Ep #429 – Young Rock Stars of Multifamily
Here is some of what you will learn:
- Sterling White – Age: 29 Portfolio: $26M Doors: Just under 500
- Zach Haptonstall – Age: 28 Portfolio: $35M Doors: 308
- Kyle Marcotte – Age: 21 Portfolio: $5.5M Doors: 119
- Investing in your 20’s
- The truth about OPM & No Money Down
- Do you need to quit your job?
- The value of The Miracle Morning by Hal Elrod
- How bad is failure
- The crucible of high pressure situations
- Obstacles are opportunities to bigger things
- Finding the perfect partner
- Discover your WHY
- Book Recommendations: Lead the Field – Earl Nightingale, Power of Ambition by Jim Rohn, Mastery by Robert Green, Psycho-Cybernetics – Maxwell Maltz, E-Myth Revisited – Michael Gerber
To find out more about our Sterling White click here
To find out more about our Zach Haptonstall click here
To find out more about our Kyle Marcotte click here
To find out more about partnering or investing in a multifamily deal: Text Partner to 41411 or email Partner@RodKhleif.com Join us at a Multifamily Bootcamp, visit: MultifamilyBootcamp.com
Watch on YouTube!
Do you want to learn more about Multifamily Real Estate Investing? Work with Rod in the Lifetime CashFlow Academy’s Multifamily Course & Coaching Program
Full Transcript Below:
Ep #429 – Young Rock Stars of Multifamily
Hi, my name is Rod Khleif and I’m the host of “Lifetime Cashflow through Real Estate Investing” Podcast and every week I interview multifamily rockstars. We talk about how they built incredible wealth for themselves and their families through multifamily properties. So hit the like and subscribe button to get notified every Monday when a new episode comes out. Let’s get to it
Rod: Welcome to another edition of How to Build Lifetime Cashflow through Real Estate Investing. I’m Rod Khleif and I’m thrilled you’re here. And I am super freakin excited about today’s interviews. We are interviewing three young freakin rock stars, okay. They’re all in their 20s. They all have hundreds of doors. And those of you that are in your 20s, you better listen up because there are no excuses. So, who we’ve got on the show today is my friend Sterling White. He’s been in the business. He’s 29 years old. been in the business actually, since he was 19. He’s deployed 10 million in capital. He’s got a portfolio of $26 million just under 500 doors. Super cool guy and we’re blessed to have him on the show. Welcome Sterling.
Sterling: Alright everyone get your popcorn ready because we’re about to drop absolute bombs and golden nuggets.
Rod: Yeah baby. Yeah baby. Okay. And we’ve also got Zach Haptonstall, another friend, Jack’s founder and the President of ZH Multifamily. He’s in $35 million worth of commercial real estate, 308 doors in four different apartment assets in Phoenix and Scottsdale, and also an awesome guy. 28 years old Zach, welcome to the show, brother.
Zach: Hey, thanks, Rod. I really appreciate it. Honor to be on the show with Kyle and Sterling. Really appreciate it man.
Rod: You bet. Last but definitely not least Kyle Marcotte. Kyle’s 21 years old and he has already syndicated two multifamily buildings, two deals, over 119 units, total 119 units valued over 5.5 million dollars. Kyle, welcome, brother.
Kyle: Thank you for having me on.
Rod: You betcha You betcha. All right, so guys, what we’re going to do is I’m going to have each of you tell your story. And then we’re going to dig into why you took this massive action to make these incredible inroads in your lives and, certainly inspire thousands and thousands of listeners that I have that are in your age group. So Sterling, I’m gonna start with you. Could you take a few minutes and talk about your story. How you got in the business? You know, if you’ve had any seminars as I call them, I believe you have. I think I saw that on Bigger Pockets. So talk about that. And, then we’ll go down the line here. So Sterling, you’re on brother.
Sterling: Yeah, so I’ll give a clip note or Spark note version. So, born and raised in Indianapolis, Indiana, and the parts of the city where you wouldn’t want to walk your dog at night or even during the day. So had a paternal twin brother, single mother, dad wasn’t around very much and lived in lived on welfare section eight housing. And I’m sure of any type of government assistance my mother tell us about. So not the greatest parts of the city and just one instance, my brother and I were actually sitting down at one of those we’re about six or seven years old eating dinner, try ramen noodles and hot dogs. And as soon as we get done eating, we go upstairs and a bullet comes right through the back patio where we were sitting. So I may not be here, he may not be here, but at the end of the day decided to use that as fuel. And so my first product was a Kool Aid. And then my second product was Pokemon cards because I had to figure out a way to earn money in transition, how I got started in real estate, 2009 me and my roommate at the time, so I had some free time during the summer. So I started as a laborer in the construction side, mixing up the mortar and providing it to the bricklayers and other odd jobs. That’s when I fell in love with real estate but not so much the labor side being a grunt I would say in that great respect for those guys, didn’t shifted to investing, bought first deal 23 years old no money out of pocket actually had negative funds in my bank account but was able to bridge the gap and found a mentor to fund that first deal, scaled up to 150 single families and then in 2017, transitioned to multifamily and scaled portfolio just under 500 units. So that’s the spark note compressed version.
Rod: That’s really amazing. Love the story about the impact of that bullet. Holy cow. And so we’ll, we’ll come back to your upbringing here in a minute and that impact. Zach, how about you my friend?
Zach: Yeah, that’s an amazing story Sterling. Wow. So for me, I was born and raised here in Phoenix, Arizona and, and kind of grew up in like a lower middle class family. We were never dirt or anything like that we’re never wealthy. So anyways, I went to school. I had a football scholarship to a small school in Colorado, realized I wasn’t going to make the NFL, wasn’t big enough, wasn’t good enough. I came back I wanted to be a sports journalist. And so I got a journalism degree at Arizona State here. And I was actually I was live news anchor, sports reporter, Arizona PBS for about five, six months, I hosted a show on Fox Sports Network, Arizona, which was really cool at first because you’re on TV, you got the adrenaline rush and, and then I quickly realized, you work crazy hours, you don’t make hardly any money. It’s very political. And I was like, man, I don’t want to do this. Okay, so, so I had just graduated and I was like, I don’t want to do this. So I decided I’m not going to pursue that. And while I was going to school, I was working full time, nights and weekends delivering medical equipment. And my boss at the time was like, Hey, you can make pretty good money, doing healthcare marketing. So, I decided I got my degree. I said, I’m not going to pursue journalism and of all things. I got a job as a hospice marketer. So basically, hospice care is like end of life care, mobile nursing, caregiving for people with terminal illnesses. Well, my job was to drive all around Phoenix and just walk in cold to hospitals, doctors, assisted living, etc, and build relationships with physicians, social workers, whomever. When they had somebody need hospice, they would call me. I’d be the first person to meet with that Asian family. So long story short on it was completely out of my experience for what my goals were. But my goal was to make money. And so hospice is actually a very lucrative and competitive business industry. So over a four year time span, I was very blessed to start out as a marketer and become the director of marketing to become a co-owner in the company. So by the time I was 23, I was making 150k plus a year making more money than both my parents combined. I bought my first house when I was 23. I got my MBA, going to night school during that I paid cash. By the time I was 26. I had my MBA, I had no debt, I had like 120k of cash, and I was making 200 k plus a year. But I was just I was burnt out and I wasn’t happy. You know what I mean? So I, I thought I was pursuing my passion with the journalism and I realized it wasn’t my passion. It was more like a job. It wasn’t fun. So then I pursued that the money, which I was blessed to do and become financially stable and established, there was that didn’t make me happy either. So, so I was like, man, I need to now gain control my time. And so I had gotten my real estate license, like shortly after my MBA, but I’d never used it. I didn’t know much about real estate. But kind of as the cliche story goes, I read Rich Dad, Poor Dad. And that kind of changed my mindset as far as passive income assets, all those things. So, so anyways, in January of 2018, I was 26, I resigned and I sold my equity in that company. And I said, screw it. I don’t know what I’m going to do. But I’m going to live off of savings for the next 12 months, I’m going to figure out how to create passive income. And so that’s what I did. So, I cut all my personal expenses down, cancelled Netflix, cancelled Spotify, whatever I had to do
Rod: Like everybody’s doing right now.
Zach: Yeah, exactly. Yeah, I heard the pandemic earlier. Right. Yeah. minimalist living. But yeah, so basically, long story short, I went 10 months of burning through cancer. I lost like all my confidence. I was like, what am I even doing? I wake up in the morning like, what the hell am I doing. But fortunately, we finally we found a 36-unit deal. I deployed almost all the cash that I had, I had 162k left of cash, I started with 260. I just burned through it invested in mentorship, etc. Long story short, it took 10 months to get the first deal. We closed on it. And then and that was about that was about 15-16 months ago. We got it under contract, we closed the first deal 13 months ago. And so in the last 13 months, we’ve acquired $35 million of assets, four assets, 308 units, and actually today, we’re closing 112 unit $13 million asset today. So as of today, it’ll be 48 million, 420 units. And so, we’ve been very blessed. So I just I think the biggest message we’ll get into this is that, it feels like you’re going through a lot of adversity, it’s really tough, like you’re not moving the needle on the front end, but once you get the first deal, you really are learning that whole time and you can catch a lot of momentum. So, I think that’s the biggest thing that I took from it.
Rod: Thank you. Thank you. Awesome story. Definitely let’s circle back to the first deal in a minute here but I want to give Kyle his moment in the sun. Incredible stories honestly and that was something I wanted to circle back. Oh guys do not quit your jobs. Kyle had some money in the bank for those of you listening, do not quit your jobs to go do this. You can do this on the side. People ask me that all the time, should I quit and just do this full time? The answer is always No. And here’s why. Because if you get caught up in any fear because you have no income coming in, fear paralyzes you, so just don’t do that. Kyle got lucky and one I’m sure it’s not luck, Kyle made it happen, but anyway, just want to circle back to that. Kyle, Zach, sorry, Zach.
Sterling: And also the person could take shortcuts in order to get more cash in first when I would say it’s more of a long term game in this industry.
Rod: You agree Zach?
Zach: I do and I tell people that all the time and I think I even said it on your podcast, right? It’s not necessary. It’s kind of like a radical scenario. But yeah, I mean, you don’t need to do that because there are a lot of days where I wasn’t even making progress. And I was like, what the hell do I do today? You’re I mean, so you don’t have to do that.
Rod: Yeah, I’ve got students literally that have retired from very high paying jobs like you had, with kids, with families, with on their passive income. So you know, it’s doable on the side. All right, Kyle. 21 years old, boom.
Kyle: I’ll try to follow those two studs. I had a pretty similar story, Zach, actually, I played division one soccer at UC Davis. I was studying pre-medicine and, you know, following the prescribed path and thought I was successful in that but just wasn’t really that happy and I realized I was trading my time to the coaches, to teachers, and just really didn’t have any control over my life. So again, and then just like Zach, I read Rich Dad, Poor Dad, my sophomore year of college, and actually just put words to the emotion that I was feeling of like, man, I keep trading my time for all these other things and I’m not really fulfilled, I want to have some control in my life so that I can, you know, spend time doing the things I do like like being with my family and following other passions. So, I found real estate and midway through my sophomore year, I ended up dropping out of school and doing some of the things that you guys don’t necessarily suggest. And I totally agree, like you don’t ask you absolutely don’t have to do it. I did. It was one of the hardest six months of my entire life, dropping out of school telling my soccer coach, I’m not gonna play division one soccer anymore. Sorry, you recruited me from Texas to Sacramento. And then also to my parents, sorry that you wanted me to be a doctor and that we had all this situation set up and yada yada yada, but I’m actually dropping out and I don’t have a deal yet. And we’ll see what happens. It took me six months from dropping out to actually getting the first deal it was 107 units in Louisville, and I took a massive risk and I don’t recommend it because I didn’t sleep very much that those six months but, you know, it definitely put me against the wall and I was in a position where I was waking up at 5am doing my Miracle Morning, reading all day till 10pm and then waking up and doing it again because I just couldn’t be alone with myself to let that fear seep in like you’re saying. So I just had to keep grinding keep pushing keep going and not really slow down to think about it because I would go bonkers so that was kind of you know, that was kind of my story and just seeing the pre-med route and seeing that I just want to be really clear with this point is like college is not better or worse. I wouldn’t say dropout but also if you’re in college right now and you feel like it’s not for you, don’t feel obligated to be there man like, follow your own path, follow your heart and everyone has a different route and it’s not you don’t have to follow the one that everyone says you do.
Rod: Yeah, you know, it’s interesting. That’s an awesome story buddy. Very, very inspiring. And, and I want to circle back to a couple of things. Definitely want to circle back to fear. But let’s talk about college for a minute. So, I did a post recently, my big multifamily Facebook group, and I had my arms out, and I had all the hundreds of lanyards from all the boot camps that I’ve done, that I collected the lanyards from and that’s my college. Literally there’s probably 250 of them there. And you know so I didn’t go to college either. When my mom told me she made 20 grand when I was 18 on the house across the street, I’m like screw college I’m getting into real estate and you know anybody that’s heard my story knows that. First couple years I crashed and burned. In third year, I discovered mindset and psychology and 10x my income and so I actually have a story similar to you guys. And you know and so that’s why I’m so excited to have you guys on the show. So, let’s circle back to the first deal and fear. So Kyle, you talked about yours freaking out fear you just kept yourself so busy you did the Miracle Morning guys. You know I’ve had Hal Elrod on the show. Incredible book about setting your days off right? If you haven’t read it, just go get it you need it. And you know I’ve got actually lawyers in my coaching program have done it that have been on it, not missed a day I think for over three years because it’s that freaking, and the guy has 1,000 doors, had 101 met him, has 1000 now. So, you know, that guy I’m thinking of right now but, so you push through, you mitigated the fear by just staying busy. Sterling, how about you talk about you’re dealing with fear, maybe the first deal, just whatever comes to mind when the word fear comes up.
Sterling: Yeah, so I had a case where that very first day I didn’t necessarily have fear because I had an aha moment prior to that. Just the spark note for everyone. I was training for the world’s fastest firemen carry mile. I’m not a fireman by any means. And so I was training for a year and a half turns out the two weeks prior to that event, the person I was training with so I carry someone the equivalent weight for I have to beat a specific time around a mile track and it was through Guinness, so it was all very what’s the word I’m looking for?
Rod: Structured?
Sterling: Yes. structured. Back to where I had to do specific things. So fast forward to the event, person backs out two weeks prior so I have to find someone else. So, I actually dropped out of college as well. So similar to what Zach was saying. And so, through that is I attempt the record and then 800 meters in which is halfway I dropped the person the attempt is over. So, there was newscasters that were, the news that was their friends that were there, and I absolutely bombed it and failed. So that was my aha. I failed on that large scale to where failures not really so bad. So, I would say when I made that transition to that first deal, I really didn’t have that one fear of failure. I just started taking action committing first and then figuring the rest out later. So fear really didn’t settle for me.
Rod: Okay, Okay, fair enough. And I love that you talked about failure. We’re going to talk about that too. So, okay, so Zach, how about you, buddy? Did you encounter fear and win and how did you overcome it? If you did?
Zach: Yeah, no. I mean, I encountered a ton of fear. And I still do. I mean, every deal we do, there’s a lot of anxiety. I mean, I get nervous, I get nervous to go on podcasts like I was nervous to on this podcast. And I also followed Miracle Morning. I just did mine this morning. And that always helps. So, I’m just like, you got to talk about I think it’s a great regimen to do. But yeah, for me, it was a combination of things. I mean, my faith is my biggest thing. So I’m Christian, I believe Jesus Christ, my Lord and Savior, and that really helps me to overcome fear. Honestly, it’s good habits kind of like you’re talking about with the Miracle Morning, but for me, I had kind of burned my ships behind me so to speak, right by quitting the job and, and kind of like kind of like Kyle was saying, like, I would go to like family events or any social events and people say, what do you do? And I said, I’m a real estate investor, but you don’t have any real estate. So you haven’t made any money in like 10 months. And it’s like, you just get sick of it right? So you get to the point where I like this monkey on my back and, and finally, you had underwritten so many deals where a deal finally popped up that made sense and so it’s scary and you don’t know if you want to go all in. But your mind tells you and logically the numbers work and it’s conservative. It makes sense. And so, at one point, I mean, my partner, Robert and I just said, screw it, we have to do this. So, we put the offer in, and the offer got accepted. And we’re like, oh, crap, like, what do we do now?
Rod: What would you wish for?
Zach: Yeah, it’s like, let’s just take a baby step and make an offer. And then it gets accepted. It’s like what you do next. So, when we proceeded and then we’re under contract all of a sudden, and I’m $25,000, non-refundable, and we need to we need to come up with 1.4 million, and we’ve never raised money. And so, it’s really there comes a breaking point where it needs to make sense, obviously, right? It needs to be conservatively underwritten. But you always second guessed yourself, and you don’t know that I do this, right. But at some point you have to trust or at least just take the leap. Even if you’re super scared. You have to just you have to be ready to fail. Okay, you can’t be afraid of failure. You have to realize, okay, if I fail, I’ll lose this money, but I’m still alive and I can still keep going. So, I think I’ve overcome so much adversity up to that point, just personally and psychologically that I was just ready for it. I was like, screw it like, What do I have to lose? At this point? I’ve already have kind of hit rock bottom not to be dramatic. I wasn’t like a drug addict or anything but confidence wise, you know what I mean. So yeah, that’s how we pushed us made it happen. And then I think when you put yourself in these high pressure situations, you figured out along the way, right,
Rod: You step it up, step up, you know, I’ll give you you know, right now, there are so many people in fear. Fear is pervasive right now. And honestly, the only thing you should fear is the freaking emotion of fear. Okay, because, you know, and I, and I sat with Tiffy, my wife, and I said, let’s look at the worst case because my business I mean, we we were on track for a sold out 700 person event in Orlando, we had to cancel. Of course that’s where we make our most money. And, you know, nobody’s or, you know, people are so much in fear that they’re not realizing this is the greatest opportunity to learn real estate, I mean, and to take action because there are incredible opportunities coming, this is going to be better than ‘08, I’ll just tell you right now it’s going to be, I hate to say it, but there are going to be a lot of operators that did skinny deals that are going to they’re going to lose them. And so, you know, there’s going to be incredible opportunity now. And if you can push through the fear and whatever it is that you’re interested in, so,
Sterling: And Rod, it’s very interesting that you mentioned about because we’re in it and I think people don’t understand that we’re in it and then they’re gonna look forward and regret that they didn’t take the action. So it’s having that awareness.
Rod: Right. And I mean, if there were ever a time to learn and get into this business, this is it. Okay. And, and so back to my, my fear. So I sat with Tiffany, I said, you know, what’s the worst case? Well, we’re in a one bedroom apartment. And you know, we’re stuck you know, sucking it up. I mean, we’re out of our palatial compound here in Florida on the water, and, but we’ve got each other and I say, can you live with that? And she said, yeah, and I said, so can I as long as we’re together. And so guys, those of you in fear right now, look at worst case, are you going to have food on the table? A roof over your head? And if the answer is yes. Are you going to be with the people you love? If the answer is yes, then you can get through freakin anything, because the fear paralyzes and that’s why I went through that little exercise with Tiffy. Alright, awesome. So now let’s talk about failure. And I’ll give you my
Kyle: Hey can I talk about fear real quick?
Rod: I thought you, you started the conversation, Brother, you push through fear, but yes, please.
Kyle: Yeah. So for me, fear is like it’s always an illusion, right? I think that we have these, our imagination makes it bigger. And I think that if you can discipline your mind and make sure that you change the channel, right, you can’t stop fear from coming up. But you can stop yourself from listening to that fear. So when you you know, you basically try to have a cable TV in your head. So when you know, let’s say you’re watching the news right now and something comes up. You don’t want to hear you change the channel, right? It’s the same thing with your mind. So, when those kind of thoughts come up, you just don’t use your imagination to keep steamrolling down this path. Fear those things never even really happen. You know, like, I get nervous come on podcasts. And sometimes these pictures come in my mind of like me messing up or something like that, but that never even happened. So, it’s just like it’s fake fear and it’s trying to appear real, but it’s really not. And if you can, and I always wonder, like, why don’t we do that with the positive part of our mind? Why don’t we ever like steamroll down to these positive things so you can imagine anything you want. So just try to like change the channel on those thoughts. You can’t stop them from coming up, but you can definitely stop from listening to them.
Rod: And that is absolutely that is absolutely one way and a good way, standing guard at the door to your mind. I mean, recognizing that the news isn’t here to inform us, it’s here to start a list and scare us and get us to read more, negative headlines sell, negative headlines in marketing are the best way to put out a white paper you know, the five fatal mistakes passive investors make when they invest in a syndication you know, that would get read over, hey, come invest in my deal. So, so yes, you stand guard at the door to your mind, you bring in the good stuff, you listen to my Own Your Power clips, or you go on YouTube and put in motivation and tons of incredible stuff, and pushing through the fear as well, just recognizing that action mitigates fear, like, in my example, with my Bootcamp, we immediately said, Hey, what are we going to do? How are we going to react? Now I’ve got a virtual version of the bootcamp happening on the same dates. I’m going to livestream it here from the house, same panel lineup, it’s going to be incredible, and, you know, tickets are selling like crazy. And, and it’s okay, we’ll get through it. And so, and right now I’m able to acquire people from my team that other people have let go that are like, the top of the top of the top. So, this is an opportunity for me to get human resources that I would never get otherwise. So again, guys, whatever, if you’re listening, whatever situation is it you’re in, you need to repurpose this. So how can you capitalize on it? And I love, I was listening to a mastermind with Jay Abraham, the marketing genius Jay Abraham and he used, he coined the phrase or mentioned the phrase ethical opportunism and I love that. Maintain your integrity but looking for opportunity right now not price gouging friggin masks and ventilators but you know having ethical opportunism. I thought that was awesome. So now let’s go to failure
Sterling: Before that Rod, I want to mention two things. So what Kyle was saying so False Evidence Appearing Real for the FEAR and then you made a great point is you’re pivoting right now in terms of switching to the transition to the virtual and then also being able to hire. So that I love that you mentioned and that’s being an entrepreneur just knowing
Rod: So here’s the pivot, Face Everything And Rise
Sterling: Love it
Rod: Okay, there’s the antithesis yeah And I use the F word in my boot camp when I talk about this but I love Face Everything And Rise. It’s so much better than the other two. So let’s talk about failure. And I’ll start with you, Kyle. Have you had a failure? a setback? Got your butt kicked nose bloodied, that set you up for your future success as anything come to mind. I’m gonna ask all three of you the same question here.
Kyle: Yeah, so real estate specifically, we actually had a 24 unit in Austin under contract in January. And we ended up having to drop out of that deal because they were falsifying some of the rent rolls and, you know, just a little bit of adversity and it definitely felt like failure. We’d sent out all the marketing to our investors and we had drummed up a lot of interest. So then we had to tell them like, nevermind, we can’t do that deal. But then now actually, last month, we got under contract on a 90 unit. So way bigger and a lot more lucrative and a lot better of a deal honestly, for the investors as well. So it was just now we’ve said
Rod: What was the lesson? What was the lesson for you in that setback?
Kyle: The lesson is that there’s always another opportunity and also nothing is, all obstacles, they’re not even obstacles, there are opportunities to bigger things. If you’re not going down a path and something gets closed off. It’s because that wasn’t for you and there’s something greater for you on another path. So don’t like dwell in it and think all the 24 unit was for me, it was my destiny like and it’s not you know, it didn’t happen. So now just keep your eyes open for the new thing. Quit looking back in the rearview mirror
Rod: Don’t let emotion get involved. This business is empirical. Its numbers, its numbers and asking the right questions, period. It’s not emotional. You’re not gonna live there. Love it, Kyle. Awesome. Sterling. How about you?
Sterling: Yeah, so
Rod: A previous failure or, you know, setback that comes to mind that help position you for future success? If not, it’s okay. But it comes to mind.
Sterling: So I would say that world record attempt failing at that as well.
Rod: Oh yeah, that’s right. That’s what caused me to think of it. I forgot about that
Sterling: Yep. And then there was one deal. This was 180 unit that was in Cincinnati, Ohio to where we got all the way through the due diligence. And turns out we had in our underwriting that we could have patched the roofs, which we ended up getting vendors up there and they said all the roofs needed to be replaced. So through that we went back to the seller attempted to renegotiate. And we had already paid about $10,000 worth of I would say it was due diligence but intuition and the seller wasn’t budging. So, from that conversation should have listing in a little bit more on the front end, that he had been doing that for the duration of a long time of his ownership. So, the very first deal, so for the very next deal, once we got to understanding those rooms, we got vendors out there got a quote, and had the seller replace those before closing.
Rod: Good. Good, good, good. That’s the lesson good. How about you Zach?
Zach: Yeah, I mean, for me, I think there’s a couple of things. I mean, just unrelated to real estate was actually right before I got into real estate, I kind of talked about how I was part of that healthcare organization. I had some equity and I thought that I would have had a lot more equity and then I would have basically have become a millionaire upon the exit at which I didn’t at all. And at the time, I was I was angry. And I was blaming other people, like, Oh, they screwed me, etc, etc. And as I look back, you have to really be accountable. And I learned to be accountable that I left myself vulnerable by not protecting myself and being naive about certain things. I think that was the biggest thing I realized is like, I mean, you can complain, but nobody really cares, right? And so you can feel sorry for yourself, but they don’t, nobody cares, they’re not going to help you. And so you have to truly be accountable. So if you do fail, or you make a mistake, don’t blame other people. It’d be truly accountable. And fortunately, thus far. I mean, we haven’t really had any true failures that we’ve, I mean, we’ve gotten second place on plenty of deals haven’t one deals. We actually just we were awarded a deal three weeks ago, the 92 unit deal, this is a separate deal. And Phoenix, and we went on our access agreement. We did our full due diligence. And then just last week, we had to back out of the deal because this whole Covid19 thing popped up.
Rod: Sure. Rates bumped up I mean the proceeds reduced,
Zach: Yeah, exactly. Every other day we talked to our lender, our proceeds are getting cut. This is the top broker in the market that we finally got to deal with. And so I was like, I don’t want to retrain them, what do we do? I was really nervous to even talk to the broker. And so, I finally just call up said, Hey, man, I didn’t even go into any retraining or anything. I said, we cannot take our investors into this environment right now. We have a shared responsibility. And, we can’t even predict our loan. Lenders are pulling out of deals right now. And so it’s not like a failure at the time, it was like we finally got a deal. But you have to kind of realize in the grand scheme of things, it’s better to pull out and to lose your shirt right and get burned right now and have your investment
Rod: And that broker knew it, that broker knew it. And I will tell you, you know, I will say this, the one another beautiful thing is, brokers have been the belle of the ball. And that dynamic is shifting, money going hard day one, that dynamic is shifting, and you guys will see it’s going to get back to kind of to normal in a way in that regard.
Zach: And so that’s where on, I’m gonna wrap up real quick in the last five days. I’ve probably gotten more calls from brokers than in the last 12 months. Hey Zach, how’s it going warming up me? And you’re right, the dynamic has shifted now right? Well, yeah,
Rod: Oh yeah, yeah,
Zach: more of a buyers market, the market will soften. So I think,
Rod: Yeah, that’s, that’s a positive for sure. And, you know, back to failure for just a moment, we’re also going to talk about team about your teams that you’ve put together and also want to talk you know, one of the other topics is going to be what drives you guys, that’s probably land the plane with that, but I want to talk about give you you know, anybody’s listening to my story, you know, knows that I lost $50 million in 2008, got my butt handed to me, and, you know, may or may not know that I’ve built 24 businesses, and, you know, three were worth 10s of millions of dollars. Most of the rest were spectacular, flaming failures. I call them seminars because you learn from them, but, you know, the point is we fail our way to success guys, and anyone listening to my shows heard me say that many times. It’s not a failure unless you don’t get back up and you don’t learn the lesson. Otherwise, it’s just experience that’s really what it is and again, old adage, what doesn’t kill you makes you stronger? Absolutely does. So. So now let’s talk about, let’s talk about team. And I want you each to describe, you know, if you have a partner, if, you know, I’m not talking about the broker relationships or any that I’m talking about just, you know, if you’ve got a partner in, in a deal or in you know, in general and, and what that looks like how you discovered them, and we’ll drill down on that a little bit. So Kyle, I’ll start with you again.
Kyle: Yeah, great. So my partner currently, his name’s Nick and he’s extremely analytical. So he does a lot of the underwriting things. I’ve kind of labeled myself more as like the charisma or like the extrovert and I like to raise the capital do a lot of the marketing and the brand awareness and help with the business plan. And then he’s over here doing underwriting he would not want to do anything else on a Saturday than underwrite real estate deals, which for me, its not what I want to do. So, it’s a perfect partnership in that sense, and I think as far as partners are concerned, you got to try to find someone that isn’t exactly like you hopefully is the antithesis of you and can do the things you’re not very good at.
Rod: You guys, I know you’ve heard me say this dozens and dozens of times on my show. There’s no greater partnership than when you you know pull together someone that loves relationship building and communication with someone that loves spreadsheets and you know, I’ve got a Robert and everyone should have a Robert. He’s a CPA and he’s a brilliant guy, done a billion dollars with the deals and, you know, that’s his purview. How about you Sterling? I know your story. But
Rod: Yeah, I would say very similar to what Kyle was alluding to. I’m more of an extrovert bringing on investors, the marking, the face and then the partner that I have is more behind the scenes, doing underwriting financials, I’m a firm believer that and this comes down to a self-awareness just me understanding what the things I excel in and my weaknesses are and being fine with those weaknesses, and then finding someone to complement that because I feel that when you’re going to business, that you’re trying to plug as much holes in terms of weaknesses in that business as you can. Because if you have two people who are crushing it on underwriting and the operations, then who’s going to be working on the sales and marketing, then you would have to get another partner or hire someone potentially in that. So, you have an analytical partner. And, another partner that also is the COO that is the property manager amongst all the communities because I realized that yeah, exactly, because I realized that I’m not a manager either. I myself, do not enjoy managing people. So, ended up putting someone in place to be able to do that.
Rod: Fantastic. Yeah, and guys, those of you listening, don’t try to focus on building your weaknesses. Focus on maximizing your strengths and aligning, hiring or partnering for your weaknesses. You will get much further much faster. Okay, what about you, Zach?
Zach: Yeah, I mean, it’s funny. I think we all four of us have very similar dynamics here because I’m the same way. I mean, for me, I mean, I got my MBA I’ve taken economics classes, the accounting, I do understand the numbers but, I freakin hate sitting…
Rod: You don’t love it
Zach: I get crazy yeah. And I did that in the beginning. I was doing that for days and hours and hours, and it drives me crazy makes you want not to do multifamily. So yeah, for me, I’m more focused on acquisitions. I’ve got two primary partners in our company. Sold an equity. Big Ron Sandu. He has an economics degree. He’s a CPA, and he’s much smarter than me, right? I think kind of like you, we talked about this Rod. I’ve got my CPA partner as well. And he’s the ultimate compliment to me, because I’ll talk to brokers all day to read properties and he doesn’t want to talk to anybody, but he’s really just very you just
Rod: You just lock him in a room and throw meat in there from time to time and
Zach: Yeah exactly. He’s a machine and
Rod: I’m just kidding for those of you analytical folks, but the story here is I hope you’re getting it that all three of these successful, four of us really have maximized their strengths and aligned with someone for their weaknesses, which is just an absolute recipe for success, which is why I wanted to talk about it. So, let’s talk about, you know, I want to circle back I wrote down the word hospice because Zach, you were doing hospice sales and it just reminded me of the story that I talked about regret. In that there’s there was this hospice nurse in Australia named Bronnie Ware that counseled patients at the end of their lives and asked them one question, what regrets do you have and she wrote a book about it, it’s called “The Five Regrets of Dying” and the number one regret was not living the life I could have lived living someone else’s life. And so I just triggered that I wanted to mention that again, guys. No freakin regrets. So now let’s talk about, let’s go a little deeper and I’m going to ask you guys to try to be vulnerable with me here, okay? Because I’ll start this the answer to this question and the question is what drives you? Why are you pushing through? Like, no matter what, and I’ll tell you what it was for me so I’ll be vulnerable. So, you know, when I immigrated to this country I was six I couldn’t speak English, got my butt kicked in school, you know, my wife thinking, not my wife, my mom thinking that she was helping me would send me to school and wooden shoes for show and tell and leather shorts, like the Germans were and got my butt kicked again. And, and so, you know, I had all these things that caused me to think that I wasn’t good enough. And so, my question was that I subconsciously asked myself was how can I show them I’m good enough? That’s what drove me it was a negative. It turned out to you know, to propel me to incredible success but it was a huge negative and so I’m just curious, and maybe it was not a negative for you guys. It very likely isn’t. But I want to know what the driver is. So Zach, I’ll start with you.
Zach: Yeah, no, that’s a good question. I mean, Rod, because I mean, for me, like I honestly don’t really care that much about money like I don’t really spend money. And I mean, I like to have it. I’m very competitive. So I like to be the best at what I do. And I like to create financial freedom. And so, I mean, honestly, for me, it’s kind of like an app, I want to have a gigantic impact in multiple different industries. And that could be a combination of media, business politics. And so right now honestly, it’s kind of an abstract idea. I don’t exactly know exactly what it is. And with real estate, I like real estate because of the vehicle. I’m not in love with, like buildings. Like I’m not a construction guy. I’m not like an architecture guy. But I like the vehicle.
Rod: Why? Why do you like the vehicle? like the buildings.
Zach: I like the vehicle because of the size. I like how it’s big. It’s on a grand scheme. It’s big numbers. And when I was when I was trying to exit healthcare, and I wanted to do something big, I wanted to take the next big step. I was looking at the biggest industries in the world, right. And it’s banking, it’s healthcare, it’s real estate. It’s technology. And I was trying to, I’m not like a an inventor or some type of genius, right? And so I said, What’s the easiest entry point? What have most people gotten wealthy through? And it’s real estate, right? You can almost copy people’s blueprint, as long as you work hard and you stay disciplined. So for me, I like that vehicle and I think it can lead into other avenues.
Rod: What other avenues would it lead into that are appealing to you? Is it for significance so that, you know, you’re out there? You know, killing it with, you know, impacting people? Is it you know, what, what, what, specifically?
Zach: Yeah, no, it’s the impact people. And I think it’s, it’s an, like I said, it’s still an abstract. It’s an abstract thought, fair enough, I think it gives you the resources financially, and network of people in order to make the impact. And so if you view yourself as a leader, where you have the traits to do that, well, you still have to have the financial resources, you have to have the network of people surrounding you in order to really truly make an impact. And so, like I said, it’s not totally concrete. Yeah, but to your points you know Rod I mean, I mean, for me, I’m a competitor. And I’ll use any little thing as motivation. And so I don’t think there’s anything wrong with having a chip on your shoulder, right? I mean, you don’t want to be malicious or negative. Like you said, you want to have a truly abundant mindset where you’re helping other people. You don’t want to have a scarcity, competitive mindset, but I believe like, just from playing sports, like competition breeds success, right? Nothing wrong with competitive, competitive, great.
Rod: The most successful people on the planet are incredibly competitive. Okay. All right. Fair enough. Sterling, what about you?
Sterling: Yeah, so I would say my environment is fuel for me. So, one thing about myself, I had people very close to me telling me that I wouldn’t amount to anything. Don’t want to list those specific family members. And one thing is, my brother decided to take the common path that people do take from that from that setting. And he’s actually facing hard time due to that and this is my fraternal twin brother. So one of my huge why’s is being a blueprint and an ideal for people that are in that type, those types of neighborhoods that there is another way out. So that’s my main why that I had to really give back and hey, you don’t have to sell drugs, commit crimes, to really make it out here’s a way and this is how I did it.
Rod: Yeah and that’s awesome. That’s awesome and circling back to you for just a second Zach I just thought of something and that is you said you didn’t have a lot of clarity around it yet. And guys, I didn’t get this till I was 40 okay, that’s when I had my epiphany about the meaning of life and, and why I do what I do and why I now freaking love what I do. And, and I will tell you as you get older this you get more clarity around this, around your mission and purpose in life and, you know, like there’s that quote the two most important days of your life are the day you’re born and then the day you find out why. And so, you know, and again I was 40 floating in the back of my pool when I had my epiphany and so you know, it’s okay if you don’t know it yet. But Kyle, What’s your answer to the question?
Kyle: So what drives me is definitely my family 100%. In 2008, my dad lost his job and he ended up having to sleep in his car, drive down to Houston and clean pools all week and then come home and be with us in the weekend. So, I watched my parents worked their tails off, but they just didn’t have the financial education. So, they all they were doing was trading their time, trading their time, trading their time, and it wasn’t a lack of work, like my dad works harder than anyone I’ve ever met. And that’s where I get my work ethic from. So I want to provide a basis for my family to be able to retire and to live life how they are because my parents are in their mid 50s. And they both work physical jobs. My mom’s a yoga teacher, my dad cleans pools, so that’s not gonna last forever, right? They don’t have the retirement setup. They don’t know how to invest but it’s really it’s so I feel like for me, I want to provide for my family and change our family tree in history so that we can be you know, wealthy and that we can have residual income and investments that fuel our lifestyle. So everything I do is through that lens.
Rod: I love it, man. I freakin love it, guys, those of you listening and you three, we will always do more for others than we’ll do for ourselves and so you know those of you listening need to tap into what that fuel is going to be for you and sometimes it can be it can be a quasi-negative like mine, How can I show them I’m good enough. For Sterling you know let me prove to the naysayers and smack them when I frickin kick ass or the drive is to provide and add value and like you said a blueprint and make an impact these are the words I’ve heard from you guys and take care of your parents. I freaking love it and what a driver that is. That’s, that’s why you get up early in the morning and stay up late at night and do whatever it takes to make this happen. So those of you listening, figure out what it is for you. If you don’t know what it is you want yet then for God’s sakes, go listen to my January first episode where I did goals on my rodkhleif official page. Alright and we’re going to take just a break in hear from our sponsor?
Sponsor: Rod. I know a lot of our listeners are wanting to take their multifamily investing business to the next level. I know you’ve been hard at work, helping our warrior students do just that using our ACT methodology, which is Awareness, Closed, and Transform. Can you explain to the listeners how they can get our help?
You bet, guys, we’ve been going nonstop for three years building an amazing community of like minded people. And our coaching students, which we call our warriors have had extraordinary results. They’ve purchased thousands and thousands of units. And last year, we did over 1000 units with our students. And we’re looking to grow this group and take it to the next level. We’re looking for people who want to follow a proven framework that’s really step by step and then leverage our systems and network to raise equity to find and close deals and to build partnerships nationwide. Now our warrior community is finding success in any market cycle. So, if you’re interested in finding out more about how you can become more of our incredible network and take advantage of the incredible opportunities that are coming very soon apply to work with us at mentorwithrod.com or text “crush” to 41411. That’s mentorwithrod.com or text “crush” to 41411.
Rod: Okay, welcome back. So, the next question I have for you guys is if you could teach schoolchildren one thing, what might it be?
Sterling: I would say myself is to be a problem solver. I’ve got a seven year old little angel is what I call her and she’s, you could say she’s my mini me, but she’s got hair all the way down to our back. So just imagine me with a full head of hair. And so, I always when she comes to me with a problem or something that she’s figuring out, I put a question to her to have her start to think about it, versus always looking to someone to be able to figure things out. So that that’s what I would say being more of a problem solver. Because that’s what I believe how it is when you actually get into the real world.
Rod: Love it. And I love the fact that that that that you asked her to solve it. And my problem has always been that I’m very directive, where I just say, okay, this is what you do. Boom. Good night. Now let me keep working. And, and I used to have this sign above my, on the wall behind people that sat in my office when I had a regular office that said, what do you think we should do? to remind me to do what you just did? So awesome, Sterling. Zach, what about you? What would you if you had it any way? What would you be teaching schoolchildren that they’re not getting now?
Zach: Yeah, no, there’s a few things and Grace, my fiancé, we’re getting married in six months, and we plan to have at least four or five kids and so we kind of want to
Sterling: Congrats. I would say add five to seven more to that.
Zach: A baker’s dozen about that. And I like the term you use Rod where you call your coaches warriors. And I always tell people, we want to create warriors in our children send them out in the world that have an influence as well. And so, I mean, I’ve already been thinking a lot about what we want to teach our kids and I would apply this to school kids too. And the first thing would be financial education. You know, I mean, because I think there’s a lot of, there’s a lot of miseducation and false education. And obviously, Robert Kiyosaki preaches on this. And so that’s a big thing. And so just financial education, even if it’s as simple as being disciplined with your savings and things like that. And the second thing would be just would just be discipline, all around, right, because I think if you, like I read Dave Ramsey when I was 18. And I followed that book, and that allowed me to kill my school debt. And so I think if you can learn these basic financial fundamentals, in a world where you got social media and ad storming around you telling you to buy this and buy that and you want to look like this person, I think, I think that would be huge. And then the third thing we kind of touched on it earlier is, is just don’t be afraid of failure because I think the way the school system teaches you and I’m a product of this is that if you get a B or a C, you’re a failure. Right? My parents weren’t like this, by the way, they weren’t, my parents were very laid back. Not like your super strict people. But I mean, I got a 4.0 in my undergrad, because I put the pressure on myself. And I would stress myself out. I never got to be because I was afraid of failure. You don’t I mean, and so I think that’s the biggest thing is like, don’t be afraid of failure. And I think the sooner you learn that in life, the sooner you’ll grow and overcome adversity. So, I think those three things, the financial education, discipline, and don’t be afraid of failure. We need to teach people that at a younger age.
Rod: Absolutely. We feel our way to success, guys. I mean, I remember I met Sara Blakely, I talked about this on the podcast from time to time I met she’s the billionaire owner of Spanx had $5,000 when she started and I mean, she was on Forbes last year and she told me that her father used to ask them at the dinner table. What have you failed at today? That’d be a great question for your kids. Love it. Love it. How about you, Kyle?
Kyle: So on the same token of Zach, I would teach financial education and mainly just assets versus liabilities and teaching people that you got to be patient with your money, don’t immediately go and buy the car with your earned income, spend the earned income on an asset that produces income, then go buy the car, like it doesn’t mean you can’t have the car just means, be patient. You know, wait, I think the wealthy just have a step in the middle that the middle class kind of just skip. So if we could just teach kids that at a young age, I think that everyone would be investing and very few people would spend their first paycheck out of college on a BMW, you know, they would save the time, they would buy their first duplex and maybe house hacking and they would just be a little bit smarter. And it’s really a simple concept. I think we could totally teach that and even in public schools in all schools honestly
Rod: Yeah, don’t get me started. This just like mind numbing how stupid the system is right now but okay, and some Oh, well, the one I would add is to teach them curiosity. I think There’s no greater trait than the teacher
Sterling: Would you say keep it how to keep the curiosity?
Rod: Well, yeah, just to have it and keep it and maintain it. Like, I’ll tell my wife, you know, that boat has stabilizers underneath and she’s like, Who gives a shit? But that’s the kind of stuff, I mean, stuff that you just be curious about everything that you see. Because when you’re curious, not only do you grow, but you see you you start to see solutions and opportunities through that curiosity and I think that’s a big one for me. Awesome, awesome answers, guys. Normally I would ask the question, what advice would you give your 20 year old self? You know now, but I still kind of want to ask it, so I’ll have to go back to frickin 17 Yeah, 17 for Kyle and for Zach. I could say 20 for the two which says I can Sterling, I could say 20. But Zach, I’ll start with you. What would you tell your younger yourself, knowing what you know now about life, it doesn’t have to be real estate about your real estate and life. And again, remember, we’re talking to a whole bunch of 20 year olds right now that listen to my show. So dig deep on this answer this question guys.
Zach: Yeah, I think for me, like I was always, I always grew up like very introverted, and like, like self conscious and things like that. So, I was like a silent hard worker. And so, what I would say to people is I would, I would just tell people, like, don’t worry about what other people think, like you really can’t care. You have to almost develop like a scrappy mentality where you don’t give a crap what other people think of you. And I think that relates to not having a fear of failure because for me, it was a big thing to do like the news anchoring. I was terrified every time I would go live, but I was pushing my comfort zone. And then I was terrified to do the marketing thing and put myself in front of people. And so those experiences really helped me but then I fell into a W2 job where I was trained to produce and produce and produce. So when I, when I left that job and I was truly on my own with entrepreneur mindset is when I truly develop that mindset of I don’t care what you think anymore, know what I mean? because who are you to judge me? because at the end of the day, with your loved ones or what you think of yourself. And so I think if I was going back to 20, and I just didn’t care what people thought of me, I think I could have progressed faster. I think it could help a lot.
Rod: No question. No question. Let me add to what you just said. Because it’s, it’s freaking brilliant. And that is, first of all, people don’t care that freakin much about you. They care about them. Okay. And I see this resonates with me because I felt the same way horribly terrified of rejection and failure, humiliation, I mean, huge fear would never raise my hand in class and now I used to speak in front of used to speak in front of thousands of people a year. We’ll see when that comes back. So, that was a big one for me, but I can’t like you, I came to realization. First of all, I don’t give a shit. If they reject me. After they know me. They are screwed up because I’ve got a big heart and I care about people. And so, it’s their BS, or they just don’t know who I am if they reject me and I came to that realization and then then again to supplement that with people who don’t really care that much about other people they care about themselves. That’s the truth of it. It’s sad, but it’s the truth of it. All right, awesome. What about you, Sterling?
Sterling: I would say investing in yourself, you can never go wrong with that. I even enjoy investing myself more than real estate. So, with that, meaning when I really took the path of the self improvement, so really getting rewiring my limiting beliefs that I had and replacing those with more empowering ones. That’s where things you
Rod: Did you go to date with destiny and do that?
Sterling: No, I thought it was Earl Nightingale. Oh, no kidding. Kind of. Really.
Rod: Tony does it a day with destiny. You go through that. I apologize. I interrupted you forgive me. All the hate mail ever get on my freaking reviews, you know, great guests and good stuff. I just wish you’d stop interrupting his guests. I get excited. It’s all it is. But so that’s awesome, man. And so you, you saw that you had these limiting beliefs and you worked on yourself. Earl Nightingale
Sterling: Limiting beliefs, I didn’t even know where they’re in real I started listening to this positive input. And even still this day, I know I have limiting beliefs that I would consider blind spots. So, as I keep steadily becoming more self aware that or, let’s say, I say something, I’m like, Oh my gosh, that’s a limiting belief. And then replace that. Yeah. It’s
Rod: When you say it to yourself. You know, it’s like, you know, you catch yourself and that’s so so insightful Sterling because, guys, you know, be very careful of your self talk. Those of you listening, don’t self depreciate ever. Don’t ever make yourself less to make someone else feel good because your brain is listening. Don’t ever do that. Awesome Sterling, and Earl Nightingale, can you still buy his stuff? I mean, the guy’s been dead for 100 years.
Sterling: Yeah, I was going to the library. And yeah, I have a CD.
Rod: Yeah library right. Wow.
Sterling: Cuz I couldn’t afford books when I really started the path on the self-improvement figured it out. And I listened to a CD so many times they actually started skipping.
Rod: What’s a CD exactly? So Wow, that’s so impressive Sterling that you drove yourself walked or whatever, to the library to listen to this stuff. And guys, those of you listening, you’ve got to bring this good stuff in. I mean, there’s Earl Nightingale, there’s Jim Rohn. There’s Tony Robbins. There’s all so much quality stuff out there. That’ll get you pointed in the right direction. Thank you, Sterling. huge gift. Kyle, what about you?
Kyle: I’d say ask yourself better questions, because like you said, your brain is always listening. And so some of the questions I asked myself on a regular basis now or if I could have my dream life, I could be successful, whatever it was, what would that look like? And then try to actually just let your mind be open to that. Don’t interrupt it, don’t get in the way and just ask it that and stay open to it. And then another question I asked is, what’s my 10 year plan? And why can’t that be a six month plan? And then usually it doesn’t become a six month plan, necessarily, but it sure as heck isn’t a 10 year plan anymore. Now, maybe it’s eight or six or seven. But it’s massive. And you just start to see all these like different ways that you can approach the problem. And your brain is always listening. So, when you posit those questions to yourself, you’ll start to see it from different angles, you’ll start to break through and I think that I just put my head down in my teens and just was like, I’m gonna be a soccer player. That’s all I do. I don’t think outside, I don’t ask myself any different questions like hey, maybe you don’t like soccer that much? Or what would it look like if you didn’t play? You know what I mean? It was just not even gonna entertain that just gonna keep my head down. So I’d say take a step back and ask yourself some good questions and just see
Rod: I love it. I love it. And I’m going to tell you I have an incredible resource for this because I put together this list of quality personal questions you should ask yourself, there are hundreds here, okay, and I give it away for free. So, if you guys want my list of quality questions. There’s personal questions and business questions, text the word “thinking” it’s for thinking questions, text the word thinking to 41411 I’ll give you a copy of this. And it’s, I mean,
Kyle: How’s that for a setup?
Rod: Thank you for that. I appreciate that.
Rod: Well, but listen, this is this is free, I’m not selling. But it’s, it’s an awesome resource. So guys, wow, this has really been a treat for me. I will have to tell you and let me just see if there’s anything else I want to ask you guys.
Sterling: You’re talking about favorite books or,
Rod: Yeah, yeah, yeah, that’d be good. That’d be good. I mean, we got talked about Kiyosaki. Yeah, what are some what are some good books that you guys love that have that have had an impact on your life? It doesn’t have to be one. It can be several. So Sterling, you brought it up? No good deed goes unpunished.
Sterling: Yeah, I would say. I would say Earl Nightingale leave the field. Anything that he has there. Guys we’re trying to think of one that he has the Strangest Secret. That was another one that he published to The Maverick Mindset by Duck Hall. The Alchemist is a really good book. So many so many great books out there
Rod: So much good stuff out there. You know, I’ve got thousands of them in other buildings here. Zach, what about you?
Zach: Yeah, I mean, I’ve got I’ve got a few. There’s so many of them. And I when I started reading books, by the way, is when I really felt like I started to make that progression. And by the way, I always tell people to I don’t actually read books because I’m too anxious. I can’t just sit and read a book. I do audible. Okay, so audio books while I’m working on are driving, but I think we mentioned Miracle Morning by Hal Elrod I think that’s a great one. Everybody needs to read that and practice that. One that I read constantly. And you just mentioned his name Rod is, is the Power of Ambition by Jim Rohn. And I like that because it’s kind of like old school and it’s, it talks about habits and disciplines, but it’s very straightforward to the point, there’s no fluff. It’s like if you follow the disciplines and you’re consistent, you will have that progress. Another good one is
Rod: And he taught Tony Robbins. So that’s how Tony started with Jim Rohn.
Zach: Exactly. Yeah, exactly. Yeah, you’re right. Yeah, exactly. Mastery by Robert Greene is great because I think I think all you guys like Sterling, Rod, Kyle, when you start to have success, people will probably say, Oh, well, this guy is like an overnight success. They’re a genius. They did this. And then I think Mastery by Robert Greene. It goes through like every successful person has put in countless hours and grinded it out and gone through adversity. There is no magic. You have to grind it out. And even it talks about like, Edison spent tons and tons of hours then the last one I’ll give and all that Kyle goes. It’s called Psycho Cybernetics.
Sterling: Maxwell Maltz
Zach: Yeah. Yeah, yeah, there you go, man. Yep, there you go.
Rod: I thought that was L. Ron Hubbard. No, it’s not. What’s the it was the author’s name?
Sterling: Maxwell Maltz.
Rod: Okay. Yeah.
Zach: Yeah, it’s Psycho Cybernetics. And it basically just talks about the psychology and it’s similar in the sense that your brain is working when you’re grinding along. So you have to give patience and let the creative mechanism work. work in order for these results to come. So, it talks about a lot
Rod: Along the lines along the lines of like asking yourself a question before you go to bed or,
Zach: yeah, well, yeah, it even talks about not putting so much pressure on yourself like Einstein and Edison, for example, they’ll grind it out, grind, grind, grind, and they couldn’t come to the answer. When they relax, and they let their inner working mind starts to work and they take a nap, boom, something comes to them. And so I think that’s a really good book, Psycho Cybernetics.
Rod: I own it. I just, I just haven’t read it yet. So I love it. Good. Good, good. Kyle.
Kyle: The book I’m recommending the most lately has been the E myth. And that book talks all about how you can scale out of your business and yeah, systemization and because I see a lot of people ask me the question of like, should I just buy single families and self manage and self manage? I’m like, well, you’re kind of going to give yourself a full time job there. You should read this book before you make that decision. So that that book talks about how a lot of small businesses fail because the owner is trying to do too much and he can’t delegate and it teaches you how to delegate and, and that books really changed my life and made me choose multifamily over a single family route and I definitely think it’s worth the read
Rod: Interesting interesting. I’ve never had that one come up I mean, I know the book inside out backwards and forwards Michael Gerber and there’s lots of different iterations of it. And every business is nothing but people and systems. I just have not had that as an answer. That’s really impressive. That you were already there. Kyle. Okay guys, well listen, this has been a blast for me. And I will put all your contact information in the show notes. Zach, Sterling, Kyle, you’ve added tremendous value today. It’s absolute treat to have you on the show together like this. And I can’t wait. You know what, let’s circle back in a year and see where you rock stars are in a year. Let’s make sure we do that if I forget where you please hit me up. And I think that’d be fun to do this again. It’s great hanging with you guys. Take care.
Sterling: Have a great one, everyone.
Zach: I appreciate it.
Kyle: Thanks, Rod.
Sterling: Thank you Rod.
