody knows you’re reading a script. So you get you get better and better at it. That’s great advice. I really like that. Now, you mentioned a mentor there at your real estate business. I know you mentioned you also had a mentor in the multifamily business.
00:06:09:09 – 00:06:11:04
Rod
So do you believe in mentors?
00:06:11:06 – 00:06:40:16
Justin
Yeah, mentors are enormous and enormous. It’s a long time to really understand the value of mentors and really how to leverage mentors. Of course, when I was 18, fresh in real estate, you always think, Oh, whatever, you know, information’s free online. I can figure this stuff out on my own. And that’s partially true, but when you pay somebody and you’re able to in a way hand off some of that accountability to them and say, hey, you know, you’re a formal mentor now.
00:06:40:16 – 00:06:57:17
Justin
You’re not just a friend of mine who I kind of ask for advice, and those are great, too, but a formal mentor to say, Hey, I’m paying you this to get me this result. There’s a formal structure to our relationship. You have the outline. I’m here to put that outline into my business, into my life, and that has expedite.
00:06:57:17 – 00:07:10:16
Justin
I think anybody who kind of finds the hidden gem of mentors always goes, Oh, man, I wish I did this. You know, years ago, mentors will take you ten times further and 100 times faster when you find the good ones.
00:07:10:18 – 00:07:36:04
Rod
Yeah, you’re really paying for speed is really a coaching mentor. Same thing. You know, I’ll brag for a minute. My Warriors, that’s my coaching program, my mentorship program, and we’re doing a count right now and we’re over 160,000 units. I think we’re going to hit 170,000 units that they own. And I’ve only been teaching five years. If you listen to me, you know, I didn’t actually have product or anything for just right at five years, really, really proud of that.
00:07:36:06 – 00:08:06:04
Rod
And like you said, you get a map, you get a blueprint. You know, it’s you’re not reinventing the wheel. The wheels there, you just got to work the wheel and you got to work it. I mean, it’s not going to get done for you. But but the strategies, the documentation, the methodologies and all that is is already done, you know, and I’ve got a I’ve got my I only do one live bootcamp a year now and that’s coming up September 15th through the 17th should be, you know, somewhere between 1000 1200 people there and and that’s really where it starts, you know but let me just say this.
00:08:06:04 – 00:08:20:15
Rod
I’ll throw a plug in, you know, if you are interested in this business, you know, at least come to the bootcamp. And if you want to move quicker and pay for speed, really, that’s what it is. Again, you’re paying for speed. And if you want to do that, text the word crush to seven two, three, four or five.
00:08:20:15 – 00:08:28:10
Rod
We’d love to. You know, that’s how you apply to my Warrior Ship Warrior Mentorship program. And so let me ask you this. What are you proudest of?
00:08:28:12 – 00:08:37:02
Justin
Proudest of the way that I’ve been able to look at every single day now with gratitude?
00:08:37:04 – 00:08:38:07
Rod
Good answer.
00:08:38:09 – 00:08:52:17
Justin
No matter where you’re at in your life and odds against something I’ve learned from mentors. So with gratitude. Right. It’s it’s almost that thing. You know, if you’re ever go car shopping and you decide, man, you know, I think I want to buy a BMW. And now you look around and there’s BMW is everywhere you go. Yeah. Oh, my God.
00:08:52:17 – 00:09:12:04
Justin
Everybody drives the same car that I’ve been shopping for. You know, it’s not that that that everybody started buying those cars. And now that you’re thinking of that car, you see it everywhere. Your brain is so good at picking up on things that you wanted to focus on. So if you focus on excuses, if you focus on that, I can’t do that.
00:09:12:04 – 00:09:31:09
Justin
I’m not rich. You know, I don’t come from wealthy families. I can’t do that. Oh, well, that person, oh, his or her dad, you know, knows somebody in the industry. That’s right. You know, if you focus on those excuses, you’ll find them everywhere and you’ll truly believe that those are things that are holding you back. If you start off with gratitude and you start off looking for opportunities, how can I make this happen?
00:09:31:09 – 00:09:45:11
Justin
If I absolutely had to make this happen, you know, what would I do? What would be the first step? And when you start with gratitude, you start to be grateful. You start to be just generally happier. You look for things. I mean, I can’t wait to talk about that in my gratitude meeting tomorrow. I can’t wait to tell my friends about that.
00:09:45:11 – 00:09:58:04
Justin
You know, we start all of our meetings with gratitude that that’s going to be an exciting one to share. So what you train your brain on is what you’re going to find an abundance of. So you’ve got to be hyper, hyper aware of what you’re telling your brain to look out for.
00:09:58:08 – 00:10:18:08
Rod
Yeah, it’s actually called your reticular activating system is what it’s called technically. And I use that same example. You know, when you first buy a car, you never really notice them and then they’re everywhere where they they’re before of course they were. And, and, you know, I really love the fact that you lead with gratitude because there’s no more powerful emotion that we have available to us than than the emotion of gratitude.
00:10:18:08 – 00:10:37:06
Rod
I mean, it builds our immune system. It makes, you know, you can’t be fearful and grateful at the same time. You can’t be angry and grateful at the same time, you know, brings us closer to our spirituality, lowers our blood pressure. You know, it just goes on and on. And it’s absolutely how you manifest and bring what you want into your life.
00:10:37:11 – 00:10:56:19
Rod
You know, I do a little gratitude session most mornings I’ll sit in my recliner and I’ll just be grateful for my, you know, supermodel, beautiful wife. My my kids, my my coaching students, my foundation. And then I’ll be grateful for the things that I want, as if I already have them. And I will tell you, sometimes I get emotional being grateful for things I don’t even have yet.
00:10:56:21 – 00:11:12:13
Rod
And I know a lot. I know a lot. I lost some of you analytical ones on that, but this is how I had 50 million to lose, and this is how I got it back. Okay, So, you know, discounted at your peril is all I’ll tell you. But because it absolutely works. So let me this let me ask you this.
00:11:12:16 – 00:11:15:14
Rod
How would you like to be remembered?
00:11:15:16 – 00:11:41:13
Justin
Yeah, I really want to be remembered as leaving an impact on people. Now in our field, a lot of times, you know, guys like us who raise money and get people investing in a deal. A lot of times people think of financial, but there’s so much more to that, right? I think the reason why people always think of their finances when they think of like their overall well-being is because unfortunately, so many people never get over that hurdle of having abundance and finance.
00:11:41:15 – 00:11:54:21
Justin
And, you know, so that’s always the first thing they’re thinking of. I need more money. Any more money, money. That’s why, you know, these investment opportunities come up and that’s what people think about. But then you get the money and then you could probably test this. Okay, well, that doesn’t always make you whole.
00:11:54:23 – 00:11:57:02
Rod
It doesn’t make you happy always either.
00:11:57:02 – 00:12:16:14
Justin
Isn’t right. It doesn’t make you whole, can’t make you healthy. So I love sharing tidbits, of course, about finances, of course, about real estate and investing and how you can fast track things like retirement. I love that stuff, but I love also like what we just talked about. Like, not just do one thing to optimize your life, look for gratitude.
00:12:16:15 – 00:12:33:15
Justin
Why aren’t you doing it? You know you’re unhappy because you’re kind of making yourself unhappy. You’re looking for these things. Train your brain to do this. Don’t talk about yourself like that. Don’t let your negative thoughts. I mean, if you keep talking about why you can’t do things and why you’re unworthy and why you’re unqualified, you’re going to force yourself into that box.
00:12:33:17 – 00:12:36:18
Justin
So change the way you think. Change the way you talk about yourself.
00:12:36:19 – 00:12:46:16
Rod
So what are you doing to facilitate what you just said? You know, are you what are you doing to make the world a better place? Right? Right now?
00:12:46:21 – 00:12:49:14
Justin
Yeah. Things like this. Okay.
00:12:49:16 – 00:13:04:13
Rod
This being able to go to answer actually. And I believe you, you know, sometimes I get people on there like he’s full of crap, you know? But I can tell you you’re sincere. You really do want to help. In fact, when I when we before we even started recording, recording, I said, you know, what’s your outcome for being on the show?
00:13:04:13 – 00:13:21:13
Rod
And it really wasn’t to, you know, find investors and bring money to your deals, although that’s what you do is really to add value. And I could tell you’re being sincere, so I salute you for that. So, you know, it’s truth is truth. So so let me ask you this. You know, you’re already well on the path to two major success.
00:13:21:13 – 00:13:37:16
Rod
I know you’re going to be a huge success. Why? Because what you give, you get. And so when you’re out there giving, it just comes back. I remember when I first started my podcast, I didn’t have any. I used to tell people, I don’t I’m never going to sell you anything because I never plan to and I’m a liar.
00:13:37:16 – 00:13:52:10
Rod
I sell everything, but I really never you know, you want to make God laugh. You tell me your plans. But but I remember I used to do free phone calls. 30 minute phone calls will set it up. I did several a dad in hundreds and it didn’t have anything to sell. Didn’t have to give. But I just want to add value.
00:13:52:15 – 00:14:12:04
Rod
And of course that helped ramp the podcast in a huge way. And now, of course, we’re blessed to be the largest commercial real estate podcast in the world. And and, and I gave you know, it’s because I was willing to give and and when you when you operate that way and you focus on continually adding more value I’m just going to tell you I hope you guys take this note of this.
00:14:12:08 – 00:14:26:01
Rod
When you do that and you continually add value, success is inevitable. It’ll be a byproduct of it. But but you’re you know, you do it because you enjoy it. So let’s shift gears for a second. You know what? I don’t know if you have a family. Are you married kids or single?
00:14:26:01 – 00:14:31:02
Justin
What’s your still not married? Just a very devoted relationship with a small dog.
00:14:31:04 – 00:14:45:07
Rod
Okay. All right. Well, let me ask you this. The question still applies. What did you have to give up or sacrifice to be able to do this, you know, full time and make a living of it and be successful at it? Yeah.
00:14:45:07 – 00:15:06:20
Justin
So, you know, for me, I’m very, very goal oriented and I get hyper focused on what I’m working on. And, you know, in my very committed relationship with my girlfriend that we have a small dog together. The biggest part is getting that person who’s who is your number one fan on board. So, you know, I was able to sit her down and say, Hey, these are my goals.
00:15:06:22 – 00:15:20:19
Justin
These are the sacrifices. I think that we’re going to have to make along the way. This is the outcome. And really my big goal is to support, you know, me and you and give us the life that we want so that you don’t have to work. And I can do everything and we can have the lives that we deserve.
00:15:20:21 – 00:15:35:04
Justin
Our parents won’t have to want. You know, if we have kids in the future, they won’t have to want, you know, and this is the path that I want to lay out for us, you know, is that okay or is this a deal breaker? You know what? What is what here is a deal breaker so that we can adjust and so we can still be happy.
00:15:35:06 – 00:15:45:08
Justin
And I think the biggest point of why a lot of those things fail is because you’re not very, very, very hyper clear about your intent and the path to get there and what the goal is.
00:15:45:10 – 00:16:05:15
Rod
So glad you brought that up. But in fact, at my boot camp I talk about this topic because if you know, I ask who who at home has people that don’t believe in what you’re doing? You know, they’re like, Oh, okay, you’re going to do that. Good luck with that, you know, or they don’t believe in you. And and sometimes it’s your significant other.
00:16:05:15 – 00:16:21:16
Rod
Sometimes it’s your parents, sometimes it’s siblings. And and, you know, and we talk about it and I’ll I’ll I’ll bring going to the audience and ask people, you know how did you overcome that if you had that before that problem where somebody didn’t believe in what you were doing, Because I’m going to tell you, you have to have that framework.
00:16:21:16 – 00:16:43:13
Rod
You have to have an environment that supports you. Otherwise it’s literally one step forward, five steps backwards and you’re you’re you’re swimming up, you know, against the current. And it’s very, very difficult. You know, the most success, the most successful people on the planet are the ones that have a solid relationship and a spouse or a significant other that that believes in them and supports them and validates them and pushes them.
00:16:43:13 – 00:17:03:04
Rod
And, you know, in fact, it’s really funny, I was just talking to Tiffy yesterday and what did I say? And I was bemoaning something. She’s like, you’ve got to stop it, you know? And I’m like, Man, that’s all I needed to hear. And and so you have to get them on board. And so, like I say, I’ll pull people in either on my virtual events or my life events and like, how did you get past this?
00:17:03:07 – 00:17:23:21
Rod
And really the answer is always the same. It’s they communicated their communicated, they showed the other person what we’re doing. You know, here’s what we’re going to do are show examples of other people that have been successful and just communicate it because they’re operating from their fear or their own limiting beliefs or, you know, their fear of failure, fear of rejection, whatever it is they are.
00:17:23:21 – 00:17:34:03
Rod
Maybe they’re comfortable, you know, and and you know, and so you’ve got to help push them through that, so support you. And so I’m assuming you were successful in that conversation.
00:17:34:05 – 00:17:52:10
Justin
Yeah, we were. And to go back to, you know, your environment, your environment has such an enormous impact on you so much that you are seeing that resistance and you are seeing, you know, friends and relatives and these things happen. You know, I was ridiculed for the school like apartment buildings. What do you mean? You want to just buy a house?
00:17:52:10 – 00:18:09:11
Justin
You can’t even you have a house, you know, is when we were living together with other roommates and, you know, Yeah, I said apartment buildings. You know why? Why not? Why can’t I do it, dude? Or whatever, man? And you know, those people now, they’re. They’re not in my lives and I’m happier for it, and I wish them the best, and they’re fantastic.
00:18:09:11 – 00:18:13:23
Justin
But your environment is so important. So there’s this book, Atomic Habits, and there’s a study.
00:18:14:01 – 00:18:15:00
Rod
Great book.
00:18:15:02 – 00:18:21:22
Justin
Yeah, great book. And there’s a study published in there. Do you remember the study about the the drug addiction with the Vietnam War veterans?
00:18:21:23 – 00:18:25:02
Rod
No, no, I forgot what I had for breakfast, But yeah.
00:18:25:04 – 00:18:45:13
Justin
So these Vietnam, these war veterans, they would go to Vietnam and the big thing, they would do drugs, they do heroin, they would do drugs over there. And then when they came back, they shockingly found that like only 5% of them stayed addicted to those drugs. Versus here in America, if you get addicted to drugs and you go to rehab centers, you come back.
00:18:45:15 – 00:19:04:12
Justin
The go back rate to those drugs is enormously high. It’s like 89% plus. And so they were saying, well, why is that? And it’s all because of the environment. Yeah, because when you’re here, you go to rehab, you change your environment, you get off the drugs or what is rehab? Do they push you right back into the same environment you just got out of?
00:19:04:14 – 00:19:15:19
Justin
Now you’re back in that environment. You’re back with your your old friends, your family, your circle in Vietnam. That was the environment where they would do those drugs. When they came back home, they were out of that environment. So it never faze them.
00:19:15:21 – 00:19:33:01
Rod
That’s interesting. Yeah, that’s interesting. I forgot that. Yeah. And you’re absolutely right. And that’s why creating if you don’t have it already, creating that supportive environment for you to go off and do this side hustle because you’re going to grind for a few years, like most people want to be able to live the rest of your life like most people can’t.
00:19:33:01 – 00:19:55:09
Rod
But that environment is a critical piece of that. And, you know, so you have to you have to get them on board. I remember, you know, my dad worked for Continental Airlines for 36 years. He used to tell me, go get a real job, you know, with a pension and and retirement. And my mom got $596 or 600 and some six, 700 bucks a month from his from his pension or retirement.
00:19:55:11 – 00:20:19:09
Rod
And, you know, and so and he and and he worked for the airlines for 36 years and got laid off. There is no freaking job security only job security is between your ears. So you know. So on that note, what’s some other bad advice you’ve received along the way, Dave, if that if anything comes to might be realistic.
00:20:19:11 – 00:20:23:10
Rod
Oh, I love that. That’s a great answer to that question.
00:20:23:10 – 00:20:31:19
Justin
And I won’t say who, but people who I even still to this day love with all my heart. And I think it it comes from a place of love when people tell you that most of the time.
00:20:32:00 – 00:20:51:05
Rod
Or it comes from their fears, you know, their fears. And let me let me interject for one second. And I hear what you have to say. But, you know, people out of their fear, their, you know, limiting beliefs so that they’re not enough and they’ll never be enough or they’re comfortable. Those three are the big ones. They’ll hold you back if you’re if you allow them.
00:20:51:08 – 00:21:00:03
Rod
And sometimes it’s family, like we said. So you got to love your family, but you choose to. Who are you going to allow to influence you? Super, super important. You know, I.
00:21:00:03 – 00:21:19:19
Justin
Think and they say that. Yes, because of their own insecurities. But also I think there’s a fact that they think they’re protecting you when you embark on something like this. Yes. There’s risk. Yes. You’re going to work long time, maybe for for nothing until you finally get that one thing that that pays off. Or maybe you will never make it that far and you’re going to end up setting, you know, quote unquote, setting yourself back.
00:21:19:19 – 00:21:41:19
Justin
If you would have stayed in the corporate ladder or whatever. So, you know, get realistic is something that I kind of abided by growing up. But once you study all these ultra successful people, I mean, I’ve read over 100 books, some of the most successful people in the world, not a single one in any niche does not talk about get rid of those beliefs and never get realistic.
00:21:41:19 – 00:21:49:22
Justin
Whatever is realistic to the whole world. The the real what’s realistic is different up here. It’s not even a world.
00:21:50:00 – 00:22:14:17
Rod
Look at you. Look at Ellen, you know, I mean, three or maybe $4 billion startups at this point. I mean, the talk about not being realistic and, you know, I love that answer. And, you know, even people in this industry I look at look at Cardone love him or hate him. I mean, he’s got a jet he’s I think he might even have two now in a helicopter and hundreds of millions of dollars in equity, you know, from not being realistic homes on the east and the West Coast.
00:22:14:17 – 00:22:34:05
Rod
Then again, love him or hate him, I just he just popped into my head as an example. But so, so and by the way, like you just said, it could be love. They love you and they think they’re protecting you, but it typically comes from their own fear. Okay. Of, you know, staying realistic and, you know, and so on and so forth.
00:22:34:07 – 00:22:56:01
Rod
And love is a component of that for sure. A big component. But but man, it can it can destroy your dreams, especially when they’re brand new. And it’s just a fragile thread. It’s so easy to break. So you got to protect it. Super, super important. So to talk about a defining moment in your life, like maybe an epiphany or a moment where you’re like, Okay, now I freakin get it.
00:22:56:03 – 00:23:15:22
Justin
Yeah, perfect moment. I think everybody, when they’re growing in their professional career, right? For whatever reason, everybody wants to make a six figure income or it’s a $100,000 a year. Oh, my God. And, you know, maybe this was 30 years ago before inflation cut that in half. But, you know, you think you’re going to make 100 grand. That’s all you need.
00:23:16:00 – 00:23:39:06
Justin
And for me, that was my pursuit for a long time. Right. And then I finally hit my marks. Oh, my God. You know, six figures. This is so fantastic. All my problems are over. And then I met a person who’s one of our. Our bigger investors, and we’ve gotten close enough that, you know, we start talking about what we do, what he does and, you know, money situations personally outside of just our investments.
00:23:39:06 – 00:23:56:19
Justin
And and I find out that this guy is making 100,000 a month and I just I, I almost said, oh, what do you say? Like, there’s no I must have misheard what you just said. And he goes, Oh, no. Yeah. Like last year I think I did, you know, about 100 like 2000 a month, you know, or something like that.
00:23:56:21 – 00:24:11:01
Justin
I think one month I hit 98, you know, a horrible month for me. And I just said, okay, that’s cool. And I went back that night and I’m just laying in bed. I’m like $100,000 a month, you know, man, I got to up my game.
00:24:11:03 – 00:24:31:05
Rod
That is so freaking funny that you said that because I on the ceiling above my bed used to be a sign that said 100,000 a month and now says a million. And my wife now says a million a month. Okay, because I achieved it. And and and like I say, she hates it, but I’ve always had a sign above my bed that has goals on it.
00:24:31:05 – 00:24:53:09
Rod
It was 100, it was 100 a month for a long time. So it’s so, so funny that you talked about laying in bed. And here’s the other thing. You know, when you see something or experienced something different, it changes your freaking paradigm. You know, I remember, you know, dating a girl when I was really like 18 and I go to her house and they had a three car garage.
00:24:53:09 – 00:25:13:06
Rod
I had never seen a three car garage. They had motorcycles and snowball bills. And. And what was the car they had back then? Oh, God, not the Cadillac, the other version. But it had all these, oh, Lincoln Continentals and Corvettes. And I’m like, This is frickin incredible. And, you know, and once you taste something different like that, you know, that’s how that’s how you make it happen.
00:25:13:08 – 00:25:26:08
Rod
So let’s shift gears a little bit. I’ve really enjoyed this part of the conversation because it’s obvious this is something you enjoy talking about as well. But let’s talk about the market conditions for a minute. You know, what excites you about the market today and maybe or what scares you?
00:25:26:11 – 00:25:48:08
Justin
What excites me is being on the buy side of the market today. You know, we have a couple of properties, of course, that we own and operate. We’ve gotten some really strong refinance products on those earlier this year, which was fantastic news. So, you know, we’re we’re feeling good there. It’s exciting to be on the buy side. You know, I think there’s going to be a lot of opportunities coming.
00:25:48:08 – 00:25:54:08
Justin
I’m sorry. I don’t think there’ll be a lot of opportunities coming up, but I think there’ll be better opportunities coming up relative to the past few years.
00:25:54:11 – 00:26:11:19
Rod
I disagree respectfully. I think there’s not just going to be better. I think there’s going to be a lot of them. I think commercial real estate is a is a train heading towards a brick wall. I mean, let me give you some office stats. Okay. And we’ll see. We’ll see if this is the catalyst. But we’re going to have bank failures.
00:26:11:19 – 00:26:28:01
Rod
There’s no question. We’re going to have bank failures. But let me give you some office stats. I just did this on a previous interview, but I want to say it again, if if you missed that one, here’s what the occupancy rates are in the six biggest cities that have office is mind blowing. This is in Forbes this month.
00:26:28:06 – 00:26:53:20
Rod
So New York City is at 80% occupied. I think it’s lower than that, actually. Chicago’s at 73%. Los Angeles, 73%. San Francisco, 67%. Houston, 70%. I mean, these assets don’t they don’t break even at less than 85%, you know, maybe 90% in some cases. And and so, you know, and a lot of that debt is is with small and regional banks.
00:26:53:20 – 00:27:09:02
Rod
And I think we’re going to see some some bank failures, some significant bank failures coming down the pike. And I’m not trying to scare you. I’m trying to get you excited, like you’re excited about being a buyer. I just think it’s going to be more by buying opportunities than you think. You know, who knows? I’m wrong all the time.
00:27:09:02 – 00:27:26:19
Rod
But but I really am. You know, I’m in a lot of cash. I’ve got access to a ton of cash, and I really am, you know, getting excited. I mean, we’ve I’ve seen more deals in the last 30, really 90 days than I’ve seen in the last three years. I mean, they’re coming out of the freaking woodwork and and and brokers are responsive now.
00:27:26:19 – 00:27:37:00
Rod
And I mean, we’ve got I think Yellow eyes are on three deals right now. And so, you know, opportunities already knocking in. But I think exponential opportunity is coming.
00:27:37:02 – 00:27:55:00
Justin
It’s opportunity coming. Right. And, you know, one of us is going to be right. I’m going to take your lead on it. And I think there’ll be those opportunities coming towards a lot of distress. Yeah. So get ready, you know, get ready whenever that might be more cash if you need to start aligning yourselves with different partners, Maybe you want to invest passively and you’re like, Man, I don’t know who I would invest.
00:27:55:02 – 00:28:12:07
Justin
I can start lining up some of those phone calls, start meeting some of these teams, guys like you, If you’re looking to get active, I can’t think of a better time to get inside a mentoring program because that mentoring program is going to have a guy like you who’s going to say, Hey, John, who just joined the program, man, this is the formula.
00:28:12:09 – 00:28:20:11
Justin
You don’t have to pass up on all these opportunities. Distressed debt coming due in the next year or two or three years. You’re going to have the formula from day one, month one.
00:28:20:13 – 00:28:48:21
Rod
Well, not just that. Yes, yes, that and a lot more. But but it’s really the environment as well. You know, like I know your mentor has an environment as well, but but I mean, ours I mean, we’ve got, you know, 12, 1400 warriors around the country that are all active and and they’re working together. And and my most successful warriors by far, the ones the most connected in that community, connecting with other warriors, another 170,000 doors, they’re almost all done between warriors.
00:28:49:01 – 00:28:59:00
Rod
And so getting in a group like that, I don’t care if it’s my group, but getting in a group like that is incredibly powerful. And would you agree? I mean, would that that that help your success?
00:28:59:02 – 00:29:20:02
Justin
I mean, we just talk about environment and how is right you can’t you know of these a lot of groups they’ll say things like oh well we have a Slack channel, we have a Facebook. Okay. That can be an enormous asset or just a total, you know, post it. Right. Such an invaluable portion of a very active Slack channel in a mastermind, a very active group.
00:29:20:06 – 00:29:34:10
Justin
People are really, hey, pass some deals here and there. Hey, I got this capital raising issue. What do you guys think? Hey, I’m looking at this debt product. Which ones do you guys think is better? Then you’ll have a guy like you coming in and saying, Hey, this debt product mitigates the risk here. This debt product maybe is better for this scenario.
00:29:34:12 – 00:29:37:22
Justin
You just have an unlimited access.
00:29:38:00 – 00:29:54:16
Rod
You know, it makes it makes a huge difference. It makes a huge difference. And we do it in our Facebook group. But it’s and I mean, you know, almost every day there’s a closing and somebody bought a deal and it’s just and support and validation and you know, you’re around people that aren’t afraid of your success. When you do a deal.
00:29:54:16 – 00:30:10:01
Rod
You have 150 people say, awesome freaking job, you rock, great job. And if you need help, you’ll have, you know, 20, 30 people respond and help. And I will as well if I don’t see the answers I like, you know. So but you know, it’s incredibly powerful.
00:30:10:03 – 00:30:25:09
Justin
And here’s a so here’s the deal. Post up and then you’ll see somebody go, Man, how did you do this one? Oh, well, I found it this way. And then one that when I got the contact, I did this. This is what I said. You know, I structured the deal this way. We had this obstacle, we did this to solve it.
00:30:25:11 – 00:30:37:02
Justin
Those things are just invaluable. You can listen to podcasts and read books every day of your life for the next 15 years, but just being able to have that scenario laid out for you perfectly for exactly where you’re on your business.
00:30:37:04 – 00:30:52:08
Rod
Yeah, yeah. And again, on that note, if if you want to apply to our Warrior program, know there’s a little application process, we got to check you out. You check us out, just text the word crush to seven two, three, four or five and talk to my team. We’d love to chat with you. It’s a you know, it’s pretty extraordinary.
00:30:52:08 – 00:31:22:07
Rod
I’m very, very proud of it. It’s kind of almost got a life of its own. We’ve got like little mini masterminds inside of it now, underwriting groups and raising capital groups and all this stuff. And and we meet, you know, like you said in a you do slack channel in your program. I mean, we meet just the Warriors we got a warrior event coming up in Phenix I think in October November and it’s you know we deep dive on underwriting deep dive on analysis and have you know, attorneys and lenders and and we do case studies and stuff like that.
00:31:22:07 – 00:31:38:05
Rod
It’s just it’s a blast. And so we do a couple of those a year as well because you got to get around them. Like even at my boot camp, my September boot camp, they’ll be two or 300 warriors there. And and, you know, would you agree that it’s almost more important the connections are almost more important than the knowledge itself?
00:31:38:05 – 00:31:40:16
Rod
I don’t know if you agree with that, but that’s I think it is.
00:31:40:21 – 00:32:00:17
Justin
I think especially after, you know, you know, once you’ve been around this group for, you know, maybe a year or so, you kind of start to get a lot of those things. But the the knowledge is invaluable, especially up front. And when you can build your network on top of that and you kind of grow with these people, right, it’s hard to join somebody who is uber successful and you’re just starting out like you’re right, it’s different.
00:32:00:18 – 00:32:14:14
Justin
You can’t level with that guy or girl. You know, you’re having different dinners at different restaurants. Like that just doesn’t happen. But when you roll with these people and now you’re talking about, hey, you know, we have a couple of deals now we’re looking to hire, you know, how do we fix for these issues? Okay, now we’ve got one hire.
00:32:14:14 – 00:32:27:08
Justin
How do we hire a manager? What does that look like there? How do we process payroll? You know, you know, you run into all these different issues. So I’m just starting out, how do I underwrite a deal? Right. Sure. Stations change and your network has to change with that.
00:32:27:10 – 00:32:35:05
Rod
Now, that’s good. That’s good, too. Really good. So I asked you what the worst advice you’ve got, which was be realistic. What’s the best piece of advice you’ve ever gotten?
00:32:35:07 – 00:32:47:03
Justin
The best piece of advice have ever gone. This kind of goes back to something that you had said earlier, but giving to others is the most selfish thing you can do because it tends to come back to you, you know, in multiple.
00:32:47:05 – 00:33:07:03
Rod
Oh, what a great answer. I freaking love that. I love that. That reminds me of of, you know, I typically buy dinner any time I go out to out to eat and and you know, if someone else tries to buy I’m like don’t steal my pleasure. Don’t, don’t, you know, don’t, don’t you know. And don’t be selfish. Let me have it, you know, kind of a thing.
00:33:07:03 – 00:33:24:19
Rod
And it’s it’s that’s really that’s an awesome answer to that question. I really love that answer. So you’re obviously very driven. You’re very motivated. You know, I do motivational clips every week on my on my on my show here. And they’re called All In Your Power their 5 minutes. And, you know, and they I think people really enjoy them.
00:33:24:19 – 00:33:36:04
Rod
It’s I think that’s one of the reasons it’s been so successful. But you know what’s what’s your driver what’s your why what makes you jump out of frickin bed to go kick butt every day? Tell me what your why is that?
00:33:36:04 – 00:33:52:18
Justin
I have the privilege to do so and that other people would fight tooth and nail. Other people would sacrifice their health or safety just to get to where I’m at today, whether it’s geographically, you know, again, this is another debate. But I believe I’m in a country that provides a ton of opportunity.
00:33:52:20 – 00:34:05:02
Rod
I’m in anybody that would debate that frickin clueless. Okay. And if you if you don’t believe we live in a country that provides a lot of opportunity, please go watch somebody else. Because, you know, that’s just stupid. Yeah, okay, I agree.
00:34:05:02 – 00:34:10:15
Justin
But there’s people who would literally risk life and limb and health and safety just to. Just to get.
00:34:10:15 – 00:34:31:19
Rod
That. Yeah. Just to be here. Just to be here. I mean, you know, I, I, we, we won’t go down the political rabbit hole with this, but, but, you know, I believe we live in the greatest freakin country on earth, and I get hate all the time on my on my, you know, my posts and you know people that that that have an entitled mentality and feel like it should be handed to them that the government is going to do something for them.
00:34:31:21 – 00:34:52:13
Rod
You know, I love Ronald Reagan’s quote that it should strike fear in your heart when the government says we’re here to help or we’re here to you know, you know, you know, you make your own success if you if you wallow in self-pity and entitlement, you’ll never be a success. And, you know, I try not to engage. My wife gets pissed when I engage with some of these haters online, but it’s like, come on, man.
00:34:52:15 – 00:34:58:05
Rod
You go out there, you have so much frickin opportunity in this country. You just have to go make it happen.
00:34:58:07 – 00:35:05:19
Justin
So and yeah, no matter what situation you’re in, you know, other people would love to be there. I get to Thanksgiving.
00:35:05:20 – 00:35:06:04
Rod
Believe.
00:35:06:04 – 00:35:28:04
Justin
It, or live in this country. I get to have a roof over my head. I know that I can pay my rent next month. I know what I’m going to have breakfast. I get to have this structure in my life. I get to go to work when other people, maybe they have mental disorders or maybe they have family issues or I met another lady who invest with us and I had an investment come out and she said, Hey, I just can’t invest right now.
00:35:28:04 – 00:35:45:22
Justin
And I said, okay, is everything all right? She goes, Well, you know, my my mother actually is terminally ill. And so taking a step back from work, I won’t have any income for, you know, maybe a year or two years. So I have to pull back. I mean, wow, you get to go to work every day because that’s how you are choosing to spend your time.
00:35:46:00 – 00:36:03:15
Justin
You get to do these things. So when I wake up in the morning and I’m feeling tired or I’m feeling unmotivated, I’m like, What the hell? You know, there are people who would love to be in this situation, who would love to be feeling the stress I’m feeling, who would love to be faced with the decisions that I have to make today as people who would love to be there.
00:36:03:17 – 00:36:05:03
Justin
So get your ass up.
00:36:05:05 – 00:36:23:19
Rod
Love it. You know, I saw a social media post about this guy that immigrated here and and he was crying. He was so happy. He got a job at UPS, you know, and and just like, wow, that really gives you. So not that there’s anything wrong with working at UPS. I worked there for two weeks, lost £20, I think a load in trucks and it’s the hardest job I’ve ever done in my life.
00:36:23:21 – 00:36:43:17
Rod
That’s all I lasted was like two weeks. Not another day, not another frickin minute. But. But the point is, is just that that that emotion around having just a solid job like that was just really powerful for me to see that. So let’s let’s end it on this note. Do you have any favorite quotes that you live by or love?
00:36:43:17 – 00:36:52:10
Rod
Anything come to mind Is anything that inspires you, drives you either a quote or maybe an individual anything that comes to mind?
00:36:52:12 – 00:37:10:07
Justin
Yeah, you know, I’ll go individual on this one. Okay. One of my idols again, whether you love him or hate him because he did step into the political scene for a little bit is actually Arnold Schwarzenegger. And if you don’t know Arnold Schwarzenegger’s story, there’s tons of documentaries about him. And and part of our use of could be in powerlifting.
00:37:10:07 – 00:37:27:00
Justin
So he’s, of course, a big figure in that space. But when you start to look about him, he wasn’t just a guy who lifted weights. He was a guy who overcame so much adversity. Every goal he wanted, he accomplished, you know, Mr. Universe, he got into acting. Then he decided, I’m bored with this. I want to get into politics, became a governor.
00:37:27:05 – 00:37:30:22
Justin
And again, whether he did a good job, a bad job, that’s neither here nor there, but.
00:37:31:02 – 00:37:41:13
Rod
I thought he did a good job. I’d heard good things. I don’t agree with this whole vaccination position, but everything else I completely agree with. You know, he was a rock star.
00:37:41:15 – 00:37:51:03
Justin
Whether you hate him in that position, you have to respect somebody who says, I want this. How do I make myself? How do I put myself in a position to get it? Then how do I execute on that? So he’s.
00:37:51:04 – 00:38:12:09
Rod
Great, but in multiple places, that’s that’s what’s impressive about him. You know, at first, first powerlifting, Mr. Universe, then acting superstar and acting and then the frickin governor married a married a huge political person as well. What’s her face? I forgot her name now, but Kennedy married a Kennedy. You know, really, it’s just it’s really just like Ellen, for that matter.
00:38:12:09 – 00:38:29:20
Rod
I mean, these these people that that that have just conquered so many different things. It’s great answer. Great. Absolutely great answer. Well, listen, this has been fun, man. I appreciate you coming on the show. We didn’t really get too deep into any real estate stuff. But guys, trust me, this stuff’s more important. It just is. It just flat out is.
00:38:30:02 – 00:38:54:14
Rod
So, you know, and talking about giving back, I remember, you know, we had a Hall of Fame for my warriors at my Denver Boot camp, my last live boot camp. And, you know, we had ten warriors that we picked that had just exemplary and we put a slide up for each one of them. And I noticed something every single one of them did something philanthropic, you know, build schools in India, sexual trafficking, veterans stuff.
00:38:54:14 – 00:39:09:19
Rod
And it was just like, holy crap, you guys see that? That’s what we call a clue. Every one of these people has thousands of doors because they give back. So, you know, I’m proud of this India. I know you’ve heard that. I have heard. No, you’ve heard me say that more than once. But it’s because it’s important when you give success is inevitable.
00:39:09:19 – 00:39:16:01
Rod
That’s just it. So perhaps a pleasure to meet you, brother. I appreciate. I appreciate you coming on the show, man. It’s been a lot of fun.
00:39:16:02 – 00:39:18:00
Justin
Thanks so much. Rather’s been great.
00:39:18:02 – 00:39:39:19
Rod
So one other quick thing. We encounter so many people that are frankly frustrated. You know, they’re looking in the mirror and they’re frustrated that they haven’t been able to escape the rat race. They haven’t been able to build cash flow to the point where they’re able to have financial and time freedom with their families, You know, and maybe they see other people buying real estate and creating, you know, incredible cash flow and they think, well, it’s just scary.
00:39:39:19 – 00:40:06:19
Rod
You know, buying apartments is intimidating. And I get it. See, that’s why we created our Warrior Mentorship program. There are students and they’ve had extraordinary results. My students, I’ve been teaching about five years and owned upwards of 140,000 units now that we know of. Right. And we feel like it’s just getting going now, we’re looking to grow this group and really take it to the next level and honestly believe that the greatest transfer of wealth could be upon us right now with this current economic environment.
00:40:06:19 – 00:40:38:10
Rod
Everything’s going on sale. So we’re looking for people who want to follow a proven framework, look really like a blueprint or a map, literally step by step. And then they’re able to leverage our systems and our incredible network to raise money and equity, to find deals and close those deals and build partnerships really nationwide. So if you’re interested in finding out more about how you can become more in our incredible network and take advantage of the unbelievable opportunities that are upon us, you can apply to my Warrior mentorship program by texting the word crush to seven two, three, four or five.
00:40:38:13 – 00:40:53:14
Rod
Or you can go to mentor with Broadcom. And what we’ll do is we’ll set up a call so you can check us out and we can check you out and see if it’s a fit. Now, again, you can go to mentor with Rod dot com or text the word crush to 723, four, five to apply and we will speak soon.
