Ep #817

Critical Questions To Ask Your Property Management Company

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Jason Martins is a Certified Property Manager® with over 17 years of experience managing mixed programs, including conventional, LIHTC, and Section 8 housing units. He is also an accomplished real estate investor, managing a portfolio of over 170 short-term and long-term rental properties in multiple states. Jason is an active member of the Central Florida Chapter of the Institute of Real Estate Management® and is multilingual, fluent in English, Portuguese, and proficient in Spanish.

Here’s some of the topics we covered:

  • Where Jason’s Property Management Experience Comes From
  • The First Multifamily Deal
  • Getting Over Being Nervous About Raising Money
  • Determine Your Demographic For Raising Money
  • Leveraging Technology For A Remote Team
  • Making Sure Your Property Management Company Is Educated
  • Qualities To Look For In a Multifamily Partner
  • How To Take Action and Overcome The Initial Fear

To Apply for The Warrior Program: Text CRUSH to 72345 and we’ll help you crush it in this business.

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Full Transcript Below

Intro
Hi, my name is Rod Khleif, and I’m the host of “The Lifetime Cashflow Through Real Estate Investing” podcast. And every week, I interview Multifamily Rock Stars and we talk about how they build incredible wealth for themselves and their families through multifamily properties. So hit the “Like” and “Subscribe” buttons to get notified every Monday when a new episode comes out. Let’s get to it.

Rod
Welcome back to Multifamily Rock Stars. So as you guys know, this is where we interview people that are crushing it in this business. And we show you the inside scoop as to how multifamily investors are creating massive success not just in their businesses but also in their lives. And as always, I’ve got my co-host, Mark Nagy, he’s the director of our Massive Action Team for our Warrior group on as well.

Mark
Hey, Rod, happy to be here. I think we’re going to give some good gold nuggets today that we don’t usually talk about on the podcast with some unique experiences that our guest has.

Rod
Absolutely. No question. So our guest today is Jason Martins. He is a Certified Property Manager, and also a Warrior, but he’s got that CPM designation, which you have to go to school for. He’s got 17 years in the business and owns a property management company. He’s been managing for a very long time. Also, he has purchased 161 units since joining. Some is an LP, I’m sorry, let me be clear. 88 as a General Partner, 11 at Joint Ventures. He’s joint ventured with other Warriors and just started a podcast. Let me give him a shout-out on his podcast. It’s called “Landlord to Long-Term Wealth”. And I think you said you’ve only done two episodes. You’ll have to get my butt on there and see if I can add some value. I’d love to try to help you if I can.

Jason
Planning on it.

Rod
All right. Love it. Love it. Well, listen, welcome to the show, brother.

Jason
I appreciate it. It’s really an honor to be on your show. Thank you.

Rod
It’s kind of you to say that. So listen, why don’t you take a minute and give a much better background than I just did on who you are, where you came from, and kind of bring us current?

Jason
Sure. My name is Jason Martins. Again, I’m a Certified Property Manager. I was born and raised in Rhode Island. And right in the middle of Covid, actually, I moved to Florida. So I live right outside of the Orlando area. And I actually operate my property management business from 1,500 miles away. So I actually still have it operating in Rhode Island. I live in Orlando, and I’m running the business from 1,500 miles away. So it’s really something that I’m kind of proud of how we’re running that. But I started off wanting to get into multifamily or get into a rental property. I didn’t quite know how to do that. So I got a job working for a property management company. I did that for a number of years and then eventually transitioned into starting my own property management company. But there was always still I needed to get into multifamily. And how do I do that? And then finally, in December 2021, when you had your Orlando boot camp here, I was encouraged by a friend and business partner. I don’t know if you mind if I name him, but it’s Frank Patalano.

Rod
Oh, Frank’s awesome. Awesome.

Jason
Yeah. So he encouraged me to attend. And it was just like mind-blown. Lights turned on. It’s like, oh, this is it. This is exactly what I’m looking for. And I signed up. We signed up together and it’s been you know, all awesome since then.

Rod
The rest is history. Love it. Love it. Well, that’s fantastic. So you’ve been in this business a very long time. I know that you’re working to put together a business model to show people how they can manage remotely like you’re doing, which is fantastic. I’m assuming you use technology and things like that to help facilitate that. So we can drill down on that a little bit, but let’s start with that first deal, that 88-unit that you took down together. Where was it located? And talk a little bit about some of the detail there.

Jason
Sure. It’s 88 units in Wichita Falls, Texas.

Rod
Okay.

Jason
And I was invited to the GP team because the part of that– the original GP team, the people who found it, invited me to be a Limited Partner in another deal that they have in the same area. So when they invited me to invest in that deal, I said, okay, listen, but I really want to get into being a GP. If I invest, can you show me the ropes, show me how it works being a GP? I’d love to sit down in your meetings. And I already knew a Warrior who was part of the deal, so he was welcome to let me do that. So the 88-unit deal came up and sure enough, they invited me. And of course, I have a property management background so I was like, yeah, I’m an asset manager. I’m a valuable member of this team.

Rod
Sure.

Jason
Well, I quickly learned that there’s really more to it that you need to bring a little bit more to the table than just to asset management, which is valuable, don’t get me wrong. And I’m proud of that I have that. But there’s more to it. And there was– you know, capital raising was really the other side of it that I had never done before. I wasn’t really prepared. And I was nervous as all heck about that part of it. But I can talk more about that if you want.

Rod
How much did you raise?

Jason
So I ended up raising $850,000.

Rod
Fantastic, man. That’s fantastic on your first deal. Good for you.

Jason
It was good for a first time.

Rod
And of course, that’s not all you did. You played a much heavier role in the deal, which is very important, guys. You cannot just raise capital. And all my Warriors know that. So you’re involved in the asset management, probably involved earlier on as well. So that’s all good. But let’s talk about that equity raising for a minute because that’s– in fact, by the way, I’m not sure when this airs. I’m doing a master class on raising capital on April 28th and 29th. I’ll make sure this airs before then. So if you’re not already registered for it, register– it’s on “RodsLinks.com”. And it’s going to be two– it’s a Friday and Saturday from 1 PM to 3 PM Eastern. And it’s actually what I just taught at my last Warrior event. I had almost 300 Warriors here in Sarasota a couple of months ago. And this is what I taught, same PowerPoint, everything. So it’s not like I’m going to like tease you some stuff or try to sell you some crap. No, this is teaching you how to raise capital. So don’t miss it. Again, “RodsLinks.com”. It’s two days. And I think we’re hosting it on my Facebook. I’m not sure, but you can go there and you have to register, actually. We’ve already got hundreds of people registered. But let’s talk about how you did it. So what did you do to raise the money, Jason?

Jason
Yeah. So this was interesting, right? Again, I was super nervous. I didn’t really want to ask people for money. And I’ll talk a little bit more about that part of it, too, the whole mindset of it. But what I decided to do was, wait a minute, I’m a small landlord, I own small rental property, but I want to be in multifamily. So that must mean that there are other people who own smaller properties that also want to invest in multifamily. So I had an Avatar. The light clicked on. So wait a minute, I have an Avatar here. I know a target audience of people in my world that I can approach about it. And that’s exactly what I did. The first thing I did was I started reaching out to my property management customers.

Rod
Yeah.

Jason
And I thought, well, you know, are they going to want to do this? Do they even have money, whatever? And they went bananas. Every single one of them was on board to do it. Now, not all of them had the money, cash, liquid in the bank. Some of them had to do some refinancing. They said, hey, I’m going to do it, but give me some time. This and that. There were some nuances in there, but they were all gangbusters to do it. Why? Because they knew me, they obviously liked me, right, and they trust me with their own rental property. So I already had that established relationship with them, and they knew that I was a person they could trust. They could see that I’m also investing in these bigger properties. So if he’s doing it, I trust him, then I’m doing it, too.

Rod
Listen, I want to hammer something home you just said, buddy. And that is, guys, what he did was brilliant because the most successful people in this business determine what their Avatar should be. Like I’ve got people on my CREE Capital team, one is from the State Department. He’s going after State Department employees. You know, if you’re in the medical trade, maybe you go after doctors or health care professionals. If you’re in IT, you go after people in the IT space. So the fact that you were smart enough to identify an Avatar and go after that Avatar, just my hats off to you, brother. So that’s fantastic. Yeah. So please continue with that, or maybe you’re finished.

Jason
Yeah. No, I mean, that was it. I went after them, and they were all for it. And again, there was the whole the Know, Like, and Trust thing that we hear a lot about, and that was part of it. But I sort of feel like I kind of stumbled upon it because I didn’t really know who else to approach. And I said, well, these people know me. Maybe I can approach them. And they were ecstatic to do it.

Rod
How are you going to identify others? Because I think that’s brilliant. I think you should hit them all. Yeah. So you’re going to go in the county records, you’re going to pull lists, you’re going to get phone numbers and you’re going to ping them, yeah?

Jason
Yeah. So obviously that motivated me. Right now, I said, okay, wait a minute, I’m onto something here.

Rod
Right.

Jason
So that actually encouraged me to start the podcast. So look at the name of my podcast and what’s it called.

Rod
Right.

Jason
It’s called “Landlording to Long-Term Wealth”. Right?

Rod
Love it.

Jason
So that’s exactly who I’m going after. That’s exactly who my podcast I’m going to interview is landlords who are now investing in long-term multifamily deals. I’m going to target them nationwide and I’m going to host Zoom calls, trainings, everything, and all types of social media advertising. That’s my Avatar. I know that group of people. I know the lingo. I know what they want, I’m experiencing the business–

Rod
So just the small operators, right? The guys that have anything from duplexes to a 10-unit or 20-unit or something.

Jason
Exactly.

Rod
That’s the crowd you’re going after. Love it.

Jason
Exactly. I think everybody who has an Avatar, those people in your world, they’re looking for someone that is their essential passport to multifamily or to investing in that deal. So essentially that’s what I became for all these small-time landlords. And I don’t mean that in a derogatory term, obviously, but I became their window to the multifamily world. So anyone in– whatever your Avatar is, like you mentioned, military or nurses become that window to the multifamily investing world for people in that Avatar. That was the aha moment for me when I started raising capital.

Rod
Nice.

Mark
Such a good mindset shift especially because so many people do think what you said, which is, well, how can I raise money? Or why would people give money to me? Well, just ask yourself that question. Why do you want to invest in multifamily? So I thought that was a really good tip. And I know you mentioned one thing there managing people and working with others remotely. I know you mentioned that’s what you do in your property management experience. And I think there maybe could be some good gold nuggets in there just for multifamily investors that may want to do deals remotely, build teams, etc. What are some of those systems, processes, and things that you have in place to manage a lot of the stuff in your business remotely?

Rod
Yeah. Good question.

Jason
So obviously technology is the major factor there. Right? So you have to have really good property management software. I use a company called AppFolio and I don’t get paid to market them, but that’s who I use. I love their service, I love their product. So that allows me to communicate, create service orders. They have 24/7 maintenance answering. There’s just so much involved with AppFolio in particular, but there are other quality brands out there. So technology is the big thing. Communication–

Rod
Okay, hold on. You said 24/7 maintenance servicing. Do you mean on their software or relating to questions around maintenance?

Jason
No, correct. So if a tenant creates a work order, AppFolio has a 24/7 answering service where they will take the call, schedule it for you, notify you, let the vendors know everything for you.

Rod
Wow. I did not know that. That is very powerful. Wow. I just learned something myself. That’s interesting. Now, I know that one of our third-party property management companies uses AppFolio. The other one doesn’t on the two that I’m thinking of. But no, that’s awesome. So let me ask you this. I’m sorry, please continue. So you started with AppFolio. But is there any other resources and strategies around you know managing long distance like that?

Jason
Well, understand that I started in Rhode Island, so I have a really solid network of vendors there. Vendors are contractors, right? Like subcontractor electricians, HVAC people. I have a really solid network there and I have good boots on the ground. So that part of it automatically gets put into the system. Also, communication with the team. Right? So we use WhatsApp and the reason why is just because it’s really easy to use and we just like the features of it. So we use WhatsApp to communicate on a daily basis. I was letting the team know what the agenda is for the day and they send videos to us of work that was done. I upload that to AppFolio to the work orders, and things like that. So that’s a big part of it is the communication. But you have to have some boots on the ground. So, fortunately, I have family there that work for me. So that’s my boots on the ground there. Now, it doesn’t have to be a family. Right? Maybe you have another Warrior in another market or, you know, a friend who lives in a certain market that wants to help you. Right? But the bottom line is to have boots on the ground. And you really need to know what you’re doing. If a maintenance person sends you a video of a floor that’s torn up, well, you need to know what the answer is. You can’t just be sitting there guessing and allowing maintenance people to make decisions for you. Right? So you still sort of have to be on top of them. But at least I can do it remotely, thanks to the help of technology.

Mark
I know we give away and Rod, you give away what questions to ask property managers when you’re interviewing property managers to the Warriors, obviously. But, Jason, what do you think are some things that people should look out for when interviewing property managers to distinguish the good ones from the bad ones? Because obviously there are many property management companies out there in popular markets that you might want to look at.

Jason
Yeah. So I’m a certified property manager, right? So obviously, I’m educated. So to me, that is critical whenever you’re hiring a property management company is do they have ongoing training for their staff. Is it senior manager level or ownership level? Are they involved in property management organizations? The CPM designation comes from the ensue Real Estate Management, but there are many others CCIM, BOMA, all these other groups. So education to me is critical. And then, you know, the other thing, too that I look for in a property management company are values. Like do you value the tenant? Do you care that if they have a quality place to live, if they’re proud of where they live? Or are you just you know, trying to make every penny you can out of the place and, you know, we’ll move on to the next tenant? So values to me are very important. I actually care about the tenants. I want them to have a nice place to live. I want them to say that I provide for them with a nice place to live. And so that’s important to me. So I would say make sure that whatever company is involved in some sort of continuing education for the property managers and, you know, maintenance techs too as well and leasing agents. And also that their values align with what you think is important in an apartment complex and running a property management company.

Rod
Yeah, no, that’s good stuff. And guys, I have a book that I wrote on this, “How to Hire a Third-Party Property Management Company”. If you go to “RodsLinks.com”, it’s in the free book section, and I think it’s probably the best resource in the business on that topic. It’s pretty extraordinary. And what you just said is a critical piece. You know, do they treat their residents like residents, or do they treat them like tenants, you know? And I don’t mean that in a really derogatory way, but do they treat them like they care about them? Because your biggest expense is turnover. And so anything you can do to mitigate turnover and, you know, keep that resident happy is critically important. So let me just say this, you know, if you’re considering possibly getting some guidance in this business so that you can experience the life you’re wanting this year rather than later, or you know, maybe you just thought you could become more effective with things like property management, for example, like we’re talking here, text the word “crush” to “72345” to see if the Warrior Program you know might be able to help you overcome any challenges or even perceived challenges that you may have towards this business so that you know, you can accomplish what you want with lifetime cash flow. And that’s how you apply. You text the word “crush” to “72345”. Has it been a good experience for you?

Jason
Oh, absolutely. It’s really changed my life for the better, obviously. I’ve learned so much. I’ve come so far in really a short period of time. And the connections and the network and the quality of people that are in the warrior group is outstanding. We talked about trust, didn’t we?

Rod
Yeah.

Jason
And, you know, obviously, you vet everybody, but still, everyone that I’ve met and worked with in the Warrior group has somehow added value to my business. And I hope that I’ve added value to them as well. And I love being in the group. I’m so proud of it.

Rod
No, thank you for that. That’s really one of the things I’m most proud of is it’s almost got a life of its own now, and it’s extraordinary. I appreciate that.

Mark
What are some of the qualities that you look for in partners for these deals? Obviously, I know you mentioned Frank, and I know we had him on the podcast a little while back as well. What are some of the qualities that you want your business partners to have in multifamily that you’re looking for?

Jason
Well, I have certain goals in my life and I want to create long-term wealth for myself and my family. So I typically will think more in terms of the long-term when it comes to real estate. I know a lot of operators will you know, get a property up and running, raise up the value and then unload it and go to the next one. And that’s great. It’s an awesome business model. I used to flip houses, so I totally get it. But I think I’m at the stage in my life where I’m preparing more for long-term, sustained cash flow and wealth for myself, my family, and my extended family. I’m really doing this for– not just my wife and my kids, but my sister-in-law, my brothers, and my sisters. I’m doing it for a lot of people. So that’s important to me. So I really want to align with other Warriors and other partners who also have similar goals and what their plans are for the property. If they say, hey, we can get out of this in three years. Okay, that’s cool. But oh, man, I really wish I could have held on to this a little bit longer and, you know, saved it for my family. So that’s something that I’m looking for. And of course, the values that we talked about earlier in terms of property management. Do they respect the residents at the building? Do they want to have a quality product and have a product that the tenants are proud to call home? So that’s important to me as well. So I think those are the two major things that I look for is, are their goals, business goals, and personal goals aligned with mine? And do they value the residents and other people just in general?

Rod
You know, that’s really good stuff. But I’m going to enhance what you just said as well, just like I am going to enhance the property management. I also have a book that has all the questions you should ask before you get into a partnership. And it is also in the free books on “RodsLinks.com”. In fact, I got to remember to confirm it’s there. I’m pretty sure it’s there. I know the property management one is there. I will confirm the partner book is there as well. Well, by the time this airs, it’ll definitely be there because I’ll make sure. But anyway, because you know, a partnership like a marriage is easy to get into but hard to get out of. And so you’ve got to ask all those tough questions upfront. And, you know, a lot of people get caught up in the excitement of it and the emotion of it and neglect important questions they should ask. And, you know, I’ve seen some very large partnerships completely derail and have to be dissolved you know, like thousands of units. Five, six, seven thousand units. And it’s no fun. It’s like a divorce. And so very, very important that you ask those questions upfront. So the next question I’ve got for you, Jason, is what are some words of wisdom that you would share with aspiring multifamily investors, you know, people that are sitting on the sidelines where you were prior to, you know, going to my boot camp, for example, what juice might you give them?

Jason
Yeah, it’s a great question. And it’s really something that I thought a lot about. And why am I getting into this? What am I trying to accomplish here? I just didn’t want to be going on a day-to-day basis mindlessly and aimlessly not knowing why am I doing what I’m doing today. Right? So I thought a lot about that. And then I realized that what I really need to do is set an end goal. Okay? What is my goal? What do I want to accomplish? So is it a number of doors? Do I want to say, well, I own 2,000 apartments, or, you know, do I want to have X amount of dollars in cash flow per month? Right? So once I realized that that’s what I did. So I set a dollar amount. I knew how much I needed to have invested in multifamily that would provide enough cash flow for myself and my family you know, for a long time. So I set that goal. And then what I did was I just worked backwards. I said, okay, well, how do I get to that goal? And eventually, I get to today. And what steps can I take today that will help me get to the goal? And a step is like, it’s a small thing. A step can be just reading a book or watching one of Rod Khleif’s videos or podcasts, listen to a podcast. It can be anything, but you need to take a step every day toward achieving that goal. And so that would be my biggest piece of advice is know what you want to achieve and then work backwards from there. How long is it going to take you to get there? And what can you do today to start working towards that goal? I think that’s the most important thing. It’s just that mindset and understanding–

Rod
Break it down by years, by months, by weeks, by days.

Jason
Yes.

Rod
Break it, chunk it way down. Love it, man. Great advice.

Jason
Yes.

Mark
I’d love to ask you something before we kind of end here because this is even on my mind and I think could be some good practical knowledge for the people listening that maybe don’t have the experience. What do you think are some good tips in terms of property management that you’ve seen or maybe you’ve done that can add value to a property? Because obviously, a lot of people are thinking, okay, I go in, I rehab the units, I bump rents, etc. But there are different property management companies that charge different percentages of fees, less turnover, etc. What are some of those things that you see as a property manager that are going to add value long-term to these deals?

Jason
In terms of the larger multifamily deals?

Mark
Yes.

Jason
Yeah. Well, you have to have an open mind. You have to be able to recognize an opportunity. I think in a lot of Southern states where maybe there’s hail or strong– you know, the sun is hot, you want to look, maybe you can stall carports. Is there laundry on-site? Okay, that’s great. If not, can you add it? Is their laundry in the units? Okay, if not, can you add it? Because now you can get a real raise bump in your rent if you can add the laundry into the units. You know, do they have pets in the units and they’re not telling you about it? Well, bingo, you should be charging a pet fee. So I just think you just need to have an open mind about opportunity and be looking for things all the time. And where can you find these little opportunities to add revenue to the bottom line? Because you’d be surprised, the smallest increase, like a $25 increase for a pet fee multiplied over 100 or 200 units. I mean, that does incredible things for your NOI and the value of your property.

Rod
I’ll give you an example. This triggered a memory. We had a manager at our Sedona asset in San Antonio, a 296-unit asset did a fire inspection, and she found 60 pets that we didn’t know about. I think it was 60, I’m fairly certain it was. And so they had to pay our $20-a-month pet fee. And at that time, it was like a $600,000, $700,000 increase in value, just like that.

Jason
Bingo.

Rod
And we did the parking numbers, the same asset did the number parking spaces, park in front of your unit, 25 bucks a month to have your own spot. Hundreds of people took us up on that. That was an $800,000 increase in value. These are little numbers that just are incredibly powerful. So I just wanted to give examples of the great advice that you just gave there. So speaking of advice, what’re some of the best advice you’ve ever received in life? It doesn’t even have to just be multifamily. What’s some of the best advice you’ve ever received?

Jason
Some of the best advice I’ve ever received was at some point, and I can’t even really pinpoint when this was, but actually, you know what? I do know when it was. So my father was always sort of an entrepreneur, and I knew that that was in my blood and that was something that I wanted to do. I never really liked trading my personal time for money. And I have a funny story about that, but I was working at a job and sitting behind a glass wall and I said to someone working next to me, I said, hey, what does this look like? We can’t leave here. We’re stuck behind this wall. They tell us when to come in and when to come out. What is this like? He goes, this looks like a jail. I said you’re right. It does. And so, I quit that job immediately. And that was in, I don’t know, ’04, maybe ’03. I quit that job. And that’s when I said, I’m getting into real estate. This is what I’m going to do. And so that’s what I did. I had that entrepreneurial spirit because you’re never going to get rich working at a job or trading your time for money. If you really want to gain a lot of wealth in your life and add quality to your life, you really sort of need to go out there and take chances and take action. And, you know, for me, it was multifamily real estate. And that was my goal.

Rod
And push through fear, yes?

Jason
Yes, big time.

Rod
And so this is the last question. How did you get over the fear, for example, of raising money for that first deal? Because I’m sure you had to commit to something and you’re like, okay, yeah, I can raise this. And then you’re like, holy shit. Did I really just say that? How did you get past the fear of that? I’m sure that’s kind of along the lines of what happened, yes? Is that right?

Jason
Yeah, of course.

Rod
Yeah. Okay.

Jason
How did I get over it? I think for me personally, when I’m held accountable to other people and other people are counting on me, I don’t really have a choice. I really can’t let fear stop me.

Rod
Okay.

Jason
These people are counting on me and I cannot let them down because I’m scared. I mean, that’s not a reason. You’re never going to make it. So I said, I have to do something here and I’m going to do it with confidence because I have no other choice. What is my other choice? So that’s the approach I took. I said you know what? These people are counting on me. I’m going forward. I’m going to do this. And I did. I went in with confidence and I think that confidence kind of came through while I was talking to the potential investors.

Rod
See, I was just going to say that that probably was a tipping point for you because when investors feel that confidence, you know, they need to feel that to rely on you and to have faith in you. So the fact that you made that decision mentally to proceed with confidence is huge.

Jason
And, Rod, it’s easy to have confidence if you believe in the product that you’re offering, right, in the deal. If you believe in your team, and if you believe in yourself and what you’re offering, it’s easy to have confidence.

Rod
Right.

Jason
And you’re not asking them for anything. You are offering them an opportunity to invest with you. And so just once you kind of have that mindset shift, it’s a really game changer. So I think that’s the–

Rod
So you effectively used accountability to get past any fear that you had. And people use different things. Some people, it’s like massive freaking action. Action mitigates fear. For others, it’s fear of failing, you know. So there are different tools that people use to push through fear. And those of you listening, you got to figure out what your catalyst is going to be. What are you going to use to push past the fear? Maybe it’s goals. You know, go to “RodsLinks” and do my goal-setting workshop because you got to create that burning desire. That also is super important to help mitigate the fear and push through those fear and limiting beliefs. But you got to figure out what it’s going to be for you so that you take action and you don’t miss out on these incredible opportunities that are here right now.

Rod
And I wanted to interject a quick, easy tool for that that everybody can use, by the way. And Jason touched on it, which I don’t even know if he knew that he touched on it, which is if you have a fear for something, you should always ask yourself, what fear or what’s the downside if I don’t do this? And Jason mentioned this because he said, hey, I’m accountable to my family, my kids, etc. And if you don’t do that, you know, maybe you’re not able to do things for your wife, your kids, etc. And for most people, the fear of not doing something is going to outweigh the fear of doing something, and that will help you overcome that. And so next time you have a fear, just ask yourself, what is the fear going to look like in five years or ten years if I don’t do this? And which one is heavier?

Rod
Yeah. No, that’s actually part of my goal-setting process as well. I have you put the pain in there if you don’t do it.

Mark
Quick plug.

Rod
Thank you for reminding us how important that is. Yeah, no, it’s true. I mean, that’s critical because people do more to avoid pain than gain pleasure.

Mark
Exactly.

Rod
So I’m really glad you brought it up.

Jason
Rod, can I add one more tip to that, if you don’t mind?

Rod
Please. Please.

Jason
This is what I tell a lot of people that I talk to. And this is about fear and regret. So put yourself– close your eyes and put yourself ten years in the future. Now think about I did nothing over the last ten years. And how does that make you feel? Okay, now open your eyes. Guess what? You’re ten years in the past and you have a chance to start over. Start over right now.

Rod
Oh, I like it.

Jason
This is your chance now. You just went to the future and you didn’t do it. You have a second opportunity.

Rod
Love it. Love it. Guys, every one of you listening should do that. All right, well, thanks for coming on the show, brother. It’s great to see you again. And we’ll see you soon, my friend.

Jason
Thanks, guys. I appreciate it.

Rod
Appreciate you coming on. Nice work.

Outro
So one other quick thing. We encounter so many people that are frankly frustrated. They’re looking in the mirror and they’re frustrated that they haven’t been able to escape the rat race. They haven’t been able to build cash flow to the point where they’re able to have financial and time freedom with their families. And maybe they see other people buying real estate and creating incredible cash flow and they think, well, it’s just scary. You know, buying apartments is intimidating. And I get it. See, that’s why we created our Warrior Mentorship Program. They’re our coaching students, and they’ve had extraordinary results. My students, I’ve been teaching about five years, and they own upwards of 140,000 units now that we know of. And we feel like it’s just getting going. Now, we’re looking to grow this group and really take it to the next level and honestly believe that the greatest transfer of wealth could be upon us right now with this current economic environment. Everything’s going on sale. So we’re looking for people who want to follow a proven framework, really like a blueprint or a map, literally, step by step. And then they’re able to leverage our systems and our incredible network to raise money and equity, to find deals and close those deals and build partnerships really nationwide. So if you’re interested in finding out more about how you can become more in our incredible network and take advantage of the unbelievable opportunities that are upon us, you can apply to my Warrior Mentorship Program by texting the word “CRUSH” to “72345”, or you can go to “MentorWithRod.com”. And what we’ll do is we’ll set up a call so you can check us out and we can check you out and see if it’s a fit. Now, again, you can go to “MentorWithRod.com” or text the word “CRUSH” to “72345” to apply, and we will speak soon.

 

Rod Khleif Book

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