Why Buying Small Businesses Creates Faster Wealth
In this episode, Rob Rowsell explains why buying small businesses is one of the most overlooked and powerful wealth-building strategies available today. Rather than starting from scratch, Rob emphasizes the advantage of acquiring established businesses with existing cash flow, customers, and operations already in place. This approach allows investors to bypass many early-stage risks and accelerate income generation.
Rob discusses how business acquisitions offer stronger control over outcomes compared to traditional investments. By improving operations, marketing, and systems, investors can directly influence profitability and growth, rather than relying on market conditions alone.
How to Find and Evaluate the Right Businesses
Rob shares practical guidance on sourcing quality acquisition opportunities, including broker relationships, direct outreach, and off-market strategies. He explains how many profitable businesses remain unsold simply because owners lack exit planning or do not know where to find buyers.
He also outlines the importance of understanding financial statements, cash flow quality, and operational risk. Rather than chasing high-growth startups, Rob encourages investors to focus on stable, boring businesses with predictable revenue and strong margins.
Structuring Deals with Less Capital and Lower Risk
A major theme of the conversation is creative deal structuring. Rob explains how buyers can acquire businesses using seller financing, earn-outs, and partial buyouts, significantly reducing the amount of upfront capital required. These structures align incentives between buyer and seller and reduce downside risk.
He also discusses the importance of due diligence, legal structure, and transition planning to ensure smooth ownership transfer and long-term success.
Building a Portfolio of Cash-Flowing Businesses
Rob explains how acquiring multiple businesses can create diversified income streams, reduce dependence on any single asset, and provide optionality for future exits. He highlights how business ownership can generate both ongoing cash flow and long-term equity growth, especially when paired with operational improvements.
This episode also explores how business acquisitions can complement real estate investing by producing reliable income that can be reinvested into property, creating a powerful wealth compounding strategy.
About Rob Rowsell
Rob Rowsell is a business acquisition strategist and investor who specializes in helping individuals buy cash-flowing businesses using creative deal structures and disciplined underwriting. His expertise lies in identifying undervalued companies, improving operations, and building scalable portfolios of privately held businesses.
If you want to hear the full conversation and detailed insights, watch the podcast video or read the complete transcript below.
Buying Small Businesses As An Investment FAQ
What is buying small businesses as an investment strategy?
Buying small businesses is an investment strategy where individuals acquire existing companies with proven cash flow instead of starting a business from scratch. This approach allows investors to generate immediate income while benefiting from established customers, systems, and operations.
Why is buying small businesses attractive to investors?
Buying small businesses is attractive because it provides faster cash flow, lower startup risk, and more control over returns compared to traditional investments. Investors can directly improve operations, increase profits, and grow value rather than relying solely on market appreciation.
How does buying small businesses compare to starting a business?
Buying small businesses offers a significant advantage over starting a business because revenue, staff, and systems are already in place. This reduces early-stage risk and shortens the timeline to profitability, allowing investors to focus on growth instead of survival.
What types of small businesses are best to buy?
The best small businesses to buy typically have consistent cash flow, simple operations, repeat customers, and strong margins. Service-based businesses, B2B companies, and essential service providers often offer the most stability and scalability.
How much money is needed to start buying small businesses?
The amount of capital required varies widely, but many deals can be structured with seller financing, earn-outs, or partial acquisitions. These structures reduce upfront cash requirements and allow investors to acquire businesses with limited personal capital.
How do investors find small businesses for sale?
Investors find small businesses through business brokers, online marketplaces, direct outreach to owners, professional networks, and off-market sourcing strategies. Many quality businesses are never publicly listed, making proactive outreach especially valuable.
What risks should investors understand when buying small businesses?
Risks include poor financial reporting, customer concentration, operational dependency on the owner, and hidden liabilities. These risks can be reduced through thorough due diligence, conservative underwriting, and proper legal structuring.
How does due diligence work when buying small businesses?
Due diligence involves reviewing financial statements, tax returns, contracts, customer relationships, operations, and legal compliance. Investors verify cash flow, identify risks, and confirm that the business can operate successfully after the ownership transition.
How do investors finance the purchase of small businesses?
Common financing methods include seller financing, SBA loans, private investors, bank loans, and creative deal structures. Many acquisitions combine multiple financing sources to reduce risk and preserve cash.
Can passive investors benefit from buying small businesses?
Yes, passive investors can benefit by partnering with experienced operators or investing in acquisition-focused funds. This allows investors to earn income and equity growth without managing day-to-day operations.
How does buying small businesses generate long-term wealth?
Buying small businesses generates wealth through consistent cash flow, operational improvements, and future exit opportunities. Investors build equity over time and can sell businesses at higher valuations after increasing profitability.
How long does it take to see results from buying small businesses?
Many investors see immediate cash flow upon acquisition, while value creation typically occurs over one to five years. Long-term success depends on execution, management, and market conditions.
01:20:07:26 – 01:20:24:15
Rod Khleif
Welcome back to life time cash flow through real estate investing. I’m Rod Khleif and I am thrilled that you’re here. And, it’s a real treat for me today. My friend Rob Roselle is here, and, we’re going to you’re going to get a ton of value from him. He’s been through it all, and I’m not going to steal any of his thunder.
01:20:24:15 – 01:20:28:09
Rod Khleif
I actually want him to tell you about his story because it’s pretty incredible. Welcome to the show, brother.
01:20:28:12 – 01:20:30:01
Rob Rowsell
Thank you so much, rod. It’s a pleasure to be here.
01:20:30:02 – 01:20:44:13
Rod Khleif
Oh, it’s it’s my pleasure. So, you know, we ran into each other because I was doing a, a talk for one of my warriors in Vegas. We ran into each other before then at, Ryan Panetta’s wealth con.
01:20:44:13 – 01:20:45:02
Rob Rowsell
That’s right.
01:20:45:05 – 01:21:12:13
Rod Khleif
I was I was speaking there, I think, at that one. And, I did a little presentation here and, and you came up to me and stopped me and handed me a book. I think I did. You did you handed me a book and then, your book. Yes. Correct. Okay. Your book and then, and then we saw each other again, just a few weeks ago in Vegas, because a warrior asked me to speak at his meet up, and, and I and I agreed, and I did, and, and here we.
01:21:12:13 – 01:21:20:22
Rob Rowsell
Are, and here we are. And the funniest thing is your talk was not even about real estate. It was about goal setting and mindset. It was a phenomenal talk.
01:21:20:22 – 01:21:28:18
Rod Khleif
Oh, thank you for that. Thank you. Well, listen, you have got quite the story. Why don’t you tell us who you are and where you came from? I’m sure.
01:21:28:18 – 01:21:48:19
Rob Rowsell
You bet. Well, as you said, I’m Rob Roselle. I live in Las Vegas, Nevada. Very good friends with Ryan Panetta as well. Good guy. I, backing up to not the very beginning, but 1999, my wife and I were living on the streets homeless. Well, I’m what’s considered a low bottom drunk in the rooms of recovery. My elevator had to go pretty far down.
01:21:48:19 – 01:22:07:17
Rob Rowsell
I think the next floor was going to be death or prison. And I recognize that just in the nick of time, I stumbled into a 30 day rehab in 1999, November 22nd to be exact, and I have not picked up a drink or drug since that time. And the Lord has put people in my path along the way.
01:22:07:22 – 01:22:29:22
Rob Rowsell
When I exited that 30 day rehab, an employer that turned out to be my last boss that I ever had, I worked for him for five years. I did not know it right, but he was preparing me to how to run an ethical, honest auto repair shop because I was the guy that would tell you what was wrong with your car, that it needed brakes, it needed a tranny flush, and so on and so forth.
01:22:29:22 – 01:22:48:11
Rob Rowsell
Get your approvals. Yeah, share the amount. And when he hired me, and this is certainly, a set of circumstances that only God could have orchestrated because I didn’t have all my chick lights back in my mouth yet. Okay. When I smiled, I look, I feel toothless, I still look like a crackhead, but I just might as a crack.
01:22:48:14 – 01:23:06:25
Rob Rowsell
And, the Lord allowed this employer. His name was Richard Broadwater. Changed my life. He allowed him to not see that, but to see past that to the capabilities of me. And he hired me. And I was the best employee that he ever had or probably ever will have. And it was the last job I ever had before purchasing my first auto repair shop.
01:23:06:27 – 01:23:12:17
Rod Khleif
No kidding. Wow. Wow. Homeless crack? Meth. I think you said as well, sir.
01:23:12:18 – 01:23:14:00
Rob Rowsell
Yes, sir. Ouch.
01:23:14:03 – 01:23:34:23
Rod Khleif
And, I can’t tell you. I’m a I’m a Boy scout. I did some stupid shit when I was young, too, and I. And I remember how addictive that stuff could be. Yes, sir. And so, you found God. We talked about that briefly, because, you know, I have a ex-partner, a very nefarious guy that embezzled $6.5 million, and and, he claimed to be religious as well.
01:23:34:23 – 01:24:02:04
Rod Khleif
So I’ve got a little bit of a chip on my shoulder with that, you know, just, you know, there’s there’s a lot of hypocrisy in In Unfortunate Men, unfortunately. But you know, people like Ryan who who we I was on his podcast and we actually prayed on the show, like I told you, which was lock for me because I, I wasn’t sure I believed in God yet, but, just to finish up that topic, he had me get a book called The Case for Christ, which I have, and I’ve been reading and it’s, about this investigative reporter that didn’t believe in Jesus or God.
01:24:02:04 – 01:24:18:08
Rod Khleif
And, and, investigated Jesus and God and ended up, being a very devout Christian. So that was a little telling. So I’m in the midst of that. But, but yeah. So I know you turned to, that direction and, and it’s been, it’s been hugely.
01:24:18:14 – 01:24:39:10
Rob Rowsell
And I and I will say that I didn’t find God the day I got sober, I seen two years. I was clean and sober. The rooms, the rooms of AA. In my case, it was cocaine and on on a c. Okay. I happened to join a very spirit filled group. I’ll call it, and. But church was a part of my life, not the center of my life.
01:24:39:10 – 01:24:58:27
Rob Rowsell
God was a part of my life. I really didn’t plug in. And over time. And here’s what happened. I didn’t realize this. I. I switched addictions, I went from drugs and alcohol to food and cigarets. I needed to gain 30 pounds. I gained 100 pounds. Holy shit. I was smoking a four packs of cigarets a day, lighting one off the other, and I was.
01:24:58:27 – 01:25:12:03
Rob Rowsell
I didn’t know it right, but I was about ready to relapse and had no idea. And one Sunday morning it happened to be Easter. I went to church and I gave God the steering wheel and I never looked back. Well, I was at two years, clean and sober.
01:25:12:06 – 01:25:12:20
Rod Khleif
You gained.
01:25:12:20 – 01:25:14:04
Rob Rowsell
100 pounds and 100 pound.
01:25:14:04 – 01:25:44:12
Rod Khleif
Cow. You mean you look great. Now you work out, you run, right? I mean, you don’t. You do. Did you do marathons or something? Yeah. Fantastic. That’s that’s quite a story, brother. So, you know, guys, this this episode is not going to be about real estate. Just so you know, okay. There are incredible opportunities in this current economic environment of where we are, historically right now and, and and, you know, we started talking and he’s done real estate as well, but he’s owned, a bunch of auto repair shops and, and he’s about ready to start buying them again.
01:25:44:14 – 01:26:07:21
Rod Khleif
And he mentioned that to me. And I’m like, you know what? There’s 10,000 people a day turning 65 in this country. And a lot of them have auto repair shops, and they have other businesses. And, you know, and I want to help you. Who’s listening? Decide, you know, what vehicle you want to use. You know, obviously, I teach multifamily and now I’m teaching other every commercial real estate asset class, senior housing, student housing, self-storage, mixed use, industrial, flex, all of that.
01:26:07:26 – 01:26:24:15
Rod Khleif
But, you know, I’m not teaching buying businesses, but I still want to talk about that because I think there’s an incredible opportunity to buy businesses. And so you’re you said your non-compete is almost over and it’s a five year non-compete and nationwide. And so you’re ready to to hit the ground running, start buying some auto repair shops again.
01:26:24:18 – 01:26:37:08
Rod Khleif
Yes, sir. Fantastic. I mean, I I’m candidly interested. So, you know, when you get rolling on that, if you’re looking for investors or anything like that, I’m actually interested. You know, I tell you, if there were two of me, one would be buying businesses, the other one would be buying real estate.
01:26:37:08 – 01:26:37:27
Rob Rowsell
Amen to that.
01:26:37:27 – 01:26:38:25
Rod Khleif
Yeah. I mean.
01:26:38:27 – 01:26:55:00
Rob Rowsell
You know, as long as you know the metrics of the business, you’re looking again and it’s no different than real estate. We know what those KPIs are, right? But, just knowing and I know mine very well and keeping my team accountable to those KPIs is what differentiates success. And that’s it.
01:26:55:02 – 01:27:16:22
Rod Khleif
That’s it. Every business is nothing but people and systems. You know, you get the systems right. You get the checklists and the documents and the standard operating procedures. Right. And then you hire the right people. Now that’s the the hardest part, is, is getting the right people. Very true. And and then, you know, you, you know, I’m actually writing a book right now about entrepreneurship and business development.
01:27:16:22 – 01:27:36:15
Rod Khleif
I started it a long time ago. I came back across it, and and I’m in the midst of rewriting. It should be done here, I don’t know, probably 3 or 4 months, but it’s really good. You know, we talk about culture and operations and sales and marketing. And I’ve got to introduce I, which we’re going to talk about because I know you’re doing some AI teaching, but you know, I mean, there’s so much opportunity right now, guys.
01:27:36:15 – 01:27:57:26
Rod Khleif
And, you know, I was just, I was just listening to, clips from a Joe Rogan episode with Elon Musk, and, and I mentioned this, mentioned this a couple of times while I’ve been interviewed. But, you know, Elon said basically pretty much every job in front of a computer is going to be gone lightning fast. Is the term he used like like in, like in the next 2 or 3 years.
01:27:57:28 – 01:28:19:20
Rod Khleif
And so, you know, if you’re listening and you’ve got one of those jobs or even, you know, like it or, or even, you know, other jobs are going to go away fast because robotics is advancing so quickly as well. Right? And so, you know, if you’re listening and there’s a chance that your job may get eaten up by, you need to start thinking about a side hustle.
01:28:19:22 – 01:28:38:03
Rod Khleif
And so that’s what I want to talk about business. Business today instead of real estate. Because I know we always talk about real estate, but let’s talk about buying, acquiring businesses. Let’s talk about let’s start there. Let’s start with acquisitions. Then let’s go into some operations, maybe some culture, some other thing. So. So what is your plan to start buying these?
01:28:38:08 – 01:28:40:27
Rod Khleif
You’re not going to build them at this point. You’re going to buy existing correct?
01:28:40:27 – 01:28:58:08
Rob Rowsell
I’ve done it with an empty building. Not necessary building but with an empty building. And it’s not my preference. Right. The circumstances would have to be 100%, good for that to happen. Favorable. Because what I’ve learned was after buying three locations that were already.
01:28:58:10 – 01:28:58:25
Rod Khleif
Existing.
01:28:58:25 – 01:29:21:25
Rob Rowsell
Existing as an acquisition, filling a building is very expensive. Finding people, not having a database full of clients already. That’s painful in the beginning, right? A lot more painful than starting with an acquisition. Okay, so first step was to look at the different areas I happened to be in Las Vegas. So looking looking into the neighborhoods that I want to be a part of, finding the existing shops that meet my criteria.
01:29:21:25 – 01:29:42:12
Rob Rowsell
I’m very picky. For square footage, I don’t want anything smaller than three bays and the list goes on. What my criteria list is, how many households that I want within a five mile radius with a certain income level or above. And. And what my competition is, how many auto repair shops per 1000 doors that meet that criteria is also part of my criteria.
01:29:42:15 – 01:29:46:20
Rob Rowsell
And I broken that rule and still had great success. So what it does, it just lines.
01:29:46:20 – 01:29:49:03
Rod Khleif
Oh, you need some metrics for buying just like I do for operate.
01:29:49:03 – 01:30:07:24
Rob Rowsell
100%. Just like there’s like an apartment building. Right? Right. Different there. So I’ve gone through and made my list, already started reaching out to some owners to see if they’re interested in selling. And if the answer’s no, fantastic. Then let’s let’s stay in touch. Right. As we continue, I literally could handle two at a time. Not any more than that.
01:30:08:01 – 01:30:12:23
Rob Rowsell
So it really, I just need I just need one. So we just start having. Are you going to find something?
01:30:12:23 – 01:30:33:26
Rod Khleif
So. So you’re already looking for deals. You know what your metrics are to buy, which you’ve got to do before you buy any business. You decide. And again, with ChatGPT and AI at this point, you can get so much of this information that you should be looking at when you’re thinking about buying a business. Right? But, you know, there’s so many brick and mortar businesses with with people that want to retire when they hit 65, they want to retire now.
01:30:33:26 – 01:30:53:00
Rod Khleif
I just turned 66 last week and I wish I could retire, but I’m not gonna. But but so so, so you establish those metrics, buying parameters. And you’re geographically specific right now in Vegas, looking around there, you’re starting talking to owners. How do you intend to take them down, or are you going to raise money?
01:30:53:00 – 01:31:01:09
Rod Khleif
What are you going to do to to, you know, to pay a down payment? Are you gonna look for seller financing? What sorts of structures are you looking to use to buy bank financing?
01:31:01:09 – 01:31:17:12
Rob Rowsell
Whatever. Ideally it would be seller finance, right? Because a lot of those owners are going to have a huge tax bill, just like real estate. And to avoid that, we pay them out over time, right? Yeah. What that looks like is going to be different for every sellers one. Right? Sure. That’s that’s the first way to go. The second way to go is investors.
01:31:17:17 – 01:31:39:24
Rob Rowsell
Right. I’d rather stay away from banks. I don’t need banks. I will tell you, I’ve had SBA loans to purchase a business with the real estate. And quite frankly, it was an act of Congress to get that accomplished. We got it done right, but it made it really complicated when I was trying to sell the business and the real estate was included, I had to refinance or it turned out to be, really a mess to unwind interest in order to make it happen.
01:31:39:24 – 01:31:42:13
Rob Rowsell
So I’ve learned that would be a worst case scenario only.
01:31:42:17 – 01:31:44:29
Rod Khleif
So as you’re looking, you’re not looking to own the real estate.
01:31:44:29 – 01:31:57:00
Rob Rowsell
That sometimes depends on the deal. But honestly, I’ve learned that while true wealth can be created without owning the real estate. Yeah, sure. Of my five locations from the past, I owned one of them.
01:31:57:07 – 01:31:57:26
Rod Khleif
Oh no kidding.
01:31:57:26 – 01:32:00:25
Rob Rowsell
The other four because it doesn’t pencil very well in California at least.
01:32:00:25 – 01:32:11:22
Rod Khleif
Right? Right? Right. No, that makes sense. So, Okay. And and what’s the what’s the goal? Is the goal to buy them and run them is the goal to buy them and do a roll up and sell them.
01:32:11:24 – 01:32:12:22
Rob Rowsell
Roll up and sell them.
01:32:12:22 – 01:32:13:13
Rod Khleif
So roll up a.
01:32:13:13 – 01:32:14:13
Rob Rowsell
3 to 5 year plan.
01:32:14:14 – 01:32:24:26
Rod Khleif
3 to 5 year plan. Got it. You know, I’ve got, I’ve got students that are doing roll ups right now. One’s doing a paving company. The other one is doing medical offices. I want to feel like there’s something else to.
01:32:24:26 – 01:32:26:20
Rob Rowsell
I didn’t know that. I thought it was strictly real estate.
01:32:26:22 – 01:32:44:07
Rod Khleif
Oh, no, no, I got well, yeah, a lot of real estate. My warriors doing a lot of stuff. But but I’ve got a probably the most prolific one is doing a roll up a couple of roll ups right now raising money. He’s a, he’s a, orthopedic surgeon. Super nice guys invested in, 1 or 2 of my deals as well.
01:32:44:07 – 01:32:52:25
Rod Khleif
But, so how many, how many shops do you feel like you need to buy to be to, to get catch the eye of a venture capital fund or private equity or whatever to do that?
01:32:52:25 – 01:32:53:26
Rob Rowsell
Three and above three.
01:32:53:26 – 01:32:54:16
Rod Khleif
And above three.
01:32:54:18 – 01:33:08:02
Rob Rowsell
Yeah. You’re looking you’re looking preferably it would be five. Right. But if it takes too long to get the five, then you’re in for longer than the five years. Right. Gotcha. I would like to be in that 8 million to $10 million range in gross sales.
01:33:08:03 – 01:33:08:22
Rod Khleif
We’re all sales.
01:33:08:22 – 01:33:10:26
Rob Rowsell
Got it. Then we’ll tap on the shoulder of private equity.
01:33:10:28 – 01:33:35:01
Rod Khleif
Know. Gotcha. Okay. You know, it’s interesting. I was just, I was just interviewing, a couple of guys on the show, that had that we had to do it virtually because the ones in Seattle and he, you know, he was he’s talking about, you know, the the the, we’ll call it a crisis, but the, the effects of this, this real estate debacle we’re dealing with, with a lot of operators are in trouble.
01:33:35:01 – 01:33:53:27
Rod Khleif
They got into these properties that the rents have gone down, the expenses have gone way up, and and they’re struggling or losing properties. I was just mentioning to him, my SEC attorney, had six properties, six, six, six new clients that are in foreclosure in one day. This is last week when I talk to him. He said he just got six clients in foreclosure.
01:33:53:27 – 01:34:14:14
Rod Khleif
So, you know, a lot of these are big multifamily properties. And he he they basically the this gentleman I was interviewing is an architect out of Seattle, basically said that a lot of private equity, a lot of private equity has money in these deals, and there’s going to be some serious losses besides just banks. We’re going to see bank losses as well.
01:34:14:14 – 01:34:32:19
Rod Khleif
So, you know, now that’s real estate obviously. What you’re the private equity you’re going after in private equity is usually fairly specific, I think I agree. Yeah. And so you’re going to go after, you know, private equity like the brick and mortar locations. I love the concept, but I really I really love the concept.
01:34:32:19 – 01:34:56:18
Rod Khleif
So as you’re, identifying these properties, I’m sorry, these these businesses, are you planning to implement any new tech? And I know you teach some AI stuff as well, because when I was in Vegas, you talked about an AI course you were doing. I want to drill down on that in a minute, but are you planning on implementing, tech or AI into these?
01:34:56:19 – 01:35:16:24
Rod Khleif
You know, a lot of I’m guessing that a lot of these, auto repair shops. Are you know, fairly fairly, what’s the word that’s not digital. It’s, There’s a word for it. What’s the word that’s for not digital? Where they’re where they’re still kind of prehistoric. But that’s not the word I’m looking for. Well, archaic is is a word.
01:35:16:24 – 01:35:19:12
Rod Khleif
Yeah, but they’re just having embraced technology that much.
01:35:19:13 – 01:35:38:09
Rob Rowsell
Right. And it’s it’s from that, like like you’re talking about prehistoric right to mid range and everything in between. Right. We do take it to the next level as far as the software okay. Digital inspections technicians now have a handheld. Oh gotcha. A tablet that they take photos of the car. They take photos of the issue. They can do videos.
01:35:38:13 – 01:35:41:21
Rob Rowsell
Those are then texted directly to the client, to the client.
01:35:41:22 – 01:35:50:17
Rod Khleif
And that just happened in my business. I just the I was very impressed with that. That literally just happened at the Mercedes-Benz dealer for my tire. And they took pictures of what they did. I was very impressed.
01:35:50:17 – 01:36:05:15
Rob Rowsell
And that alone is not new. But here’s what is new for time efficiency. Newer is now my technician can talk to text and it goes right into the software where all my service advisor now has to do is correct any spelling and have it ready for you to pick up the vehicle.
01:36:05:15 – 01:36:06:02
Rod Khleif
Oh no kidding.
01:36:06:02 – 01:36:07:02
Rob Rowsell
It’s so there’s no.
01:36:07:02 – 01:36:14:12
Rod Khleif
More. He can basically talk about what he did to the vehicle, clean it up and then it’s there in and out. Yeah okay. That’s that’s helpful as well.
01:36:14:12 – 01:36:15:09
Rob Rowsell
Very very fast.
01:36:15:16 – 01:36:26:08
Rod Khleif
So so so, I hate to get too micro on this, but the auto repair that you’re going to do, is it specific to a specific brands. Is it is it some general stuff like tires and things of that nature or what is it.
01:36:26:08 – 01:36:33:15
Rob Rowsell
It’s a great question because there’s so many different drivers and auto repair. Right? I’m all makes all models bumper to bumper, undercarriage and tires.
01:36:33:17 – 01:36:35:03
Rod Khleif
Undercarriage and tire. So not the.
01:36:35:03 – 01:36:38:18
Rob Rowsell
Average and no bumper to bumper, bumper to bumper hood under care.
01:36:38:18 – 01:36:39:24
Rod Khleif
So any car, any brand.
01:36:39:24 – 01:36:59:07
Rob Rowsell
Or any brand. Holy shit. Right. So the key here is diagnostic equipment being right, covering the masses. Okay. And the technician that knows how to run that diagnostic. Oh, wow. So I might have one bay or two. That’s just strictly Mercedes. And he has the factory Mercedes scanner and he comes from Mercedes. Been there for ten years. Okay, but the next bay over is the Subaru guy.
01:36:59:09 – 01:37:05:00
Rob Rowsell
Gotcha. And then there’s an all all encompassing guy that does Chevy the super interesting.
01:37:05:00 – 01:37:07:24
Rod Khleif
Interesting. Okay. Yeah. I thought you had to be more specific than that.
01:37:07:24 – 01:37:21:15
Rob Rowsell
But, you know, the technicians and I used to think the same thing, and I didn’t touch Mercedes because I didn’t grew up working on Mercedes. Okay. But what I found was with the right diagnostician, with the right equipment and the right knowledge, you can work on anything and.
01:37:21:15 – 01:37:40:12
Rod Khleif
Okay. Oh that’s interesting. Yeah. Well, sorry to digress here, guys, for those of you listening, but it’s, just, it’s interesting to me. So, so you’re going to buy these, you’re going to, now talk about, you so you going to implement some software, are you going to is there any AI that comes to mind as it relates to this?
01:37:40:12 – 01:37:47:04
Rod Khleif
Because I do want to talk about AI too. But any AI that comes to mind as it relates to this new acquisition process that you’re in.
01:37:47:06 – 01:38:06:23
Rob Rowsell
Well, for expediency and diagnostics, and I know anybody that is in auto repair may roll their eyes when they say that. When I say this. But using chat or an agent that you’ve created to be a diagnostician guru for questions and answers, what the common fixes for this problem to have a technician go right in the same direction.
01:38:06:23 – 01:38:24:24
Rob Rowsell
Now, we’ve had that for years, right? It’s a system called identification where they can go in with the year, make model, engine size, tell them the problem and it’ll tell you the last five fixes that were reported from technicians. But this is this is on demand. Like having a chat on right as a, as a placeholder on everybody’s computer.
01:38:24:25 – 01:38:27:27
Rob Rowsell
Right. They can open up at any time and have conversation with it.
01:38:28:00 – 01:38:57:13
Rod Khleif
Oh, that’s that’s, that’s that’s awesome. Yeah. And I think honestly that’s going to apply to any business that you look after 100. I mean I think there’s opportunity to buy contracting businesses plumbers, electricians, drywall painters, roofers, you name it. My son’s getting his roofing license. He’s going to start a roofing business at some point here. And, and, you know, so there’s those kinds of businesses, there’s lots of brick and mortar business opportunities and, and sellers that want to sell and like you say, seller financing is a great resource for them because they don’t pay all their taxes.
01:38:57:13 – 01:39:11:19
Rod Khleif
It fronts the same thing with buying a multifamily, you know, if they’ve owned and I teach this at my bootcamps, if they’ve gone for 20 plus years, they haven’t got any tax benefits anymore. They haven’t got any write offs. And so, you know, seller financing is a no brainer, for most of them because they just want the cash flow.
01:39:11:21 – 01:39:28:15
Rod Khleif
They’re not going to take that money they made from that sale and put it into another high risk investment. They’re retirees. They’re risk averse. It’s going to go in the bank, you know, and if you can give them a decent interest rate and save them taxes, and, and it’s against an asset they’re very familiar with. So that’s comfort as well.
01:39:28:15 – 01:39:35:22
Rod Khleif
Right. So they know if the shit hits the fan, if they have to step back in, they could. They don’t want to but they could. And so it’s appealing to talk about seller faith healing.
01:39:35:23 – 01:39:51:15
Rob Rowsell
Right. And the other side of and I my first three auto repair shops were no money down, no seller financing on one seller financing on the second one. And then the third one was actually an investor came in and covered 100% of what need to move down forward.
01:39:51:15 – 01:39:52:09
Rod Khleif
Wow, wow.
01:39:52:12 – 01:39:55:18
Rob Rowsell
The fourth one was SBA. Hardly any money. 10% down. Wow.
01:39:55:23 – 01:40:15:16
Rod Khleif
Wow. That’s fantastic. Yeah. So so, and how were you able to convince a seller to do no money down? Did you, did you. You know, I call it I talk about seller bonding where you bond with the seller. They they they start to trust you. They get a feel for especially retirees. They’re more relationship driven than then financially driven typically.
01:40:15:19 – 01:40:18:25
Rod Khleif
So you focus on bonding with them first. Is that what you did.
01:40:18:25 – 01:40:22:11
Rob Rowsell
Or piece of cake. When you speak the language of technicians, I.
01:40:22:11 – 01:40:23:06
Rod Khleif
See okay.
01:40:23:06 – 01:40:27:19
Rob Rowsell
Okay. You just I know I know the business very well. Got it. And there’s a lot of relatability there.
01:40:27:19 – 01:40:28:00
Rod Khleif
Okay.
01:40:28:00 – 01:40:29:10
Rob Rowsell
So and really skipping.
01:40:29:10 – 01:40:30:14
Rod Khleif
So you’re able to build this.
01:40:30:16 – 01:40:47:17
Rob Rowsell
Yeah. Building building confidence that I know what I’m doing right. I’ve had success in the past so that that builds upon it as well. Sure. A lot of times I know a lot of times, a couple of times there’s been a give me confidence. I don’t have to come back in and take the business over, right. Because by the time I come in, it’s going to be run down.
01:40:47:17 – 01:41:06:00
Rob Rowsell
I’m going to be starting from scratch again. Right? You’ve chased all my customers away. There’s always that. Right. Sure. You got to overcome. Right. But if you’re able to do that, they’re all for it. And they love that. I’ve had people. I’ve had a I had a six year note on one of them at 6%, which was a smoking deal, because I gave them their price and that we should talk about two.
01:41:06:02 – 01:41:27:07
Rob Rowsell
Okay. I price was not as much of a concern to me as terms. Right. I’ll give you an example. I use a line of credit for the $100,000 down right. The next hundred thousand dollars was due in one year. In that first year there was no interest and no payments on on the other 250,000 that I owed them, gave them the second hundred from the profits of the company.
01:41:27:07 – 01:41:39:04
Rob Rowsell
So the company paid the line of credit hundred back, paid them their second 101 year. Well, then I paid them payments on the remaining $50,000 for six years at 6%, and they extended it for some additional time.
01:41:39:04 – 01:41:43:03
Rod Khleif
No kidding. Yeah. So so talk about price versus terms.
01:41:43:06 – 01:41:59:08
Rob Rowsell
Well, sometimes you’re going to pay more than the books show that the business is worth not a ton more. But if I were doing it, if I were to do an EBITDA, an EBITDA is going to be based upon the multiple of EBITDA that it’s worth. And there’s a lot of things that.
01:41:59:12 – 01:42:03:12
Rod Khleif
By the way, guys, if you don’t know what Ebit is, earnings before taxes, insurance, what else.
01:42:03:12 – 01:42:04:25
Rob Rowsell
Is depreciation and amortization.
01:42:04:28 – 01:42:15:11
Rod Khleif
Depreciation amortization. And and so and typically a business is valued at a multiple of EBITDA. What would it be in the car. Car I mean the repair business.
01:42:15:11 – 01:42:23:28
Rob Rowsell
It’s funny because the range is zero because because they’re running a job that’s making no money. Okay. All the way up to four because it’s an armchair investment.
01:42:23:28 – 01:42:26:18
Rod Khleif
Four, four times four times the EBITDA rolled.
01:42:26:18 – 01:42:32:23
Rob Rowsell
Up with, what if you’re exceeding 8 million or thereabouts in gross sales, it could go as much as eight.
01:42:32:25 – 01:42:50:12
Rod Khleif
Okay. In a roll up in a roller. Right. And that’s that’s the advantage of the roll up is you put them together and, and you’re paying you know, a much smaller, play on EBITA and you’re selling it for the, for the, for the, for the spread. And it can be significant to millions and millions of dollars.
01:42:50:12 – 01:42:52:11
Rod Khleif
And so, so,
01:42:52:13 – 01:43:08:20
Rob Rowsell
So the EBITDA that it’s actually worth when I, when I speak to a seller. That’s right. A tired seller hasn’t been doing much marketing. He’s working the front counter, right. Some of his employees have been there for a long time, but they get some gray hair. They’re not going to be there for two more years. So that’s not or less, you know, who knows.
01:43:08:22 – 01:43:17:11
Rob Rowsell
So the EBITDA now shrinks down because of some of that. But I’m willing to pay a little bit more of an EBITDA with the right term. Sure. And and that’s how we come to it.
01:43:17:15 – 01:43:23:25
Rod Khleif
So you get you get you get you able to spread the payments out, you get a good interest rate. All of that makes it makes it more attractive.
01:43:23:25 – 01:43:25:11
Rob Rowsell
Yep. Right. Yeah.
01:43:25:13 – 01:43:52:02
Rod Khleif
Okay. Interesting. So guys it’s not always about price. Sometimes it’s how fast you can do the deal. You know what you’re saying? I mean, taxes, all of that. So, okay. And, and you can, you know, if there’s a different type of business that you’re looking at possibly investing in, buying whatever, you know, you can research what, what the multiple of EBITDA should be because some businesses are going to trade at different, different, multiples.
01:43:52:07 – 01:43:52:19
Rod Khleif
Right?
01:43:52:23 – 01:44:11:16
Rob Rowsell
Yeah. Right. And the challenges a lot of and this is where you’re going to find the businesses that are listed on Biz Bean or different places. The resources there are way overpriced on EBITDA and and the broker knows that they just want to get the listing and they can’t talk the seller into into their senses, so to speak.
01:44:11:20 – 01:44:13:06
Rob Rowsell
I see because it’s their baby. Similar to.
01:44:13:09 – 01:44:20:16
Rod Khleif
Similar to real estate where the realtor come in and listed for the frickin moon, hoping that the seller gets some common sense and they ultimately get a commission.
01:44:20:16 – 01:44:21:27
Rob Rowsell
Right? Yeah, that’s exactly right.
01:44:21:27 – 01:44:23:27
Rod Khleif
So you’re better off going directly to the owner.
01:44:23:27 – 01:44:27:23
Rob Rowsell
So that’s my goal. Yeah, always. Although I bought some I bought some through a broker.
01:44:27:23 – 01:44:39:17
Rod Khleif
Did you. Okay. Back in the day. Yeah. Okay. And so talk let’s talk. Let’s shift gears for a minute. Now you’re teaching some. I, are you self-taught in this?
01:44:39:19 – 01:44:44:19
Rob Rowsell
Actually, no. I’ve gone to, a couple of different people’s classes. Okay. A lot of money for those classes.
01:44:44:19 – 01:44:45:00
Rod Khleif
Okay?
01:44:45:00 – 01:44:45:29
Rob Rowsell
And I’m a good student.
01:44:46:01 – 01:45:07:11
Rod Khleif
Okay? And you’re a good student. Okay. And so, so so, you. I know you were talking about a course, when I was in Vegas at, at my Warriors event that you were. It was Christmas time. So you gave away a ticket to that. And I gave away some stuff as well, I remember. Right. And so, talk about what you teach as real estate.
01:45:07:11 – 01:45:16:14
Rod Khleif
Yeah. Because it’s changing every freaking day at this point, you know, and so, you know, and I asked you, I said, are you teaching promise or are you teaching different apps? What are you teaching? And tell them what you said.
01:45:16:14 – 01:45:46:14
Rob Rowsell
Well, there’s a couple of different, they call the the the main thing to remember is we got to get past the Google factor, right. If you’ve if you’ve got ChatGPT and I know you do, you know down that lower left hand column is all those conversations. We call that pure gold down the left hand side. That’s a conversation that I might have had that just started out with a basic question, but then we started going a little bit deeper and I’m having chat, interview me, interview me, and it still ends up there mixed in with all these, these very worthless conversations.
01:45:46:16 – 01:46:14:04
Rob Rowsell
The goal is to keep that gold in a place where I can refer back to it and can continue to use it. That’s done through making custom GPU, making custom projects, making custom clawed projects, custom perplexity, perplexity searches, getting to know notebook LRM and Google AI studios are all tools, and you don’t need every tool. But you need to realize, just like your toolbox, when you pull the drawer open, there’s a wrench for different sizes.
01:46:14:06 – 01:46:32:27
Rob Rowsell
These looms are large language models. All have a have a best use purpose. You want to figure out what those are and then figure out how to build something that is your employee. That’s what I teach us how to build employees. Well, we were talking about before we started recording as my CFO employee, right. So I have a lot of deals.
01:46:32:27 – 01:46:52:04
Rob Rowsell
We have 3000 doors around the country. That’s a lot of different complexes. I can’t remember what the interest rate on the loan was or when we acquired it. And when the loan matures, or I can look all that up. Don’t get me wrong, it’s readily available for me, just like it is for my people. But I’ve got now have a CFO where I can open up that CFO, open up that custom GPT.
01:46:52:08 – 01:47:16:17
Rob Rowsell
It’s actually a project, and I can ask it a question. Now in that project, each folder, each row in that project is the name of one of my properties. So I just look for that, look for the property name. I open up that folder. We’ve had direct conversation about that property numerous times. And I just go back in and remind myself, hey, remind me what the interest rate is or what it mature or when it matures.
01:47:16:23 – 01:47:31:07
Rob Rowsell
I can ask you what the address is in case somebody somebody asked me what the address was. I can’t remember the addresses of all the property, just like you. And so I can ask it those questions in just like an employee that I spent, what, six months it would take for someone to learn all this stuff as a trainee?
01:47:31:09 – 01:47:53:07
Rob Rowsell
Took me 11 hours to have it interview me. I told it what I wanted it to know. I gave it the list of questions that I wanted it to ask me. I told it to ask me any additional clarifying questions and one property at a time. It’s it told me when we were done, and then it took all that information, put it in what they call a markdown format, which makes it easy for AI to read on to 11 documents.
01:47:53:07 – 01:48:15:07
Rob Rowsell
Those 11 documents are now in the resources for that custom GPT. So it is it’s brain. So that’s the resources of the brain. And then the custom instructions are the job description which tells it what I want it to do when I ask it to do this, this or this. And we just have conversation and it just makes my life a whole lot easier to go back and refer to things without opening up folders of where did I store that?
01:48:15:13 – 01:48:19:12
Rob Rowsell
Even if you’re the most organized person in the world, nothing will be as fast as that.
01:48:19:12 – 01:48:36:04
Rod Khleif
Yeah, no, I can see that. I can totally see the time saving. So, you know, I know my daughter is is embracing this as well. And she is, you know, and I don’t know how she does it, I’m sure similar to what you’re doing, where we’re putting content into one of these folders or one of whatever you call it, a project.
01:48:36:04 – 01:48:47:03
Rod Khleif
So, so that, when we if we put content out, if I want to put content out, that’s not developed by me, it speaks in my voice. So that’s that’s one of the things I want.
01:48:47:03 – 01:48:47:21
Rob Rowsell
Recognition.
01:48:47:21 – 01:49:10:12
Rod Khleif
Yeah. Brand recognition. Exactly. Yeah. So, so okay, so you teach it how to, how to how to build, you know, how to have the large language model more, specialized for you, basically whatever it you for whatever it is that you’re doing. Right. Do you are there any apps that, you like for different parts of the business?
01:49:10:12 – 01:49:21:11
Rod Khleif
I mean, no, because, I mean, I, I know there’s this, this one online. It it’s like coursework or something. SEO you are. You know what I’m talking about. Where they’re selling a 90 day program to learn the different I.
01:49:21:12 – 01:49:22:05
Rob Rowsell
Yes, you.
01:49:22:05 – 01:49:23:15
Rod Khleif
Know what I’m talking about. Yeah.
01:49:23:18 – 01:49:24:08
Rob Rowsell
Yes.
01:49:24:10 – 01:49:32:12
Rod Khleif
And so, I don’t know, you know, if you can speak to that at all or speak to some of these apps capabilities or anything like that, because I’m fascinated by.
01:49:32:12 – 01:49:39:12
Rob Rowsell
Yeah, I’m fascinated by it too, and hence the reason why I’ve dug so deep into it and got the education that I’ve gotten right, that coursework is probably.
01:49:39:14 – 01:49:39:29
Rod Khleif
Courses that.
01:49:40:02 – 01:49:57:00
Rob Rowsell
They talk about, I think 15 minutes a day on each app. Right. And you’ll get an overview. I would I never did that right. But I would highly encourage it. And the reason why is within watching that 15 minutes a day, you’re going to figure out which ones pertain to you. Because what your favorite is for what your needs are won’t be the same as mine.
01:49:57:00 – 01:50:16:08
Rob Rowsell
And and we’re back to that. It’s all a Swiss Army knife. We need to figure out which blade we need for which task. Right. So I use the CFO as a as an example. I also have a brand guardian and just like you explained it, your daughter’s doing, I’ve taken a screenshot of every page of my website. It’s one of the resources I have.
01:50:16:14 – 01:50:34:12
Rob Rowsell
I put, transcripts from my teaching where I teach my classes, up in there. And so it knows. It knows my tone, it knows my voice, it knows my colors. It knows my mannerisms. It knows those things that I say over and over and over again. So when I go in there and say, I need a VSL page, please ask me any clarifying questions.
01:50:34:19 – 01:50:37:16
Rob Rowsell
It’s going to ask me what the page is all about, but it doesn’t say.
01:50:37:17 – 01:50:41:02
Rod Khleif
That’s a video sales letter, by the way. So okay, just like the audience.
01:50:41:02 – 01:50:52:12
Rob Rowsell
Know what the hell you’re talking about here? It’s a landing page, right? Right. Fancy landing page with video on it, right? No. Wonderful, but I don’t it doesn’t have to know what the font is. It doesn’t have to know what the colors are. It doesn’t have to know any of that because it is my employee.
01:50:52:18 – 01:50:53:17
Rod Khleif
Or your voice or.
01:50:53:17 – 01:50:53:29
Rob Rowsell
My voice.
01:50:54:03 – 01:50:54:13
Rod Khleif
Is heard.
01:50:54:13 – 01:50:55:16
Rob Rowsell
Your voice mannerisms. Yeah.
01:50:55:16 – 01:51:19:26
Rod Khleif
Because. Because, you know, mine is very high school at best. And so, you know, I don’t speak too articulately. And so, you know, that’s super important, you know, an occasional F-bomb and so on and so forth. Not kidding. But, so, so, so, yeah, I mean, what’s the coolest thing you’ve seen I do? Is there anything come to mind when I ask that question?
01:51:19:26 – 01:51:21:21
Rod Khleif
I mean, what’s the coolest thing you’ve seen so far?
01:51:21:24 – 01:51:45:13
Rob Rowsell
The whole goal with AI is to save time, right? But as a business owner, as an entrepreneur, I want to shave 20 minutes here or 60 minutes there for hours there, 20 hours throughout the week to duplicate. But here’s the coolest thing I’ve seen. It has nothing to do with saving time. It’s the way we can make videos and different graphics within Nano Banana on Gemini, which is a huge player people don’t may not realize.
01:51:45:13 – 01:52:03:08
Rob Rowsell
And last 40, we’re sitting here on January the 19th and the last 45 day Gemini and Google has jumped way. If you if remember those that carnival game we used to play as a kid where you shoot the water gun and the horse would move across, right. And the person who is getting the target the most would move right, and the horses would change, right?
01:52:03:08 – 01:52:11:03
Rob Rowsell
Right. Gemini is now ahead by a few horse lengths because of its latest rollouts with nano, banana and notebook.
01:52:11:05 – 01:52:13:07
Rod Khleif
In what was. So what is nano banana?
01:52:13:15 – 01:52:32:07
Rob Rowsell
Banana is their graphics creator. Okay, so if you go into Gemini and down at the bottom before you start the chat, down in the bottom, there’s a bottom of the chat right there in front of you. There’s a plus sign. Click it and click on the banana. And nowadays I don’t think you need to. Most of the time it comes up as a choice, like a quick choice, and then you prompt it with what you wanted to do.
01:52:32:07 – 01:52:38:12
Rob Rowsell
And if and you met what you wanted to make for a photo, and you can even upload a photo of you and, you know.
01:52:38:14 – 01:52:39:10
Rod Khleif
And it’ll take and run.
01:52:39:10 – 01:52:48:09
Rob Rowsell
With, it’ll take it around with it. I wanted to see what I would look like with six pack abs walking down the beach, and sure enough, hey, kid and I uploaded a couple of photos and it did a pretty serious job. You know.
01:52:48:09 – 01:53:01:01
Rod Khleif
I used to have a vision board, and I had this this guy with six packs, and I put my face on a picture on it. Yeah. True story. It’s embarrassing to admit, but it’s the truth. Never got it. It’s underneath. It’s well insulated. I have a well-insulated six pack, but,
01:53:01:07 – 01:53:05:08
Rob Rowsell
Yeah. So one of the coolest. That is a cool thing. That’s not necessarily saving me.
01:53:05:11 – 01:53:07:02
Rod Khleif
That nano banana. So what else?
01:53:07:05 – 01:53:28:28
Rob Rowsell
What else? Notebook alum has just. This is one of the Googles. And here’s why Google has gone ahead a few, horse links is because of its ecosystem that’s already created with Gmail. Oh, calendar drive sheets, word doc. All of that is, is now tied into Gemini. So if you if you’re going to choose, you’ve got a large language model is ChatGPT.
01:53:29:03 – 01:53:54:20
Rob Rowsell
It’s clod, it’s Gemini, it’s perplexity. They all have their own uses. But Gemini is now Google all in in encompassing. So now if I’m in Gemini and I’ve made if I’m over a notebook. L.M. notebook L.M. is a very, very extraordinary platform where I can upload a YouTube link, I can upload a document, I can upload, website link, and only things that we’re going to have conversation about.
01:53:54:20 – 01:53:59:07
Rob Rowsell
And that one is going to be what I put in there for resources. Nothing else.
01:53:59:11 – 01:54:01:01
Rod Khleif
I’m sorry I’m sorry I you lost me.
01:54:01:01 – 01:54:01:24
Rob Rowsell
Okay. Sorry one.
01:54:01:24 – 01:54:02:06
Rod Khleif
More time.
01:54:02:06 – 01:54:25:08
Rob Rowsell
So so so if I’m in notebook L.M., I can literally go to Rhod Cleese podcast, okay? And I can say, and copy 4 or 5 of links to your podcast. I can now put them in notebook L.M. and because it’s Google YouTube, right. It can it literally will have all the transcripts from your podcast. And I can ask it questions without watching those six hours of YouTube video of what rod was teaching.
01:54:25:08 – 01:54:43:08
Rob Rowsell
Oh, shit. It’s amazing. Oh that’s cool. And on the right hand side I can click, podcast. Right? And it will literally have a guy and a gal talking about the data that I just put in there, and I can click a button and interrupt and have conversation, ask questions with that podcast. It’s absolutely amazing.
01:54:43:09 – 01:54:46:09
Rod Khleif
That’s really cool. Yes. Have you played with that at all? Yeah.
01:54:46:09 – 01:55:09:09
Rob Rowsell
That’s cool. Now here’s what Gemini did. And this is where the recent roll up. Now I’m in Gemini and I’m doing some searching. If I click on the plus button there’s a dropdown. I can click notebook in that conversation. And it and it it connects to the notebook LMDh conversation that I had with Rod Cleaves podcast links. And I can now do some research and have it refer to that as part of the conversation.
01:55:09:11 – 01:55:19:13
Rob Rowsell
It’s absolutely amazing. Now we’re back to saving time. How much time of my saving from listening to the six hours of video, right? As compared to asking direct questions about what’s on those videos.
01:55:19:13 – 01:55:24:08
Rod Khleif
Wow. So it just transcribes them instantly and it’s got the information it can pull from that information.
01:55:24:08 – 01:55:27:07
Rob Rowsell
And we can just talk. We can have a conversation that’s extraordinary.
01:55:27:07 – 01:55:43:03
Rod Khleif
It’s really, really cool. Well, guys, if you’re not playing around with AI, you better get started. If you’re in one of these jobs that’s going to get eliminated by yeah, you better pick your freaking side hustle. Don’t wait for the shoe to drop because it’s going to drop. You know, Amazon and Meta have both had huge layoffs because they’re on the forefront of this.
01:55:43:03 – 01:55:58:19
Rod Khleif
I don’t know if Google has, but but but you know they’re on the forefront of this. They’re developing it. But it’s going to be the rank and file before too long where, you know, people are going to start losing their jobs. I hate it, but it’s going to happen. So you better have a side hustle planned out. You know, if it’s if it’s real estate, get your ass to my boot camp.
01:55:58:19 – 01:56:13:23
Rod Khleif
If it’s buying businesses, start exploring that. That’s why I want to share that with with Rob today. Because there’s incredible opportunity upon us. As long as you don’t get caught up in fear and and locked up and, you know, change is change is scary. But that’s the only constant in life, right?
01:56:13:25 – 01:56:24:20
Rob Rowsell
Right. That’s it, that’s it. And I, I just encourage people because it is overwhelming. Let’s face it, everything’s rolling out so quickly. Like I said, start somewhere. Just go with the basics.
01:56:24:20 – 01:56:25:02
Rod Khleif
Just get.
01:56:25:02 – 01:56:39:20
Rob Rowsell
Started or what the basics. Yeah I that that two hour class that I did is a free masterclass. It’s two hours. It starts with how to set up your settings on ChatGPT. It’s so basic. So that’s what I encourage people to start with. The things like that that get them rolling.
01:56:39:20 – 01:56:50:10
Rod Khleif
Gotcha. Love it, love it. Well listen, brother, I really appreciate that. I got to see you again and you just happened to be in town. You told me you suffered through my goal setting workshop and and.
01:56:50:12 – 01:56:51:26
Rob Rowsell
Phenomenal goal setting work.
01:56:51:27 – 01:57:06:15
Rod Khleif
Oh, thank you. And and you and and and it prompted you to take action that you told me you’re an introvert, which I don’t believe for a frickin minute, but no, you don’t. But, Yeah. No, thank you for sharing that with me. That was a that was a gift to me, man. Was great to see you, brother.
01:57:06:16 – 01:57:08:04
Rob Rowsell
Great to see you too, man. Thank you, thank you.
