How AI for Real Estate Investors Is Changing the Game
Artificial intelligence is rapidly transforming how entrepreneurs and investors operate, and the real estate industry is no exception. In this episode of the Lifetime Cash Flow Through Real Estate Investing podcast, DJ Carroll shares how AI for real estate investors can dramatically increase productivity, improve deal analysis, and help investors scale their businesses faster than ever before.
Carroll explains that AI is not just another tech trend. It represents a major economic shift similar to the rise of the internet. Investors who learn how to leverage AI tools now will gain a massive competitive advantage, while those who ignore it risk falling behind in both business and income potential.
Why Entrepreneurs Must Adapt to the AI Economy
One of the most powerful themes from DJ Carroll is that entrepreneurship is becoming less of an option and more of a necessity. As automation and artificial intelligence eliminate many traditional jobs, individuals will need to develop entrepreneurial skills to maintain control over their income and financial future.
Carroll argues that the next few years will create a clear divide between people who embrace AI and those who ignore it. Investors and entrepreneurs who adopt new tools will experience exponential productivity, while others may see their opportunities shrink. This shift is already happening across industries, from marketing and customer service to real estate deal analysis.
Using AI to Find and Analyze Real Estate Deals
For real estate investors, one of the most exciting applications of AI is the ability to analyze deals faster and more accurately. Carroll explains that AI agents can be trained to search property listings, filter opportunities based on an investor’s criteria, and evaluate potential investments in a fraction of the time it would take a human.
Instead of manually reviewing hundreds of deals, investors can automate large portions of the process. This allows them to focus on strategy, relationships, and execution rather than repetitive tasks. Key advantages of using AI for real estate investors include:
- Faster property analysis and underwriting
- Automated market research and listing scans
- Improved lead generation and follow up
- Better data organization and knowledge management
These tools can turn a solo investor into a highly efficient operation capable of competing with much larger firms.
The Entrepreneurial Mindset Still Matters
While technology is advancing quickly, Carroll emphasizes that mindset remains the most important factor in success. He shares lessons from his book Hunter Head Game, explaining that entrepreneurship is largely a mental game. Resilience, discipline, and surrounding yourself with the right people are essential qualities for long term success.
According to Carroll, many entrepreneurs fail not because of a lack of opportunities but because they lack the persistence required to overcome obstacles. Investors must develop a “hunter mindset,” which means continuing to pursue opportunities even when deals fall apart or setbacks occur.
Building Systems That Scale Without Chaos
Another major theme from the conversation is the importance of structure and planning when scaling a business. Carroll highlights the value of strategic planning and operating in focused 90 day execution cycles. By breaking long term goals into shorter actionable sprints, entrepreneurs can move faster while staying aligned with their bigger vision.
Combining this approach with AI tools allows businesses to grow without the chaos that often accompanies rapid expansion. Instead of adding large teams, entrepreneurs can use automation and intelligent systems to handle tasks like communication, customer support, and marketing.
Guest Bio
DJ Carroll is an entrepreneur, real estate syndicator, author, and technology founder focused on helping entrepreneurs scale businesses and create global impact. Over the past two decades, he has built, bought, and sold multiple companies while investing in real estate through various strategies. Carroll is also the creator of AI business tools and the author of Hunter Head Game, a book focused on mindset, resilience, and entrepreneurial success.
If you want to hear the full conversation and detailed insights, watch the podcast video or read the complete transcript below.
AI for Real Estate Investors FAQ
What is AI for real estate investors?
AI for real estate investors refers to the use of artificial intelligence tools to analyze data, identify investment opportunities, automate tasks, and improve decision making in real estate. These systems can process large amounts of market data, property information, and financial metrics much faster than humans. As a result, investors can evaluate deals more efficiently and focus their time on strategy and growth.
How can AI help real estate investors find better deals?
AI can scan thousands of property listings, market reports, and demographic trends to identify opportunities that match an investor’s criteria. By analyzing factors such as rent growth, job creation, and housing supply, AI can highlight emerging markets and undervalued properties. This allows investors to discover deals earlier and make faster decisions in competitive markets.
Can AI analyze real estate investments accurately?
Yes, AI can analyze investment data quickly and with a high level of accuracy when it is given the correct inputs. Investors can train AI tools to evaluate cap rates, operating expenses, rent projections, and other key financial metrics. While human judgment is still important, AI significantly speeds up the underwriting process and reduces the chances of overlooking critical details.
What tasks can AI automate for real estate investors?
AI can automate many time consuming tasks that investors deal with daily. This includes analyzing property listings, responding to leads, answering calls, generating marketing content, and summarizing meetings. Automation allows investors to operate more efficiently and spend more time building relationships and closing deals.
Is AI replacing real estate investors or helping them?
AI is designed to assist investors rather than replace them. The technology handles repetitive tasks and data analysis, while humans focus on negotiations, partnerships, and strategic decisions. Investors who embrace AI tools can gain a competitive advantage because they can move faster and operate more efficiently.
How does AI improve real estate marketing and lead generation?
AI tools can create marketing content, manage advertising campaigns, and respond to potential buyers or tenants instantly. Some systems can answer phone calls, respond to inquiries, and even communicate in multiple languages. This level of responsiveness can dramatically improve conversion rates and customer experience.
Can beginners use AI for real estate investing?
Yes, beginners can benefit greatly from AI tools because they simplify many complex processes. AI platforms can help new investors analyze deals, research markets, and organize important data. This allows beginners to make more informed decisions while learning the fundamentals of real estate investing.
How do AI agents help real estate investors analyze deals faster?
AI agents can be trained to search listing platforms and compare properties against an investor’s specific investment criteria. These tools can evaluate dozens or even hundreds of deals in the time it would normally take a person to review just a few. This dramatically increases the speed and efficiency of the deal sourcing process.
What are the biggest benefits of AI for real estate investors?
The biggest benefits include faster decision making, improved deal analysis, and increased operational efficiency. AI also allows investors to automate repetitive work and scale their businesses without hiring large teams. As technology continues to evolve, investors who use AI effectively will likely gain a significant advantage in the marketplace.
What should real estate investors learn first about AI?
Real estate investors should start by learning how to use AI for research, deal analysis, and communication. Understanding how to write effective prompts and organize data for AI systems is also important. As investors become more comfortable with the technology, they can gradually integrate AI into more areas of their business.
Disclaimer: This summary was written with the help of AI and reviewed by Rod’s Team.
01:20:07:26 – 01:20:27:25
Rod Khleif
Welcome back to lifetime cash flow through real estate investing. I’m Rod Khleif and I’m thrilled you’re here. And I know you’re going to get tremendous impact from the gentleman I’m interviewing today. His name is DJ Carroll and I got his bio. I was just telling him that when we did our research, I guess maybe we researched it. It’s he’s done a lot of stuff, so I’m just not going to try to do it any justice.
01:20:28:00 – 01:20:33:16
Rod Khleif
I’m going to just say hello and let you tell your story, brother. So welcome my friend Devin.
01:20:33:17 – 01:20:37:25
DJ Carroll
I appreciate you having me here and, excited to hang out with you and your listeners for a bit.
01:20:37:27 – 01:20:44:08
Rod Khleif
Yeah, let’s have some fun. So, you know, tell us who you are, where you came from, you know, and then. Then we’ll get into what you’re up to,
01:20:44:11 – 01:21:04:23
DJ Carroll
Yeah. I’m. I’m just an entrepreneur through and through. I turned down eight football scholarships my senior year. High school started mowing grass. And, as I like to say, an entrepreneur was born, a guidance counselor and chemistry teacher. And my parents at the time thought I was crazy. It’s going to be a chemical engineer. And, go the traditional route would have been the first kid in my family to go to college.
01:21:04:26 – 01:21:22:23
DJ Carroll
But, you know, I decided to bet on myself when nobody else would. And, it turned out well, since then, I’ve built, bought and sold multiple ventures, syndicator real estate. And I’ve done, done real estate just about every way except for some twos, which still kind of is wild to me that people will do that.
01:21:22:23 – 01:21:27:20
Rod Khleif
But it’s scary. Very, very scary. Very scary. Because of equity, scheming. Yeah.
01:21:27:23 – 01:21:38:06
DJ Carroll
I know a lot of guys who make money that way, but, yeah, my my latest venture, we’re building AI software. And, you know, I just got back off my book tour for the hunter head game, so,
01:21:38:08 – 01:21:53:26
Rod Khleif
The hunter head game. Awesome. I love the title, brother. And, you know, I want to I want to ask you some questions about that. But. So your core business is what? I mean, you’re a writer. What what what would you say your core businesses.
01:21:53:28 – 01:22:16:08
DJ Carroll
My main focus, man, is, is being Coach Carroll. Right? It’s, Okay. It’s trying to educate and elevate entrepreneurs all across the globe to make $1 billion impact. You know, for me, I has definitely has my attention. And so if I look at my ventures that I’m involved in, Ali, which is our AI platform, is probably where I spend 80% of my time.
01:22:16:11 – 01:22:18:17
DJ Carroll
If I’m not being Coach Carroll.
01:22:18:19 – 01:22:48:12
Rod Khleif
Gotcha. Well, I got to tell you something. I just had someone here in my studio, and we talked about AI, and it’s just like, him and my main guy here, my marketing guy. Just. They were talking stuff above my head for an hour. I mean, literally, just to digress for a second, my, I, I’m sorry, my, social media marketing manager has basically implemented this open claw, and he is he said it’s going to do his entire workload.
01:22:48:15 – 01:23:06:02
Rod Khleif
He just got to keep an eye on it. I’m it’s it’s like he said, it’s in a day. It’s doing two weeks worth of his work. It’s just extraordinary. So I’m buying. You know I’ve already bought him actually two MacBooks to, to do my other two businesses and do this same freaking thing there. You know, it’s it’s so freaking exciting.
01:23:06:04 – 01:23:30:20
Rod Khleif
You know, it’s kind of crazy. So, so in. Oh, my God, I mean, like, like, hourly, it seems like. So, you know, it’s just funny, I, I was telling my daughter, who does my SEO, babe, It’s done. You know, I, I, you know, so I told her to start, start figuring out how you can start a business in AI and, get some things going, but, but anyway, enough about me.
01:23:30:20 – 01:23:37:06
Rod Khleif
Back to you. So. So, Hunter head game. I love the title, and it’s. I assume it’s about being a freaking hunter.
01:23:37:08 – 01:24:04:29
DJ Carroll
Yeah. And yeah, you know, I just, So I wrote this book, over the last decade, it was a write a 500 page manuscript, and, I used AI to help me edit it down. I’m dyslexic. I was never scrapbook. And so what was what was the magic that came out of this, one? I spent a shit ton of time on AI, and so I got to learn basically the nitty gritty with my hands in the dirt.
01:24:05:01 – 01:24:24:22
DJ Carroll
But on the opposite side of that, it it allowed me to edit this book in a way where I shared a lot of stories that I probably would have shared if I had a human editor, allowed me to get really vulnerable because my thesis is this man, in the next 36 months, entrepreneurship is going to go from a nice to have to a means of last resort.
01:24:24:24 – 01:24:28:17
Rod Khleif
That’s that’s it. So many jobs are going down the drain, right?
01:24:28:19 – 01:24:44:16
DJ Carroll
Yes. And if you’re 55 years old and you’re a frontline customer service rep, and your job gets cut, you’re not just going to go across town to the other company, because guess what? They’re cut the same jobs. And so what do you do? I think what used to be the riskiest thing, which is betting on yourself, is now become an outcome.
01:24:44:16 – 01:24:47:28
DJ Carroll
You know, the sure bit of how to actually control your income in the future and then.
01:24:47:28 – 01:25:05:10
Rod Khleif
Necessity, really. That’s why that’s why I just told my daughter, you need to go start studying. I start playing with it, figure out where you can start a business. You know what? I’m also telling people, you know, think about a side hustle. If it’s not, I think, you know, there’s 60, 10,000 people a day turning 65. They’re going to be selling businesses.
01:25:05:10 – 01:25:23:15
Rod Khleif
They need to sell. It’s going to be incredible opportunity there. You know, if it’s real estate, get your ass to one of my boot camps, whatever it is. But, you know, pick your side hustle. I mean IT professionals, it’s going by the wayside unless they become proficient, really proficient in AI and set up their own. I forget what you call it now.
01:25:23:18 – 01:25:41:06
Rod Khleif
I can’t even spell the word technology, but, like their own AI something. But anyway, so. So, you know, what are some what are some of the points in your book talk about some of the some of the things you talk about. You know, you said you got vulnerable people love that. You know, talk about some of it.
01:25:41:08 – 01:26:01:13
DJ Carroll
Really the idea, man, is that, 80% of entrepreneurship is a head game. It’s what do you think when you wake up in the morning, it’s after you make those 25 cold calls and everybody’s told you to kick rocks. Do you make number 26 or do you fold, when when things go sideways, are you resilient? Do you audit your circle?
01:26:01:13 – 01:26:18:21
DJ Carroll
Right. And one of the concepts in the book that I talk about is that if you have people around you, that aren’t a true hunter like you, it can dull your edge, man. And so we see this. We see this in in our culture, in our country today. You know, there are no more hunters.
01:26:18:25 – 01:26:32:20
DJ Carroll
Everybody’s just gatherers. Because a cheeseburger is at a push of a button on UberEats. Right? You know, I saw some stats the other day that said that if our food infrastructure collapsed, a third of the population will perish because. Oh, yeah.
01:26:32:23 – 01:26:33:12
Rod Khleif
Oh, yeah.
01:26:33:14 – 01:26:51:06
DJ Carroll
Food or where to find it. And then ultimately, man, I mean, like with the recent news here and just in the last week, like we’re at war, man, like war time is upon us, okay? And until something changes in it, we’ll probably still be at war when this thing airs. You know, I think you have to have a different mindset about yourself.
01:26:51:06 – 01:27:15:00
DJ Carroll
You need to carry yourself a different way. And so, you know, the the, the hope is, is that this book will give people some of the battle tested frameworks that I’ve used over the past almost two decades of being an entrepreneur, to help them succeed on on their path if they’re already entrepreneurs or help them, you know, succeed if they’re going to be jumping into this thing here in the next couple of years.
01:27:15:02 – 01:27:32:26
Rod Khleif
Love it. I mean, listen, 80 to 90% of your success in anything is your mindset, period. You know, only 10 to 20% of the you know, in my case, the real estate stuff I talk about on my on my show here or even at my boot camps. I had a boot camp this last weekend and, and I spent a lot of I spent a lot of time on mindset.
01:27:32:26 – 01:27:43:16
Rod Khleif
That’s why my students are so freaking successful. But it’s mindset and peer group, right? Who you hang out with is who you become. And if you’re around naysayers, you know you’re going to have a problem.
01:27:43:18 – 01:28:00:14
DJ Carroll
You know, I talk about that in the book. I call them the laughing hyenas. And so, look at a hyena. It looks like an apex predator, right? It can growl. It’s got two teeth. It’s got two claws, but it doesn’t possess the ability to go out. And on its own, it feeds on the scraps and the true apex predators.
01:28:00:22 – 01:28:17:13
DJ Carroll
And so you have to be careful what kind of like in The Lion King? Be careful. Like who you hunt with. Are you hunt with other lions? Or do you just have a bunch of laughing hyenas around you that they’ll they’ll speak a big game when you’re in the room, but as soon as you leave, they’re just laughing at you, you know, auditing your circle, man, and continue to elevate your circle.
01:28:17:19 – 01:28:21:23
DJ Carroll
It’s one of the, I think, one of the premier ways to achieve higher levels of success.
01:28:21:24 – 01:28:40:20
Rod Khleif
Oh, absolutely. Because a rising tide lifts all ships. I, you know, I, I lost $50 million in 089. And I was in Tony Robbins platinum partnership, and I was around people that were killing it in that crash, and they’re like, get up your purse, 50,000,000 million. Go make something happen. That’s what you want to be around. And that’s what we’re talking about here, you know.
01:28:40:21 – 01:28:57:28
Rod Khleif
And so and a lot of people default to a peer group that they went to school with that they work with. And they’ve got their own fears and they’re laughing hyenas basically, like you said, you know, you show me your three best friends, I’ll show you who we are and every aspect of your life, your health, your happiness, your relationships, and definitely your finances.
01:28:58:03 – 01:29:08:09
Rod Khleif
So choose carefully, my friends, you know, so, Yeah. So what else? So peer group, the Hunter mindset, I love it. What else is in that thing? Yeah.
01:29:08:09 – 01:29:36:17
DJ Carroll
Resilience. You know, one of the things, one of the stories I share about in here is, you know, back to that circle part. You know, I was supposed to be with my cousin, when he was, at this particular house in the neighborhood one evening. Luckily, my mom had grounded me, and so I wasn’t there, but three masked guys kicked in the front door, shot up the place with shotguns, and, you know, basically took all the drugs and money that were in the house and just goes to show you, man, how quickly life can change and how fickle it is.
01:29:36:17 – 01:29:57:20
DJ Carroll
And so, I think not taking any day for granted, if, you know, I always say if I’m vertical and eating solid food, man, we won. It’s a good day. So just sharing some things like that inside of a book that I think are, are super important. And then, you know, again, man, a lot of it’s just, it’s meant to be where you can open any page and read a page or two and it kind of charges you up.
01:29:57:20 – 01:30:17:03
DJ Carroll
One thing that I get told a lot, man, is I have infectious energy. And so if I can just transfer that energy to other people, and allow them to, to be successful in the backs of what I’ve learned, I call it the Lieutenant Dan method. Right. You don’t have to run across the minefield butt naked. Like, just look at us guys that have done this business for a while that have blown off a limb or two and say, hey, where’d you step out there?
01:30:17:04 – 01:30:18:13
DJ Carroll
Where should I start?
01:30:18:16 – 01:30:37:25
Rod Khleif
Yeah. Oh, yeah. No, I love it. I love the analogies, brother. They’re really good, you know? And you, you talk about, you talk about peer group, but you also talk about resilience, you know, and, and, and in that vein, I call them seminars failures. They’re, I call them seminars. That was a $50 million seminar for me.
01:30:37:25 – 01:30:58:04
Rod Khleif
I was an expensive freaking seminar, but it was a seminar. And so, you know, but you gotta bounce back up and, and and this is another really important piece, especially for entrepreneurs, is you never have your vehicle, whatever it is, however you’re making the money, you never have that be your identity. Okay? Because if that vehicle fails and it’s your identity, you’ve failed.
01:30:58:08 – 01:31:11:12
Rod Khleif
But if it’s your vehicle that fails, no big deal. You get up and get going again. Period. And and so, you know, be very, very careful how you identify with whatever vehicle you use, whether it’s even if it’s real estate, if it’s you agree with me.
01:31:11:14 – 01:31:31:01
DJ Carroll
Yeah. On the real estate side, man, when I was 27 years old, I had bought a fitness center, and, I grew at 300% 18 months running Facebook ads. It’s going to a $1 trial. Sign up 24 hours. We rebranded the place. It was just crushing it. Bought it. I mean, it was going under. We bought it, completely rebranded it.
01:31:31:03 – 01:31:46:01
DJ Carroll
And, man, I still remember the day Jerry walked in it. Real estate agent. He was like, hey, you know, I’ve got a client that’s looking for a a building like this. What it cost you to build this? Like, I don’t know, dude. I bought it from the guy was going out of business, but I’m an entrepreneur. Everything I got for sale, you want to buy it?
01:31:46:04 – 01:32:05:20
DJ Carroll
And, he’s like, yeah, sure. Well, one thing leads to another. And I learned a very valuable lesson that you can never have too many attorneys. Because in that deal, I didn’t have any attorney. I didn’t have anybody look at the paperwork. That that agent wasn’t representing me. And basically, he told me a bunch of stuff like, hey, let’s keep this under the table.
01:32:05:25 – 01:32:18:07
DJ Carroll
We need to keep it hush hush. My buyer doesn’t wanna make a lot of noise about it. And I said, hey, same here, man. I’m going to sell the business unit out and then I’ll sell you the real estate. Right. I was I stood to make, you know, probably 50 K on the deal, all said and done.
01:32:18:07 – 01:32:34:04
DJ Carroll
So I was like, this would be a good win win. I’m 27, 28 years old. Their, their group, his buyer basically gets all their ducks in a row. And I’m in a small town in Kentucky and they make an announcement and they say, hey, this is going out of business. We’re going to be moving into their building.
01:32:34:04 – 01:32:52:17
DJ Carroll
We’re super excited to take over the facility. Meanwhile, I’m at the negotiating table with the two other gyms in town trying to sell my business unit. And wow, or so you can see how this goes. That the the basically the negotiating negotiations. I lose all leverage. They’re like, hey, if you’re closing, why would we buy you? We’ll just absorb your members when you go out of business.
01:32:52:20 – 01:33:10:02
DJ Carroll
We try to backtrack and, I lost 50, 50% of my revenue in a matter of three months. And so I ended up having to give the the real estate back to the guy that I bought it from. On the owner finance deal. He sold it to the agent. I ended up all all totaled there. Dude, I lost 100.
01:33:10:07 – 01:33:28:29
DJ Carroll
A six figure business doing well over $100,000 a year, and a half $1 million worth of real estate at 27 years old. And so you talk about resilience. One of the frameworks I teach in the book is that when that happened, I still had my other businesses. But when that happened, I was in the fetal position on the couch at the time.
01:33:28:29 – 01:33:34:15
DJ Carroll
Girlfriend, now wife. She says, look, this isn’t going to solve anything. And so I like to say that that’s.
01:33:34:15 – 01:33:36:16
Rod Khleif
A good woman. That’s a good woman. Right.
01:33:36:16 – 01:33:52:14
DJ Carroll
And, so I like to say I took the e off, off of emotion. And I’ve been moving ever since. Man, I like it. And you can’t salt water and self-pity and never solves anything. And loss losses are going to happen, man, because that’s where you want to do the lessons from that one. You know, you’ve had your million dollar seminars.
01:33:52:14 – 01:33:54:19
DJ Carroll
I thought that was a half $1 million seminar for me.
01:33:54:20 – 01:34:10:29
Rod Khleif
Oh, yeah, I get it, I get it. You know, I’ve built 29 businesses so far in my lifetime. I was blown away. How many it was? Several were tens of millions of dollars. Most spectacular flaming seminars. Okay. You know, we fail our way to success. I don’t fear failure. And that’s why you can’t make it your vehicle.
01:34:10:29 – 01:34:36:06
Rod Khleif
Super important. But but, you know, the other piece of this is is is discipline, you know, and, and embodying that discipline, you know, that grit, that determination, just to push forward regardless of what happens. Yeah. I’m like like you. I was in hiding under a frickin rock when I lost everything, and it sucked. But I love the fact that your your bride gave you a swift kick in the ass to get to get you going again.
01:34:36:06 – 01:34:40:04
Rod Khleif
I love that man. And that’s that’s what you know. I hope every man has.
01:34:40:07 – 01:34:56:27
DJ Carroll
A superpower of entrepreneurship, man. If you can find a lady that’ll be in your corner and be a true ride or die, not just the ones that are there on the ups. Right. You know, like, there there have been many a days where it looks like I probably should throw in the towel that she’s been able to talk me out of it.
01:34:56:29 – 01:34:57:11
DJ Carroll
And.
01:34:57:14 – 01:35:16:28
Rod Khleif
That’s being an entrepreneur. That’s entrepreneurship right there. It’s highs and lows. As if freaking worth it. You better believe it’s frickin worth it. But it’s, you know, you get your ass kicked on a very regular basis. And and if you’ve got that support system, ideally a spouse, but if not, you know, a mastermind group like I was in with Tony.
01:35:17:04 – 01:35:37:10
Rod Khleif
You know, you push through and, and, you know, life is about change. And, boy, I got to tell you, it changes exponential right now with what I’ve seen. I mean, literally in my own small little company for my coaching. I mean, we could literally displace several people if we wanted to. So it’s crazy. You’re going to.
01:35:37:10 – 01:35:55:10
DJ Carroll
See, I think in the future you’re going to see smaller, flatter organizations because they’re going to be able to move faster. It’s going to be less about the money. You know, I thinking more about the productivity. You just saw this from Jack Dorsey last week. You know, now where he laid off 4000 people of the.
01:35:55:13 – 01:35:56:21
DJ Carroll
Yeah, yeah.
01:35:56:24 – 01:36:13:12
Rod Khleif
Wow. Yeah, I think it was, Yeah, it was half. It’s half his workforce. He’s at school. We don’t we don’t need you. We don’t. We would as not where we want it yet, but we we see it coming. We don’t need you. I know that that’s crazy. And and, you know, Matt has laid off, I don’t know, 10,000, maybe more.
01:36:13:15 – 01:36:36:11
Rod Khleif
Amazon saying Amazon’s already said they’re going fully robotic. I mean, they’re warehouses will not have people here in the in this in the future. And so you know that’s that’s what’s happening. And, you know, I, I do regretfully think a lot of people have their heads in the sand. And if that’s you and you’re listening, for God’s sakes, figure something out, start playing around with something.
01:36:36:13 – 01:36:53:09
DJ Carroll
A lot of people picked up ChatGPT and 2023, 2024 and they said, you know, where should I eat sushi tonight? And it gave them three restaurants and they’re like, right, I don’t see it a big fucking deal. It’s like a glorified Google, you know, it’s like what’s, in the roof. And so they haven’t picked it up since.
01:36:53:09 – 01:37:10:25
DJ Carroll
And what’s happening is we’re having the same case split in the economy that we did with the internet. So my dad, two years old when the internet happened, he took the bottom of the cake instead of the top. He didn’t get an email address. He didn’t teach himself how to use a computer. He said, why do I need to learn the internet for?
01:37:11:01 – 01:37:35:00
DJ Carroll
And that overhead, the rest of his life will exponentially cap his earning potential and his net worth, right? Versus the people who figured it out. The same case split is happening now. The people that don’t adapt to it will either be laid off, forced into entrepreneurship, net net. Their overall lifetime earnings and net worth will be capped and the while the people that figure it out will have exponential upside.
01:37:35:03 – 01:37:37:25
DJ Carroll
It just won’t be technology like we’ve never.
01:37:37:25 – 01:37:57:14
Rod Khleif
Great, great way to describe it, brother. Absolutely great way to describe it. And and and and you’re absolutely dead, right, because, you know, and and I mean, they’ll probably have universal income, but I can tell you it’s not going to be what you want to live on. Okay. But they’ll likely have it. I mean, I think it’s, it’s going to that’s going to show up in the next few years.
01:37:57:21 – 01:38:10:22
DJ Carroll
And that’s why I, I bet on entrepreneurs. I don’t know about you. Yeah. I’ve never had the government show up and say to anybody I know, oh no, no, they don’t know how all this that I use in my life have come from other entrepreneurs developing them.
01:38:10:22 – 01:38:13:07
Rod Khleif
And so that’s it for me.
01:38:13:09 – 01:38:25:11
DJ Carroll
You know, if my option is to fight the battle, to be the hunter or to, you know, set in the corner, take my universal basic income, put a sheet over me and wait until the grim Reaper. I’m like, dude, I’m going out to hunt.
01:38:25:13 – 01:38:40:25
Rod Khleif
That’s that’s it, man. And I’m going to tell you, like I said, I think there’s a lot of people just sitting there, you know, because a lot of people that, that do this work are analytical and they’re introverted and they, they, you know, very often are afraid of change. And, and a lot of people are afraid of change.
01:38:40:25 – 01:38:58:28
Rod Khleif
But, but but even more so in that, in that demographic. And man, that shoe is going to drop at some point and it’s going to be a shock. And so, you know, I’m just trying to push people go out there, figure out what you enjoy doing, do it as a side hustle just to play with it, meet the people in it, learn it because there’s a learning curve, right?
01:38:58:28 – 01:39:15:11
Rod Khleif
And so even in what I teach the multifamily, you’re not going to learn it overnight. Man. You need to know how to analyze deals, pick a market, evaluate deals, raise money. All this other things and you know it. You’ve syndicate it. And so you don’t learn that shit overnight. And so you know get started now. Don’t wait is my is what I say.
01:39:15:17 – 01:39:17:01
Rod Khleif
Now let me ask you this.
01:39:17:03 – 01:39:27:22
DJ Carroll
The beauty of a man is like the underwriting of the deals, right? It’s like, your listeners know this and they’ve invested, but it’s like you look at 100 deals and maybe you do to write a.
01:39:27:23 – 01:39:29:19
Rod Khleif
2 or 300 sometimes. Dude.
01:39:29:19 – 01:39:34:22
DJ Carroll
Yeah, exactly. So. Right. So, so I haven’t bought real estate in recent years. Right, right.
01:39:34:23 – 01:39:36:14
Rod Khleif
Same.
01:39:36:17 – 01:39:54:22
DJ Carroll
But I still think there are always opportunities. Fun. So the trick now is training an agent to have a skill. And so that skill may be pinging the MLS looking for new listings. Then the other skill may be your underwriting criteria because everybody’s got Fox, right. Everybody’s got a deal box of what they want to do.
01:39:54:25 – 01:40:12:12
DJ Carroll
Some people will hunt for units unless some people only want to look at 24 units or more, right. So you put your deal box together. And now these AI agents can analyze that data ten times faster than you could have. Yeah. And better as a real estate investor, it makes you a sharper, savvier, faster investor.
01:40:12:14 – 01:40:36:11
Rod Khleif
We literally just set that up for our senior housing initiative. We’re buying senior housing and in a big way. And so we literally just set up what you describe. It’s AI agent. I couldn’t think of what the hell what that second word was, but yeah, it’s the agent. Right. So so, you know, and and it’s going to as it relates to execution, it’s going to improve and increase your execution by like a hundred fold.
01:40:36:13 – 01:40:52:23
Rod Khleif
And so, you know, it’s pretty it’s pretty incredible. So, one of the things I saw in your bio that we could discuss was responsiveness. Do you want to give that, give that a go for a minute?
01:40:52:25 – 01:41:15:27
DJ Carroll
So, you know, for me, man, one of the. I’ve been in the social media space, Carol media, my my ad tech company, the social media space for a decade. But what we quickly realized was you can get more brand awareness, but if somebody’s website sucks, like it doesn’t matter, it will convert, right? And even if you fix the website and you convert if they don’t answer the phone, like, what do you do for get it?
01:41:15:29 – 01:41:37:12
DJ Carroll
And so we, we work with some of the largest state farm, all state and farmer agents all across the US. And we, we did a survey last year. We realized, like, an obscene amount of agents don’t answer their phone at 2:00 in the afternoon. Right. So, surprise, news flash, if you didn’t know your customers are going to call you back, they’re just going to call the next person on Google, right?
01:41:37:15 – 01:41:41:03
DJ Carroll
Same thing that if you’re running ads, right, you’re like, hey, we buy a house.
01:41:41:05 – 01:41:49:15
Rod Khleif
Leasing or leasing? Leasing. You got an apartment complex. You’re trying to listen. You don’t answer the freaking sold. They’re going to the next complex. So on and so forth. Yeah.
01:41:49:17 – 01:42:05:08
DJ Carroll
So, you know, I hopped on, I hopped on. I really mean, I have to charge you between November of 2022. And I saw, like, what was really going to be powerful about this. But we created ally, which is, a front office, I team member. I don’t like to call them agents because not everybody truly understands what an agent is.
01:42:05:15 – 01:42:26:11
DJ Carroll
And I call her. And so she can build and manage your website. She can engage with the social media and she can answer your phones. And so for us, the voice component, I think is probably the most powerful application of AI one, because it’s an easy lift and replace. You’re missing calls right now. You’re already flushing the money down the toilet, so why not try something new?
01:42:26:13 – 01:42:45:24
DJ Carroll
And secondly, the ability for her to have data points that she can improve on. And so her recursive learning engine that’s built into her is super powerful. Not to mention in the leasing standpoint there, you got bilingual, people, right? Ali can search on the fly, man. You can talk. Right. Let’s go to English. French, German, Armenian.
01:42:45:26 – 01:42:46:27
DJ Carroll
And she can handle them all.
01:42:47:02 – 01:42:47:25
Rod Khleif
That’s cool.
01:42:47:28 – 01:42:52:05
DJ Carroll
Good luck trying to staff. Somebody is a front desk Debbie that speaks five languages.
01:42:52:07 – 01:43:02:09
Rod Khleif
That’s cool. Now that’s. And that’s exactly where everything’s going. And and it’s responsive enough. So it sounds like you’re talking to a person. It really does. It’s extraordinary. Right. Oh.
01:43:02:11 – 01:43:05:08
DJ Carroll
You want me to do a demo call for you?
01:43:05:10 – 01:43:07:05
Rod Khleif
Can you do it on the fly here?
01:43:07:08 – 01:43:28:10
DJ Carroll
Absolutely, man. All right, so here’s here’s the thing. A lot of these AI companies, they say, oh, yeah, we have the best out in the world. Schedule a demo call. I call if your eye is actually good, then let’s just call it right. So let’s see. Oh, yeah. Yeah. Ali, I’m you’re on a podcast right now. You want to say hello to everybody?
01:43:28:12 – 01:43:28:19
AI Voice
Okay.
01:43:28:20 – 01:43:42:08
Rod Khleif
So can you hold it up to the mic because we can’t hear it. Can you hear it there it was. It was real faint. Oh, that. Yeah. But I saw the response was very quick. I didn’t hear what she said, but I saw it was pretty quick. Yeah.
01:43:42:08 – 01:43:52:26
DJ Carroll
That’s the other. The other cool thing is, we’re live on the podcast right now. Ali, you know what? If what if people are afraid that you’re going to take their jobs? What would you have to say to that?
01:43:52:29 – 01:44:02:23
AI Voice
That’s a common concern, coach. Let me address that directly. I’m not here to replace anyone. I’m here with hands like this already. Do think of me as an extra.
01:44:02:26 – 01:44:24:00
DJ Carroll
Okay, Ali. That’s enough. There. So you see how she. I could interrupt her. Here’s one of my biggest pet peeves that I’m in is when they’re old school, I text to speech, speech to text, and you try to interrupt them and then keep going on with the paragraph that’s programed into them. Right. She’s basically built with true streaming audio so that she can, essentially be interrupted.
01:44:24:02 – 01:44:33:28
DJ Carroll
She can pivot on a dime. And the beauty is, because this isn’t some ChatGPT wrapper product that, you know, some tech bro built in his basement. She’s fully trained on your business and fully customizable.
01:44:33:29 – 01:44:36:29
Rod Khleif
Yeah, yeah. And you in your you.
01:44:37:01 – 01:44:43:15
DJ Carroll
Sorry to interrupt. If people want to give her a call, they call (502) 400-1123 four called. Try it out for yourself.
01:44:43:15 – 01:45:01:20
Rod Khleif
It’s love it, love it. Yeah. You know, I lost my train of thought anyway. No, it’s extraordinary what you can do with it. You know, another thing. And I don’t know if this is in your book or not, but I saw it in your bio, and I thought it was interesting. And that was building scalable businesses and portfolios without the without the chaos.
01:45:01:20 – 01:45:06:19
Rod Khleif
I’m assuming that’s implemented AI. Correct. Is that is that what that’s referencing or.
01:45:06:21 – 01:45:25:06
DJ Carroll
Using AI, is a big part. The other piece, though, is strategic planning. And one of my business coaches, Linda, she ran $100 million marketing agency. She’s the one that taught me strategic planning. And we kind of joke around like, hey, how the hell did we run this business before? We had a strategic plan? Like, we all just showed up to work.
01:45:25:06 – 01:45:41:10
DJ Carroll
Everyone’s like, hey, let me make some money today. But having a long term strategic plan that you didn’t break down into 90 day sprints, and I do talk about this in the book because it’s it’s planning. You’re much right. Like you don’t just go out and hunt, like, stand in the middle of the fucking woods and hope someone walks in front of you so you can kill it.
01:45:41:12 – 01:45:58:21
DJ Carroll
You do scouting, you do planning. You have, countermeasures so that, you know, if I’m going to this field this afternoon to the winds out of the north, I’ll be down here. But if it’s out of the south, I’ll be over there. The same thing needs to happen inside of your business. It’s like, you know, I always say ideas are cute.
01:45:58:21 – 01:46:14:07
DJ Carroll
Execution gets paid. It’s one thing to have, like, a big, grandiose plan. It’s another way for you to come to me and say, here and here’s how we’re going to execute it. 90 day sprints over the next 12 to 24 months. But yeah, for but for me, it’s like you want to eliminate the, the chaos in your business.
01:46:14:12 – 01:46:16:22
DJ Carroll
You need to do more planning.
01:46:16:24 – 01:46:35:02
Rod Khleif
I agree completely. You know, that sounds very similar to what, EOS has in their book traction, where they do 90 day, meetings and they call them rocks, but they’re goals that you accomplish in 90 days. And, and so it’s a fantastic frame. We use it in all my businesses, you know, we we we make.
01:46:35:05 – 01:46:51:06
DJ Carroll
Oh, yeah. I always say it’s like with any coach consultant, you know, EOS, it’s like, take what works for you and throw the rest your away. Right. Like, yeah, you know, one of the things I think a lot of people struggle with is when they, they learn a new system they like try to just completely, you know, revitalize their entire business.
01:46:51:06 – 01:46:57:01
DJ Carroll
And it’s like, hey, man, just take what works for you. You know, if you can run a 90 day sprints, have quarterly rocks at them. Oh.
01:46:57:03 – 01:47:18:02
Rod Khleif
I think that works for every business, I think. I think 90 day sprints works for every business. And, and and I can tell you it’s it’s been groundbreaking for my businesses. It’s been game changer because. Because you’re focused. Right. And the other piece of that is, is you only give one task to one person. You don’t give it to more than one person because then no one’s accountable.
01:47:18:02 – 01:47:39:29
Rod Khleif
So it’s like an accountability framework. You know, and and on that choker, there you go. Love it, love it, love it, love it. Talk about some sales and marketing ideas and or frameworks that, you’re seeing, entrepreneurs use or businesses use effectively. And again, I don’t know if we’re on the topic of I still but but.
01:47:40:01 – 01:47:56:01
DJ Carroll
No, I’m a doer in the world of AI. So like I said, everything right? Like right from a bookkeeping. I use it for sales, marketing. One of the things I think is like, a really cool tool that a lot of, you know, a lot of people are remote sales now, right? So they’re sitting in zoom meetings all day, every day.
01:47:56:03 – 01:48:12:26
DJ Carroll
You know, I’ve got my fathom reporter in here. Granola is another one that works locally. But if you’re not using a note taker, you’re hurting yourself for two reasons. One, you’re not fully attentive in the meeting that you’re in because you’re worried about trying to take notes. And I get it, like up to this point, that’s what you had to do if you wanted to have notes after the call.
01:48:13:03 – 01:48:31:24
DJ Carroll
But there’s a better way, right. And so for me, I think it allows you to be more focused, more structured on it. It also allows you to build a knowledge base. So what’s going to happen? My prediction in the next 12, 18 months, there’s a lot of these big corporations are going to wake up and they’re going to say, hey, we got millions, if not billions of dollars.
01:48:31:28 – 01:48:41:23
DJ Carroll
We can throw it. AI infrastructure, let’s go build it. And they’re going to quickly find out that they don’t have the training data that they need to specify the model to their business. Right.
01:48:41:27 – 01:48:56:21
Rod Khleif
So to put it, to put it into the AI, to put it into the air. Right. Like we put it in my voice, I speak in a third grade voice. I’m kidding. But but to put it in my voice so it sounds like me, right? Is that kind of kind of what you’re talking about here? An example of it.
01:48:56:21 – 01:49:18:02
DJ Carroll
For instance, like Ali, when we were building her out, we trained her. We had 3100 internal sales and support calls with our clients over the past several years. So all of those transcripts got pulled out, indexed and turned into training knowledge for Ali. If you don’t have that, you’re basically like, going to be it’s if we put let me put it this way.
01:49:18:05 – 01:49:37:18
DJ Carroll
What if all of a sudden Harvard MBAs were $15 an hour? Well guess what? Every business owner would want one of those $15 an hour Harvard MBAs. Well, right. Congratulations. They’re here. They’re called AI. Right. And so now what happens with that guy is he doesn’t even know how to wipe his ass. You have to give him all the job training.
01:49:37:18 – 01:49:57:08
DJ Carroll
You have to say, well, here’s how we do it in my business. Here’s what we sell. Here’s while different, here’s questions our customers have from us. And if you don’t have that structured data already in place, you’re going to be burned in the next 12 to 18 months trying to spin that up, while the people that already have it trained their AI models and they’re outpacing you.
01:49:57:10 – 01:50:12:17
Rod Khleif
That is such great advice, brother. In fact, I, I’m going to make sure every piece person in my organization. I got annoyed by those damn no takers and I can see the incredible value in them. So thank you. Thank you that that just absolutely helped me. You know, that’s that’s awesome.
01:50:12:19 – 01:50:33:16
DJ Carroll
I’ll give you this last one to men. I call it my 1080 ten framework. A lot of people get aggravated with AI, because they say stupid robot, right? Well, no it’s not. There’s an acronym for it called Picnic Problem in chair, not in computer. And so what happens is you gave it a third grade level prompt and it gave you a third grade level response.
01:50:33:16 – 01:50:52:02
DJ Carroll
And now you’re mad because you felt this. I was supposed to be all knowing, all seeing, all powerful. Here’s the 1080 ten prompt. You have to first tell it who it is. This thing is trained on up to the. The latest Lama model for meta has 8 billion parameters. So like wow, massive knowledge. We have to take that and say okay, cool.
01:50:52:07 – 01:51:08:09
DJ Carroll
If you know all there is to grooming cats, you don’t need that in this job. So let me focus you on the data to pull from. So you’re a high level copywriter. You’re an M&A strategist, you’re a top notch CFO, right. You got to tell the AI who it is. Then we got to tell it what we want it to do.
01:51:08:09 – 01:51:27:11
DJ Carroll
What is the problem you’re trying to solve? Don’t worry about asking. It cannot do this, this or that. What is the end result you want? This is what I want. Okay, so who is it? What’s going to do then? You have to ask the, the, output. So like I want your response to be bullet points, laser phrases, a six page story summary.
01:51:27:11 – 01:51:46:16
DJ Carroll
Right. And then lastly is the what what questions you do you need to ask me so that I can better improve your response? You give that to it. That’s the 10% on the front side who gets input about the human. We then let the model do 80% of the heavy lifting, and then outside comes the output from the model.
01:51:46:18 – 01:52:10:19
DJ Carroll
What we’re going to do there is we’re going to edit, don’t make it rerun an entire prompt to change one word. Don’t be lazy. Just go fucking edit yourself in a document. Right team. All right. And then we’re going to profit. And then if we need to rerun it, we can rerun the process again. That right there will save you hours and hours of time of being frustrated or giving half baked prompts back and forth, trying to get the AI to do which actually needed to do.
01:52:10:21 – 01:52:19:06
Rod Khleif
Love it. Love it. Very valuable, very valuable. So Hunter head game get it. It’s on Amazon. I take it.
01:52:19:08 – 01:52:37:26
DJ Carroll
It’s on Amazon. It’s everywhere. If you go to Coach carroll.com and get it through there. I give you the audiobook for free as well as the AI companion that is trained on the book. So the entire manuscript is loaded into an AI companion. You can chat with it, you can say, hey, what’s Coach Carroll say about resilience?
01:52:37:26 – 01:52:43:15
DJ Carroll
Or waking up early in the morning or having a positive mental attitude. It’ll pull the exact patch passages out of the book.
01:52:43:15 – 01:52:58:13
Rod Khleif
And oh, very cool, very cool. Well, listen, brother, I appreciate you coming on the show. Incredible value. And, you know, I, I, I’ve learned some things myself, which I can’t always say. So thank you.
01:52:58:15 – 01:53:00:22
DJ Carroll
Again. Thanks. Thanks for having me on it. It’s been fun.
01:53:00:22 – 01:53:02:00
Rod Khleif
Of course, of course.
