How Affiliate Marketing Drives Scalable Business Growth
In this episode of Own Your Power, Rod Khleif sits down with Seth Greene to unpack how affiliate marketing can become a powerful engine for business growth. Seth explains why performance based partnerships allow businesses to scale faster without increasing fixed costs. Instead of relying solely on ads or internal sales teams, affiliates create leverage by promoting products through trusted relationships. This model aligns incentives and creates predictable, repeatable growth when executed correctly.
Building Systems That Support Long Term Scale
Seth emphasizes that affiliate marketing success depends on systems, not luck. Clear tracking, transparent payouts, and strong onboarding processes are essential for attracting high quality partners. Businesses that fail to document processes or manage relationships consistently often struggle to scale. By treating affiliates like strategic partners rather than traffic sources, companies can build durable revenue channels that perform across market cycles.
Why Affiliates Outperform Traditional Advertising
One of the biggest advantages of affiliate marketing is risk reduction. Seth explains that affiliates are only paid when results are delivered, making this model especially attractive during uncertain economic conditions. Unlike paid advertising, where costs are incurred upfront, affiliate marketing protects cash flow while expanding reach. This performance driven structure appeals to sophisticated business owners who prioritize efficiency and measurable ROI.
Leveraging Relationships to Multiply Impact
Seth and Rod discuss how relationship capital accelerates affiliate growth. Trust based referrals convert at higher rates and create longer customer lifecycles. Seth highlights the importance of aligning with affiliates who genuinely believe in the product and understand the audience. When done correctly, affiliate partnerships compound over time and become a core growth pillar rather than a side tactic.
About Seth Greene
Seth Greene is a nine time bestselling author, marketing strategist, and co host of the Sharkpreneur podcast alongside Kevin Harrington of Shark Tank. He is the founder of a leading affiliate marketing network and has helped thousands of businesses scale through performance based partnerships. Seth has been featured on major media outlets including NBC, CBS, Forbes, and Inc for his expertise in business growth strategies.
If you want to hear the full conversation and detailed insights, watch the podcast video or read the complete transcript below.
Affiliate Marketing for Business Growth FAQ
What is affiliate marketing for business growth?
Affiliate marketing for business growth is a performance based strategy where businesses partner with affiliates who promote their products or services in exchange for commissions. This approach allows companies to scale revenue without increasing fixed marketing costs. Affiliates are only paid when results are delivered, making it a highly efficient growth model.
Why is affiliate marketing effective for scaling a business?
Affiliate marketing is effective because it leverages other people’s audiences and relationships. Instead of relying only on internal marketing efforts, businesses expand reach through trusted partners. This creates faster growth while protecting cash flow and reducing upfront risk.
How does affiliate marketing reduce marketing risk?
Affiliate marketing reduces risk because commissions are paid only after a sale or conversion occurs. Unlike paid advertising, there is no upfront spend without guaranteed results. This performance driven structure makes affiliate marketing especially attractive during uncertain market conditions.
What types of businesses benefit most from affiliate marketing for business growth?
Service based businesses, online brands, education companies, and real estate related businesses often benefit the most. Any business with a clear offer, trackable conversions, and repeatable value can leverage affiliate partnerships. Strong margins also help support competitive commission structures.
How do businesses attract high quality affiliates?
High quality affiliates are attracted through clear communication, fair commissions, and reliable tracking systems. Providing strong marketing assets, transparent reporting, and consistent payouts builds trust. Treating affiliates as strategic partners rather than traffic sources improves long term performance.
What systems are needed to scale affiliate marketing successfully?
Successful affiliate marketing requires tracking software, onboarding processes, and ongoing relationship management. Businesses must monitor performance, optimize offers, and maintain open communication with affiliates. Well built systems allow affiliate programs to scale without breaking down operationally.
How long does it take to see results from affiliate marketing?
Results depend on the quality of affiliates and the strength of the offer. Some businesses see early traction within weeks, while others take months to build momentum. Long term success comes from consistent partner development and optimization rather than quick wins.
Can affiliate marketing support long term business growth?
Yes, affiliate marketing can become a durable growth channel when managed correctly. Strong partnerships compound over time and often outperform traditional advertising. Businesses that invest in systems, relationships, and accountability build sustainable revenue through affiliate marketing.
Disclaimer: This summary was written with the help of AI and reviewed by Rod’s Team.
01:20:08:03 – 01:20:29:29
Rod Khleif
Welcome back to lifetime cash Flow through real estate investing. I’m Rod Khleif and I’m thrilled you’re here. And I know you’re going to get tremendous value from the gentleman. I’m interviewing today’s names, Seth Green and Seth, has got a hell of a bio hell of a resume here. He’s written nine bestsellers. Been interviewed on every major news channel NBC, Forbes, Moneywatch, CBS, you name it.
01:20:29:29 – 01:20:46:08
Rod Khleif
And, and he, his, his company is, in the 5020, 23, helps businesses ramp and, apartment complexes, our businesses. So, it should be a very, very interesting conversation. Welcome to the show, brother.
01:20:46:10 – 01:20:47:29
Seth Greene
Thank you so much. It’s an honor to be here.
01:20:48:00 – 01:21:02:06
Rod Khleif
Oh, that’s kind of you to say it that way. Thank you. So I you know, I kind of chopped up your bio a little bit. Maybe, maybe you could enhance, you know, and give us a little more framework on who you are and what you do in a much better way than I just did.
01:21:02:08 – 01:21:06:00
Seth Greene
You did just fine. Yeah. I just have you going around introducing me everywhere.
01:21:06:00 – 01:21:07:10
Rod Khleif
Okay. Right, right.
01:21:07:12 – 01:21:25:18
Seth Greene
So I am founder and CEO of Market Domination, LLC. We are a direct response marketing firm. Our job is to grow your business so you can run it. And you teach folks that all of the real estate investing is a business. So we’re we’re in the right place. As far as the bio, I mean, you covered the highlights.
01:21:25:25 – 01:21:38:19
Seth Greene
I co-host a shark Preneur podcast, which you were so kind enough to be a guest on with Kevin Harrington from Shark Tank. And as far as I know, I’m the only person in history who’s ever been nominated for market of the year from Russell Brunson and Dan Kennedy three years in a row.
01:21:38:22 – 01:21:40:10
Rod Khleif
No kidding. Wow, good for you.
01:21:40:10 – 01:21:45:04
Seth Greene
And after that, they stopped having the contest for a while and they won’t confirm or deny if I broke it. Haha.
01:21:45:07 – 01:21:54:06
Rod Khleif
Yeah, I haven’t heard. I haven’t heard, one of those names in a long, long time. Kennedy. Wow. That’s that brings back some memories. Well, is he still around?
01:21:54:07 – 01:21:55:09
Seth Greene
He is still around alive.
01:21:55:09 – 01:22:13:16
Rod Khleif
And he was sick. He was sick. He was very sick. Yeah. But Bronson, he’s a he’s a frickin rock star. And so was Kennedy, for that matter. I’ve seen him speak and everything else. Guys, these are, like, old time. Well, not Bronson, but. But Kennedy is an old time marketer from way back. We’ve been around for for decades.
01:22:13:18 – 01:22:35:27
Rod Khleif
But, so. Yeah. So. So you help businesses ramp give you an example of some of the verticals you did before we started recording. But if you would talk about some of the verticals that you’ve helped, and how you might help, you know, in an investor that’s raising millions of dollars or tens of millions of dollars, for example, help them ramp.
01:22:36:00 – 01:22:36:24
Rod Khleif
Absolutely. Yeah.
01:22:36:24 – 01:22:38:08
Seth Greene
And we do syndications and races.
01:22:38:09 – 01:22:39:19
Rod Khleif
Oh, you do, we do. Okay.
01:22:39:19 – 01:23:07:03
Seth Greene
So, we’re in about three different categories. So I would call one the author speaker, coach, consultant, thought leader, information marketer. Hire me I you right. Number two would be e-commerce brands. Okay. And number three would be the one that most of your investors fall into, which we would call professional practices. So that’s accountant, lawyer, doctor, financial advisor, chiropractor and investor who’s looking at transactions or a significant ticket size.
01:23:07:09 – 01:23:27:06
Seth Greene
If you’re selling $20 pizzas I we’re probably not your firm. Right. But if you’re raising millions, if you’re doing six figure, seven figure deals, we have done a normal we have done a good amount of cap rises, syndications and then filling those properties with tenants and most importantly, then helping you raise the money and then helping you exit when you’re ready.
01:23:27:08 – 01:23:30:04
Rod Khleif
Interesting. So how do you do that?
01:23:30:06 – 01:23:50:04
Seth Greene
There’s a lot of steps to the process. I would say. The first one is you teach folks that their net worth is a reflection on their network, right? But they don’t systemize it. They don’t think of their their real estate investing business like a business until they’ve accumulated a number of multifamily properties. And you I know you would love to get them thinking about it from day one.
01:23:50:05 – 01:24:11:00
Seth Greene
Yeah, I think do you then who’s your target market? Have you even thought about it? Do you have a marketing plan for your business? And if you are trying to raise capital, how are you doing that? So you teach other people’s money, right? OPM right. Leverage, which is the beauty of real estate. But what about other people’s networks?
01:24:11:03 – 01:24:34:06
Seth Greene
What about other people’s resources? Who else sees the same type of people that you want? So if you’re raising money, does the high end business or estate attorney see those people? There’s the financial advisor. See those people. Who else has your perfect investors or clients as their own that we could capitalize on? If we could capitalize on other people’s lists, other people’s network, other people’s resources?
01:24:34:09 – 01:24:47:02
Rod Khleif
Kind of similar to what we do when we do a podcast swap here. Like I’m interviewing you, you’re interviewing me on your show as well, getting in front of other audiences. So it’s a similar dynamic. So you help people identify those, those other groups.
01:24:47:09 – 01:25:09:15
Seth Greene
Yeah. We there are closed groups are filled with the perfect people that they can’t get into that we can get the door open so we can get your investor in Poughkeepsie in front of for example, interviews with those attorneys, those accountants, those financial advisors. And then we’ve got a 12 step. You’ll appreciate this direct mail process that converts that person from, hey, I’m a state attorney or real estate attorney.
01:25:09:15 – 01:25:17:03
Seth Greene
Thanks for having me on the show into I am going to tell all of my clients all about you because I think you’re fabulous. We get them to fall in love with your investors.
01:25:17:05 – 01:25:47:05
Rod Khleif
With direct mail. Yes. Interesting. Interesting. You know, I, I teach direct mail for people to buy multifamily and talk about some strategies to improve, the stick rate, you know, because the average I think the average mail gets like a half a percent is what gets opened. And I remember some of the strategies we utilize. I teach in my bootcamp, we’ve had as much as 6 to 9% open rate or response rate, rather two response rate, doing some kind of some ninja tricks.
01:25:47:08 – 01:25:50:10
Rod Khleif
Give us a little elaborate, a little bit on your mail strategy, if you would, please.
01:25:50:18 – 01:25:57:00
Seth Greene
So I’m going to give away some of the secret sauce, because you’re going to be on the receiving end of this. So you got to pretend to be surprised when it shows up in the mail.
01:25:57:00 – 01:25:58:14
Rod Khleif
Oh, really? Okay. Yeah. Fair enough.
01:25:58:16 – 01:26:10:17
Seth Greene
So the first thing we send after an interview is it looks like a yeti. It’s a big magic tumbler, okay? And it’s magical in our opinion because the art that’s on it. Okay. So it’s going to have your picture and my picture from being on the show together.
01:26:10:18 – 01:26:10:29
Rod Khleif
Oh that’s.
01:26:10:29 – 01:26:13:15
Seth Greene
Awesome. And it’s going to have the smartest thing you said on the show on it.
01:26:13:22 – 01:26:15:05
Rod Khleif
Well okay. That could be you.
01:26:15:06 – 01:26:15:25
Seth Greene
Have to be novel.
01:26:15:27 – 01:26:19:09
Rod Khleif
That’ll be a stretch. You’ll have to find that. But so you’re going.
01:26:19:09 – 01:26:27:05
Seth Greene
To get a big brown box in the mail and you’re going to go, I didn’t order anything on Amazon yesterday. What is this? You’re going to open it up and you go, wow, I can’t believe you sent me this. This is so cool.
01:26:27:05 – 01:26:28:01
Rod Khleif
That’s a nice touch.
01:26:28:01 – 01:26:35:06
Seth Greene
You’re going to keep it on your desk. I got your face on it. Oh, yeah. And you’re going to drink your coffee or tea all day, every day or your smoothie, whatever it is. And you’re going to stare at my face.
01:26:35:08 – 01:26:40:05
Rod Khleif
Okay? Okay. Well, yeah. You, like me, have a face for radio. Thank you so much.
01:26:40:05 – 01:26:43:14
Seth Greene
I’m so glad I flew down here. And now.
01:26:43:16 – 01:26:43:24
Rod Khleif
Yeah.
01:26:43:27 – 01:26:50:01
Seth Greene
And then you’re going to get a direct mail piece from us. Something lumpy and a gift every single month.
01:26:50:02 – 01:26:50:23
Rod Khleif
No kidding.
01:26:50:23 – 01:27:05:21
Seth Greene
Thoughtful, inexpensive. So it doesn’t feel like we’re trying to bribe you. But every time you get something in the mail for me, it’s going to be like Christmas, Hanukkah, Kwanzaa. You’re going to go. I wonder what the heck that crazy guy sent me. And then by the second or third time you get something, you’re going to go, Seth, I can’t believe all this cool stuff you’re sending me.
01:27:05:21 – 01:27:09:03
Seth Greene
What can I do for you? And you just open the door to our next.
01:27:09:10 – 01:27:10:07
Rod Khleif
Vacation we’re.
01:27:10:07 – 01:27:16:10
Seth Greene
Adding. So I got it from Cellini. We’re adding so much goodwill and reciprocity until it unbalances. And you say, please let me give back to you.
01:27:16:10 – 01:27:22:08
Rod Khleif
Well, no, I love that. Oh, I love it. Well, thank you for sharing that. I that’s really, really cool. So I’m looking forward to getting that. You know, it’s.
01:27:22:08 – 01:27:23:10
Seth Greene
You have to pretend to be surprised.
01:27:23:10 – 01:27:46:23
Rod Khleif
Yeah. Yeah. You know I, I had Oh, God. What’s his name is Tom Hopkins on the show, and he sends a nice handwritten card after your interview. But you you knock that shit out of the park with what? You. Yes. That’s awesome. I love it. So. So, let’s say you get an investor, and that’s investor knows they need to raise money for a, you know, whatever it is, maybe a large apartment complex.
01:27:46:23 – 01:27:50:03
Rod Khleif
Deal.
01:27:50:05 – 01:27:52:25
Rod Khleif
Talk about the process that you would put this person through.
01:27:52:28 – 01:27:58:00
Seth Greene
Sure. So you’re trying to raise X amount of dollars in X amount of time. We’ve got.
01:27:58:01 – 01:28:01:08
Rod Khleif
I’m gonna say 10 million. 10 million raise 10 million for it for a deal.
01:28:01:13 – 01:28:22:15
Seth Greene
Okay. So number one there’s the relationship strategy. Who else serves the people who can write you the check, right. And we do our process to get you in front of them and get you the warmest pitch you’ll ever have time. And then separately, we also want to look at your social media marketing strategy. Is there an online presence for every building, every syndication you’re doing?
01:28:22:21 – 01:28:44:02
Seth Greene
Is there direct marketing, whether that’s LinkedIn, Facebook, YouTube, whatever it is driving your prospective investors to find it? Because once we get them the relationship, the first thing they’re gonna do is I’m going to Google you. They’re going to ask ChatGPT about you. Are you showing up in those results and are you credible? So that’s why I like for our investor clients, we’d have literally a separate online funnel.
01:28:44:02 – 01:28:50:17
Seth Greene
Their online presence for every single deal. They’re a part of us, which of course brings lots of traffic back to the mothership.
01:28:50:17 – 01:29:02:25
Rod Khleif
Help brand them as well. Yes. Okay, so so you you you you you position things to get the large language models to have them show up or show up in the right light. Yes I see, and so you have content writers.
01:29:03:01 – 01:29:07:07
Seth Greene
We have copywriters, graphic designers, audio video, video editors all on staff.
01:29:07:13 – 01:29:09:05
Rod Khleif
And and, where are you based by.
01:29:09:12 – 01:29:10:27
Seth Greene
Buffalo, New York. Where I’m from.
01:29:10:29 – 01:29:11:27
Rod Khleif
Oh. On purpose?
01:29:11:28 – 01:29:14:19
Seth Greene
Yeah. Well, we have offices in six other states, but. Yeah.
01:29:14:19 – 01:29:21:08
Rod Khleif
Wow. Has it. I have to go to North Carolina tomorrow. And I saw it’s 20 degrees. I’m like, oh, hell no. But,
01:29:21:10 – 01:29:23:09
Seth Greene
When I left, it was colder than 20. Yeah, that’s.
01:29:23:09 – 01:29:28:27
Rod Khleif
A whole a whole lot different up there. So, you know, I remember Kevin was in Tampa, if I recall, Saint.
01:29:28:27 – 01:29:30:02
Seth Greene
Petersburg, Saint Peter’s.
01:29:30:04 – 01:29:36:13
Rod Khleif
Okay. Okay. Got it. Because because he was really affiliated with the, the big, online, I’ve.
01:29:36:13 – 01:29:37:15
Seth Greene
Seen on TV. Yeah.
01:29:37:15 – 01:29:39:21
Rod Khleif
Okay. I seen on TV, it was called something else back then.
01:29:39:21 – 01:29:41:12
Seth Greene
Yes, it was okay. He sold.
01:29:41:12 – 01:30:02:03
Rod Khleif
It. Oh, he sold it. Okay. Yeah. Okay. All right. Linear way. I digress. So, so, so you have video editing and all that stuff, like I do here, but but I’m sure more expanded version of it. But, let’s say, you know, I’m, I’m assuming you help the investor create some video.
01:30:02:06 – 01:30:04:09
Seth Greene
Yeah, they’re going to need it. Yeah. Okay. So in today’s day.
01:30:04:09 – 01:30:09:10
Rod Khleif
And age, you help them find a local videographer and then they send the clips to you to edit and play with.
01:30:09:10 – 01:30:10:11
Seth Greene
Exactly. Okay.
01:30:10:11 – 01:30:27:01
Rod Khleif
Got it. Okay, so you do the video, you take a look at their social media. You help them, help them figure out who else they might attack. As far as, you know, vertical verticals that have money that are accredited investors, for example. Yeah, different things. And what else?
01:30:27:05 – 01:30:49:12
Seth Greene
Well, we’ve got some cool new marketing technology where I can pull the data from a Google search and see who searched. So I can go find all of the accredited investors in your city who are, let’s say, searching on Google for real estate investments. And then literally give you their email, phone number or snail email address, all kinds of information, really, so that we can go after them and put your offer in front of them.
01:30:49:18 – 01:30:52:07
Rod Khleif
You can do that via Google.
01:30:52:10 – 01:30:55:25
Seth Greene
There’s some bridges that have to take place to be legally compliant to get the.
01:30:55:25 – 01:31:01:13
Rod Khleif
Data I see. Interesting. Oh, interesting. Well, we may have to drill down on that a little more with you because I’m interested personally.
01:31:01:20 – 01:31:04:06
Seth Greene
There are ways to invade your privacy for fun and profit.
01:31:04:06 – 01:31:12:00
Rod Khleif
Okay. Well said. So, okay, so you find you you can create, email, mailing lists.
01:31:12:02 – 01:31:12:16
Seth Greene
And snail.
01:31:12:16 – 01:31:16:13
Rod Khleif
Mail. Do you ever snail mail, purchase potential investors?
01:31:16:13 – 01:31:22:08
Seth Greene
Absolutely. We’re we’re responsible. I mean, we we mail on we have our clients, millions of users a month by month.
01:31:22:11 – 01:31:23:17
Rod Khleif
Yeah. Holy cow, I.
01:31:23:17 – 01:31:26:06
Seth Greene
Love direct mail. It works better than ever because.
01:31:26:08 – 01:31:28:22
Rod Khleif
He’s always doing it. Exactly. Yeah. Yeah, yeah. Okay.
01:31:28:22 – 01:31:31:02
Seth Greene
Yeah, I think about the last time you got something really cool in the mail.
01:31:31:04 – 01:31:36:06
Rod Khleif
Wow. Okay. Are you doing the whole. I mean, back in the day, Ron Legrand and all these.
01:31:36:06 – 01:31:38:08
Seth Greene
These thought Ron was a client of ours years ago.
01:31:38:09 – 01:31:43:06
Rod Khleif
Yeah. Oh. No kidding. Oh. That’s hilarious. So, you know, they had the whole lumpy mail. Yeah. Which is basically.
01:31:43:06 – 01:31:44:03
Seth Greene
Still too lumpy.
01:31:44:06 – 01:31:53:00
Rod Khleif
Still works. Basically, lumpy mail, guys, is where you put a a pin or an eraser or something with the envelope, you know, you always going to open something that has something in it, right?
01:31:53:00 – 01:31:56:22
Seth Greene
Three dimensional. We’ve we’ve gone beyond just pens and erasers but yeah.
01:31:56:22 – 01:32:13:27
Rod Khleif
Yeah. Mugs you said and all kinds of shit. Okay. That’s cool. Yes. So. Okay. So what what are we forgetting? What else are you doing for, for a for a potential investor client? Because that’s really my listener, Bay. Well, business owners as well. Obviously, if you’ve got a decent sized business, you have a high ticket price.
01:32:13:29 – 01:32:23:21
Rod Khleif
You know, you may want to you may want to talk to Seth. But, investor specifically, is there anything else that you might do? Or. We covered everything.
01:32:23:24 – 01:32:29:20
Seth Greene
We covered most of it. Okay. I think you definitely want to look at the personal brand of the investor.
01:32:29:20 – 01:32:44:12
Rod Khleif
Yeah. So. So talk about that for a minute. What do you do there? I mean, you know, I, I teach people, you got to hang your shingle form your LLC. Yeah. You know, pick a logo, have have ChatGPT or something, build you a website, you know, whatever. I mean, you know, you need to do all that stuff. You gotta hang your shingle.
01:32:44:16 – 01:32:46:12
Seth Greene
Yes. At a table. Stakes. Bare minimum.
01:32:46:12 – 01:32:49:15
Rod Khleif
Yes. Right. So what do you do for from a branding standpoint.
01:32:49:15 – 01:33:06:14
Seth Greene
So we’ve got to look at more than just a ChatGPT website, right? I mean so we want to take a look at you are the brand. So what is their said about you online. What is your online presence. Are you listed in every directory or supposed to be listed in what content? What regular content is going on that website?
01:33:06:16 – 01:33:13:06
Seth Greene
At the moment, 80% of ChatGPT citations are still coming from Google. So where are you showing up?
01:33:13:13 – 01:33:14:13
Rod Khleif
You know you’re getting crawled, right?
01:33:14:13 – 01:33:34:14
Seth Greene
Yep. So where what does it say about you? How are you populating the schema on every page of your website so that ChatGPT sees it? How are you using the voice schema? Because people are searching more and more, using their voice and talking to ChatGPT. So you can have voice schema on every page of your website so that it can read it back to them.
01:33:34:17 – 01:33:36:08
Seth Greene
There’s a whole lot of factors that go into all of.
01:33:36:08 – 01:33:40:14
Rod Khleif
That voice schema on a website. No, that’s no, I hadn’t heard about that one. Okay.
01:33:40:14 – 01:33:41:12
Seth Greene
It’s cutting edge stuff.
01:33:41:13 – 01:33:47:12
Rod Khleif
Okay. Cool cool cool. What kind is the cutting edge? Come on, open the kimono here.
01:33:47:14 – 01:33:59:22
Seth Greene
YouTube is still the second largest search engine in the world. There’s a whole lot of opportunity for doing some laser focused targeting by using YouTube ads to get in front of your ideal, either syndicate partners.
01:33:59:22 – 01:34:00:22
Rod Khleif
Okay, okay.
01:34:00:29 – 01:34:06:14
Seth Greene
Because think about what are they looking for? They’re probably on YouTube watching investing videos, right? Right where they’re watching you.
01:34:06:19 – 01:34:26:01
Rod Khleif
Right. Well poor thing. Yeah. Okay. So, you know, we talked about Kevin Harrington, who I met had the pleasure of meeting a long time ago. Gosh, you had to be 12 years ago. Maybe 15 years even, up in Clearwater. A friend of mine was doing an event, and he he was one of the speakers there, and I spent all time with him.
01:34:26:03 – 01:34:28:13
Rod Khleif
What’s your affiliation with him? How did you guys meet?
01:34:28:15 – 01:34:42:15
Seth Greene
So I kidnaped Kevin. You kidnaped? I kidnaped him. He. I found out a friend of mine. This was 12, 13 years ago, back when he was still on Shark Tank. Call a friend of mine in to be an AI group of all things called me and said, hey, I know you love shark Tank. Do you know Kevin’s coming to Buffalo to speak?
01:34:42:18 – 01:34:44:05
Seth Greene
And I said, nobody comes to Buffalo to speak.
01:34:44:05 – 01:34:46:10
Rod Khleif
What are you not on purpose? No.
01:34:46:13 – 01:35:02:15
Seth Greene
So he said, what are you talking about? And he said, oh, it’s the blankety blank. There’s a regional EO conference. And he was one of the original board members, and he’s coming to speak. And I said, I don’t even know what EO is back then. Yeah. So I paid 200 runners organization. I’ve been in it now for years.
01:35:02:15 – 01:35:03:24
Rod Khleif
I need organization by the way.
01:35:03:24 – 01:35:19:03
Seth Greene
Yeah, and I been in it for years. I just didn’t know at the time. And so I paid 300 bucks to get a civilian ticket. I moved the eight meetings I had that day so I could go. I went, I watched Gavin speak. We’re in the back. He’s in the back of the room signing autographs, taking selfies, selling cop, giving away copies of his new book at the time.
01:35:19:05 – 01:35:32:23
Seth Greene
And I’m standing in line going, think I got to come up with something. Everyone’s asking you for a selfie. Everyone’s trying to pitch him in. 30s none of that. I got to stand out. So inspiration struck and I said, Mr. Harrington, I’m here to take you to the airport. This is before Uber. And he said, oh, that’s fine.
01:35:32:23 – 01:35:38:21
Seth Greene
I was just going to take a cab. And I said, no, no, no, no, I’m supposed to take you to the airport.
01:35:38:23 – 01:35:40:18
Rod Khleif
Oh, little white light. Okay.
01:35:40:18 – 01:35:49:04
Seth Greene
And he said, okay, well, I got a board meeting with the regional people for me. So if you want to come be a fly on the wall for that and then you can take me to the airport, like, okay.
01:35:49:09 – 01:35:49:25
Rod Khleif
Oh yeah.
01:35:49:25 – 01:36:01:29
Seth Greene
So I go to the board meeting, I’m sitting in a chair. They’re not, off to the side. I’m texting my wife. Oh my God, I’m going to drive Kevin to the airport. And she’s like, in your car. Hahaha. And I said, honey, it’s Buffalo. I can’t go rent a Bentley by the hour. And he’s got like eight of them.
01:36:02:03 – 01:36:20:28
Seth Greene
And she says, well, can you go clean your car? Like, I had little kids back then and it’s got sippy cups and goldfish crackers and I’m like, honey, I’m in a meeting. She said, say, you have to go the bathroom and go clean your damn car. Trust me, I’m like, yes, here. So I clean the car. I drove very slowly back to the airport, and gave him my pitch and he said, okay, here’s my cell phone number.
01:36:20:28 – 01:36:36:14
Seth Greene
Here’s my address. Send me what you want to send me. I’ll take a look at it. So we sent him what we call a shotgun, a box. And, his secretary, his assistant, which I did not tell her to do. This interrupted his board meeting and said, excuse me, Mr. Hanson. You got to see this cool thing I’ve ever seen.
01:36:36:16 – 01:36:46:26
Seth Greene
And he text, he called me and he’s like, I’m pissed because my secretary just interrupted my board meeting. But she told me. You told her you didn’t tell her to do that. But I’ll call you when I’m done. I’m in. I’m interested. Well, okay.
01:36:46:27 – 01:36:49:04
Rod Khleif
Now I got to know what was in the damn box. Okay? Okay.
01:36:49:04 – 01:37:06:24
Seth Greene
So it was a aluminum briefcase. So, like, the kind the Secret Service carries, a bomb goes in there and had custom foam inserts holding a DVD player, which had a DVD player that opened and automatically started playing a message from me to him about with a whole bunch of our materials underneath it that backed up what I was saying.
01:37:06:24 – 01:37:08:17
Rod Khleif
Wow. And what were you pitching him on?
01:37:08:21 – 01:37:18:16
Seth Greene
I said, I think there are some holes in the scene on TV.com online presence. And I think if we fix them, we can up your sales 20%.
01:37:18:18 – 01:37:23:10
Rod Khleif
So. So you were doing online marketing at that point? Yep. And how long ago was this?
01:37:23:12 – 01:37:24:17
Seth Greene
12, 13 years ago.
01:37:24:20 – 01:37:27:16
Rod Khleif
And were you was it just a team of one doing that. No, no.
01:37:27:17 – 01:37:31:08
Seth Greene
No I had a team. I still had a company. I had a team of people. Yeah. It wasn’t just me okay.
01:37:31:08 – 01:37:44:15
Rod Khleif
So digital marketing. Yes. Pretty much the forefront of it. And that’s how you ran into Kennedy and, Oh, who’s the long haired guy that was really big in it? Oh, go head long hair. Damn. I have the worst memory.
01:37:44:18 – 01:37:45:12
Seth Greene
There’s an app for that.
01:37:45:14 – 01:37:52:03
Rod Khleif
Yeah. And. Yeah, yeah. All right, I know I need to use it. Yeah, but, Oh, God. Frank Kern. Yeah.
01:37:52:03 – 01:37:53:24
Seth Greene
Frank Kern. Yeah, yeah, yeah, I know Frank.
01:37:53:24 – 01:38:11:16
Rod Khleif
Yeah, yeah, yeah. Yeah. It’s funny. I’ll tell you a funny story. You know, Frank got investigated by the FTC. Yeah. And, and I reached out to him, and he was really cool and responded me and gave me the name of his law firm because I don’t ever want to have go sideways. I don’t want to make promises and things like that.
01:38:11:19 – 01:38:12:17
Seth Greene
No income claims.
01:38:12:17 – 01:38:28:14
Rod Khleif
Right, right, right. And so I called the law firm. I was on a call with like 2 or 3 attorneys from this big DC firm and they’re like, well, how many complaints have you had? I said none. So when did the FTC contact you? They have it. And it was like silence. Like, I just want to get my insurance.
01:38:28:14 – 01:38:30:20
Rod Khleif
I don’t want a freaking problem. Okay. That’s nice. Yeah.
01:38:30:20 – 01:38:35:25
Seth Greene
Anyway, I, I think I’ll just launched a program all about how to break because he got to do all about how to protect yourself. Yeah.
01:38:35:26 – 01:38:37:12
Rod Khleif
Right. Right, right. No, that’s.
01:38:37:12 – 01:38:40:23
Seth Greene
Yeah. His book. Don’t you can’t say that is really scary and really good.
01:38:40:24 – 01:38:41:26
Rod Khleif
All right. Who’s this.
01:38:41:26 – 01:38:42:28
Seth Greene
Onyx angle?
01:38:43:00 – 01:38:45:09
Rod Khleif
Oh, yeah. I don’t know that one. You can’t say that.
01:38:45:09 – 01:38:46:09
Seth Greene
Okay.
01:38:46:12 – 01:38:48:25
Rod Khleif
I got he got that. I got to remember that.
01:38:48:27 – 01:38:49:11
Seth Greene
And try to be.
01:38:49:11 – 01:38:56:24
Rod Khleif
Careful. You know I try to be careful. But, you know, we our results are really, really good. But,
01:38:56:26 – 01:38:57:11
Seth Greene
It’s not to get.
01:38:57:11 – 01:39:02:10
Rod Khleif
To work your ass off, though. If you got to work, you can’t. It’s not. You know, I’ll give you the tools. You just got to go do it.
01:39:02:10 – 01:39:05:00
Seth Greene
The average result is 0.0 because people do nothing, right?
01:39:05:00 – 01:39:17:10
Rod Khleif
For most people, right? Right. Yeah. I mean, I can brag for a minute. We did an analysis and it pretty we’re pretty certain because a lot of people publicize what they’ve done. My competitors and we we eclipse all of them combined.
01:39:17:12 – 01:39:18:09
Seth Greene
That’s amazing. Yeah.
01:39:18:09 – 01:39:31:28
Rod Khleif
Congratulations. I’m really proud of that. Yeah. In my warrior program. But, so let’s, you know, it’s not all roses. It’s not all glory. You know, occasionally people make mistakes, occasionally ask me how I know. I we.
01:39:32:04 – 01:39:33:04
Seth Greene
Couple scars I see.
01:39:33:04 – 01:39:51:21
Rod Khleif
Over there. Oh, yeah. No, I, I mean, my events are like, don’t do that. Ask me how I know one of my students can be sure this is hashtag ask me. Oh, it’s awesome. We give it away now. Yeah. It’s hilarious. But anyway, talk about some mistakes that people make when they, you know, when they’re trying to brand themselves and or let’s start with branding and then move into marketing maybe even.
01:39:51:21 – 01:39:55:15
Seth Greene
Sure. Absolutely. So biggest mistake we see is being boring.
01:39:55:18 – 01:39:56:14
Rod Khleif
Boring, right?
01:39:56:19 – 01:40:16:08
Seth Greene
If you are generic and vanilla, you won’t stand out. Right? If I get 80% of your remember, 80% of economists in the room are let’s take financial advice. Let’s do a financial advisor. Yeah. We get 80% of financials in the room and say who here? Who gets good customer service. Everybody raise your hand. Right, right. No one says I do a lousy job.
01:40:16:08 – 01:40:26:01
Seth Greene
You should hire me. Right? Right. So how are the consumers? Are your investors supposed to tell you apart? So you’ve got to be polarizing. You’ve got to stand for something and you’ve got to market that.
01:40:26:02 – 01:40:30:27
Rod Khleif
All right, now got it. You got to give me some examples, okay. Give me some examples that you’ve used successfully okay.
01:40:30:27 – 01:40:43:12
Seth Greene
So I’m a little bit notorious for this one. But we had a company that came to us and we did a deep dive analysis of their client base, and we found out that their ideal client wasn’t just any investor who was accredited, it was a conservative hunter.
01:40:43:15 – 01:40:44:14
Rod Khleif
Oh, interesting.
01:40:44:20 – 01:41:04:27
Seth Greene
So we ran a marketing campaign that was we bought a list of 369 Republican hunters in their city with over $1 million. Wow. And then we did a four step direct mail campaign, and it had a red, white and blue flag envelope. It had the crosshairs of a rifle with a certain Democratic political figure that I won’t name.
01:41:04:27 – 01:41:05:24
Seth Greene
And oh.
01:41:05:26 – 01:41:08:08
Rod Khleif
Awesome. And as I’m stumbling up the stairs.
01:41:08:11 – 01:41:18:19
Seth Greene
And it said, is your portfolio blank proof? And the letter was all about how if this person got elected, they were going to decimate health care, mess with the stock market and take your guns away.
01:41:18:25 – 01:41:19:10
Rod Khleif
Wow.
01:41:19:10 – 01:41:27:01
Seth Greene
And you had to come to this emergency briefing in person one night, only to find out how to protect yourself.
01:41:27:04 – 01:41:27:25
Rod Khleif
Oh wow.
01:41:27:25 – 01:41:29:20
Seth Greene
Standing room only sold out event.
01:41:29:20 – 01:41:30:08
Rod Khleif
Wow.
01:41:30:08 – 01:41:36:28
Seth Greene
We worked ourselves out of a job because they then fired us and said, we’re going to live off of this event for a year. Wow. We will call you in 12 months.
01:41:37:00 – 01:41:42:02
Rod Khleif
That’s awesome. What an awesome idea. That’s a beautiful one. Okay.
01:41:42:04 – 01:41:42:25
Seth Greene
Not boring.
01:41:42:25 – 01:42:01:29
Rod Khleif
No, not boring at all. No, I love that. So what are some other mistakes? So maybe in the on the marketing front, you know, we just had that horrible thing happened in Australia. And you know, you can you can news Jack and but I was told you never news Jack and negative like that something that horrific I mean I, I, I wanted to get in there and talk about gun control how they’re very restrictive.
01:42:01:29 – 01:42:04:02
Rod Khleif
They’re for gun control. Like you know what? I’m not going to do it.
01:42:04:02 – 01:42:05:19
Seth Greene
It’s just I think you made the right choice.
01:42:05:19 – 01:42:06:20
Rod Khleif
Yeah, I agree I.
01:42:06:22 – 01:42:15:29
Seth Greene
Will defer to the expertise of David Merriman Scott, who wrote the New Laws of marketing and PR and who wrote the book News Jacket. Yeah, which we follow. He would be a much better thought. I saw him.
01:42:15:29 – 01:42:19:08
Rod Khleif
Send me, twice at Tony Robbins events. Yeah. He’s fantastic.
01:42:19:08 – 01:42:30:05
Seth Greene
Business mastery. Yes. Yeah, yeah. And I would agree with you. I would not news Jack tragedy. So I’d avoid the I to avoid Brown University. But positive news. Jack. Oh, we do all the time.
01:42:30:05 – 01:42:47:16
Rod Khleif
Like like like, when the Super Bowl lights went off, you see, who was it, that said you can dunk in the dark? It was think it was like Oreo. Oreo cookies. Yeah. You can dunk in the dark. Yes. Or when when, when, something when Mike Tyson chewed, chewed an ear off and Holyfield.
01:42:47:16 – 01:43:07:15
Rod Khleif
Yeah. Yeah. And there was something I forgot. Do you recall what the what the news Jack was on. That was hilarious. And then, you know, just these are examples of news, Jack and guys where you can, you can tie into, you know, a current event and, and just get viral videos, like when the, you know, a long time ago, the miners, got.
01:43:07:20 – 01:43:08:17
Seth Greene
Up in Chile.
01:43:08:20 – 01:43:28:13
Rod Khleif
And Chile, got stranded underground for days, and days and days. And when they came out, Ray-Ban, I think it was give them the sunglasses. And they think the you know, this they all because they were all, you know, and out in the daylight again they need sunglasses and they they think that Ray-Ban literally got $80 million of advertising for giving them those sunglasses.
01:43:28:16 – 01:43:29:16
Rod Khleif
Just brilliant, you know, and.
01:43:29:16 – 01:43:44:04
Seth Greene
You can write blog posts and put out YouTube videos about current. I mean, just look at Google Alerts and Google News, right? And find a way to comment on a story that’s going on and taught yourself into it, and you’ll be amazed at it. Like you said, you might not get 80 million, but the free PR you get?
01:43:44:04 – 01:43:51:23
Rod Khleif
Yeah, no, you get a ton of PR right now. We do it. I mean, I do I do it with, you know, economic news like the rate drop and things like that. Yeah. And talk about that.
01:43:51:23 – 01:43:57:04
Seth Greene
Give Trump something with the building and you say see you got a brand yourself. So you can charge a premium to put your name on something.
01:43:57:08 – 01:44:02:11
Rod Khleif
Whatever. Yeah. So what are some of the mistakes that you see besides boring.
01:44:02:14 – 01:44:11:03
Seth Greene
Not defining the target market tight enough? I think people go way too broad. They think any accredited investor or any baby boomer with money.
01:44:11:03 – 01:44:14:03
Rod Khleif
Interesting. So. So don’t shoot with a shotgun. Shoot with a rifle.
01:44:14:03 – 01:44:15:29
Seth Greene
So, laser guided laser sniper rifle.
01:44:15:29 – 01:44:23:03
Rod Khleif
Laser sniper rifle. Okay. So can you give another example of that maybe is there if you can. Sure.
01:44:23:03 – 01:44:30:06
Seth Greene
So my Republican Hunter example followers. But you could also right now.
01:44:30:08 – 01:44:30:16
Rod Khleif
There’s.
01:44:30:22 – 01:44:58:01
Seth Greene
There is no privacy. So you can buy whatever data you want on any group of people. So I can literally see how much you spend on Amazon every month, how much you spend on DoorDash, which freaks my wife out. Wow. I can see whether you buy ice cream or sherbet at the grocery store. Wow. So you can say, I want someone who is 55 plus, has $4 million in the bank drives and drives a BMW three series like you can build an exact micro laser focused target market and go after those specific people.
01:44:58:03 – 01:45:05:26
Rod Khleif
Well, you know, there are a lot of there’s a lot of this, nefarious list brokers. So how do you know you’re getting good information?
01:45:05:29 – 01:45:14:16
Seth Greene
So we’re not buying it from the list brokers. So, for example, a lot of this data is available for audio commercials running on podcasts.
01:45:14:19 – 01:45:15:11
Rod Khleif
Okay.
01:45:15:13 – 01:45:20:26
Seth Greene
So you could put an ad in front of your target market while they’re listening to The Megan Kelly show.
01:45:20:28 – 01:45:22:18
Rod Khleif
Okay, okay, okay.
01:45:22:24 – 01:45:36:29
Seth Greene
That targeting is all available on audio ads, which most people don’t know about yet. And audio ads are only 1% of all digital marketing spend, so they’re dirt cheap compared to everything else. We’ve been having a lot of fun doing podcast ads.
01:45:36:29 – 01:45:44:23
Rod Khleif
No kidding. 32nd commercial on Joe Rogan is annoying, because you’ll be right in the middle of a sentence and throw it in there. They don’t have no, you know, maybe that’s by design.
01:45:44:26 – 01:45:46:14
Seth Greene
It is to keep you from skipping it. Yeah.
01:45:46:15 – 01:45:49:03
Rod Khleif
Okay. Okay.
01:45:49:05 – 01:45:52:18
Seth Greene
There’s all kinds of fun ways you can have to find that laser focus, right?
01:45:52:18 – 01:46:02:26
Rod Khleif
People, you know, in this, you know, you’re obviously incredibly intelligent, driven, motivated, making things happen. Did you have any mentors in your journey?
01:46:03:03 – 01:46:24:15
Seth Greene
Absolutely. So, Dave D, who was CMO for Dan Kennedy’s company, is the one who brought me into the world of director response marketing. Well, Dan Kennedy, who I got the good fortune to learn from for a very long time. Well, Russell Brunson, Jay Abraham, I’ve gotten the good fortune to Jay many times. Yeah, yeah, he got my book published in Japanese, so that was very nice of him.
01:46:24:23 – 01:46:35:04
Seth Greene
Well, gotten the good fortune to work with Jay. Well, Tony Robbins, who I’ve got I haven’t gotten to work with personally, but I’ve been in a number of groups, and, that he serves.
01:46:35:04 – 01:46:53:20
Rod Khleif
Sure, sure, sure. Oh. Very cool. And those are some big names. I recognize all of them. That’s fantastic. Well, listen, guys, if you’re interested in learning more about what Seth does, his website is Market Domination, llc.com. Or you can book a call with him directly. Book with seth.com. I really appreciate you coming on the show. Brothers have been very informative.
01:46:53:20 – 01:46:55:26
Rod Khleif
I’ve taken some notes myself, so.
01:46:55:26 – 01:46:57:19
Seth Greene
Thank you very much. It’s been a lot of fun.
01:46:57:19 – 01:46:58:10
Rod Khleif
Thank you.
01:46:58:12 – 01:47:05:22
Outro
Thank you for listening to the Lifetime Cash Flow Through Real Estate Investing podcast. If you’ve enjoyed the show, please.
