In this episode of Multifamily Rockstars, the focus shifts from specific real estate deals to a broader discussion on multifamily market trends and the mindset needed for success. Success is often rooted in cultivating the right mindset—one that embraces growth, resilience, and adaptability. With an emphasis on perseverance, this episode delves into how a positive attitude and determination can help navigate setbacks and uncertainty.
Here’s some of the topics we covered:
- Rods Backstory & General Principles For Success
- The Law of The First Multifamily Deal
- Crush Fear & Break Free from Limiting Beliefs
- How to Stay Laser-Locked & Always Move Forward
- Harness the Superpower of Meditation
- Meditation is Your Secret Weapon for Success
- How to Embrace Failure & Thrive Anyway
- Rod’s Close Call with Bankruptcy & How He Bounced Back Stronger
If you’d like to apply to the warrior program and do deals with other rockstars in this business: Text crush to 72345 and we’ll be speaking soon.
For more about Rod and his real estate investing journey go to www.rodkhleif.com
Full Transcript Below
00:00:28:24 – 00:00:47:15
Mark
Welcome back to Multifamily Rockstars, guys. As you know, this is typically where we will interview, get into the nitty gritty. Today we might talk a little bit about the nitty gritty of the whole multifamily market instead of some specific deals, because, as you guys know, today on the episode, our multifamily rock star is Rod Khleif himself.
00:00:47:15 – 00:00:56:06
Mark
And we’re going to do a little bit of interview, a little bit of a different style interview of me interviewing rod here and let him get into it. Let’s go. All right.
00:00:56:06 – 00:00:59:01
Rod
Yeah, let’s do it. Let’s do it, brother
00:00:59:03 – 00:01:16:17
Mark
So, yeah, tell us a little bit. I know we wanted to dive into some some different things for success and what to do into the market. And I know we’ll get into the market and what’s going well, what’s not going well and multifamily right now. But start us off with some, some things that people should be doing and just general success principles.
00:01:16:17 – 00:01:17:10
Mark
Let’s start there.
00:01:17:13 – 00:01:45:04
Rod
Sure, sure. Well, let’s let’s do this. A those of you that don’t know my background and I, you know, there’s there’s I’m sure there’s some of you that haven’t heard my story. And so I’m going to briefly discuss my story and, and the framework for what I want to talk about today. So if you don’t know, I’m a Dutch immigrant, immigrated from the Netherlands, you know, think wooden shoes and windmills and, immigrated to this country when I was six years old with my brother Albert, my mother’s vodka.
00:01:45:06 – 00:02:01:17
Rod
And we ended up in Denver, Colorado. Didn’t have much. In fact, I wore clothes from the goodwill and the Salvation Army literally all the way through junior high school to finally I got disgusted and lied about my age and got a job at Burger King, flipping burgers so I could buy my own clothes and ultimately buy a car.
00:02:01:19 – 00:02:18:09
Rod
And, you know, I know that some of you had it harder than we did, but, you know, I knew I wanted more. I mean, back then, I remember, we reading expired food. We shopped at an expired food store, believe it or not. And we drank powdered milk with our cereal in the morning because it was cheaper than real milk.
00:02:18:09 – 00:02:33:01
Rod
And trust me, it sounds better than it is. And so, like I said, I know some of you may have had it harder than we did, but luckily my mom had an incredible work ethic, which was really inspiring for me. And she babysat a bunch of kids so we’d have enough money to eat and buy things we needed.
00:02:33:03 – 00:02:50:12
Rod
And with our babysitting money, she was a bit of an entrepreneur, so she actually invested in the stock market successfully and IPOs without any formal education. And she also started buying real estate. Well, the first real estate acquisition for her was their house directly across the street from us. She bought from a family named The Jewels for about 30 grand when I was about 14.
00:02:50:14 – 00:03:04:23
Rod
Now, when I was about 17, she told me she’d made $20,000 in her sleep, that it had gone up in value, 20 grand. And trust me, this was when 20 grand was a lot of money. And I’m like, what? You made 20 grand. You didn’t do anything. Screw college. I’m not going to do college. I’m going to get into real estate.
00:03:04:23 – 00:03:21:07
Rod
So I went out and got my real estate brokers license right when I turned 18. I could have my own office. They got smart. Now you need to have some experience before you can be a broker. But and I was smart enough to work underneath the broker, but I was still living at home and my first year in real estate, I made about eight grand.
00:03:21:09 – 00:03:42:20
Rod
My second year, maybe ten grand, but my third year I made over $100,000, which back in 1970 or actually 1980 was some real money. Okay. Yeah. So what happened between your two and your three that caused me to tell my income? Well, what happened was I met a guy, was a guy was working for the broker I was working for, actually, that taught me about the importance of mindset and psychology.
00:03:42:22 – 00:04:02:17
Rod
And you guys know, I’m a big proponent for mindset in psychology, which is why I do those on your power clips every, every week, to get you juiced. Because that’s 80 to 90% of your success in anything is your mindset in psychology. And so one of the things that, you know, sometimes when I’ve interviewed on other shows, I’ll talk about this, but I don’t think I’ve ever talked about it on my show, for God’s sakes.
00:04:02:17 – 00:04:26:09
Rod
And it’s a little ridiculous. And that is the strategies that I used, you know, in, in my to, to to have the success that I have because basically, you know, when I circle back, I’ve owned over 2000 houses that I’ve rented long term. You know, in 2006, my net worth went up $17 million while I slept. And if you want to do the math on that, which I did, of course, because I thought I was a frickin real estate god.
00:04:26:11 – 00:04:53:01
Rod
It’s about $8,300 an hour over a 40 hour workweek for the whole year. And, you know, I got ahead so big I could barely fit it through a door. And if you’ve heard me, if you’ve heard my story, you know, God gave me a nice little smackdown. That was 2008. I. I lost $50 million in 2008. And so, as you guys know, I’m I’m known for talking about the mindset it took that 50 million to lose in the first place, and probably more importantly, the mindset it took to recover from losing $50 million.
00:04:53:03 – 00:05:11:16
Rod
So Mark, I think we should talk about that if you’re good with it and just talk about some of these strategies for success. All right. Well, let’s let’s get let’s get into it. So it all starts with burning desire. You got to freaking want it. You got to have a hunger. And so, you know, if you come to one of my boot camps, the first thing we do is goal setting really on steroids.
00:05:11:18 – 00:05:29:03
Rod
Because how do you get anything if you don’t know what it is? You got to know what it is you want and why you want it. And so, you know, like I said, that’s the first thing we do at every event that I have, because that’s how you get that’s how you do create that burning desire and that hunger, you know, and you just got to want it bad.
00:05:29:03 – 00:05:46:14
Rod
So you’ve got to have your written goals and you got to have why those goals are a must. Now if you want to do I do a goal setting workshop most years on January 1st, and there’s one in my, Linktree and Rods links.com. It’s at the bottom. There’s a guide you can download. I’m not going to try to sell you anything.
00:05:46:16 – 00:06:07:11
Rod
Here’s the sad reality, Mark. Most people spend more time planning a birthday party or a Christmas party than they do designing their lives and doing your goals in your wises designing your frickin life. So you’ve got to do it. And that’s that. That hunger and that desire is how you push through fear. It’s how you get started. It’s how you push through limiting beliefs.
00:06:07:17 – 00:06:26:18
Rod
Or maybe you’re comfortable and the comfort zone is a nice, warm place. And we all know nothing frickin grows there, right? So that’s how you, you know, that’s how it works. And, you know, with that burning desire, when you get knocked down, which you inevitably will, you know, you get back up and you keep going. And so that’s probably one of the most important pieces of the strategies.
00:06:26:18 – 00:06:42:24
Rod
And so, you know, like when I lost everything in 2008 and nine, I had to re associate with my goals. I had to because it was really easy for me to get caught up in a pity party and think about all that loss, because I thought I was set for life. And, you know, I did hide under a rock for a few months feeling sorry for myself.
00:06:42:24 – 00:07:04:19
Rod
But then I’m like, you know what? I got a this is ridiculous. So I reassess associated with my goals, recreated that burning desire. And and by the way, it’s the same way to get started. This is why I do it at my boot camps. You’ve got to have that to get going. And so, you know, and and when, when you have that burning desire and you want success as bad as you want to breathe, success is inevitable.
00:07:04:24 – 00:07:20:10
Rod
So, you know, that’s the first piece and you have to decide you’re not going to be average. And so, you know, when you do your goals, get pictures of them, put them around, you get vision boards, do all of that stuff because it works. Put, put, put your goals on your screensaver. Put them around you on the wall.
00:07:20:14 – 00:07:35:09
Rod
If you saw the walls downstairs in my exercise room, you know I’ve got pictures of all the things that I want and and that’s how you manifest this stuff, guys. It it freakin works. Trust me on this. So that’s it, then? The next piece is you got to make a decision like I did back then when I lost everything.
00:07:35:09 – 00:07:49:16
Rod
I’m like, all right, this is enough. Get up off your ass and go make something happen. You got to make a decision. Okay? And the Latin root for the word decision means to cut off. It’s not dip in your toe in the water. It’s not one foot in, one foot out. You’re either all in or you’re out. Okay?
00:07:49:22 – 00:08:08:15
Rod
And once you make that decision, you’re like a train on a frickin track. If you don’t make a decision, you’re going to get knocked off track, okay? Because once you make a decision, you’re committed, okay? And then once you’re committed, it’s no longer a dream. It’s a freaking outcome. Now, motivation will get you started, but it’s that decision and commitment that gets you home.
00:08:08:15 – 00:08:30:09
Rod
So that’s the next piece, and I love to tell you, you’ve got to own 100% of every aspect of your life, the good and the bad, you know, 100% responsibility. You can’t shirk your responsibility. So decision, commitment, then the next piece is you got to take the first step. You know, Doctor Martin Luther King said, you don’t have to see the entire staircase.
00:08:30:09 – 00:08:48:16
Rod
You take that first step in faith. The next step will be revealed. Lao Tzu. Thousands of years ago said, the journey of a thousand miles begins with a single step. Now I see it with my students all the time. My warriors, my coaching students. You know that they don’t. They don’t have a deal yet. It’s been three months, four months, five months, six months, sometimes eight months.
00:08:48:18 – 00:09:03:16
Rod
And they’re like complaining. And I’m like, you know what to do? Keep making the phone calls, don’t get caught up in busy work and I’m I’m kicking them in the butt to keep going. And then they get a deal. And you know, that first deal. It’s the scariest. It’s the hardest. It’s the most stressful. It takes the longest.
00:09:03:17 – 00:09:20:05
Rod
Then they get one and they have three. I’m like, what the hell just happened? So it’s that law of the first deal. And so I got to tell you, but you got to take that first step. And sometimes for many of you, especially you analytical ones, you know who you are. You know how you have to check off every single box before you make a move.
00:09:20:11 – 00:09:37:12
Rod
You can’t do that here. You got to understand that that, you know, there’s a there’s a map and a blueprint for this business. And, and, you know, if you follow that, success is inevitable. You’ve just got to do it. But but sometimes that, that that first step is the most, the biggest decision of your life. Here’s the thing.
00:09:37:12 – 00:09:52:08
Rod
For those of you that are super analytical, I want to give you an analogy. You can drive all the way across the United States at night, with your head light only seeing 50ft in front of you, and you’ll know you’ll make it. Now, you know, you may have some obstacles in the way, but you know other people have done it before you.
00:09:52:08 – 00:10:11:01
Rod
It’s the same way with this multifamily business, guys. So keep that in mind and just remember this. This life is not a dress rehearsal, okay? This is your frickin life. And you know that. You think you have time, right? You don’t want any regrets. You know, a lot of a lot of people fear failure. I’m going to tell you fear.
00:10:11:01 – 00:10:30:14
Rod
Regret much more than failure. I have failed my way to success. I, you know, and that’s how most entrepreneurs have done it. You know, I call them seminars. You know, I was a $50 million seminar. I was a big frickin seminar, but it was a $50 million seminar. And so, you know, don’t have any regret. There was this nurse in Australia named brownie, where she was a hospice nurse.
00:10:30:14 – 00:10:48:23
Rod
And so she took care of patients when they were about to die. And this is a great example of regret. And she she asked them, do you have any regrets? And she even wrote a book about it, something like The Five Regrets of Dying. And you know what the number one regret was? It was not living the life I could have lived, living someone else’s life, not doing what I know I’m capable of.
00:10:49:04 – 00:11:07:23
Rod
I can’t think of anything worse than that, Mark, I don’t you know, I don’t I’m sure you guys listening agree. So don’t fear failure. Fear, regret. Now, speaking of fear, that’s another thing that holds people back. Fear and limiting beliefs. You know, when I immigrated this country, I didn’t speak English. And my mom, proud Dutch woman that she is.
00:11:08:04 – 00:11:23:04
Rod
Yeah. So I found out what bullies were. I got thrown into school, found out what bullies were, and then my mom, like I said, proud Dutch ones just threw me, sent me to school in wooden shoes and those leather shorts. The Germans were for Octoberfest, for show and tell. And of course, I got my ass kicked again. And you know.
00:11:23:04 – 00:11:39:12
Rod
And then the bullies would chase me home and she chased them off with a flyswatter. So the next day I got an ass beaten and and, you know, I came up with this belief system that I wasn’t good enough. I used to ask myself, how can I show them I’m good enough? Because presuppose that I wasn’t. Then I had, you know, things that all of us have had happen to us.
00:11:39:12 – 00:11:54:10
Rod
I was in love with this girl. Yeah, that I thought I was in love with it, like 8 or 9 years old. And she embarrassed me on the playground in front of a bunch of kids. And again, I came up with this belief system that I just wasn’t good enough. And here’s the thing. A lot of people have these limiting belief systems.
00:11:54:10 – 00:12:10:14
Rod
I’m not good enough. That’s a big one. I’m not smart enough. I’m not analytical enough. That’s another one. I’m not old enough. I’m not young enough. You know, I don’t have enough money. I don’t have enough time. But here’s the thing to remember, guys, there’s a reason the acronym for Belief Systems is BS because 99% of them are BS.
00:12:10:16 – 00:12:25:23
Rod
But c we we’ve had some emotional thing happen to us in our childhood and we believe they’re real and they’re not. They have no basis in fact. So if you have one of these BS belief systems, what I’m going to encourage you to do is drag it out into the daylight, look at it with your adult rational mind.
00:12:25:23 – 00:12:41:21
Rod
Recognize that you’re it’s just your brain playing tricks on you. You know, I used to be afraid to raise my hand in front of TEDx kids in class and afraid I’d be embarrassed, humiliated. And now I speak in front of frickin thousands of people a year in flip flops. I just don’t care anymore because I’ve pushed through that limiting belief.
00:12:41:22 – 00:13:01:21
Rod
And you can do the same thing. Okay, the most successful people on the planet have the highest degree of focus. And where your focus goes, your energy flows. So that’s a Tony Robbins quote. I’m not gonna steal that from him. But I will tell you, incredible focus equals incredible success. Now here’s the thing about focus, though. Whatever you focus on gets larger.
00:13:01:21 – 00:13:20:14
Rod
Both positive and negative. You know, like I get people call me and say, how do I get out of student loan debt? And I’m like, wrong freaking question. How do you make so much money? The debts irrelevant is the right question. You know, they asked Mother Teresa if she was anti-war and she said, no, I’m pro peace. You see the difference, right?
00:13:20:14 – 00:13:39:15
Rod
And it’s all about focus. And I’ll tell you, it’s very easy to also dilute your focus. I remember, you know, I’m a serial entrepreneur. I’ve built 29 businesses and, you know, several were tens of millions of dollars. I got three right now are that that are. But most were spectacular flaming seminars. Remember, we fail our way to success, right.
00:13:39:17 – 00:14:01:21
Rod
Well, I remember I’ve had yogurt shops in Denver. I’ve had vending carts selling ice cream bars, carpet cleaning business. Oh, gosh. Mortgage companies, you name it. And I had my focus was massively diluted when I had all these different businesses going one right after another. And so I will tell you, I do everything I can now to not dilute my focus, including even my decision making.
00:14:01:23 – 00:14:18:17
Rod
You’ll notice I’m typically in a black or dark blue V-neck, and I’ve got about 100 of them, so I don’t have to think about what I’m going to wear. I avoid brain fatigue. And additionally, you know, I don’t know about you, but I’ll be sitting watching Netflix and I’ll be scrolling through frickin social media while I’m doing that.
00:14:18:19 – 00:14:36:09
Rod
That kills your focus. You know, you may or may not know I have this is the largest commercial real estate podcast on the planet. I think we’re probably pushing 24 million downloads at this point, and I get excited about that. But I listen to two podcasts. One of them is Joe Rogan, and the other one is Tim Ferriss.
00:14:36:09 – 00:14:52:01
Rod
But I listen to them. So I get, you know, they’re on both sides of the aisle. I mean, you guys, have you listened to me? You know, I’m definitely on one side of the aisle than the other, but I try to listen to both, to try to be balanced. And on Tim Ferriss Show, which is on the other side of the aisle, he interviews the best of the best in the world.
00:14:52:01 – 00:15:12:23
Rod
And it’s in fascinating, intriguing conversations with, you know, best actors on the planet. Arnold, you know, Hugh Jackman, Jamie Fox, Ed Norton, you name it. Billionaires like Ray Dalio. Its best athletes on the planet. NFL, NBA players, you know, Michael Phelps, the swimmer and and, CEOs of the biggest companies in the world like Zuckerberg.
00:15:13:00 – 00:15:36:06
Rod
And he deconstructs their success. And again, it’s fascinating to to hear these guys talk about their success. But I started to hear a frickin pattern, Mark. They almost all meditate. What is meditation enhance focus. Right. So again focus is huge guys. And anything you can do to enhance it is huge. Now, this next piece that I want to talk about is especially important in multifamily.
00:15:36:12 – 00:15:56:19
Rod
And multifamily is a team sport, and you’ve got to play to your strengths. Don’t try to build your weaknesses. Your strengths are your greatest assets. You know success comes much faster when you maximize your strengths. And what I will tell you is align higher or partner for your weaknesses. This is the reason my warriors are so freaking successful.
00:15:56:22 – 00:16:13:20
Rod
And we, in fact, we just came off of a warrior only event this last weekend. Literally the day before yesterday here in Sarasota at a few hundred of my warriors. Here was a kick in the ass and we drove deep on a bunch of different topics. But I started doing those because we discovered my most successful warriors are the ones that are most connected in that community.
00:16:13:24 – 00:16:40:14
Rod
And so we started doing things to facilitate those connections. Like, you know, we do random speed dating where we’ll have Q&A calls and have a speed dating breakout sessions after those. And but we started doing these warrior events and like I said, we just had this one. It was awesome. But the reason they’re so successful is because they team up and you get somebody that’s, for example, outgoing, connected with someone that’s analytical, maybe connected with someone that’s processed, driven and great for asset management.
00:16:40:17 – 00:17:01:11
Rod
And success is freaking inevitable. There’s a reason they own well over 200,000 units is because they play to their strengths. See your strengths are your greatest assets. When and if you’re playing to your strengths, you’re going to love what you do. And if you love what you do, you never work another day in your life. And and you know you’re you’re in the quan like in the movie Jerry Maguire.
00:17:01:11 – 00:17:22:23
Rod
I mean, you’re in the zone. You’re loving life. Right? And so and and I will tell you, the other thing is, if you’re playing to your strengths, you’re going to be passionate. And passion is required to influence people. Okay? And you know, when you when you love what you do, it’s you’re passionate. You have the ability to influence and and success requires your ability to influence.
00:17:22:23 – 00:17:46:17
Rod
I mean, in our business, you’re going to be influencing potential partners, investors, sellers, brokers, you name it. And and so it’s it’s really important to play with what you’re strong at. And that’s what I do when I, my warriors stand up and network at these warrior events. I tell them, go get in a group of five and tell the people there what your superpower is, what you’re good at, whether it’s it’s communication, whatever it is.
00:17:46:23 – 00:18:10:21
Rod
Yeah. Because everybody has a superpower. And and so you’re operating from passion. And that passion also of course equates to a coach to your it’s your it’s really the fuel. And it equates to your ability to influence. So don’t settle. Don’t play small. Figure out what freaking juices you and inspires you and do that. And for example, if it’s not real estate, for God’s sakes, go learn something else because the proverbial shit is about to hit the fan.
00:18:10:21 – 00:18:28:20
Rod
Guys, it’s already starting. We’re going to see some incredible frickin deals coming. We’re already starting to see some and and it’s going to get much, much better. So if there was ever a time to get up to speed on something, it is right frickin now. If it’s going to be real estate, there’s different asset classes you can do single family, you can do office REIT.
00:18:28:20 – 00:18:49:01
Rod
I wouldn’t do office. That’s kill and dying right now. Retail, you know, self-storage, mobile home parks. If it’s multifamily, you know, I would encourage you to to apply to my warrior program. Yeah. If you’re interested in doing that, you text the word crush to seven, 2345. Again, crush the word crush to 72345. And we’ll set up a call and you and I will be speaking.
00:18:49:07 – 00:19:10:22
Rod
But whatever you do, don’t wait, because it’s coming right now. And back to passion, you know, don’t settle. Don’t play small, okay? Passion is what breeds. It’s when you do what you love and you’re playing to your strengths and you’re in a team because this is a team sport. Again, success is a foregone conclusion. That passion breeds creativity, it breeds innovation.
00:19:10:22 – 00:19:28:14
Rod
And it candidly, it minimizes or even eliminates fear. So that’s passion. All right. A couple more I want to talk about peer group for a minute. You guys have heard the adage who you hang out with is who you become. You’re the sum total of your 3 to 5 best friends. I will tell you, it is absolutely accurate, both professionally and personally.
00:19:28:14 – 00:19:59:03
Rod
You show me your three best friends. I’ll show you. You are your happiness, your health, your relationships, and definitely your finances. Okay, you want to be in a group that lifts you up and encourages you and motivates you. And again, I don’t keep going back to the warrior group, but that’s that’s why that is so successful. See, so many of us have people in our lives that are naysayers that are afraid of success or they’re they have their own limiting beliefs or fears, and they will try to hold you back out of fear of losing you, or fear of feeling less than if you succeed.
00:19:59:05 – 00:20:18:04
Rod
And sometimes it’s family. So I’m going to tell you love your freaking family. But choose your peers proactively, very carefully. You know, go to a local real estate investor club meetings, for example. Or, you know, come to one of my bootcamps. I’ve got one of those coming up in November in Orlando will be a thousand people there, you know, or again, check out my warrior program.
00:20:18:04 – 00:20:34:08
Rod
But get around people that want more out of life, okay? Because a rising tide lifts you, you know, lifts all ships. Right. And so, you know, be very, very careful. You want to be around people that think what you think is easy. I’m sorry, I’m sorry. You think what you think is hard is easy. Okay. You want to be around that?
00:20:34:08 – 00:20:48:18
Rod
If you’re going to play somebody in tennis, do you want somebody easy? You know better than you or worse than you in playing tennis. Obviously better than you. And so you want to get around people, that, you know, again that that know what that have done what you want to do and are good at it.
00:20:48:18 – 00:21:08:16
Rod
And they’ve got the blueprint and the map and they know how to get it done. Okay. People that want more out of life that aren’t going to hold you back. Super important. Okay, now let’s circle back to problems and failure for a second. I’m going to tell you, you know, like I said, I’ve had scores of things that I’ve tried that have failed, and we all have.
00:21:08:16 – 00:21:27:13
Rod
Okay. But the we really fail our way to success. But here’s the thing. I want you to remember that you may not realize, you may not really give conscious consideration to problems are a frickin gift because they give us feedback. They tell us what’s working and what’s not working. And candidly, the only people that don’t have problems are dead, right?
00:21:27:18 – 00:21:43:23
Rod
You know, I got to meet the billionaire owner of Spanx. Sara Blakely. Beautiful human being. I met her at one of the masterminds I was at. And. And that reminds me of a story I want to tell you about the peer group comment. But she told me that, that her dad used to ask her to her brother on a weekly basis.
00:21:43:23 – 00:22:00:19
Rod
What have you failed at this week? And I thought, what an awesome frickin question to ask your kids so they don’t fear failure. But back to peer group for one second, because I forgot to mention this, and I use a great example of this. You know, back in 2008 and nine, I was in Tony Robbins Platinum Partnership. Okay.
00:22:00:21 – 00:22:22:11
Rod
It’s a mastermind. It’s extraordinary. Mastermind was it was over. It was like 130 grand at that time. It’s more than that now. But I was around people that were frickin killing it in 2008 and nine, okay? They were absolutely killing it. And, and they’re like, you know, and I was losing everything and they’re like, get up, you purse 50 million, million.
00:22:22:11 – 00:22:41:02
Rod
Go make something happen. Okay. See, they had planned for what was going on now. And that’s what I’m telling you. You still have time to plan for what’s coming, because I really believe we’re going to see incredible opportunity in this country, economically. And I don’t know if you guys know. Right now, our national debt is going up $1 trillion every hundred days.
00:22:41:02 – 00:23:02:07
Rod
Okay? Our interest on that debt is 1.2 trillion a year. And going up, what’s wrong with that freaking picture? And we wonder why there’s inflation. They say is inflation is being curbed. I’m calling B.S. they can’t they can’t curb it. But see here’s the great thing about that. There’s a great thing about inflation. Yeah. It’s not great for people that are struggling but people that get into real estate.
00:23:02:07 – 00:23:20:17
Rod
It is because in our business, any increase to the name income and net income is an exponential increase to the value. And so rents are going to go up because of inflation. And you buy a property, your mortgage is locked, your mortgage amounts not going up but your rents go up, your net income goes up, your value goes up.
00:23:20:19 – 00:23:39:00
Rod
So you know, again, get serious. If you’re serious about this, you need to move. Because once it really gets ugly and and and the fear is out there and the news is terrible, it’s going to be much harder to get up to speed because you got to build relationships and you got to build knowledge. Seven Steps to success I talk about this.
00:23:39:00 – 00:23:54:19
Rod
I talked about this, at my last warrior event, the first step, again is you got to figure out what you want, okay? Remember, without a vision, the people perish. A good book somewhere says that. So you got to have the goals, right? The second step is you got to be aware that success is a journey. It’s not a destination.
00:23:54:19 – 00:24:13:21
Rod
And you’ve got to associate pleasure with the process and the journey instead of the ultimate outcome. You know, a lot of, you know, they say the happiest days of a boat owners life or the day they buy the boat and the day they sell the boat, it’s never about the goal. I’ll give you another example of goals here in just a second, but you got to be again, associate pleasure with the process.
00:24:13:23 – 00:24:36:16
Rod
The third step is you’ve got to realize that you’re going to have to sacrifice comfort and short term pleasure to achieve anything significant. You got to grind for a few years. Like most people, once you live the rest of your life like most people can’t. That’s the reality. And you know, I’ve got warriors that have retired after 2 or 3 years in the program because their income exceeded their their high W-2 income.
00:24:36:16 – 00:25:04:07
Rod
And they did this on the side with with jobs and kids and everything else. They were able to do it. So but you but they had to sacrifice some comfort and short term pleasure to make that happen. The fourth step is you got to have a plan and you’ve got to outline your priorities to achieve that goal. And then the fifth step is you’ve got to take massive freaking action and continually do something every day that moves you closer to your goal every single day you do a little something and you celebrate that progress.
00:25:04:08 – 00:25:30:14
Rod
Happiness doesn’t come from the goals, it comes from progress. But you got to celebrate that progress. And then the sixth step is to celebrate. Well, I just said that that’s the sixth step I got ahead of myself. That’s to celebrate every win on your journey. Because again, happiness comes from progress. And then the last, probably most important step is if you hit a wall, you change your approach, keeping your eye focused on your ultimate outcome and change your approach.
00:25:30:14 – 00:25:48:12
Rod
Okay. So again. And then if you hit a wall again, you keep your eye focused on the ultimate outcome and you change your approach again. And and guys, success is not a straight line. There are a lot of curves and turns in the road, but if you focus on that ultimate outcome and you change your approach, ultimately you’ll be successful.
00:25:48:17 – 00:26:12:02
Rod
I remember when I was, losing everything, in 2010, I almost went bankrupt with the company that I formed out of the ashes of that crash, I built a litigation support company. I always went bankrupt, and I had to change my approach and turned it into a, you know, a $10 million company. I remember when Covid hit, I had 800 people scheduled to be in Orlando, and we sold a bunch of tickets are like, Holy shit, guys, what are we going to do?
00:26:12:03 – 00:26:28:02
Rod
We couldn’t meet. And so I’m in my backyard shooting a frickin video telling people, hey, we’re going to go virtual. I built a studio, appeared one of the buildings in my compound, and, you know, and we we pivoted, we changed our approach. And so, you know, that’s what you have to do. I want to I want to mention two other quick things.
00:26:28:02 – 00:26:51:18
Rod
One is gratitude, guys. When when the going gets tough, it is so important to remember gratitude is the most important foundational emotion we have available to us. It makes us stronger when we face adversity. It strengthens our immune system, you know, makes our heart stronger, lowers our blood pressure, you know, brings us closer to our spirituality. And it attracts everything you want into your life.
00:26:51:18 – 00:27:08:12
Rod
Okay. If most mornings I’ll sit on my recliner and I will just do gratitude for the amazing people in my life, my warriors, you know, my the people I love. And then I’ll do gratitude for the things that I want as if I already have them. And I’ll sometimes get emotional being grateful for things I don’t even have yet.
00:27:08:18 – 00:27:22:11
Rod
And I’m sure I lost a couple of you on that. But I’m telling you, this is how I had 50 million to lose and how I got it back. So ignore it at your peril, okay? Gratitude is huge. You can’t be fearful and grateful at the same time. You can’t be angry and grateful at the same time.
00:27:22:12 – 00:27:44:08
Mark
Oh, I appreciate you sharing all that stuff. Rides like you are so good at just from mindset, staying in one thing to the next and all these things that are super important. Get into the multifamily here and I know we’ve gone for for a good bit here, so maybe what we do is we split it up and on our next cell we’ll do a similar style, but we’ll get into the nitty gritty about what’s going on in the market because there’s big changes.
00:27:44:08 – 00:27:56:08
Mark
And I know I worked for you for the past five years, and I can tell you a big reason why people like you is because you went 2000 through 2008, and I think people will like your opinion on what’s going on right now as well.
00:27:56:10 – 00:28:01:11
Rod
All right. We’ll do that next. That sounds really good. That’ll be a lot of fun. All right brother, good to see you man. Cool.
00:28:01:13 – 00:28:02:14
Mark
Great job. All right.
00:28:02:16 – 00:28:22:10
Rod
So one other quick thing. We encounter so many people that are frankly frustrated. You know, they’re looking in the mirror and they’re frustrated that they hadn’t been able to escape the rat race. They haven’t been able to build cash flow to the point where they’re able to have financial and time freedom with their families, you know, and maybe they see other people buying real estate and creating, you know, incredible cash flow.
00:28:22:10 – 00:28:45:03
Rod
And they think, well, it’s just scary. You know, buying apartments is intimidating. And I get it. See, that’s why we created our warrior mentorship program. There are coaching students and they’ve had extraordinary results. My students I’ve been teaching about five years and upwards of 140,000 units. Now that we know of. Right. And we feel like it’s just getting going now, we’re looking to grow this group and really take it to the next level.
00:28:45:09 – 00:29:09:07
Rod
And honestly believe that the greatest transfer of wealth could be upon us right now with this current economic environment. Everything’s going on sale. So we’re looking for people who want to follow a proven framework, really like a blueprint or a map, literally step by step. And then they’re able to leverage our systems and our incredible network to raise money in equity, to find deals and close those deals and build partnerships really nationwide.
00:29:09:07 – 00:29:30:14
Rod
So if you’re interested in finding out more about how you can become more in our incredible network and take advantage of the unbelievable opportunities that are upon us, you can apply to my Warrior Mentorship program by texting the word crush to 72345. Or you can go to mentor with rod.com and what we’ll do is we’ll set up a call so you can check us out, and we can check you out and see if it’s a fit.
00:29:30:16 – 00:29:37:20
Rod
Now again you can go to mentor with rod.com or text the word crush to 72345 to apply and we will speak.
