How Multifamily Asset Management Drives Apartment Investing Success
Multifamily asset management is often the difference between an average investment and an exceptional one. In this episode of Multifamily Rockstars, multifamily operator and private equity sponsor Ify Asoh shares how effective asset management, team building, and operational oversight have helped her grow to more than 540 apartment units across Texas and Pennsylvania with over $54 million in assets under management.
Her journey is particularly inspiring because she started with no commercial real estate experience. A critical care pharmacist and single mother of three, Ify entered real estate in 2022, immersed herself in education, and quickly realized that multifamily investing is a team sport. By leveraging mentorship, networking, and strategic partnerships, she closed her first two apartment deals within a week of each other and has continued to expand her portfolio.
Why Building the Right Team Matters
One of the biggest lessons from this conversation is that commercial real estate investing cannot be done alone. New investors often assume they need to master every aspect of the business themselves, but Ify emphasizes that success comes from surrounding yourself with experienced operators, sponsors, and partners.
She discusses how joining a community of multifamily professionals accelerated her growth and allowed her to find partners who could assist with:
- Loan sponsorship and lending qualifications
- Capital raising and investor relations
- Asset management and operational execution
- Deal analysis and strategic decision making
By assembling the right team, investors can overcome experience gaps and participate in larger apartment acquisitions much sooner than they might expect.
What Multifamily Asset Management Really Looks Like
Many investors underestimate the importance of multifamily asset management. While acquisitions and raising capital often receive the most attention, the real work begins after the deal closes.
Ify explains that asset management involves continuously monitoring the health of the investment and identifying potential issues before they become major problems. Her team focuses heavily on operational metrics and maintains constant communication with property management teams.
Some of the key performance indicators they monitor include:
- Occupancy and vacancy rates
- Lead generation and leasing conversions
- Delinquencies and collections
- Lease renewals and resident retention
- Online reviews and resident satisfaction
She compares asset management to spotting an iceberg before it threatens the ship. Successful operators stay ahead of problems rather than reacting after performance begins to decline.
The Importance of Lead Conversion and Leasing Performance
One of the most valuable insights from this episode comes from a real-world example involving one of Ify’s Pennsylvania assets. The property had historically served as student housing but was transitioning into a traditional apartment community.
Although the property was generating plenty of leads, conversions remained low. Through careful asset management and detailed reporting, the team discovered that the property manager excelled in student housing but struggled with traditional apartment leasing.
This experience reinforced an important lesson for investors: numbers alone do not tell the whole story. Asset managers must understand the operational drivers behind the metrics and work closely with onsite teams to improve performance.
Active Versus Passive Real Estate Investing
Ify also encourages aspiring investors to determine whether they want to be active or passive participants in real estate. Both approaches can create wealth, but active investing requires significant time, education, and operational involvement.
For investors who choose the active route, multifamily asset management offers one of the most impactful roles on any apartment investment team. It provides a deep understanding of operations and can create tremendous value over the life of an investment.
About Ify Asoh
Ify Asoh is a multifamily operator, private equity sponsor, and founder of Goshen Capital Investments. She is also a critical care pharmacist and single mother who successfully transitioned into commercial real estate investing. Since beginning her multifamily journey in 2022, she has grown her portfolio to more than 540 apartment units across Texas and Pennsylvania and oversees approximately $54 million in assets under management.
Throughout her investing career, she has become particularly passionate about multifamily asset management, investor relations, and building high-performing teams that create long-term value for investors.
If you want to hear the full conversation and detailed insights, watch the podcast video or read the complete transcript below.
Frequently Asked Questions About Multifamily Asset Management
What Is Multifamily Asset Management?
Multifamily asset management is the process of overseeing an apartment property’s financial performance, operations, and business plan after acquisition. Asset managers work closely with property management teams to maximize income, control expenses, increase property value, and deliver returns to investors.
Why Is Multifamily Asset Management Important?
Multifamily asset management is important because it directly impacts the profitability and long term success of an apartment investment. Strong asset management helps identify problems early, improve operational efficiency, increase occupancy, and ensure the property achieves its investment goals.
What Does a Multifamily Asset Manager Do?
A multifamily asset manager monitors property performance, reviews key metrics, manages business plans, oversees renovations, communicates with investors, and works with property management companies to improve operations and maximize returns.
What Key Performance Indicators Are Used in Multifamily Asset Management?
Some of the most important key performance indicators in multifamily asset management include occupancy rates, vacancy rates, lease renewals, rent collections, delinquency rates, lead conversions, net operating income, and resident retention.
How Does Multifamily Asset Management Increase Property Value?
Multifamily asset management increases property value by improving net operating income through higher occupancy, strategic rent increases, expense reductions, and operational efficiencies. Since apartment values are largely based on income, better performance often leads to higher property valuations.
What Is the Difference Between Property Management and Asset Management?
Property management focuses on the day to day operations of an apartment community, including leasing, maintenance, and resident relations. Asset management focuses on the bigger picture by creating and executing strategies that improve financial performance and maximize investor returns.
How Often Should Multifamily Asset Managers Review Property Performance?
Most multifamily asset managers review property performance weekly or monthly. Regular reviews of financial reports, occupancy trends, leasing activity, and resident feedback help identify issues quickly and keep the property on track to meet its goals.
Why Are Lease Renewals Important in Multifamily Asset Management?
Lease renewals are important because retaining existing residents is often less expensive than acquiring new tenants. High renewal rates help stabilize occupancy, reduce turnover costs, and improve the overall financial performance of an apartment community.
Can Passive Investors Benefit From Understanding Multifamily Asset Management?
Yes. Even passive investors benefit from understanding multifamily asset management because it allows them to evaluate investment opportunities, assess operator performance, and better understand the factors that drive returns in apartment syndications.
What Skills Make Someone Successful in Multifamily Asset Management?
Successful multifamily asset managers typically possess strong analytical skills, communication abilities, financial knowledge, leadership qualities, and problem solving capabilities. They must be able to identify opportunities, manage teams, and make strategic decisions that improve property performance over time.
00:00:39:08 – 00:01:03:06
Rod Khleif
Welcome back to multifamily Rock star. So as you guys know, this is where we deep dive into our guest deals and really give you practical and actionable tip, actionable tips to do your own first deal. And today I’ve got doctor ifI asco on and she’s with Gaussian capital investments multifamily operator. She’s a private equity sponsor. She’s also a critical care pharmacist.
00:01:03:06 – 00:01:27:19
Rod Khleif
She’s also more importantly a single mom with multiple children who is just a wonderful human being. She’s a Nigerian immigrant. And so she spent 15 years taking care of critically ill patients. And but she’s in 540 apartment units now in Texas and Pennsylvania. She’s she’s got she’s in a total of about $54 million in assets under management. And she’s just a beautiful human being.
00:01:27:20 – 00:01:29:04
Rod Khleif
Welcome to the show. You.
00:01:29:05 – 00:01:32:06
Ify Asoh
Thank you. Ron, thank you so much for having me again.
00:01:32:07 – 00:01:37:24
Rod Khleif
Of course, of course. So you were on the show a couple of years ago. How long have you been a warrior? Now.
00:01:38:00 – 00:01:42:05
Ify Asoh
I started, I think it was February 2023.
00:01:42:07 – 00:01:43:11
Rod Khleif
February 23rd.
00:01:43:13 – 00:02:04:20
Ify Asoh
Okay. February 2023. So I called you and I said, hey, you got room for me? Yeah, yeah. I started my journey in real estate in the summer of 2022. Had no clue how to navigate the waters. I didn’t know what escrow meant. Had absolutely no clue. I knew I wanted to buy and hold. But by and hold. No.
00:02:04:22 – 00:02:27:20
Ify Asoh
And so I joined a real estate group. And I think their focus was more in residential assets. And while I was in there, I learned about commercial. I learned that commercial was possible. It was possible and feasible for the average person like me, except they didn’t have they didn’t have any offerings, no education, etc. so I went outside of the group and I started self-learning.
00:02:27:20 – 00:02:58:12
Ify Asoh
And so for anyone that’s listening and wondering how do I start? You start by investing in yourself. So I started by investing in myself via education, and that took me from late summer into early 20 of 2022 to early 2023, and I had thought that I could acquire commercial multifamily by myself. I thought I could, you know, call a broker and I would get a deal and I’ll just take it to a sponsor.
00:02:58:12 – 00:03:11:01
Ify Asoh
It was going to be as easy as that. And I found out that I was saying the right things, talking to the right people, stepping out of my shell. But you need a team. You need a team when you need a team, when you’re starting out, your.
00:03:11:05 – 00:03:18:24
Rod Khleif
Business is a team sport, you know? And I shout that from the rooftops at my boot camps and everything. So what was what did you do next?
00:03:19:00 – 00:03:38:16
Ify Asoh
So I knew I needed a team. And you had come on one of the online community webinars or zooms that we had. I’d never heard of you before then, and you had offered a, you know, you were about to run one of your virtual bootcamps. So I had listen, I listened in, I was like, I think I’m spot on, I can do this by myself.
00:03:38:16 – 00:04:12:05
Ify Asoh
And then realized I couldn’t. And so I reached out to you and I said, I need, I need help. And so, you know, as I was joining the Warriors, I also met up with an owner operator outside of the warrior program, and that’s how I got started. I had invested passively before all of this. I visited passively early that year in Mississippi and no clue how things were going to go, but I was very, very confident in the operator and it’s been going amazingly well.
00:04:12:06 – 00:04:36:10
Ify Asoh
So during the Warriors in February, you had the warrior event, I think it was in March or April of that year, like shortly after I joined and I went, and I’m so glad that I went because I was able to make meaningful connections that helped helped us close our first two deals, because they closed within a week of each other in August of that year.
00:04:36:11 – 00:04:37:08
Ify Asoh
Wow. Yeah.
00:04:37:09 – 00:04:55:09
Rod Khleif
Well, let me let me introduce something. So if you if you haven’t heard, you know, my warriors and my coaching students, and if you don’t even know this, we’re counting how many doors people have. And we are now at three, 305,000 under my tutelage. And we know it’s more than that. It’s a lot more than that because not everybody responds.
00:04:55:10 – 00:05:16:21
Rod Khleif
But it just that’s by the way, that is more than everybody else combined. That teaches this by a long shot. But but anyway, so so so we have warrior events guys. Those are you listening just to get our warriors together. Because 95% of those deals are done between warriors in some fashion, be it, be it, do the deal together, raise money together, do whatever it is.
00:05:16:22 – 00:05:23:12
Rod Khleif
And and so yeah. So we do these events to get people together. Anyway please continue. Yeah.
00:05:23:13 – 00:05:41:08
Ify Asoh
Yeah. No there’s so many elements because by the time I came into the warrior program, I had two deals that I was working on that I came in with. But we needed a sponsor for one of them. Right. We need a sponsor. We needed other private equity owners that could help with raising capital, helping out with asset management.
00:05:41:08 – 00:05:55:00
Ify Asoh
So it was so helpful to come into what I now know is a very well rounded group, a group of very well rounded CRE professionals that don’t only focus on one thing versus the other.
00:05:55:02 – 00:06:12:10
Rod Khleif
Right. Let me interject something else. Let me interject something else. Sorry to interrupt, but you said something they meant they may not know what it is. So what she’s talking about with a sponsor, guys, is, you know, when you’re going out there and you’re getting significant financing, the lender wants to see a few things, okay? One is they want to see some experience okay.
00:06:12:11 – 00:06:35:15
Rod Khleif
Secondarily, they want to see a net worth very often equal to the loan amount. They also want to see post closing liquidity very often equal to 10% of the loan amount. But it can be it can be your team or it can be a sponsor that steps in. That’s got those qualifications. Which is why the program like the Warriors is so successful, is because there’s dozens and dozens of these groups that can be sponsors in a deal.
00:06:35:15 – 00:06:42:05
Rod Khleif
And so so you recognize that you met some people and and boom, you’re off to the races okay.
00:06:42:07 – 00:06:53:09
Ify Asoh
Of to the races and to those. Deal one and deal two. But deal number three which happened the following year in 2024, we brought in Charlie Peters, but in another sponsor some other warriors. Yeah. Yeah.
00:06:53:10 – 00:06:54:19
Rod Khleif
Another warrior. Yeah.
00:06:54:21 – 00:06:57:22
Ify Asoh
Yeah. And then deal number four. Same thing. We brought it.
00:06:57:24 – 00:07:14:19
Rod Khleif
Right, right. Well that’s that’s that’s how the business is done. So you know, you need you need to lean on other people, you know, and and it’s what’s so exciting about the business. And are you doing for. Forgive me because I should know this, but are you doing any other asset classes besides multifamily?
00:07:14:20 – 00:07:35:01
Ify Asoh
So I’m glad you asked right now. So when I got when I got into this. Right. So let me go a couple of steps back then. If anyone who’s listening that’s new, I. One of the things you may experience is, you know, drinking from the fire hose, chasing shiny object depending on how your journey goes. Right? When I was stepping into CRA, I had already been through all of that.
00:07:35:02 – 00:07:36:13
Rod Khleif
By the way, that’s commercial real estate.
00:07:36:14 – 00:07:54:21
Ify Asoh
Fischer okay. Yeah, so I didn’t want to. I didn’t want to chase any other shiny objects. So my focus, I was laser focused on multifamily only, and my intent was, I need to learn this business model well enough. And then when I get to that point that I feel comfortable, I can then expand because there are other asset classes.
00:07:54:21 – 00:08:04:01
Ify Asoh
So I didn’t come in wanting to be jack of all trades or do everything because I just didn’t have the capacity. I’m still working my full time jobs and.
00:08:04:07 – 00:08:08:23
Rod Khleif
Nobody should do everything anyway. This again, this business is a team sport, right? Okay.
00:08:08:24 – 00:08:23:15
Ify Asoh
Yeah. So I mean, I’ve been focused so far and only involved in commercial multifamily, but I know that I’m at the point where I’m willing to expand to other asset classes. So. Okay. Like like like you like you’ve, you know.
00:08:23:16 – 00:08:48:14
Rod Khleif
Well, yeah. No, I’m doing senior housing right now just because it’s, it’s there’s some extraordinary deals. 10,000 people a day turning 80. And so and that’s the thing, you know, is and we taught senior housing at this last warrior event we just had I taught it for a couple of hours. And you know, industrial flex space as another asset class that, you know, oh, I’m having a brain fart now Sidoti don’t help with.
00:08:48:15 – 00:09:09:02
Rod Khleif
Yeah. John Sidoti wonderful guy helped with. And so we’re doing other asset classes, which is very exciting. Mobile home parks, you know, some retail hotel conversions, ground up developments happening. You know, so there’s all sorts of things happening besides those 305,000 units in the multifamily space. So it’s yeah, it’s it’s it’s really cool.
00:09:09:04 – 00:09:26:01
Ify Asoh
But but that’s but that’s the thing, rod, I knew that after joining the Warriors. Right? I knew that whenever I was ready to launch into any other asset class, there were already operators in that field. I didn’t need to worry about having to go look for them. They were already there. So yeah, yeah.
00:09:26:01 – 00:09:32:06
Rod Khleif
That’s great. So what’s next? What are you what are you up to now? What are you looking at?
00:09:32:07 – 00:09:44:21
Ify Asoh
I’m thinking of senior living as well. Yeah, that’s. Yeah, that’s that’s the that’s the direction I’m thinking of incorporating. You know, it’s even that even that of parks and.
00:09:44:23 – 00:09:46:03
Rod Khleif
R-V parks. Okay.
00:09:46:04 – 00:09:46:20
Ify Asoh
Okay.
00:09:46:22 – 00:10:08:16
Rod Khleif
Yeah. Those are exciting to. Yeah those are exciting two there. You know I say you know RV parks have more more moving parts than like a mobile home park because you’ve got transient people in and out. So it’s more, you know, it’s more more operations than, than a mobile home park where they’re static. But no. That’s interesting. RV parks okay.
00:10:08:17 – 00:10:14:12
Ify Asoh
Yeah. Again, just, you know, just thinking about it. One action, you know. Yeah.
00:10:14:14 – 00:10:37:15
Rod Khleif
There’s 80 million people, baby boomers getting older. They love their RVs, okay? They love to come to Florida and south southern states and come here from the in the winter and go back up. You see caravans of them on I-95 here in 75 in Florida here. And so yeah, that’s an interesting idea because you know yeah I love it.
00:10:37:17 – 00:10:45:00
Rod Khleif
So, so so if you what where do you feel like you add the most value to your teams that you’ve been involved with.
00:10:45:00 – 00:11:11:01
Ify Asoh
So when I, when I was working through my first two deals raising equity, I actually found I know it sounds weird, but I found that I enjoyed building teams more than I did raising equity. And so not to, you know, toot my own horn, but a couple of the deals that we’ve done recently, I’ve brought in most of the team members.
00:11:11:01 – 00:11:33:17
Ify Asoh
So I did something that I absolutely love doing, which is odd and ironic. As an introvert, you would think I would be very much keep to myself. I’ve enjoyed asset management. I still do it. It’s something I never knew I would fall in love with, but it’s actually the most enjoyable part of the business for me. So as a management.
00:11:33:18 – 00:11:35:08
Ify Asoh
Yeah, nice.
00:11:35:08 – 00:11:42:11
Rod Khleif
Nice. Now, now, I mean, you’re you’re analytical as well. So did you play a role in the underwriting at all or.
00:11:42:13 – 00:12:05:19
Ify Asoh
I did not. And I’ll tell you why on my journey leading up. Well before I even go into that, for anyone that’s listening, everyone should know how to underwrite. And not everyone needs to be the underwriter. But everyone needs to learn how to underwrite and know how to explain those numbers and piece them apart to your investors, etc. so I just want to lay that as a foundation.
00:12:05:19 – 00:12:23:08
Ify Asoh
When I was starting off, I thought, you know, I initially thought to be this is way before the Warriors. I initially thought that I was going to be the person, the main person in acquisitions. That didn’t happen. And then I switched to underwriting, and I realized that, you know, in order to be seasoned and worth your grade, insulted.
00:12:23:08 – 00:12:41:14
Ify Asoh
And if it’s a grain of pink MLA and salt, you need to have underwritten hundreds of properties. Because I was starting this journey. Not in my 20s, not in my 30s, I felt, when am I going to write a hundreds and hundreds of properties? So that made me. Yeah, yeah.
00:12:41:15 – 00:12:54:10
Rod Khleif
Repetition, build skill. And you do need to look at a lot of deals. So you do the asset management. Can you describe what that looks like on your calls with your property management companies. Just for the people that don’t know what that means?
00:12:54:13 – 00:13:16:13
Ify Asoh
Yes. So it actually starts before the deal is closed. But but what we do on our team, in addition to weekly calls, are going to the weekly calls, in addition to weekly calls. Our lead asset manager also meets with the property management company behind the scenes, you know, via call, via text. She makes a very random unannounced visits to the property.
00:13:16:14 – 00:13:42:12
Ify Asoh
Most of my assets are in Texas. I do have one in Pennsylvania. For context, I live in Massachusetts, so it’s nice that we have boots on ground where our assets are exactly on the calls that we have with our property management company. If you think of an asset management team. So if you think of the the this may not be a great analogy, but I’ll use it if you think of the story of the Titanic.
00:13:42:13 – 00:14:02:03
Ify Asoh
Right. So the asset management team is that team that is trying to look way, way ahead to see the iceberg. We just need to see the tip. We just want to make sure that this business model that we’re running here is not going to, you know, run on the ground. And so on a weekly basis, we’re reviewing certain key performance indicators.
00:14:02:08 – 00:14:20:09
Ify Asoh
We all are divided into different groups so that we can everyone needs to be aware of everything that’s happening, but some of us are more focused on concentrated in specific areas. I run the investor relations for all the deals I’m on, so I need to understand everything that’s going on because I’m going to explain that to the investors.
00:14:20:09 – 00:14:21:03
Ify Asoh
So we’re looking.
00:14:21:03 – 00:14:24:10
Rod Khleif
At, put it in your email to your investors as well. Yes. Yeah.
00:14:24:11 – 00:14:25:02
Ify Asoh
Correct.
00:14:25:04 – 00:14:30:15
Rod Khleif
Could you talk about some of those KPIs just to give listeners an idea if they’ve not heard this before?
00:14:30:20 – 00:14:50:00
Ify Asoh
Exactly. So you get you know, you get on a call. What are you looking at. How what’s your occupancy numbers like? What are your vacancy like where your leads coming from. Where are they not coming from? Where are they supposed to be coming from that they’re not coming from? Have you had any skips? You know? Did someone just wake up and leave?
00:14:50:02 – 00:15:11:15
Ify Asoh
We’re also looking at delinquencies. Who’s not paying because you you’re you’re looking at it from a perspective of what kind of tenants do we have? You’re also looking at it because asset management you’re managing the property managers. But how good are they collecting. Were they good befriended. So you’re looking at that on a continuous basis. I look at Google reviews.
00:15:11:15 – 00:15:22:07
Ify Asoh
I look at what our website looks like. Well, you know what. What are the tenants saying on their other things? We look at renewals. Renewals renewals. Yeah. Renewals.
00:15:22:08 – 00:15:23:14
Rod Khleif
We’ll talk about that.
00:15:23:16 – 00:15:39:08
Ify Asoh
You’re trying you’re trying to get a feel for resident retention, right. Who wants to stay here. Because it’s it’s great if you can bring people in through drive bys or Zillow etc.. But you also want to shut the shut the back door.
00:15:39:12 – 00:15:41:05
Rod Khleif
The back door. Yeah. Keep them from.
00:15:41:07 – 00:15:45:13
Ify Asoh
Yeah. Keep them from leaving. Why are they leaving?
00:15:45:15 – 00:16:06:16
Rod Khleif
And so what you do is you is you is you as you look at those renewals, leases that are expiring like 3 or 4 months in advance, have the team better be calling them and getting them to renew, maybe motivating them with some a little special or something. Another thing I want, another thing I want to outline is, you know, when you’re looking at where the leads are coming from, you also want to look at the conversions.
00:16:06:17 – 00:16:16:00
Rod Khleif
How many of the leads came in, how many converted to a tour, how many tours converted to an app, and how many apps converted to a lease? So you want to look at each one of those pieces, right?
00:16:16:01 – 00:16:38:16
Ify Asoh
I have a story about that. I was about that. So our our Pennsylvania asset was traditionally or rather historically, student housing. It was pure student housing. And our business plan was to shift to this hybrid model. And we quickly found out that it would have a bit, you know, it would be better to just completely shift to a pure traditional tenant housing.
00:16:38:18 – 00:17:05:00
Ify Asoh
And so over time, we found out that our community manager, who has been amazing, she was amazing community manager. She knows all the residents and the the families and everybody by name. She was great as a student housing manager, but as we shifted to more traditional tenants, it’s been a struggle for her and we were able to detect this through conversion.
00:17:05:02 – 00:17:24:07
Ify Asoh
We would see the leads coming in, but nothing was happening with the lead. On one of our calls, our lead asset manager actually role played with her twice, saying, okay, you know, I’m a potential client, you know, what are you going to tell me? And that’s when we realized she, you know, it’s a sales skill, right? And it was.
00:17:24:08 – 00:17:28:06
Rod Khleif
No it’s sales. Yeah. It’s bottom line. It’s sales period.
00:17:28:07 – 00:17:30:08
Ify Asoh
So it just interesting.
00:17:30:10 – 00:17:30:17
Rod Khleif
I would.
00:17:30:18 – 00:17:32:03
Ify Asoh
Have thought the students.
00:17:32:05 – 00:17:37:12
Rod Khleif
I would have thought the student housing would have been harder. It’s very interesting that that.
00:17:37:14 – 00:17:44:09
Ify Asoh
Rod it’s right across it’s literally a stone’s throw from the school. So you probably probably had just.
00:17:44:14 – 00:18:02:14
Rod Khleif
So she didn’t have to sell. She didn’t have to sell. They just they just showed up. Got it. Okay. Interesting. Wow. That’s very interesting. Yeah. So so these are the things that you’re managing as an asset manager and an ongoing basis. And you know when you’re splitting up a general partnership guys the asset management should probably be the largest piece.
00:18:02:14 – 00:18:22:14
Rod Khleif
If you’re splitting up a GP interest in a deal. You know, when you when you put one of these deals together, you’re going to get a typically do a split for whoever brought the deal. You’ll do a split. Whoever’s using their resume to qualify for the debt, you’ll do a split for the money that gets raised. But the asset management typically is the largest piece because it can go on for five years or more.
00:18:22:15 – 00:18:23:03
Rod Khleif
Right.
00:18:23:04 – 00:18:44:02
Ify Asoh
Yes, yes, it’s very active. So, for for folks who are thinking of, you know, you know, commercial or even real estate in general, is this is this for me? Get yourself educated enough to know whether you want to be passive or active. You should hit that, you know, fork in the road. And I did, and I thought about it and I said, I want to be active.
00:18:44:02 – 00:18:52:03
Ify Asoh
And active means active. It’s worked. It work. But the beauty is there’s a team so it does not fall on one person.
00:18:52:04 – 00:19:11:00
Rod Khleif
And even if you’re going to be passive, get your butt to my freaking bootcamps. You don’t squander your money so you can look at a deal and know what you’re looking at. By the way, you know the boot camp now is $25. It’s virtual. I don’t sell anything and listen to what I give with it. The document library deal evaluator software.
00:19:11:00 – 00:19:21:13
Rod Khleif
I give my 15 module multifamily wholesaling course, my finding deals course, my courage incompetence course, and my best selling book. All that 25 bucks.
00:19:21:15 – 00:19:35:23
Ify Asoh
You know, when you said your when I was the boot camp to 2023, when you were advertising it and you said each day was either 12 or 13 hours inside of me, I went, you’re right guys.
00:19:35:24 – 00:19:44:07
Rod Khleif
Oh, you mean oh, you mean the virtual ones? No, it may feel like that long. It’s not that long. No, no, no it was. You’re exaggerating a little bit. No.
00:19:44:09 – 00:19:50:22
Ify Asoh
I was at work. I you started when I was going to work, and I came back and it was still going, and I.
00:19:50:22 – 00:20:07:13
Rod Khleif
Was like, okay, well, I don’t go that long anymore. I have a life. But but but there are two full days. I mean, they’re two days, two days, and I don’t sell anything, so there’s no excuses. I mean, you guys, if you’re listening, go to boot camp or text the word boot camp to seven, two, three, four, five.
00:20:07:14 – 00:20:30:16
Rod Khleif
If you’re interested in applying to the warrior program, text the word crush 72345. That’s how you apply crush to 72345. You know, here’s a single mom with three kids killing it. Tell me your excuse. Okay. You know, with a full time job and everything else and soccer and everything else you got to contend with. Yes, yes. No excuses.
00:20:30:17 – 00:20:42:05
Rod Khleif
If you. Thank you so much for coming on. I’m so grateful to see you. And and, you know, adding some value. All right, well, listen, it’s great to see you. And I hope I see you again very soon.
00:20:42:07 – 00:20:43:10
Ify Asoh
Thank you, thank you.
00:20:43:11 – 00:20:47:07
Rod Khleif
Oh, by the way, by the way, can people reach out to you if they want to reach out? How can they reach out?
00:20:47:08 – 00:20:49:13
Ify Asoh
Yes, I’m on LinkedIn. I’m the only one.
00:20:49:13 – 00:20:54:04
Rod Khleif
If I have, I have a spell. Your name please.
00:20:54:05 – 00:20:57:12
Ify Asoh
I am. My last name is associate.
00:20:57:14 – 00:21:04:10
Rod Khleif
There you go. There you go. Yep. Not too many of those. Okay. Yeah. Okay. Thanks. All right. Thank you.
00:21:04:12 – 00:21:05:10
Ify Asoh
Thank you. Ron.
