As a former VP of Sales of an international organization, Keeley implemented her custom sales strategies to grow annual revenues from $40M to over $220M in less than 4 years. As a sales coach and business strategist, Keeley helps her clients confidently close deals and raise more capital through intentional, strategic, & authentic conversations that win!
Here’s some of the topics we covered:
- Bringing Sales Experience To Finding Investors
- Figuring Out Your Investors Needs
- Optimizing Your Lead Magnets To Get Calls
- Communication With Your Spouse About Investing
- How To Make Yourself Stand Out Among Operators
- Matching Your Investor’s Thinking Process
- Getting Out Of Your Own Way
To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com
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Full Transcript Below
Intro
Hi. My name is Rod Khleif, and I’m the host of “The Lifetime Cash Flow Through Real Estate Investing” podcast. And every week, I interview Multifamily Rock Stars and we talk about how they’ve built incredible wealth for themselves and their families through multifamily properties. So hit the “Like” and “Subscribe” buttons to get notified every Monday when a new episode comes out. Let’s get to it.
Rod
Welcome to another edition of Lifetime Cash Flow Through Real Estate Investing. I’m Rod Khleif and I’m thrilled you are here. And I know you’re going to get tremendous value from the lady I’m interviewing today. Her name is Keeley Hubbard and she is a sales trainer extraordinaire. She and I actually sat on a panel at a Multifamily Investor Conference in Charlotte, North Carolina, which was a lot of fun because Shaq was there and Jocko Willink was there and Barbara Corcoran was there. And in fact, I just got invited to the next one. I’m sure you did as well. But anyway, Keeley, welcome to the show.
Keeley
Thanks for having me, Rod. I’ve been excited about this.
Rod
Yeah, let’s have some fun today. So now, you know, Keeley, you also invest in large multifamily and you invest in vineyards, which is interesting, and so you’re wearing a lot of different hats. But I want to focus today on really capital raising because I think, you know, we’re moving into an environment where the deals aren’t going to be as hard to find, the money is going to be hard to find. Not debt and equity, but we’re going to talk more about equity today. But why don’t you give us a little background before we go down that pathway and just talk a little bit about you and how this all came about for you and then we’ll start with questions.
Keeley
Yeah, you bet. So I’ve been in sales now for over 18 years, one of those weirdos that just love sales. Like I’m obsessed with it and it’s because I became really good at it over time. But I think a lot of people refer to me as the anti-saleswoman because I hate the typical sales approach, which I think most people do if you’re a consumer. And so early in my career, I realized I wasn’t going to learn how to sell from a lot of the sales trainers that I was exposed to in the corporate space. I had to figure it out on my own if I really wanted to feel like I was doing the right thing by people and not being pushy and aggressive and all the stuff that people hate about typical salespeople. So built a really successful career in the corporate space, became VP of sales, managed teams of about 600 salespeople, and grew a company from 40 million to 220,000,000 in about four years. So got a really good track record in that space, but also proving to myself that I could teach how I sell. That was a big question mark in my mind when I started. I know it works for me and it can work for other people. And that space that I was in, in corporate was financial education. So it was high ticket sales. I’ve been having conversations with people about money for a very long time. Doing that in this capital-raising space, it’s the same thing. It’s talking to investors about money. And what I found is most people that want to get into the multifamily space, right, people that reach out to you, Rod, for, hey, Rod, help me build a multifamily business. A lot of them are terrified of the sales aspect of it and having conversations with investors. They’re afraid they’re going to come off like a typical salesperson. So that’s really my wheelhouse. It’s what to say, how to say it, and how to really feel proud about what you’re doing and really serve your investors at the same time.
Rod
Yeah, you know, a lot of my avatar is very often very analytical and even introverted sometimes. And so, yeah, the sales– that strikes terror in their heart when you talk about, hey, you got to influence or sell. And the fact that at my boot camps, I make people get up and meet other people and for some of them it’s traumatic but they always thank me afterward. But it can be very traumatic. So, yeah, that’s really cool. Now, as I was telling you before we started recording, I really believe moving into this economic environment that we’re in and moving into– and I think it’s going to be uglier than people think it’s going to be. And– finding the deals isn’t going to be as hard as finding the money for the deals. In fact, I just had somebody ping me a couple of days ago. They’ve got a deal in Houston, several hundred units, that the interest rate went from 3% to 6%.
Keeley
Wow.
Rod
That’s a big freaking deal. And so, you know, that’s a real problem for that operator. And so, you know, I know my team and I are really focused on, you know, raising equity, allaying the fears of investors because there’s a lot of fear out there right now. And it’s unfortunate because I really think an incredible opportunity is coming for the people that aren’t fearful. And so, you know, let’s talk about this a little bit. Let’s start at the beginning. Let’s say, you know, pretend I’m an operator that has never really raised any money, you know, and you’re coaching that operator. And by the way, guys, her website is “KeeleyHubbard.com”. “KeeleyHubbard.com”, and she teaches people how to do this stuff. But let’s train a little today, obviously. So what’s the first step?
Keeley
The first step for somebody that’s brand new, that’s wanting to learn how to raise capital is really figuring out who are they talking to. I think that’s one of the big mistakes that people make when they get into it. It’s just they start pitching and I call it product vomit. But look at how amazing you know, this asset class is. It’s so much better than what you’re investing in. And they don’t draw people in first, and they don’t really hit people like where they’re starting from. If you’re investors, if you know who they are, and it’s a niche space, maybe it’s high-income earners in the corporate space because that’s who you are and that’s who you’re targeting for your investor. What are their pain points? Instead of, you know, starting out pitching them on multifamily, what are they dealing with right now? What are their biggest frustrations? And for a lot of them is they don’t have time to even think about their investments because they’re traveling 20 days a month. They’re in corporate meetings. There’s high pressure, high stress. And so we’ve got to meet them where they’re at first and understanding what are the pain points of my ideal investor. It’s different if you’re a physician and that’s who you’re targeting. I’ve got clients who are working with first responders because they’re firefighters.
Rod
Cool.
Keeley
So very, very different pain points. And it can’t be a one size fits all approach. And so we’ve got to figure out, who are we talking to, what are their pain points?
Rod
Well, so give an example of some pain points. Like your client that’s a first responder. You know, that’d be a good one. So what did you guys come up with for that person? If you’ve gotten to that point with that person yet?
Keeley
Oh, yeah, we have. And so my client was telling me a story about you know, being at the firehouse or fire station and are there for a couple of days straight, and he was overhearing a conversation of one of– he calls him his brothers, right, one of his brothers talking about how many additional 24 hours shifts he was going to have to work every month just to get an extra $400 in his retirement check. And that was his whole focus. And this guy is in his mid-50s. My client is not. He’s younger, but he’s telling me he’s like, Keeley, you know, it’s a dangerous job. Every time we leave the station, we’re risking our life. And this guy is going to work an additional three, 24 hours shifts every month just for $400 in retirement. He’s like, he deserves better than that. And so that’s the messaging. It’s like, you deserve better than the retirement pension or, you know, Wall Street investments you’ve been given. You don’t have to stress about you know, taking on more shifts to make more money in retirement. So it’s really getting specific about what are their pain points. That way, when people land on your website, they get your emails, they hear your messaging, it resonates with them so deeply that they’re like, wow, he gets it. Like he gets me. I’m exactly who need helps.
Rod
That’s awesome. Let’s talk for a minute about websites. And, you know, I know that you feel a lot of people make big mistakes on their websites. And so let’s talk about some of those flaws that you encounter in a website and or a sales funnel that people try to create on their website. Can you speak to that a little bit?
Keeley
Oh, yeah, definitely. The first one I’ll say is that websites are so sterile in the multifamily space from what I’ve seen, or if you have self-storage or oil and gas and its pictures of buildings.
Rod
Right.
Keeley
Nobody wants to look at buildings. There’s no emotion in that. So they feel very corporate or, you know, just commercial and there’s no feeling behind the brand. I would rather you have happy smiley people all over it, whoever your ideal investor is. Family, smiley, videos of families playing in the yard because they’ve got extra free time, families on vacation. You can put a few buildings in there here and there, but it’s the feelings that will elicit the emotion for somebody to say, okay, I’m going to invest with these guys or I’m going to reach out. So it’s got to have a warmth to it instead of this corporate, you know, corporate feel.
Rod
Wow. And you know what’s interesting is I’ve had these conversations with my partner and– both past partners, they wanted it more sterile and blues and grays and institutional looking, you know, and maybe for credibility. But man, I like your idea much better and make it real, make it warm, make it inviting, make people want to do business with you. Got it. So what are some flaws you see people make on their websites? I saw this in your bio. The six fatal flaws people make. Talk about that.
Keeley
Yeah. The other one is the funnel itself. And we hear this word funnel and funnel hacking. And there are a lot of books and really great experts out there about funnels, but people get too caught up in, you know, trying to pitch a lead magnet. Lead magnets are so important in the space. I believe in them. You should have them. I give them to my clients to put on their websites. They’re very important. However, they should not be the first priority. They should be secondary.
Rod
Okay, hold on, hold on, hold on. I’m going to stop you for one second. Sorry to interrupt. So those of you who don’t know what a lead magnet is, it’s something you give away for free that has value and or ideally some real perceived value that someone’s willing to give you their contact information for. And I’ve got a dozen. You know, I write you know, some incredible books about every aspect of this business and some of the best in class in their respective you know, sides of the business. And I give them away for free, but you’re going to give me your email address to get them and very often the phone number as well. And so that’s a lead magnet. So I’m sorry. Please continue.
Keeley
No. Thank you for explaining that. And you have amazing lead magnets. I’ve checked them out.
Rod
Thank you.
Keeley
But it’s so important that that is not the primary objective when somebody hits your website in the investing space. I’m in the online coaching space, it’s the primary objective to get somebody’s email address, as it is for you, Rod. But when we’re talking to investors, when they hit our website, we need them to schedule a call with us, because if they get that lead magnet and they put in their information, we send it to them, and then they’re gone forever. And now we’re chasing them, trying to build a relationship. So we’ve got to keep them in that funnel. So I use a three-step funnel. The first step is a short form. It’s just, what’s your first name and your email address? And it’s like it’s not, do you want our lead magnet? It’s “join our investor club”.
Rod
Okay.
Keeley
It ensures that you’ll never miss a future investing opportunity. Plus, it’s free, and we have a ton of fun on the inside. Right? So join our investing club. Plus, we’ll give you our free eBook, multifamily playbook, secrets to successful apartment investing, something like that. But the primary is “join the investor club”. Short form first because it gives them momentum to keep going in the process. There are websites where you see join our investing club or get our lead magnet and it’s what’s your name? What’s your phone number? What’s your email? What’s your net worth? Like people–
Rod
Firstborn, you know, blood type. Yeah, no, it’s so freaking stupid. And you want to minimize that. Okay, so you did say all three steps. So short form, join the club and the free eBook. Love it. Love it.
Keeley
Well, the second step, Rod, is the actual longer investor form.
Rod
Okay.
Keeley
So that second step is at the bottom of the first one it’s like, hey, wait, you’re not done yet. There are two more simple steps to join the club.
Rod
Okay.
Keeley
You make sure you want to complete these. You won’t miss investment opportunities. So then the next page pops up once they hit submit, and then it’s that longer investor form.
Rod
Okay.
Keeley
And it’s not long. It’s very strategic on the questions. They complete that. And ideally, there’s a video at the top where you’re like, hey, I’m Keeley, so glad that you’re here. We give a little bit of explanation on how we’re regulated, why they’ve got to have a call with us. We really bring their walls down, which is disarming them in the sales process. That’s a lot of what you and I both teach. I know that, Rod.
Rod
Right.
Keeley
But getting them to want to fill that form out. And then the third step is our calendar pops up. And I’ve been running this for years. I’ve been doing it for clients. It is very rare that somebody will only fill out that first form and grab that eBook and not continue through the process. So this funnel leads to phone calls scheduled on your calendar so you can build a relationship with an investor, which ultimately translates to capital. And we’re not chasing them.
Rod
You know it’s really interesting that you say that because that’s– at the conference that we went to that Dan Hanford puts on– you know, he got up and talked about raising equity, and so did some of his team. And their total focus is the phone call. And so, you know, I’m hearing– you know, that is absolutely the most important piece because you’re not going to get– very seldom are you going to– well, I shouldn’t say this, maybe I’m wrong, but I don’t think you’re going to be super effective raising money from someone from an Ad that you have an Ad in and say, hey, I’ve got this deal here’s 100 you know, put 100 grand into it. They’re going to want to talk to you, in most cases. Yeah. By the way, I’m seeing something here interesting. I see the word in your bio. I see the word Raving fans, and I see DISC profile. You’ve spent some time around Mr. Robbins, I can tell.
Keeley
Yes. I have.
Rod
Yes. Okay.
Keeley
I’m a fire walker, Rod. [inaudible]
Rod
Okay. Yeah. I mean, I spent 20 years following him around the planet, and I was on his team for eight years. And so I recognized some of that phraseology.
Keeley
Yes.
Rod
So let’s talk about Raving fans because that’s a term I use for my students where– how do we continue to add value and create Raving fan, you know, coaching students, my Warriors. So let’s talk about that with investors. How do you turn somebody that’s a stranger? You know, we talked you know how you get– you get them on a phone call, but then how do they become a repeat investor and a Raving fan?
Keeley
To me, and what I’ve found successful for many years and what I’ve also taught is it all comes down to communication. That very first phone call that you have with them sets the tone for your relationship going forward. And this is going to sound really simple, but it is what has been burned into my brain from a young age that your word is all you have. And that comes back to keeping your word. Did you keep your word to your investor with things as simple as, I’m going to send you information or I’m going to follow up, or you’re going to get an investor report once a month? Are you communicating with them? Can they trust you on the small things? Because if they can’t trust you on the small things, are they really going to trust you with multiple six figures with their investments? And investor communication is so crucial. I talked to an investor, a new investor, a couple of weeks ago, and I said, what’s important to you when you invest in a deal like this? Like, what do you factor into your decision? And I think the answer would surprise a lot of people. He said communication is everything for me. He goes, I invested in a deal six months ago. It’s had great returns. Like it’s been on target, hit its proforma. But I’ll never invest with them again. Why? Because they don’t communicate with me. They don’t keep their word. They don’t send their reports out on time. It’s hard to get a hold of people. And that is so flipping important to building trust with your investors. Give them your cell phone number. It’s very rare that they call us, but the fact that they have it and they know that I’m going to pick up the phone or I’m going to call them back as soon as I can, build so much trust. Raving fan means you come up with a new investment opportunity. They don’t even know what the returns are yet, and they say, I’m in.
Rod
Yeah.
Keeley
That’s a Raving fan because they trust you.
Rod
And you do that through communication, that you do that through keeping your word.
Keeley
Yeah.
Rod
And I assume adding value gets in there somewhere as well. Yeah?
Keeley
Yes. We like to do– on a lot of our investments– well, the vineyard specifically, instead of just bland investor reports that go out and P&Ls they don’t understand, we do a monthly webinar. We call it Through the Grapevine. Everybody shows up with their favorite glass of wine or cocktail.
Rod
Oh, funny.
Keeley
We literally play Marvin Gaye’s “Through the Grapevine” music when it starts, and we teach them about the industry and things they should understand, and what’s happening with their vineyard block. You could do the same thing with multifamily, but they’re seeing you face to face.
Rod
Yeah.
Keeley
It’s not a boring webinar. It’s fun. And they can invite their friends if their friends want to learn more about what you’re doing. So it’s a great place to funnel new investors too.
Rod
Love it, love it, love it. Yeah. This is good stuff, guys. Hope you’re taking notes. So what are some strategies around that initial conversation that you have? You know, how do you deal with objections and or prevent objections, you know? So speak to the conversation a little bit to some nuances there, if you would.
Keeley
Yeah. I’m such a big believer in preventing objections. I spent too many years in sales with faulty sales trainers telling me to overcome them. And what happens there is you create this tug of war and tension with your potential investor when you’re trying to overcome objections. And if we’re trying to overcome them at the end when it’s time for them to make a decision, we haven’t done our job in asking the right questions. So I like to look at these conversations as just disarmingly, honest conversations. And anything that I could see as a potential red flag, I want to talk to them about it. Is their spouse on board? Because if they’re not, I promise you they’re not going to invest with you. You can have this initial phone call with them they’re like, oh, I love this. Let me know when your next deal pops up. You think you’re good to go, and then when it does, they ghost you. They’re nowhere to be found.
Rod
So you actually ask the question in that conversation, how does your spouse feel about this investment? Now, let’s say they vacillate a little bit and say, well, you know, he or she’s not sure that this is the best thing. What would you do in that situation?
Keeley
I would respond and say, hey, I get it. This is not the first time that I’ve heard that. Can I make a suggestion? Would it make sense for all three of us to just jump on a zoom call next week or in the next few days, depending on your schedules, just so we can all get on the same page?
Rod
That’s simple.
Keeley
You can hit me with the hardball questions, and we’ll make sure this is really the right fit for you guys.
Rod
Yeah, that’s really good. Yeah. And, you know, I do the same thing with my coaching clients, you know, because if the spouse is, you know, not excited about buying apartment buildings and they’re not on board, that’s a problem. Actually, in my boot camps, I unmute them and have them talk about you know, people that have overcome this with their spouses and how they overcame it. It’s always communication. It’s always communication. But, you know, show people that it’s possible because some people feel like they can’t do it because the spouse isn’t on board. So how do you make yourself stand out? What are some methodologies? I mean, I know what works for me, but I’m just curious for people– you know, a lot of my listeners are just getting going in this and they– or haven’t even started yet. They want to get started, and their butts better be at my boot camp coming up, by the way. Let me throw that in there. But anyway, because you know, I believe the opportunity is coming, but you got to get up to speed as quickly as possible to capitalize on it. But how do you make yourself you know, stand out in all the noise? There are so many operators right now, you know, and how do you make yourself stand out, and then how do you convert? And maybe you’ve spoken about some of this a little bit, but maybe you can elaborate a little more if there’s anything else.
Keeley
Yeah, definitely. And I would also agree with you. I mean, now you say something big is coming. Like I’ve seen your boot camps, and for people to not want to go to those is nuts. Like now is the time to learn this stuff.
Rod
It’s 97 freaking dollars, and I don’t sell anything there. Hello. Okay. But, anyway.
Keeley
Right. Get your butt there. Yeah, get your butt there.
Rod
Right.
Keeley
So making yourself stand out– what I call a personal brand. And so we do have our company, we have our company name, but people aren’t investing with your company name. Let’s say that it’s Sunshine Capital. That’s a great name, but who’s behind it? And I see so many posts on social media and websites, and it’s like, who is this brand? Because people want to see you. And so what I believe makes you stand out is video. The more that people see your face, they hear your voice, they trust you. You build trust. Research has shown that. And a lot of people think that they’ve got to script out their videos. I would tell you, do not– at all costs do not script your videos. The brain will tune out. Anything that sounds like marketing, anything that sounds scripted or pitched, you need to show up as who you are. Have a good ring light on, right, if you’re doing video. But just be yourself and talk to these people. Talk to the cameras if you’re speaking to one person. And that’s how you should be delivering your messages. But video on your website, video on your social media profiles, video in your emails that you’re sending out to investors, something as simple as saying, hey, I know you’re probably scared right now. If you’re watching CNBC, you’re looking at Yahoo Finance, I know things are crazy, but here’s what I got to tell you. And then deliver the message of truth, but acknowledge them where they’re at first, and it’s so much easier to do that through video. So just stay in front of them.
Rod
Oh, that’s so good, Keeley. What you just said is so good because you’re validating their feelings at the moment, you know, and then you share your message. Guys, I hope you’re taking notes here. That is so good. So I noticed you have DISC Profile. And by the way, guys, Anthony Robbins has what’s called his DISC Profile, and you can do it for free. He’s got a free version it’s– if you Google Anthony Robbins’ DISC Profile and it’s incredibe– it’s a personality profile that is incredibly accurate, okay? Now, you can pay a little more and get an enhanced version, but you’ll be blown away by how accurate it is. How does that tie into our conversation today, Keeley?
Keeley
Oh, my gosh. It is everything, Rod. I’m obsessed with DISC. Every salesperson I hired when I was in corporate, I ran them through many assessments. DISC was the primary assessment because their personality profile type, we need to know, like, for me, who’s on my sales team and who’s selling. But for us, when we’re talking to investors, we need to, number one, know our personality type so we know our pitfalls, we know what we’re good at, but we know our pitfalls. And we need to understand all the other personality types. And there are only four, so don’t worry. There are only four.
Rod
Right.
Keeley
So if you’re one of them, there are only three others that you’ve got to learn. But the key in a conversation is regardless of the communication style, that’s all DISC is. DISC evaluates what is somebody’s DNA makeup for how they make decisions, and how they prefer to communicate. So we have to, in our investor conversations, become a chameleon. They should never think that you are– like, for me, I’m a driver personality. I’m very direct to the point. I typically talk fast. Well, if I’m talking to somebody who is more of the conscientious personality–
Rod
Southern. Southern, Southern. Slow and talking like this, you have to match and mirror, right, as well.
Keeley
You do.
Rod
Yeah.
Keeley
You’ve got to match and mirror. You’ve got to slow down your pace of how you talk. But I also know if they’re very analytical, I have to be exact in how I ask questions. I have to be exact in how I answer those questions.
Rod
Please give an example. Please give an example.
Keeley
Oh my God. Well, I’m good at this now, Rod, because engineers were the ones that I struggled with the most in my sales career. And then I hired a sales coach. And fixed the–
Rod
Same here.
Keeley
Right.
Rod
I’m going to tell you, as far as clients, you know most– my biggest avatar for my coaching business is an IT professional, engineer, somebody super analytical. And the issue there is they do fantastic in the business, and they’re the hardest to get to make a freaking move because every single box has to be checked off. So I’d love to hear– please continue. So, yeah.
Keeley
Yeah, okay. So with that engineer personality, if they love to be in the weeds and they have this checklist, then you drag them into the weeds. Bring them into the weeds. Don’t talk high level. I would say something like, Rod, let’s pretend you’re an engineer. I’d say, Rod, if you’re like myself, I typically have a checklist of items that I have to check off and have to make sense in my mind for me to say this decision is a good decision or it’s not a good decision, and it’s very black and white for me. Do you feel the same way? And they were like, oh, yeah. I’m like, do you mind sharing with me what are the things that are most important to you that you’re looking for? And if they say something like, well, I want to know that you guys have a good track record. Great. That’s fair. Can I ask you, what do you mean by a good track record to find that? Why? Because it–
Rod
Even go more micro. Even go more micro. Don’t just reply. Say, what does that mean to you? Love it.
Keeley
Yeah. It’s got to be specific because that is their brain, and they’re not going to ask you– they’re not going to tell you their criteria unless you ask them. They’ll go do their own research. And I used to think that they don’t make decisions. Like, Rod, I used to lose so many sales back in 2010. I was like, engineers never buy. And I was so wrong. And my sales coach was like, you’re the problem. And you don’t understand how their buying process. They are great buyers, but only until they make all their checks on their little checklist that this is a good decision. And the reason for that is their biggest fear is making a mistake. That is their biggest fear. So we can’t trigger that. So how do we make sure that we know what their checklist is so they can have a very clear black or white decision? Yes, this makes sense, or no, it doesn’t. The other thing to remember with them, they will not move on pressure. If you pressure them, they will ghost you.
Rod
Yeah.
Keeley
Offer goes away tomorrow. Price goes up tomorrow. Investment closes tomorrow. You can’t do that with them.
Rod
No.
Keeley
You can’t do that with them. And thank God for engineers because our bridges would fall down if we don’t have them, right?
Rod
And candidly, you know, thank God for analytical people because our multifamily business you know, has got a level of analysis that’s required. It’s primarily empirical. It’s primarily numbers. You get the numbers right and you ask all the right questions, it’s pretty hard to make a big mistake. You know, that was the bulk of my questions. What didn’t I ask you that I should have as it relates to investor you know, wooing and warming and creating Raving fan investors, is there anything else we haven’t covered?
Keeley
I would share this belief system. I actually wrote an article about this today. The belief system. You know this, Rod. You’ve been in sales for a long time. You’ve been a Tony Robbins you know, fan forever. It’s our beliefs that get in the way of our success if we’re not monitoring them. And in this space, a lot of people go from working at W-2 where they don’t really have a profile online. They’re not really sharing their personal life with people. And now they’re like, okay, how do I raise capital? Now I got to talk to people? What if they think I’m stupid? What if they think I don’t have enough credibility? You know, I’m not Rod Khleif with this you know, having raised $100 million in a huge portfolio? How, you know, I’m not an outgoing person. They have all this head trash that gets in the way of them being successful. And so I will share with you what my sales coach told me over a decade ago when I didn’t want to make cold calls because I was worried– it was uncomfortable for me, and I hated the idea of being hung up on. He said, Keeley, get out of your own way. He’s like, there are people on the other end of that phone that need your help, and the only way they’re going to get your help is if you are not selfish. You have to let go of that worrying about who you are and what are they going to think of me. He said, they don’t care, and they need your help. So you have to get out of your own way and care more about transforming their life than you do about your own level of uncomfort. And the same thing is required when raising capital.
Rod
Yeah. And honestly, you know, this resonates with me because I’ve had this conversation with my Massive Action Team for my Warrior Mentorship program, and I told them, guys, we fail every single person that doesn’t sign up for our program because we know how good it is and how effective it is. You know, and I’ll brag for a second. Keeley, my students own upwards of 130,000 doors that we know of, and I’ve only been teaching less than five years, so, you know, I’m super proud of that. But again, I believe that. When you believe that and you’re communicating with someone you know that– we’re going to fail them if they don’t come to join our incredible group, if they meet our requirements, I mean, they have to apply to join us. But the point is– and by the way, if you are interested in our Warrior program, let me throw it out there real quick. It’s stupid not to. Text the word “crush” to “72345”. That’s how you apply. But anyway yeah, no, I love that. That absolutely resonates. Well, this has been such a hoot, and I really– it’s great to see your energy again. I’ve forgotten just how incredible it was. And great to see you and excited to see– are you– by the way, are you going to do that Charlotte thing? That the next one–
Keeley
It’s on my calendar, yes. It’s on my calendar.
Rod
Is it? All right. Fantastic. Well, I’ll see you there, too. Well, listen, thank you for coming on the show and adding incredible value, and I look forward to seeing you again very soon.
Keeley
This has been fun, Rod. Thank you.
Rod
All right, take care. Bye now.
Outro
Rod, I know a lot of our listeners are wanting to take their multifamily investing business to the next level. Now, I know you’ve been hard at work helping our Warrior students do just that using our “ACT” methodology which is Awareness, Close, and Transform. Can you explain to the listeners how they can get our help?
Rod
You bet. Guys, we’ve been going non-stop for three years building an amazing community of like-minded people, and our coaching students which we call our Warriors have had extraordinary results. They’ve purchased thousands and thousands of units and last year we did over 1,000 units with our students. And we’re looking to grow this group and take it to the next level. We’re looking for people who want to follow a proven framework that’s really step by step and then leverage our systems and network to raise equity, to find and close deals, and to build partnerships nationwide. Now, our Warrior community is finding success in any market cycle. So if you’re interested in finding out more about how you can become more of our incredible network and take advantage of the incredible opportunity communities that are coming very soon, apply to work with us at “MentorWithRod.com” or text “CRUSH” to “72345”, and we’ll set up a call so you can check us out and we can check you out. That’s “MentorWithRod.com” or text “CRUSH” to “72345”.
