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Mind over Mechanics: Why Real Estate Investors Need More than Skill – Own Your Power

Mind over Mechanics: Why Real Estate Investors Need More than Skill

The mechanics of multifamily real estate investment are easy to grasp.

Funding, analysis, negotiation, due diligence, property management—these are skills that anybody can learn. All you need is a couple of books, a coach/mentor, and the willingness to get your hands dirty.

But, if that’s true, then why isn’t everybody a millionaire real estate investor? Why do so many would-be investors flame out before they even get their business off the ground?

The answer to that question lies in one place: mindset.

You can learn the mechanics of this business all you want, but without a mindset that says, “I can do this,” you’ll never put those mechanics to use.

What we’re talking about is a psychology of success and the basic idea behind it is this: mechanics follow mindset. The way we think about our world determines how we interact with it. If we adopt a defeatist mentality that says we can’t, then we never will. If we assume a positive mindset that says we can, then anything is possible.

It’s just like Henry Ford said, “Whether you think you can or whether you think you can’t, you’re right.”

Here are two ways to put that psychological insight to work in your real estate business:

Seeing is Being – Visualize Your Success to Make it a Reality


When I first got into real estate, I drove an ugly old Ford Granada. I was so eager to get out of that thing that I taped a photo of a red Corvette to the driver’s side visor. Every time I got in the car, I’d look at that photo and dream about the day it’d be mine.

Guess what? It worked! Eventually, I had my red Corvette. Since then, I’ve used visualization to grow my business and build my dream home in Sarasota.

What I was doing with that photo was something called visualization. It works off of the law of attraction—a principle that says our thoughts shape our reality.

I’m not the only one to succeed this way.

In 1985, a struggling Jim Carrey wrote himself a check for $10 million and dated it for Thanksgiving in 1995. Ten years later, Carrey landed his part in Dumb and Dumber.

As I’ve seen in my own life, visualization can be an incredibly powerful tool in building a successful investment business. Here are just a few examples of scenes to visualize:

  • Closing on a 100-unit Class A Apartment Building
  • Quitting Your Day Job
  • Sitting on a Beach, Watching Passive Income hit Your Bank Account

The best way to make visualization a practical part of your life is to develop a vision board. These boards are easy to make. Just grab a collection of photos that represent your vision, post them on a corkboard, and put it where you can see it every day.

The Power of Goal Setting

There’s a Hebrew proverb that says, “Where there is no vision, the people perish.” That’s exactly right, but so is it’s complement: where there is no action, that vision fades.

You can visualize all day long, but if you don’t put your vision to work, you’re not going to actualize what you’ve seen in your mind’s eye.

This is where goal setting comes in.

The vast majority of people you meet are drifting through life. They have a sense of what they’d like to accomplish, but they’ve never taken the time to put it into writing.

If you want to succeed in real estate, you need to devote serious time and attention to your goals-setting. Think short-, medium-, and long-term. Write down what Jim Collins would call “Big Hairy Audacious Goals.” Break them down into manageable segments.

For short-term tactical goals, follow the SMART acronym:






Here’s an example of a great SMART goal for a multifamily investor:

Analyze 50 properties that meet my investment criteria in the next 50 days.

How does that goal match up with the SMART acronym?


Specific: You’ve got 50 properties to look at.

Measurable: It’s pretty easy to know whether you’ve analyzed a property or not.

Achievable: All you’ll need is an hour a day.

Relevant: Analyzing properties is a great way to uncover deals.

Time-Indexed: You’ve got 50 days.


Psychologically, the benefit to goal-setting is huge. It takes your vision out of the sky and plants it firmly on the ground. It gives you a concrete plan of attack for moving forward towards success. It also gives you something to which you can hold yourself accountable.


These are the most basic elements of building a business: get your mind right, craft a vision of success, and chart a path to get there. As basic as they are, though, very few investors will invest this kind of intentionality into their business.

Don’t be like everyone else. Tap into the psychology of success through visualization and goal-setting, and you’ll be well on your way to the real estate business of your dreams.

If you need help figuring out what that looks like, check out the Driving Force episodes on my podcast, Lifetime CashFlow through Real Estate Investing. There, I talk more about motivation, mindset, and the psychology of successful real estate investment.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
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The 10 Biggest Mistakes New Multifamily Investors Make

The 10 Biggest Mistakes New Multifamily Investors Make

Zig Ziglar once said, “Some of us learn from other people’s mistakes, and the rest of us have to be other people.” The wisdom there is simple, yet profound: you don’t have to repeat other people’s mistakes. In fact, you’d be crazy to.

In my 40 years as a real estate investor, educator and coach, I’ve seen just about every mistake you can make in this business. I’ve even made a few of them myself.


In this post, I want to share 10 of the biggest mistakes I see new multifamily investors make over and over again:


Going it Alone

Multifamily investing is a team sport. To find properties, you need brokers. To finance deals, you need lenders.

To navigate contracts and closing documents, you need attorneys. To avoid mistakes, you need mentors. If you try to tackle any (or all) of it on your own, it could cost you dearly.



Waiting to Raise Money

New investors often make the mistake of finding the deal before the funds. By the time they line up their cash and/or financing, the contract’s up or the property’s gone. Save yourself the heartbreak; line up partners and lenders before you go looking for a property.

Moving Too Slow

Nervous investors wait too long to pull the trigger on a deal. Either they’re afraid to make a mistake, or they’re not sure what they’re looking for. Successful investors avoid both mental blocks by honing their search criteria and disciplining themselves to act on opportunities as soon as they present themselves.

Moving Too Fast

Other investors make the opposite mistake. Instead of moving too slow, they rush through the deal—cutting corners, skipping due diligence, and making mistakes that end up costing them tens of thousands. In contrast, veteran investors learn to operate with cheetah speed: fast, not foolish.

Buying the Wrong Property

Some new investors get into the business with a clear desire for success, but a muddy vision for how to get there. They want to buy properties, but they have no idea which ones. So, they grab at the first “good deal” that strikes their eye but end up with a property they can’t handle.  To succeed in this business, you need to know what you’re looking for before you start searching. Otherwise, you’ll have no way of knowing a good deal from a bad one.

Trying to Predict the Future

To win in multifamily investing, you have to check your single-family mentality at the door. Multifamilies are about income, not appreciation. When single-family-minded investors start looking to buy low and sell high, they completely upend everything that’s good, true, and beautiful about multi-family investing.

Gambling on Cash Flow

Buying a property with negative cash flow is risky. Even if you’ve got the operating capital to sustain your debt service, things can flip upside down in a hurry—especially, if you’re new to the business. Beginners, be warned: don’t bet on future cash flow.

Ignoring the Law

Every state and municipality has its own particular set of laws governing relationships between landlords and their tenants. New multifamily investors can get themselves in trouble when they inadvertently break laws they never took the time to understand. You can’t plead ignorance in court, especially when there are plenty of resources out there to help you get up to speed.

Hiring the Wrong Property Manager

I know from personal experience that even a veteran investor can slip up and hire the wrong manager. I survived, but new investors aren’t often so lucky. Take the time to properly vet a property manager before you give them your business.

Not Reading Leases

Rookie investors often make the mistake of taking on existing leases without reading them over. They just assume that, if it worked for the previous owner, it’ll work for them. Nothing could be further from the truth. Take the time to look over every existing lease agreement with your attorney and/or property manager. Skip this step and you might inherit terms and concessions that cost you your profit and your sanity.

Those are the 10 biggest mistakes I’ve seen. I haven’t shared them as a way to scare you off from multifamily investment. Instead, I want to help you learn from others who’ve gone before you. Bad experiences are master teachers; even better when they’re not our own.

The good news: each one of these mistakes is 100% avoidable if you’re willing to take your time, learn the business, and surround yourself with people who can help.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

5 Ways to Increase the NOI on Your Multifamily Property

5 Ways to Increase the NOI on Your Multifamily Property

There are two main factors that affect the long term profitability of an investment property – market appreciation and increasing cash flow.

Outside of curb appeal and capex, market appreciation is pretty much out of our control. On the other hand, driving value by increasing cash flow is absolutely something we can control. Easier said than done some might say. Well, here are 5 ways to increase the NOI and add value to your property.


#1 – Increase the Rent

Increasing the rent to match market rates seems obvious, but knowing how much to increase takes a little more thought. First, you need to figure out the market rent. Compare your unit rent to other similar units in the area. To help keep everything equal, make sure you are comparing apples to apples.


Look at similar size units in similar age buildings with similar amenities and handling of utilities. You can also ask local property managers and brokers what they’ve seen as market rents.



You will only be able to increase the rent when you get a new tenant or at a lease renewal, depending on the terms of the lease agreement. If you increase the rent too much, too fast you could end up with a vacancy. Weigh any rent increases with the possibility of having to replace the tenant and the costs of the turnover. Whenever you can, add some value when increasing rents. Small improvements make rent increases much more palatable to your residents.

#2 – Decrease Your Expenses

Go over the past 3 years of expense statements and see where your money is going. Look for ways to reduce utility expenses. Installing thermostat timers can dramatically reduce heating and cooling costs. Something as simple as upgrading to energy efficient light bulbs can cut costs as well. Even if your units are separately metered, you will be able to charge a rental premium if you can prove cost savings.

Preventative maintenance can save hundreds in repairs. Make sure that you or your property manager are doing bi-annual inspections, and ask your tenant if they know of any repairs or problems.

Also, consider using a maintenance man to fix simple plumbing or electrical repairs instead of a licensed professional, if legally permissible in your area.

#3 – Refinance at a Lower Interest Rate

A reduction in interest rates by even ½ of a percentage point can make paying closing costs on a new mortgage beneficial. Before rushing out to refinance, make sure you calculate the break-even point. Determine the costs of the refinance and divide that by the monthly savings. That is how many months it will take to recoup the cost.


#4 – Improve the Appearance

A rental premium can be charged on buildings that are well maintained, visually appealing or offer upgraded features that appeal to that tenant group. Often some simple upgrades such as new hardware, faucets or cabinet doors can make a unit feel more modern. Increase the exterior appeal by improving the signage, striping the parking lot, adding some landscaping or improving the lighting. Additionally, make sure your units are immaculately clean when showing them. It is amazing how most tenants equate value with cleanliness.


#5 – Offer Value Added Services

Tenants, are often willing to pay extra for amenities and services. You start with the market rent and then add al a carte services. Here are some examples:

Value Added Services

  • Pet Fees
  • Trash Concierge
  • Housekeeping
  • Laundry Services
  • Parking and/or covered parking
  • Storage
  • Small Garden Plots
  • Furnished Units

The application of these suggestions could easily increase your annual NOI by 10% or more. An increase in NOI means an increase in cash flow which will result in an increase in market value.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
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Is Debt Really That Bad? Utilizing Debt vs. Equity

Is Debt Really That Bad? Utilizing Debt vs. Equity

If you’ve already purchased investment property, you may already have some knowledge about the information presented in this article. Although I go fairly deep, you could skip this one if you like. If you have never owned investment property, this information will definitely add value to you.

“Debt is bad” or so we have been taught. Over and over again it has been pounded into our heads to reduce debt; get rid of credit cards, buy with cash, not credit and so on.

But is all debt really that bad? No!

Can debt actually build wealth? Yes!


First, let’s clarify that personal debt, such as credit card debt, or a home equity line of credit that is used to pay for personal expenses is almost always considered detrimental to your financial health. However, debt which follows the acquisition of an income producing property can actually help you build wealth.

Leverage, the term used for debt financing

Leverage, the term used for debt financing, is an important part of most real estate deals. Using leverage to purchase an income producing property can increase your Cash on Cash Returns. The key to understanding leverage is knowing how much to use and when.

Looking back on the 2008-2009 downturn, it is clear to see that there are times when too much leverage on an asset can create catastrophic losses. Thus it is key for us to understand leverage – to be familiar with the risks associated and know what level of leverage is prudent in a given situation.


Loan-to-value is another term used to describe the amount of debt (leverage) on a property in relation to its value. Just prior to the recession of 2008-2009 there were many five-year loans being issued with very high (85-90%) loan-to-value rates. Two key mistakes that we can see here – very high leverage (85-90% LTV) and loans based on peak property values. As we all know, when those notes came due and the property values had dropped, then the need to inject equity to keep those properties was impossible for many investors. A better strategy is to reduce leverage as the market gets “hotter” and to write longer terms loans (10-20 year balloons payments instead of 5 years) as prices become increasingly unsustainable. Thus when the inevitable correction comes, you are prepared to weather the storm, maintain your cash flow, and are at very little risk of ever losing the income generating asset you worked so hard to attain.

…compare two deals with different amounts of leverage…

As you look at deals, a great way to compare two deals with different amounts of leverage is to compare the Internal Rate of Return (IRR). For a little background, the internal rate of return (IRR) is a widely used investment performance measure in commercial real estate, yet it’s also widely misunderstood. Simply stated, the Internal rate of return (IRR) for an investment is the percentage rate earned on each dollar invested for each period it is invested. Ultimately, IRR gives an investor the means to compare alternative investments based on their yield.

For instance, if you have one deal that shows an IRR of 10% and has lower leverage while another shows a 14% IRR with higher leverage, you should ask yourself whether the additional risk (due to the higher leverage) is adequately compensated by the increased return. If not, the lower return may actually be the better return!

Use Debt to Increase Your Return on Investment


Let’s take a few moments to show you how using debt impacts return:




In this first example above, the investor spent $800,000 out-of-pocket to purchase this investment property (not including closing costs). He will receive a Net Operating Income (NOI) of $60,000 which results in a Cash on Cash Return of 7.5%.

Let’s now look at the return if he would have 25% equity in the property by utilizing debt:



In this example, the investor spent $200,000 out-of-pocket to purchase this investment property (not including closing costs). He financed the remaining $600,000. After paying the monthly mortgage payment, the investor will earn $17,826 annually. This creates a COC return of 8.9%. In addition to the higher return, when the investor used leverage or bank financing for the purchase, he still has $600,000 remaining to invest into additional income properties.

Imagine if he used the remaining $600,000 to invest into three additional income properties. Not only would his NOI probably be greater than the $60,000 in the previous example, but he would have four properties appreciating instead of just one.


Use Equity to Counterbalance Leverage

The strategic use of existing equity can also dramatically increase your return on your real estate investment. Over time, as the mortgage is paid down and market values increase, the equity in your investment properties will also increase. This equity can then be pulled out and used as the down payment on another investment. Once again you use leverage to increase your returns. As mentioned above it is prudent to maintain 25-30% equity in your property. Currently most lenders require this amount of equity as a precaution against repeating the harsh lessons of 2008-2009.

Remember, not all debt is bad. Stay away from personal debt but use investment debt to build your net worth, property portfolio, and increase your cash on cash returns. Then as retirement nears, focus on paying off all the debt and enjoy the multiple streams of Lifetime CashFlow!

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

10 Steps to Your First Small Multifamily

10 Steps to Your First Small Multifamily

Are you ready to purchase your first small Multifamily Property?

The small Multifamily real estate market (2 – 30 units) is a niche with little competition that’s ripe with opportunities. The majority of the owners of these size properties are “mom and pops” which often means below market rents, value-add potential, and seller financing possibilities. Don’t overlook these small properties! Follow the 10-step plan below to take one down and start building Lifetime Cash Flow.

I’ve compiled this 10-step plan to help you start building Lifetime Cash Flow

1. Evaluate personal finances.

Before you start looking for deals, you should do a self-evaluation of your current financial situation. Do you have money to invest or do you need investors? Can you qualify for an FHA loan? How about an income property mortgage or commercial mortgage? What can you do to improve personal finances?


2. Identify if you want to focus on residential 2 – 4 units, or a small commercial property, 5 – 30 units.

You can clearly focus on both but it’s important to know that there are a variety of differences between residential and commercial multifamily. If you’re interested in “house hacking” or FHA loans, you’ll need to focus on residential. There are many other differences as well such as the loan process, balloon payments, and even your exit strategy options.



3. Determine where you will focus.

There are 2.25 million multifamily properties in the U.S, and you can’t chase all of them. When selecting your market area, focus on four things: employment and job growth, income growth, population growth, and multiple large employers.


4. Connect with a local agent/broker and a local banker.

As you know, the journey to Lifetime Cash Flow is not one you take alone. Two of the most important team members you will need include a motivated and active agent/broker that focuses on multifamily, and a local banker that you’ve discussed loan options with and/or have a relationship with. The first team member will help you find deals, and the second will help you take them down.


5. Start to build relationships with potential investors.


Whether you think you need investors or not, I recommend starting to build those relationships. Remember, you are building relationships, don’t just talk real estate! They key is to find commonality and build strong and sometimes lifelong relationships.

6. Become professional.


One of the most common mistakes new investors make is treating their multifamily endeavors as a hobby, not a business. Don’t go and form an LLC yet, but spend a few bucks and order yourself some business cards, a basic website from, and a free business phone number via Google Voice.


7. Buy or build your property and owner database.

Having a properly built property and owner database is worth its weight in gold. This will be a vital resource for direct mail marketing, cold calls, and overall knowledge of the area. You can build your list in Excel or use a free or low-cost CRM.


8. Get that first direct mail campaign out the door!

Direct mail is one of the best strategies to find off-market deals for any type/size of real estate, especially small multifamily. As stated above, a lot of these owners are older “moms and pops” and you’re not going to reach them via Facebook or PPC (Pay Per Click) ads.

I just interviewed a young couple in Houston who took my advice and mailed 300 letters and just closed on a 32-unit property which will net them $10K per month!

9. Implement other marketing strategies.

Don’t put all of your marketing eggs in one basket. Implement other strategies as well to ensure you have a consistent deal flow. Utilize auctions, driving for dollars, Craigslist, and the dozens of other ways you can find great off-market deals.


10. Practice, practice, practice analyzing deals.

When it comes to small multifamily you need to become an expert at analyzing both residential and commercial deals. You need to know that 2 – 4 unit properties are valued based on comparable sales and that 5-unit and up properties are based on the NOI and Cap Rate. The only way to become great at analyzing deals is to practice. Spend time every day reviewing deals and kicking the tires. Practice, practice, practice.


Join Us in Chicago!  August 24th, 25th & 26th!
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
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12 Tips For Successful Networking – Own Your Power

12 Tips For Successful Networking + Checklist

Some people say the key to success in real estate investing is location, location, location! That’s true, but I tend to think it’s also network, network, network!


In any business, you need to network. In multifamily real estate, you absolutely need to network. Think of all the primary connections you need to have: sellers, investors, brokers, and lenders. Now think of all the secondary connections you need to have: attorneys, appraisers, title companies, mortgage brokers, and many more.


It’s impossible to be successful in real estate without a strong team.
The road to Lifetime Cash Flow is not one you take alone.

Many people say, “Well, I’m an introvert” or “I’m not a people person” or “Networking makes me uncomfortable.” But guess what? Greatness doesn’t happen in your comfort zone. Your success depends on how comfortable you can become with being uncomfortable. Bottom line… you need to get out there and network to become a success in multifamily.

In order to help you with your networking goals, we’ve put together a list of our Top 12 Multifamily Networking Tips. In addition, we’ve included a comprehensive “Multifamily Networking Checklist” at the link below.

1. Don’t just network anywhere

Focus on the right groups such as your local REIA’s and real estate Meetup groups. If there’s not a multifamily specific Meetup group, start one!

2. Develop a short elevator pitch and practice it!

Tailor this specifically to the event you’re going to, and what you’re hoping to achieve from it. People need to know what you do and/or what you’re looking for in just a couple of sentences.


3. When networking, remember you’re playing the long game.

Please don’t go trying to buy or sell when you first meet someone. You are building lifelong relationships. Multifamily real estate is a tight knit community and nobody likes the pushy first timer.

4. You need to add value.

What can you offer to help? What skill sets do you have that might add value? If someone is new to the area, tell him or her about the best restaurants. Your assistance does not have to be something huge. Just focus on adding value.

5. Focus on quality over quantity.

People will brag and say, “I met 50 people!” 5 deep quality connections are better than 50 that go nowhere.


6. Focus on receiving business cards

Not passing yours out. That way you’re in control and can reach out as soon as possible.


7. Research attendees before the event and be prepared

Know who you would like to meet and what you want to ask them. People are very flattered when you have some knowledge of their business. (google)


8. Develop and practice an “ice breaker” question, comment

Or create a statement that you are comfortable using and rehearse this with your spouse, friends, or family and become a master at it. My personal favorite is; walking up to someone with my hand outstretched to shake theirs and saying ‘I don’t think we’ve met…I’m Rod Khleif.”


9. Google yourself

Ensure that you have a professional online presence. Keep in mind that when people search your name after the event your social media profiles will typically show up before any personal/business websites. It might be time to clean up those personal profiles.


10. Focus on how you make other people feel 

If you can make sure they’re having fun, enjoy speaking with you, and don’t feel awkward; they’ll surely remember you! Read the book; “How to Win Friends and Influence People.” One key is to ask people questions and let them speak.


11. Whenever possible, be a “connector.”

Whenever you’re speaking with someone, be thinking of anyone you know that might be able to add value to them. Focus on being an introducer and connecting people who can benefit one another. These introductions go a long way, in building relationships.


12. Follow the 6 steps in the “After the Event” Action Plan in the link below.

The absolute key to successful networking is your follow-up. Make calls, send emails, set up phone calls or meetings. You are developing relationships.


2 Things Multifamily Real Estate Investors Need to Know About the New Tax Law

2 Things Multifamily Real Estate Investors
Need to Know About the New Tax Law

On December 22nd, 2017, President Trump signed the Tax Cuts and Jobs Acts of 2017 into law. This piece of legislation represents the most comprehensive overhaul of the tax code in 31 years.


The new tax law, which takes effect this year, is complicated and sprawling. There are a number of aspects that still need to be tweaked, and 100% of the tax implications aren’t entirely clear. Still, for the most part, it looks like commercial multifamily real estate investors stand to win big with the new law.


Today, I want to talk about 2 of the most exciting tax changes for commercial multifamily investors. Before I do, though, I highly recommend you pick up the phone and call your accountant. As I said, there are a number of complexities in the new law. Your best bet would be to have a qualified professional look at your specific situation before you go making significant changes to your business and/or tax strategy.

Corporate Tax Cuts and Pass-Through Deductions

The first important change to affect multifamily investors isn’t specific to real estate. Instead, it deals particularly with corporate taxation. Most savvy real estate investors, however, opt to structure their investment business as a corporation, partnership, or LLC.  Here’s a link to a video I did explaining the different businesses structures for multifamily investors.  Even if you’re an unstructured sole proprietor, there’s something in the new tax law for you.


The most notable and controversial (depending on your political perspective) feature of the new tax law is the corporate tax rate’s massive cut from 35% to 21%. This cut applies strictly to C Corps. However, to maintain balance with S Corps, Partnerships, Sole Proprietorships, and LLCs, the law also includes a 20% deduction for “qualified business income.” In other words, if your business functions as a “pass-through,” then you’re likely to realize a significant discount on your 2018 tax bill next January.

Keep in mind, “qualified business income” is one of those complicated features of the new law that isn’t so easy to pin down. It includes all ordinary income (minus employee wages). It doesn’t include capital gains or dividend income. Again, this all gets complicated fast, so make sure your accountant is on top of the changes.



“The bottom line is this: if you’re a business owner, your taxes are going down this year.”

Big Changes to Commercial Real Estate Depreciation

The second change comes in the realm of property depreciation. Unfortunately, nonresidential (a.k.a. commercial) property is still depreciated on a 39-year schedule.

Property improvements, on the other hand, are a different story.


Not too long ago, all improvements on commercial property had to be depreciated over the full recovery period of 39 years. Over time, space was carved out in the tax code for immediate expensing of specific physical improvements. In 2015, this was solidified in the PATH Act, which allowed for a set of immediate deductions, shortened depreciation schedules for certain improvements, and bonus depreciation. While this was all great for commercial real estate in general, it didn’t help multifamily property much at all.


Thanks to the new tax law, Section 179 of the Internal Revenue Code—the area that governs these types of deductions—has received a few investor-friendly modifications. Under the new code, the dollar limit on those capital expenses has doubled from $500,000 to $1 million, which is great news for commercial investors in general—but again, what about multifamily owners?

Here’s where the new law gets particularly sweet. Under the old code, the items you could immediately expense were limited to certain kinds of interior improvements to nonresidential, retail, and restaurant spaces. Under the new code, however, that scope has been expanded to include things like new roofs, HVAC systems, fire protection and alarms, security systems, and (potentially) home furnishing.

From a capital expenditure standpoint, this is huge. Instead of depreciating out that new roof, you can immediately expense it and claim it as a deduction. The tax savings on this move immediately make value-add strategies a whole lot more attractive.


To sum this all up, multifamily owners stand to gain significant tax relief from two angles: lowered income tax and increased flexibility with deductions.

We’ll have to keep a close eye on how this affects the market. Will inventory tighten as landlords use their tax relief to hold on to marginally performing properties? Will we see an uptick in value-add investing? Only time will tell.

Join the conversation on our Facebook community page as we watch these developments unfold. Every day, over 10,000 investors gather to pool their expertise and inspire one another to take their business to the next level. We’d love to have you.

If you haven’t picked up your free copy of Rod’s Book,
‘How to Create Lifetime CashFlow Through Multifamily Properties’ Click Below!
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
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Tenant Turnover: Its Costs and What You Can Do to Minimize Them

Tenant Turnover: Its Costs and What You Can Do to Minimize Them

In the multifamily real estate business, cash flow is king. That means one of a landlord’s highest priorities should be to keep occupancy rates as close to 100% as humanly possible. Anything less than that and cash flow will suffer.

That’s why tenant turnover is a silent killer.


Turnover happens when a tenant decides it’s time to move on and the landlord is left with an empty unit to fill. While this may not seem like a big deal at first, a month or two of lost income per unit, per property can quickly add up to significant vacancy losses.

Here are some of the specific ways in which tenant turnover costs landlords money:


As mentioned above, the most significant cost associated with tenant turnover is lost income. For however long it takes to find a new tenant, the landlord is stuck with an unproductive unit. Vacancy losses of this kind can drastically affect the bottom line. 

Cleaning and Repair

Preparing a unit for new renters doesn’t just take time; it costs money as well. A couple hundred dollars spent on deep cleaning, fresh paint, and minor repairs will only intensify the economic pain caused by vacancy loss.

Marketing and Administrative Costs


Thanks to the internet, marketing is cheaper and easier than ever. Still, advertising takes some measure of time, money, and effort. On top of that, “hands-off” landlords will have to pay an on-site manager or agent to show these properties to prospective renters.

When a new renter is found, the landlord will also need to pay for tenant screening, background checks, and a credit report. Once again, this adds to the pain of turnover.



“How You Can Minimize Tenant Turnover”

Of course, there are ways to minimize each of the costs I mentioned above.

  • To help with vacancy, you can (and should) line up new renters before your current tenants move out.
  • To minimize repair costs, you can exact a healthy security deposit from new tenants and guard it jealously.
  • To keep marketing and administrative costs down, you can rely on social media for advertising and find cheaper ways to screen tenants.

Still, each of those measures will only take you so far. If you really want to cut down on these expenses, you’ll need to treat the problem at its source: turnover itself.

That said, here are 5 ways to cut down on tenant turnover:


1. Due Diligence & Market Research

Before anything else, turnover is a function of property location. You can do everything right, but if your property is located near transitional housing in a less-than-desirable part of town, you can expect tenants to roll in and roll out frequently.

Investors can and do make a living serving areas with high turnover, but only because they’ve got the systems and scale to run an incredibly streamlined operation capable of turning over new tenants as quickly as possible.

If that’s not you right now, then focus on stable markets with low vacancy and strong employment prospects. In general, you’ll want to stay away from military towns and other areas that feature highly transient populations.

Caveat: College towns earn an exemption here. Given the regular rhythm of supply and demand, the benefits far outweigh the challenges of turnover—provided you set up the systems to keep turnover time to an absolute minimum.

2. Screen Your Tenants

If you want to hold down tenant turnover, focus on getting the ‘right’ people into your units. Who are the right people? At a minimum, they’re responsible adults with a proven track record of dependability both at home and at work.

To find these people, be sure to screen new applicants on both the financial (work history, income, checking/savings balances, etc.) and behavioral (tenant history, criminal record, etc.) aspects of their lives.

Never trust your gut. Always take the time to do the paperwork and find out exactly who you’re dealing with. You’ll often be surprised at what you find.

3. Offer Lease Incentives

A simple way to reduce turnover is to lock tenants into a longer-term lease. If you can get a renter to commit to 24-months, you’ll all but guarantee yourself two years of stable income with no vacancy loss during that time.

Of course, any lease longer than 12 months represents an added commitment on the renter’s part. They’ll rightly want to be compensated for that. Be prepared, then, to incentivize a longer lease either by way of a minor discount or unit/appliance upgrades.

4. Keep up Regular Maintenance

For a tenant, there’s nothing more frustrating than having your maintenance calls fall on deaf ears. As a landlord, it’s your responsibility to respond promptly to these requests and see to it that everything is in good working order. Not only will this keep your tenants satisfied, but it’ll minimize later expenses due to deferred maintenance.

Maintenance matters outside the unit as well. Your residents need to be able to take pride in the place where they live. They can’t do that if the front door is broken, the hall lights are out, and the common areas look like they haven’t been cleaned up since 1972.

Strive to create an environment people genuinely love to call home, and they’ll be more inclined to stick around at the end of their lease term.

5. Build Relationships

A successful real estate business is built on solid relationships with brokers, lender, other investors and, yes, even your tenants. Minimizing turnover greatly depends on the strength of your connection with your tenants.

This doesn’t mean you have to become best friends with every single one of your tenants. It does, however, mean you have to find intentional ways to create and cultivate these relationships.

This begins with screening and choosing quality people, setting clear expectations at the beginning, and promptly taking care of their needs.

“But, it doesn’t stop there.”

Find ways to go above and beyond for your residents. It may seem hokey, but I’ve known landlords to send out Christmas cards, deliver turkeys on Thanksgiving, and go from door to door handing out buckets of popcorn.

Little actions like this don’t cost you much, but go a long way in helping people want to keep living in a place, if for no other reason than the fact that you’re their landlord.


You won’t be able to prevent all tenant turnover. For 101 reasons you can’t control, people need to move. That’s fine. Don’t worry about the circumstances you can’t control.

Instead, pour your energy into the five areas I mentioned above, and you’ll find your tenant turnover numbers begin to improve dramatically over time.

If you haven’t picked up your free copy of Rod’s Book,
‘How to Create Lifetime CashFlow Through Multifamily Properties’ Click Below!
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

The 9 Things You Need to Know About Property Management Companies

The 9 Things You Need to Know About
Property Management Companies

When it comes to managing multifamily properties, I’m a big fan of self-management. 

“Still, sometimes it makes sense to hire a property management company (PMC), especially if you’re new to the business.”


A professional PMC can help you conduct your due diligence on a property and learn how to manage it after you’ve closed. 

In today’s post, I want to give you 9 things to look for when hiring a PMC. I’ll do that by walking you through the key questions to ask and what you should hear in response. 

1. Context 

To determine whether a PMC can adequately serve your needs, you need to know where their office is located and who in the neighborhood they’re already working with. 

How close are they to the property? 

Your manager should be visiting the property regularly. To make sure they keep up with that, choose a company that’s located within a reasonable driving distance. 

Do they own any multifamily properties near by? 

If one of the principles in a PMC owns property near yours, they’ll be inclined to rent their property first. Move on to a company whose interests don’t conflict with yours. 

Do they manage similar properties in the area? 

Not necessarily a deal-breaker. Just keep in mind that a 200-unit complex down the street will demand more of your manager’s time and attention than your lowly 15-unit.  

2. Advertising 

Keeping your units rented out is imperative to sustaining consistent cash flow. That said, you need to know how your PMC plans to get tenants into our units. 

What marketing methods and channels do they use to advertise? 

Whatever specific channels they mention, be sure that your property will be advertised on the manager’s website, Facebook, and Craigslist.  

Do they have a marketing plan? If so, what does it consist of? 

Marketing a rental isn’t exactly rocket-science, but it does take a certain level of strategic intentionality. The PMC should have a plan in place to not only post your property in the relevant online channels but to refresh each one on a regular basis. 

What’s their average turn-around time from when a unit is vacated to when it’s rented again? 

Time is money; you can’t afford to wait for a slow PMC to “get around” to filling a vacant unit. Make a note of this number so that you compare several managers to one another.  


3. Tenant Screening, Applications, and Leasing 

You want to fill your property with tenants who respect you, the property, and their neighbors. Tenant screening and leasing are the primary tools a property manager uses to ensure your property brings in nothing but high-quality renters. 

What’s their process for screening potential tenants? 

At the very least, screening should include a credit report, background check, verification of employment, and a call to the potential tenant’s current and former landlords.  


What does their lease look like? 


Every lease should include the following: 

  • Names of every tenant 
  • Occupancy limits 
  • Rental term  
  • Monthly rental rate 
  • Any deposits and fees 
  • Repair and maintenance expectations 
  • Rights of entry 
  • Noise/activity restrictions 
  • Pet restrictions and fees  

4. Maintenance 

How do they conduct a lease signing? 

The lease signing is an important occasion to establish a relationship with new tenants and set expectations. Be sure that your PMC will be willing to use this opportunity to communicate your policies (rent collection, eviction, etc.) with new tenants. 

It’ll be your manager’s job to keep up both the physical appearance and the mechanical operation of the property. You need someone you can trust to stay on top of repair needs and get them taken care of in a timely and economical manner. 

How do they handle tenant emergencies? 

It’s important that you hire a PMC that takes seriously its responsibility to provide a safe, serviceable environment for your tenants. That said, pass on any managers who don’t keep a 24-hour emergency hotline. 

How often do they inspect units? 

Judging by the age and condition of the property, use your best judgment to decide how often the PMC should look at each unit. What matters most is that they do regular inspections to ensure expenses don’t multiply due to deferred maintenance and neglect. 

Who does the repairs? 

Either the PMC’s maintenance staff will do repairs, or they will subcontract the work. In either case, make sure repairmen are licensed and insured to cover the scope of the work and that they’re reasonably priced. Maintenance is often a lucrative profit center for managers, so look closely what they intend to charge you for repairs. 

5. Rent Collection 

A streamlined, meticulous process for rent collection makes for reliable monthly income. Look for a PMC who understands that basic principle. 

What’s their procedure for collecting rent? 

What’s spelled out in the lease concerning deadlines and late fees? Also, how do they actually collect the funds? A physical check at the office? Online payment? In the case of the latter, find out what fees are involved. 

How often do they report rental income? 

Some PMCs will offer to send quarterly reports. In my judgment, you should insist on receiving a monthly statement. That way, you can keep a closer eye on operations and address any inconsistencies right away, rather than on a three-month lag.  

 6. Reporting 

Don’t make the mistake of sitting back and letting your PMC work on auto-pilot. I know from experience that’s how you set yourself up to be taken advantage of.  

What reports do they provide? 

Here’s what they should give you: 

  1. Income statement  
  2. Expense statement  
  3. Current rent roll  
  4. List of all vacancies  
  5. List of all delinquencies  
  6. Annual budget  


 7. Fees 

There’s no avoiding it: a property manager is going to cost you. That’s one of the reasons I ultimately advocate for self-management once you have enough of an infrastructure to take it in house. (but only after you stop buying property) You do not want to distract yourself from acquisitions to manage. With a little research and smart shopping, you can keep your management costs down to a reasonable level. 

How much do they charge? 

A PMC will typically charge around 4-8% of your gross monthly rent. For small properties, however, they may charge upwards of 10%. Shop around to see who can offer the best rate without compromising on value.

Are there any additional leasing fees? 

A PMC will often charge a leasing fee when they rent a vacant unit. This fee can range from 50 to 100% of the monthly base rent. Depending on your market, this expense can be passed on to the renter. 

“Nobody is perfect. Accidents happen, and mistakes are made. Protect yourself from legal liability by hiring a licensed, insured management company. “

 8. Licensing & Insurance 

Are they licensed? 

Like any other real estate professional, property managers are required by law to carry a license in the state where they operate. Google ‘[your state] real estate license search’ to find your state’s online resource for looking up active licenses.  

Do they carry liability and errors & omissions insurance (E&O)? 

States also require that property managers carry both liability and E&O insurance. Get your hands on copies of both policies so that you can review them with your lawyer.  

 9. Contracts 

Once you’ve satisfied yourself concerning the previous 8 categories, then you’re ready to start talking about contract terms. 

Can you see a sample of their contract? 

A PMC shouldn’t hesitate to provide you a redacted or sample copy of the contracts they use with existing landlords. Take the time to review that contract with your attorney.  

How and when can you cancel the contract? 

One of the most important terms to look for is the contract’s cancellation clause. If the PMC fails to do their job, what rights do you have to terminate your agreement? If a manager refuses to make this concession, then move on to the next one. 

Is there an exclusive right-to-sell agreement in the contract? 

Many PMCs will slip a section into the contract giving them exclusive rights to list your property in the event you choose to sell. Don’t agree to it. Whether you’ve established a relationship with another broker or not, you want to leave your options open for the future—especially, if you can sell the property without using a broker at all. 



We’ve gone through quite a bit here. But, when it comes to hiring a property management company, you need to do your due diligence. No other partner will have as direct an impact on your property’s success than its manager.


So, take your time and choose a good one. Your bottom line depends on it. 

If you haven’t picked up your free copy of Rod’s Book,
‘How to Create Lifetime CashFlow Through Multifamily Properties’ Click Below!
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

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