Tony is a seasoned Certified High Performance Strategist, boasts over 20 years of immersive experience in Personal Development and High Performance arenas. Originating his own self-development journey, Tony has evolved into a dedicated guide, steering countless individuals toward triumph. His impactful interventions have catalyzed transformative changes in the lives of thousands, making him a beacon of inspiration and a trusted architect of holistic achievement. Through unwavering passion and purpose, Tony continues to shape destinies, elevating individuals to unprecedented heights of success.
Here’s some of the topics we covered:
- Tony’s Backstory and How Became A Life Coach
- A Deep Dive Into Confidence
- What Happens When You’re Lying To Yourself
- The Importance Of Having Courage
- Self Confidence And Honoring Commitments
- Being Passionate ABout What You’re Doing
- What Happens When You “Fall”
- Expressing Absolute Gratitude
To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com
Full Transcript Below
00:00:00:02 – 00:00:17:23
Rod
Hi, my name is Rod Cleave, and I’m the host of the Lifetime Cash Flow to Real Estate Investing Podcast. And every week I interview multifamily rock stars. We talk about how they build incredible wealth for themselves and their families through multifamily properties. So hit the like and subscribe buttons and get notified every Monday when a new episode comes out.
00:00:18:01 – 00:00:34:20
Rod
Let’s get to it. Welcome to another edition of Lifetime Cash Flow Through Real Estate Investing. I’m Rod Cliff and I am thrilled that you’re here and we have a really special treat today. It’s actually a very good friend of mine and he is actually my life and business coach. You know, I’m always telling you part about the importance of coaching.
00:00:35:00 – 00:00:58:22
Rod
I’m a coach. Well, this is one of my coaches. Okay. And his name’s Tony Rodriguez and he’s a pretty extraordinary individual. We actually met in the Tony Robbins space and and like I say, he’s my coach. So we’re going to have a wide ranging conversation about life and what’s important and how you how to how to succeed and how to recover from failure and how to get back up when you fall on your ass and on and on and on.
00:00:59:02 – 00:01:00:01
Rod
Welcome to the show, brother.
00:01:00:07 – 00:01:14:21
Tony
Well, listen, it’s great to be here. It’s been a little by a little while since we’ve been in the same space physically. So honored to be here with you and all of your well, all of your fans and all of your raving customers and everything else and all your students that are out there. So happy to be here.
00:01:14:22 – 00:01:32:05
Rod
Thanks, brother. Thanks. Well, what don’t you know? Typically, what we’d start with is a little bit of a brief bio on who you are and how you got here. You know, high level. You know, I know you spent a lot of time in real estate as well. You’ve done all sorts of things ground up and different asset classes, everything else, which is just kind of a bonus.
00:01:32:05 – 00:01:41:15
Rod
We’re not going to really talk about that today. We’re going to talk about stuff that’s more freaking important. So don’t leave like, Oh, no, real estate. Well, this is more freaking important than the real estate, trust me. So but give a little bio.
00:01:41:16 – 00:01:53:15
Tony
So, listen, it’s great to be here, and I’m just an immigrant. Immigrant kid that is living the American dream. I grew up in Portugal, came to the States when I was a kid. Portugal from Portugal. Gotcha. I’m going to make it as quick and painless as possible.
00:01:53:15 – 00:01:58:20
Rod
No, no. Short bio. No, no, no, no, no. I want to hear it, but I didn’t quite hear what you said.
00:01:58:20 – 00:02:02:22
Tony
Yeah, Yeah. So I grew up in Portugal. I came here when I was six. And my.
00:02:02:22 – 00:02:17:03
Rod
Parents. I’m sorry to interrupt you, but I came from the Netherlands when I was six, so we’ve got a lot of contrasts here. As we’ve been talking. We spent about an hour before we started recording here. It’s like this. All these same parallels is kind of crazy. Anyway, I will shut up and let you talk.
00:02:17:03 – 00:02:36:18
Tony
That is pretty incredible because you told me that you were a real estate broker at 18, and that’s when I got into the real estate business as well. Right. Which was it’s an interesting parallel for sure. Right. So I grew up in Newark, right. As a as a kid, not knowing the language was rough growing up. My right, I have a very heavy handed European father, which you’re probably familiar with that even hopefully you didn’t go through that.
00:02:36:18 – 00:02:53:09
Tony
But I did. So I was you know, I went through a lot of struggles when I was a kid. I was suicidal, you know, now in my teens. And God has a sense of humor. So I had I’m 18th birthday. I had a massive car accident, woke up in the hospital looking down on my body and said, well, darn, I’ll clean it up.
00:02:53:13 – 00:03:10:08
Tony
I was going to tell my mom, Mom, that was one of the most surreal moments of my life. And I was a shy kid until then. You know, not many people knew me. I’d had a very small group of friends because, again, I was a battered kid. Right. And I decided to change my life that day. If I was going to die tomorrow, I would live today.
00:03:10:08 – 00:03:31:07
Tony
So I decided to just take the next part of my life and do something with it. At the time, I was still in high school, so I graduated high school and I didn’t go on to college because I was always told growing up that I wasn’t smart enough. I’d never amount to anything, and I certainly didn’t want to prove my father right.
00:03:31:09 – 00:03:50:07
Tony
Well, an opportunity came in to come into real estate and I wanted to do it. My father didn’t want me to do it. By the way, I’ve been working since I was 11, by the way, just to give some contrast. And my father didn’t want me to get into real estate. He wanted me to go work construction with him, which would have been okay, except he didn’t know the company and he was a laborer.
00:03:50:09 – 00:04:21:04
Tony
Right? Nothing wrong with that, except I just had a life altering accident, a traumatic brain injury, you know, pain all over my body. And I said, there’s no way I’m going to do that. I can’t do that. So I didn’t go to college because I just didn’t believe in myself at the time. So I got into real estate despite him betting against me and I in three months, I did close my first piece of real estate and I made my first commission with $737, except it was 737 because I took the thousand dollars that that he he bet me.
00:04:21:08 – 00:04:44:09
Tony
So fast forward, I been working since I was 11, got into real estate at 18, opened up my first real estate office when I was 2425, did a lot of things in the real estate market. I bought and sold and flipped and managed and owned and ground up construction got into the commercial real estate because that’s a difficult market to break as as an agent because it’s just a different breed of people.
00:04:44:13 – 00:05:04:06
Tony
And I taught myself baptism by fire, commercial real estate. And then I got into that side of it, acquired quite a nice little portfolio of real estate. In the meantime, along the way, we would buy real estate that had interesting businesses in it. So I’ve owned the bar, restaurant, nightclub across from the hockey stadium, the Prudential Center in Newark.
00:05:04:09 – 00:05:29:18
Tony
I’ve owned an equestrian center with 44 stalls. I’ve owned construction companies and done state contracts. And I’ve done a lot of things because I bought the real estate. I’m currently a co-founder of a tech company in the e-commerce space called Noblesse. So that’s just a fledgling company coming up off the ground. And of course, my journey, I fast forward a little bit too far, my journey at 27, 28 years old, I met Tony Robbins, right.
00:05:29:18 – 00:05:34:20
Tony
And I went to my first event and that really was a catalyst for me. And it changed my life.
00:05:34:21 – 00:05:45:10
Rod
By the way, guys, this is where we met. If I didn’t say that already, we met in the Tony environment. You know, I spent 20, 23 years with Tony myself and I think you’re at 25 years with Tony.
00:05:45:11 – 00:06:04:14
Tony
Correct. And I went through the first couple of years like everyone else, just learning the programs and going through it to help me. Right. Because while I was already seeing a pretty good level of success at 28, I was angry. I was using my my, my fuel of choice was anger because I was told no. And I you know, so that I used that well through Tony Robbins.
00:06:04:14 – 00:06:26:10
Tony
I learned so much. And one of the most important things is where you focus what you focus on expands and what you focus on is what you experience. So instead of focusing on what I didn’t have, instead of focusing on the pain, instead of focusing on whatever was going on, I realized that the accident that I blamed for so much that was not right in my life, you know, that accident didn’t came to derail me, didn’t come to knock me.
00:06:26:10 – 00:06:41:11
Tony
Of course it came to put me on the course I needed to be on in the first place. It came to save my life. I don’t know who or what, where I would have been had it not been for that accident. And going back just to my childhood. If I didn’t have the father that I had, I probably wouldn’t be the father and the husband that I am today.
00:06:41:13 – 00:06:57:10
Tony
Right. So life is happening for us in that way. And it’s true that sometimes life just happens. Not for you, not to you, it just happens. And what you take from it and what you distill is going to really dictate how you live your life and how you show up in life.
00:06:57:13 – 00:07:18:14
Rod
No question. And I’ll tell you, you know, you and I both had hard knocks and we wouldn’t be like, you know, I lost 50 million. You lost I think you said about 12 or 13 million with a partner, a bad partner. And and, you know, it it it really molds who you are and and it molds what you can bring to the to the people you communicate with.
00:07:18:14 – 00:07:36:08
Rod
And so so let’s get into it. So, you know, and I will tell you, you know, Tony and I Tony’s been really instrumental in helping me with this, you know, shift in my relationship with Tiffy and really helpful because, you know, it was it was yeah, we’re great friends. We’re going to be friends forever and still work together.
00:07:36:08 – 00:07:57:19
Rod
It was a lot of pain around that as well. And so Tony’s really helped me a lot with that. But and so, you know, that’s the relationship component, which is something that he he works on. But let’s talk about more on the business environment. You know, let’s start with confidence because, you know, I tell people to have confidence, you first build your competence, okay?
00:07:57:22 – 00:08:07:12
Rod
That it starts with competence. So get your freaking. But to my boot camp, if you’re going to learn multifamily because it starts with competence. But I’d love to hear your your your take on by.
00:08:07:12 – 00:08:09:07
Tony
The way, get to that boot camp. I’m coming to you.
00:08:09:07 – 00:08:12:22
Rod
Yeah, you’re going to be them. Come, right? That’s right. I’m coming. You’re going to be emceeing the thing.
00:08:12:22 – 00:08:34:14
Tony
I love it. I love I’m looking forward to that. Right. Because I’ve been in real estate for so long, but I haven’t done this side of it, so I’m really excited to learn. So make sure for competence, come to Rod’s event and listen. I’ll be there as well. So I’m looking forward to meeting as many people as I can there and changing lives because that’s what you do, because this what you do, absolutely change is the legacy for families.
00:08:34:14 – 00:08:55:12
Tony
It changes the trajectory of people’s lives. So honored to be here and again with what you do and, you know, incredibly impressed by it. Thank you. So, yeah, of course. And I will tell you that competency does come with competency in learning what you need to learn. Right. Confidence is epically important. Self-confidence is the linchpin of all of that, right?
00:08:55:17 – 00:09:09:01
Tony
Because you can project confidence, but if you don’t have that self-confidence that you need within you, you’re going to have a hard time. And here’s where it’s epically important to practice what you preach and always tell the truth.
00:09:09:01 – 00:09:09:13
Rod
Right?
00:09:09:15 – 00:09:19:02
Tony
You know, one of the things that I’d like to share is that when you tell the truth, it becomes part of your past. When you tell a lie, it becomes part of your future. Oh, that’s.
00:09:19:02 – 00:09:36:09
Rod
Good. I like to see our number one core value in any company I’ve ever owned and own now is integrity it how we do what’s right, even if it freaking hurts, you know, And sometimes it does hurt. But you do what’s right and you and you do it even if nobody’s looking. And you know, integrity is such a critical core value.
00:09:36:09 – 00:09:38:11
Rod
We’re back to confidence. Or did you do we finish up?
00:09:38:12 – 00:09:52:20
Tony
No, no, I I’m going to give you a little bit on that because people lose confidence and I’m just going to give a brief example of that. People lose confidence, confidence in you. Let’s say that I told you I was going to be here today at 3:00 and I didn’t show up. And I call you up say, Hey, Rod, something came up.
00:09:52:20 – 00:10:06:14
Tony
I got a call. You know what I pulled over could make. I’ll be there tomorrow. 3:00, and then I don’t show up again and I give you some other excuse. You’re like, What the heck? And then I say, But you know what? I promise I’ll be here on Sunday. Whether I come on Sunday or not. You don’t even believe that I’m going to show up when I show up.
00:10:06:14 – 00:10:24:07
Tony
Okay. Congratulations. Right. I’m not that impressed. And now you’ve lost confidence in me because I didn’t fulfill my commitment to you. And I didn’t honor the commitment that I made. Right. So you lose confidence in me while we do that. Human beings do that all the time because it’s important. It is. It is for you to keep your word to other people.
00:10:24:09 – 00:10:40:06
Tony
It’s even more important for you to keep the word that you give to yourself. If you say, I’m going to get up tomorrow at 6:00 in the morning, I’m going to do something for my health and 6:00 wakes up and you hit the snooze button. Seven times. You’re only up at 930 again. Right? And that happens day after day.
00:10:40:08 – 00:10:46:02
Tony
Guess what? Your subconscious is paying attention. So every time you say something, your subconscious called.
00:10:46:04 – 00:10:46:23
Rod
Self confidence.
00:10:46:23 – 00:10:57:06
Tony
Correct? It destroys your self confidence, Right? So not only now do the people outside not believe in you, but you don’t believe in you, even if you say you do right. You need to honor your commitments to yourself.
00:10:57:11 – 00:11:06:17
Rod
Okay, guys, hammer that home. When you make a commitment to yourself, you have to do it because otherwise you’re eroding your own self confidence. Love it. That’s good stuff.
00:11:06:21 – 00:11:08:00
Tony
And here’s the beauty of.
00:11:08:00 – 00:11:08:10
Rod
It, right?
00:11:08:10 – 00:11:28:04
Tony
If that’s you and that’s many, many people. Right. A lot of people suffer from self-confidence. Here’s the good news. The good news is you can reverse that pretty easily, Right? And here’s how you do it. I’m going to wake up tomorrow morning and I’m going to do something for my health. But don’t commit to going if you haven’t worked out in six months or six years.
00:11:28:04 – 00:11:46:12
Tony
Right. You’re not going to commit to going for an hour in the gym. You’re going to hurt yourself, right? So commit to doing something for your health. Wake up in the morning, have a glass of water and take five deep breaths. Right. And you set yourself up for success. I call it making micro commitments. Make those micro commitments to yourself, make them micro commitments to other people and honor those.
00:11:46:12 – 00:11:56:21
Tony
And as you do that, you start to rebuild your self confidence. You start to feel better about yourself. Now, the competence that you’ve been able to acquire by coming to your event and whatever.
00:11:56:21 – 00:11:58:03
Rod
Else, learning whatever to do.
00:11:58:05 – 00:12:15:08
Tony
Exactly. Learning whatever it is you do now, you can build that, put that competence together with the self-confidence and that’s how you really project and move forward. But if you’re lying to yourself, if you’re lying to other people, because guess what? When you’re lying to someone else, your subconscious knows you’re lying and they’re calling you, they call bullshit.
00:12:15:08 – 00:12:35:02
Rod
Actually weakens you, absolutely weakens you. I know the muscle test. Yeah. Tony does those muscle tests where he’ll pull somebody on stage and have them hold their arm out. And then he says, Say your real name, and he’s pulling it down, trying to pull the arm down. And he says, Say to tell people you’re Mickey Mouse and you can’t hold your arm up.
00:12:35:02 – 00:12:38:10
Rod
It actually physically weakens you when you tell when you tell a lie.
00:12:38:12 – 00:12:59:10
Tony
So here’s another. Isn’t the sound bite for you? Okay. The how the words you speak become the house you live in because the words you speak can either weaken that inner warrior, that inner child, that inner king or queen can weaken them. So when you speak the truth, you strengthen it. And that’s where the self-confidence and confidence comes from, from speaking the truth.
00:12:59:10 – 00:13:03:17
Tony
Because you know what? You may be able to get by, but you can’t get away.
00:13:03:17 – 00:13:24:16
Rod
Yeah, yeah. No. Agreed. Agreed. Now, let’s shift to courage, because, you know, with more zeros in these deals, you know, I’ve got a lot of listeners that that do flipping in wholesaling and they know they need to go bigger and especially in flipping and wholesaling, you know, they’re only as good as the last deal, but even if they own some houses that they rent out, they know it’s just not enough to live the life they want.
00:13:24:18 – 00:13:28:01
Rod
But these are more zeros. So address courage for a minute.
00:13:28:03 – 00:13:48:08
Tony
So here’s the thing about courage, and I was on a call with a client this morning and we were talking about courage, this very thing. They say that, you know, courage is is is taking that leap of faith and doing something that scares you. And it’s true. But tell you what you can do it scared. Do it anyway.
00:13:48:08 – 00:14:10:04
Tony
It doesn’t. People think that to have courage, it’s this monumental thing. Now, most of the heroes that we hear about those courageous acts, it’s a split second. It’s something you do. The commitment that you say yes, no, never again. Whatever it is, it’s stepping into that moment. You only need to be courageous once, like, Yes, I’m buying it or signing the contract.
00:14:10:06 – 00:14:22:07
Tony
And it’s a muscle that you can build. And again, it goes back to doing little things that scare you a little bit each and every day, because it’s not about where you keep and being bulletproof. And it’s not about being fearless, by the way.
00:14:22:12 – 00:14:22:20
Rod
Right?
00:14:22:21 – 00:14:24:04
Tony
Oh, it’s it’s about.
00:14:24:04 – 00:14:27:04
Rod
Successful people on Planet at Fear. Well, about Fearless.
00:14:27:05 – 00:14:31:01
Tony
It’s not about being fearless using the same word. It’s fear. Less fear.
00:14:31:01 – 00:14:31:22
Rod
Less. Okay.
00:14:32:02 – 00:14:49:07
Tony
Just fear less. Because everybody that goes into battle, every soldier that goes into battle is a little scared. I don’t care how much of a badass he is, He’s a little scared that he might not come back. Right? Right. So it’s okay to be scared, but you have to step into that discomfort because our comfort zone, you know, where there’s no courage.
00:14:49:09 – 00:15:04:16
Tony
You don’t need courage. You need you don’t need courage. And your comfort zone And the comfort zone feels like this couch. It feels so good, right? But nothing freaking goes there, right? Right. The you know, everything you want is outside of your comfort zone and the treasure you seek lies in the cave you fear to enter.
00:15:04:21 – 00:15:05:12
Rod
Hmm.
00:15:05:14 – 00:15:08:02
Tony
That’s a quote. By Pablo. By Paulo Coelho.
00:15:08:04 – 00:15:27:17
Rod
I like that one. I like that one. Yeah. So, yeah, courage actually in Latin means is the word core means heart. And I love that. Love that word for courage, because some of these major examples you see of courage, it’s just it’s all heart, you know, It just it literally all heart. So let’s talk. So that’s courage. We talk about confidence.
00:15:27:17 – 00:15:52:07
Rod
Courage. And I’ll just talk about influence, okay? Because to succeed in life, you need influence. And I tell people, you know, if you’re doing what you love, you’re going to be passionate about it. Okay? And and what greater way to influence than passion? Because they see, you know, people want to be around passionate people. And and so, you know, I encourage people in the multifamily space because it’s a team sport to do the piece that you love.
00:15:52:07 – 00:16:04:23
Rod
Maybe it’s the analytics, maybe it’s the outgoing piece and building relationships. Maybe it’s the process piece, asset management after the fact. But if you’re playing in your strengths, you’re going to have passion and you have the ability to influence. But I want to hear your take on.
00:16:05:04 – 00:16:22:14
Tony
All 100%. Again, another topic that I love to cover. I literally do an hour on this with my clients on influence as well, just like I do on Courage. So I go a lot, a lot deeper, but with influence. So everybody wants to be that influencer. And by the way, relationships, I’d like to touch on that one. Yeah, we’ll talk about in a moment as well.
00:16:22:16 – 00:16:48:17
Tony
The thing about influence in now, that’s the catch the catch phrase being influenced or being influenced, right? Guess what? We’re all influencers and you can be an influencer too. And but it starts with you. People think that influence is, is just something that you get overnight. It’s not. It starts with you, you know. And if we can if I can share a quick twist on a story from Tony Robbins, that’d be okay.
00:16:48:18 – 00:17:02:19
Tony
Yeah. So we hear about, you know, many people think that Tony Robbins is a hero and what he’s done is saved so many lives, helped so many people, change so many lives. Yeah. Tony talks about, if you remember and I know that listen, I watch that video, you’re doing the basket brigade as well as I do. I run the New Jersey basketball.
00:17:02:19 – 00:17:10:08
Tony
Oh, no kidding. As well. Like I said, a lot of similarities. It’s awesome that the name of my of our foundation is The Ripple Effect community.
00:17:10:10 – 00:17:19:14
Rod
Oh, that’s fantastic. Yeah. In fact, we do other things, too, not just the baskets. We’ve had 130 hundred and 40,000 kids, but we do backpacks back. Got 1700 last Saturday.
00:17:19:16 – 00:17:41:00
Tony
Yeah, I saw that. And that’s beautiful. I freaking love that. And, and, and you know, and I love that you’re heart of contribution because that’s what we need to do and we’ll touch on that as we move forward in this conversation. So Tony Robbins famously talks about how he started the Basil Brigade and why Because when he was 11 years old on Dad number four, the one that I think the one that he took the name from a man came and knocked on his door.
00:17:41:00 – 00:17:57:08
Tony
And it was Thanksgiving or the day before Thanksgiving. And they didn’t have anything. They didn’t have enough food. Right. So man knocks on the door and Tony goes to the door, you know, and there’s a smell of food, says your father here. And he says, Yeah, hold on. And he goes to get his father’s father, comes the door, sees the man with the boxes, going to give them to him, says, We don’t take no charity, get out.
00:17:57:08 – 00:18:15:06
Tony
And the guy goes to slam. He slams. The father goes slam the door, he puts his foot in the door, said, Sir, please don’t do it. You don’t have to do it for yourself. Do it for your family. And the guy says, No, get out, goes to slam the door and puts his shoulder and says, Sir, swallow your pride.
00:18:15:08 – 00:18:23:16
Tony
So he didn’t even say what? I just took the box and went away. Close the door, didn’t even say thank you. Now, influence.
00:18:23:19 – 00:18:25:01
Rod
Was hugely impactful on.
00:18:25:06 – 00:18:46:05
Tony
Influence. That man was a hero. That man singlehandedly changed the world. Well, not just him, but those who packed the basket and helped him do that changed the world. That was the biggest one of the biggest influences in Tony’s life. So I’m going to go back to saying there is no small act of kindness. There is no random act of kindness.
00:18:46:05 – 00:18:48:08
Tony
That ripple effect, which is why I called.
00:18:48:10 – 00:18:53:16
Rod
Just so you guys get some context on this. Okay. Tony has now fed is it 100 million fans?
00:18:53:19 – 00:18:55:05
Tony
No, he’s getting close to a billion.
00:18:55:05 – 00:19:21:01
Rod
A billion families guys. He’s fed a billion families as a ripple effect of that guy forcing that food on his father that didn’t want to take it and the impact that had on him and he’s the reason I fed 130 and 102, 130, 240,000 kids, that one guy is responsible for almost two. It’ll be over a billion.
00:19:21:03 – 00:19:25:03
Tony
Yeah, absolutely. And I’ve said thousands upon thousands. I don’t even know how many.
00:19:25:07 – 00:19:31:19
Rod
I mean, there’s lots of people all over the country that all over the world, all over the world that have been inspired by what Tony does. Like I was.
00:19:31:20 – 00:19:33:07
Tony
That was inspired by one by.
00:19:33:07 – 00:19:40:21
Rod
One guy. Wow, that’s a good one. I thought about that. What an awesome story, brother. I never thought about that. Talk about the ultimate freaking ripple effect.
00:19:41:03 – 00:19:52:11
Tony
One man can change the world and one woman can change the world. You are not insignificant. Wow. Yeah, I think it was. The Buddha said if you think you’re insignificant, try sleeping naked with a mosquito.
00:19:52:14 – 00:19:53:05
Rod
Right, right.
00:19:53:05 – 00:20:10:05
Tony
Right, right. So. So nothing. No one. And nobody’s insignificant. So I’ll just go back to the influence. Influence? You want to be an influence? Your starts with you. It starts in your house. It starts with the man in the mirror. The woman in the mirror is influencing you. Because if you can’t influence yourself, right? If you can’t get up and commit to doing what you say you’re going to do.
00:20:10:05 – 00:20:32:18
Tony
So I encourage you again, do the work, come to the event in September, come to Rod’s event, learn and whatever. In whatever part of your life. So learn to influence yourself then its influence your kids and your significant other. And then it starts with your neighbors and your friends and your family and your town and your city and your state and your country and ultimately the world.
00:20:32:18 – 00:20:53:08
Tony
That’s how you really start it. It’s not the fake influence of the Kim Kardashian’s of the world not to knock her because obviously she’s, you know, incredible what she’s been able to accomplish. Right. But it’s not just some some phenom of social media created. That’s how you create real influence and that’s how we can change the world. So it starts with influencing yourself.
00:20:53:08 – 00:21:12:16
Tony
And again, that’s self confidence, peace and speaking the truth and honoring your commitments has a lot to do because now people are going to trust you. You say you’re going to do something, you show up, you say you’re going to pay that dividend, you’re going to give that you know that deal, whatever it is, and you do it in you do things with integrity, even if it costs you money.
00:21:12:20 – 00:21:17:03
Tony
People remember that. That’s how you become an influence by making other people’s lives better.
00:21:17:03 – 00:21:39:00
Rod
Nice, nice, nice. Well, let’s shift gears even a little more to more business topics. And I guess the next one, let’s let’s talk about sales skills through sales, because, I mean, we’re I mean, you know, I sell boot camp tickets and I don’t make much money on those, but I sell and I have coaching program. By the way, if you come to my boot camp, I talk about the coaching for like 30 minutes, maybe 40 minutes.
00:21:39:01 – 00:21:45:02
Rod
The rest of the three days is all full on drinking through a fire hose training. But but let’s talk about sales for me.
00:21:45:04 – 00:21:56:18
Tony
Well, first of all, there’s people that say, oh, sales, Rick. Right. Well, first of all, time to change your definition because nothing has meaning except the meaning you give it. You’ve heard that one before, too.
00:21:56:20 – 00:21:57:10
Rod
Right?
00:21:57:12 – 00:22:20:02
Tony
What’s your advice? So nothing has been except the meaning you give is to stop giving sales the bad meaning that it’s a bad word. Because guess what? Everyone is a salesman. Sure. Why? If you’re a woman or these days, whatever. If you put on lipstick, why is it because you’re selling yourself? Why do am I shaving? Well, 5:00 shadow, I’m working out.
00:22:20:06 – 00:22:38:01
Tony
How well is working out? Why do we, you know, buy keep our cars clean? Why? Because we’re always selling something. We’re selling ourselves. We’re selling an idea. We’re selling. You thought we’re selling a program, We’re selling a business, we’re selling a car. We’re selling the house. We’re selling the apartment. We’re selling the furniture the government is selling us on whatever.
00:22:38:06 – 00:22:49:20
Tony
Next thing that they’re going to sell us on the TV is constantly selling commercials or selling you advertisers. The movies, everything. The ideas that are being propagated, unfortunately, in the world today. And I love.
00:22:49:20 – 00:22:50:16
Rod
Let’s not go down there.
00:22:50:16 – 00:22:57:07
Tony
Yeah, no, we’re not. But I do love I do love that post that you made the other day. And I don’t know if you saw I jumped in and kind of Yeah, I did think yeah, yeah.
00:22:57:09 – 00:23:13:00
Rod
I become by the way, I’m getting a little hate because I become I’ve kind of put my stake in the ground as to what my position is on some of the crap that’s going on in this world. And I get a little bit of hate from from the one side that I’m not on. But. But you know what?
00:23:13:00 – 00:23:20:22
Rod
I’ve actually had guilt that I haven’t used my platform up to this point with all the craziness that’s going on. And we won’t go down that rabbit hole.
00:23:20:22 – 00:23:21:21
Tony
But maybe another thing.
00:23:21:23 – 00:23:27:19
Rod
I haven’t addressed, I don’t know. I haven’t addressed that publicly. This would be the first time I’ve mentioned that. So sales.
00:23:27:20 – 00:23:42:16
Tony
But yeah, I do that as well, by the way, and I’m putting my stake in the ground as well. But sales is, sales is epically important. If you can’t sell, you’re screwed. If you can’t sell, you don’t have the job that you want, the seller that you want. You may not be in the relationship that you want. You’re not.
00:23:42:18 – 00:23:57:08
Tony
Chances are, if you’re not good at sales. And by the way, if you’re happy, chances are you’re good at selling something, even if it is just yourself on yourself. Right? Right. We’re always selling everything 100% of the time and we’re being sold to every single day, every minute of the.
00:23:57:08 – 00:23:59:07
Rod
Day, The times. I mean, it’s. It’s all the.
00:23:59:07 – 00:24:13:12
Tony
Time. Exactly. So you got to get good at selling and understand that selling is the bloodline of of of success, of growth, of even contribution. Sometimes you heck, you got to sell the idea of raising money.
00:24:13:14 – 00:24:23:19
Rod
You donate for charity, you got to sell. But, you know, and so if you don’t know how to sell learn okay And you know I’ve had Tom Hopkins on the show.
00:24:23:21 – 00:24:24:16
Tony
Love Tom Yeah.
00:24:24:18 – 00:24:34:11
Rod
From way back. And of course, Grant’s been on a couple of times. They both have incredible sales programs, But just get out there and read some sales books and get a basic understanding of sales. Yes.
00:24:34:11 – 00:24:41:01
Tony
Yeah, 100%. And I’ll say one thing about sales and people forget this Communication is key.
00:24:41:05 – 00:24:43:07
Rod
Okay. Right. Let’s elaborate on that a little.
00:24:43:07 – 00:25:04:13
Tony
And in sales, you can’t talk about sales without talking about communication. Right. Communication. First of all, we’ve got to remember that communication is only about 20% of what we say, 25% maybe of what we say. It’s everything else. It’s our tone, it’s our inflection. It’s how we move. It’s how we look. You know, it’s how you’re speaking. You know, like, for example, right now I’m speaking to you from my heart.
00:25:04:14 – 00:25:22:14
Tony
And that’s just the way I communicate, right? Because if I was going to speak to you just from my head, it’s very cerebral and you hear it from your head. So then you mentioned passion before. It’s important for you to be passionate about whatever it is you’re doing and maybe you’re not passionate about it. It’s boring, but if it’s making you money, as our friend Keith Cunningham would say, boring teaching, Right?
00:25:22:14 – 00:25:43:22
Tony
Right. It’s okay if what you’re doing doesn’t excite you yet. If you’re passionate about what you’re doing and multifamily is something you can be passionate about because not only can you change your own life financially, you can change the lives of the people you come in contact with, and you’re certainly changing the lives of your family, right? So connect with that, that passion, how you’re expressing it.
00:25:44:02 – 00:25:59:18
Tony
And because if if you don’t believe it, if you’re not passionate about it, it’s going to be hard to spread it to someone else. So it’s important to learn how to be a better communicator, which starts with listening. Let’s ask a question and then just shut up. At times. That’s the best thing you can do because we have two years in one mouth, right?
00:25:59:18 – 00:26:19:12
Tony
So we can listen twice as much as we speak. And it’s important not just what you speak, but the words we speak. Because understanding that the words I said earlier, the words you speak, become the house you live in, the words you speak matter, right? Because they can they can empower people and empower people. And you can let people know what they can expect.
00:26:19:12 – 00:26:30:15
Tony
And then you got to honor that commitment again. It’s how you speak. It’s I mean, we can we’re not going to go into all of it, but it’s body language being able to read how someone’s receiving you and if somebody’s got their arms crossed and they have to.
00:26:30:15 – 00:26:47:04
Rod
Be matching and mirroring or you mirror somebody’s communication. I used to be really good at that. I haven’t I haven’t really done it in a long time. But that’s, you know, you know, if somebody speaks low and with the drawl, you speak slow drawl, they speak fast, you speak fast and yeah, love it, love it.
00:26:47:09 – 00:26:53:23
Tony
And so it is it is the way you communicate, how you speak and how you use your your voice and your tonality and everything. Your body language, the people.
00:26:54:05 – 00:26:58:07
Rod
Body language, everything. Even the pauses matter. Oh, right.
00:26:58:10 – 00:27:19:06
Tony
The power of the pause. Right. Instead of putting in the filler words, I just pause and let them think. It gives you a minute to think and it makes them kind of lean in like, Oh, what’s coming? Body language. And if you don’t mind, I’ll plug Jan Hargrave. Freakin amazing. Well, you’ve been in the relationship, rather in the leadership.
00:27:19:07 – 00:27:21:04
Tony
Have you been to the leadership program with Tony Robbins?
00:27:21:05 – 00:27:21:22
Rod
Long time.
00:27:21:22 – 00:27:41:08
Tony
Well, she. But she’s been doing this for a long time. Jan Hardgrave used to teach the FBI body language, much better language expert unbelief. Rebel woman Just what you can learn from people just by how their hand positions are, how their feet are, are placed. Are they touching their ears, your nose, your eyes? Are they leaning forward or they’re leaning back?
00:27:41:08 – 00:27:46:12
Tony
Or are they hiding their hands? So many of the things you can use some of these things to your advantage as well.
00:27:46:12 – 00:27:48:04
Rod
So in influencing them.
00:27:48:08 – 00:28:00:12
Tony
And influencing them. So communication is everything. Learn how to speak, learn how to communicate, get these problems, go on social media rather than go on on YouTube, buy a program, and it’s epically important. Communication is key.
00:28:00:17 – 00:28:23:14
Rod
Oh, it’s I think it’s one of the most important keys. And, you know, I think that’s probably my greatest superpower is my ability to communicate. And I think it comes from my love of reading because I’m able to articulate quickly. And vocabulary is a big piece. But let’s move to relationships. You know, I of course, I’m I’m in the thick of, you know, change in my relationship.
00:28:23:16 – 00:28:28:11
Rod
And so but take that, take that and run with it.
00:28:28:13 – 00:28:46:08
Tony
Well, I’ll say this. There’s a saying that says that the quality of your relationships determine the quality of your life. Yeah. And it’s important to to, to cultivate great relationship tips both on a personal level with a significant other, but not really cultivate the relationship with yourself. I fall back in love with you, and I’m not going to get too mushy here.
00:28:46:08 – 00:29:11:12
Tony
Yeah, but really, it’s about fall in love with you, making sure that you’re honoring not just yourself, but honoring your significant other, your kids, the relationship with your kids, epically important, the relationship with God, your creator, whoever, the universe, whoever, whatever you believe in to honor that relationship. And again, the relationships you’re creating outside, like the people that you meet when you’re in the multifamily space or coming to your event in September.
00:29:11:12 – 00:29:29:00
Tony
Right, Right. The relationships that you create ultimately become your destiny. You can shape your destiny based on what you do today. Yeah, right. Because if if we’re the average, there’s a saying that says we’re the average of the five or six people we spend time with, right? Years ago, as you lay down with dogs and you get fleas, fleas, right.
00:29:29:00 – 00:29:56:19
Tony
You birds of a feather flock together. Well, the new catch phrase and it’s more apropos and so poetically correct is the people that you spend the most time with is who you become. Right. And if that’s true, we’re going to see opposite. That’s true because I believe it is. Then what you do today, you can program your future based on who you’re spending time with today, who you’re learning from today, who you’re listening to, who you’re reading, what you know, what are you what are you ingesting into your life and allowing into your life.
00:29:57:01 – 00:30:11:18
Tony
So I think that the power of relationships is epic. Who you choose to let into your inner circle. Because we got to remember there’s a lot of relationships and there’s some relationships that, you know, you may not be able to cut this person out or cut that person out. And I’m not saying.
00:30:11:20 – 00:30:13:13
Rod
Are you talking about peer group here? In a way.
00:30:13:17 – 00:30:31:20
Tony
I’m talking about peer group and I’m talking about it’s all of it, right? It’s your immediate circle, your family cluster, even the people that are closest to you, because your best friend from high school might be the most toxic person in your life. And that doesn’t mean you walk away from them and you’re no longer friends. It maybe just means that you don’t spend so much time.
00:30:31:20 – 00:30:32:23
Rod
You don’t allow them to influence.
00:30:32:23 – 00:30:33:17
Tony
You don’t allow them to.
00:30:33:17 – 00:30:52:01
Rod
Influence because of their fears, their limiting beliefs, their desire to stay comfortable or their desire to live in high school. 50 years later, you know, like I’m seeing, I just had my 45 year reunion. I missed it because I had my basket brigade. But some of these people are still living that high school life. It’s the craziest thing I’ve ever seen.
00:30:52:01 – 00:31:17:19
Rod
And but, you know, you talk about relationships, you talk about peer group. And I will tell you, you know, just to throw a plug in for the Warrior program, I mean, they now own somewhere between 170, 180,000 doors, and they’re done between warriors because it’s such an extraordinary peer group. So I don’t care if you, you know, apply to our program if you’re interested, text Krush 2723, four, five.
00:31:17:19 – 00:31:31:12
Rod
But but the bottom line is you got to get around people that want more out of life. You’ve got to get around those people because like you say, you know, now that you know, you’re the four or five people you hang around with, get around the people that have what you want. They think what you think is hard is easy.
00:31:31:12 – 00:31:54:03
Rod
That’s how you become super successful. Like I had a guy sitting in that chair yesterday that flew in here on his Phenom 100 jet with two pilots. Okay? And, you know, that’s that was really inspirational for me, you know, because I want to get a jet. I can afford one now, but I’m you know, I’m not sure what I’m going to do, but I’m but the point is that’s you know, where I’m at right now personally.
00:31:54:03 – 00:32:12:18
Rod
And so, you know, who you hang out with is who you become. So, you know, you’ve had a fall. I’ve had a big fall. Talk about the anatomy of a fall. What happens when you fall on your ass and get your ass handed to you? Okay. What’s the anatomy of that man?
00:32:12:19 – 00:32:13:10
Tony
That is so.
00:32:13:10 – 00:32:14:12
Rod
Good. Yeah. Okay.
00:32:14:12 – 00:32:31:04
Tony
And by the way, the relationships are all over this thing, right? So it’s important to to to pay attention so everybody falls, and most people just get up and they go. They get up in the morning, they drudging, they go. They go back to the grind, they fall and they just go. But it’s not enough if you just keep going through what you’re going through, right?
00:32:31:06 – 00:32:34:09
Tony
You keep going. You keep experiencing the nightmares. There’s people that keep.
00:32:34:09 – 00:32:35:12
Rod
Reliving the same experience.
00:32:35:12 – 00:32:48:06
Tony
People are stuck. You know, there’s that saying, I forget who said it. That said, so many people die at 25 and only get buried at 75 and they call it in a life they live the same year 50 times. Right? Right. Because they never grew through what they went through.
00:32:48:12 – 00:33:11:21
Rod
So I got to stop you there because what you just said is gold. Don’t live the same frickin year 50 times. Don’t be in the same place you are right now, two or three years from now, unless you freaking love where you are right now. Okay, so I don’t care if it’s multifamily. You obviously Evanston multifamily. If you are, get your butt to my freaking boot camp, for God’s sakes, to change that trajectory.
00:33:11:23 – 00:33:15:13
Rod
Change it right now. That’s how you do it. Sorry, I couldn’t right.
00:33:15:19 – 00:33:17:04
Tony
That I mentioned that. I’m coming to you.
00:33:17:04 – 00:33:22:12
Rod
Yeah, right. And Tony, you’ll be there, for God’s sakes. You’ll have to suffer through both of us. Right? See? Right.
00:33:22:12 – 00:33:40:19
Tony
So but going back to that, so, so many people just get stuck in that story of what happened and they don’t grow through it. So until you grow through it, you keep going through it. Yeah. So it’s important to study the anatomy of fall because most people just keep on. This is a good one too. People keep on tripping on shit that’s behind them.
00:33:40:23 – 00:33:42:20
Rod
Wow, wow, wow.
00:33:42:22 – 00:33:53:16
Tony
You shouldn’t be tripping on anything behind you. Happened last year, right? Don’t fall right If you tripped in the same Holden, every time you walk by the street, you trip on the same hole and fall. That’s on you. It’s not on the person that made the hole.
00:33:53:16 – 00:34:01:03
Rod
I think it’s like God will let you relive that same lesson time after time after time. Unless you what?
00:34:01:08 – 00:34:02:14
Tony
Learn and grow.
00:34:02:16 – 00:34:21:15
Rod
Oh, hello, by the way. His website is Get up and the letter and grow. Get up and grow. And by the way, if you’re driving and you want to reach out to Tony does coaching and I’m he’s my coach. Okay text the word grow to 72345. I know what to tell you if you want to learn the Warrior program, text Crush 27345.
00:34:21:15 – 00:34:30:20
Rod
Well if you if you text grow to 723, four or five, you know you can connect with Tony and he’s an awesome, awesome guy. But but back to the fall.
00:34:31:00 – 00:34:31:06
Tony
To the.
00:34:31:06 – 00:34:32:18
Rod
Fall. The legend of the Fall.
00:34:32:21 – 00:34:45:19
Tony
The Legend of the Fall. I love that. That’s a good You know what? I think I’m going to borrow that one. The Legends of the Fall. So when we fall, we need to get curious, you know? Have you ever had a car accident? Even if it was a fender bender or you had a massive one? I had a massive one.
00:34:45:19 – 00:35:00:14
Tony
Right? Right. I had one. That’s what I was saying. That massive accident that took my life. I’ll tell you what, you remember everything, like in slow motion, like that accident took 30 minutes. Right? Right. And it happened in a fraction of a second. A second, second and a half max. Right. But it feels like it took 20 minutes.
00:35:00:14 – 00:35:17:03
Tony
So we need to get curious every time we fall. And we got to ask ourselves what happened and go back. Put on your little Sherlock Holmes hat and go back and just close your eyes and go back to it and say, okay, what caused me to fall? Did I slip? Was I tripped?
00:35:17:03 – 00:35:35:01
Rod
Now, by the way, this is not a physical fall, okay? Necessarily. This is metaphor, okay? For a financial hurdle, a problem at work, a problem in your life, a relation ship that shifts or ends or These are all examples of potential falls. Okay.
00:35:35:05 – 00:35:36:15
Tony
And it actually could be that.
00:35:36:16 – 00:35:37:14
Rod
Or it could be an accident.
00:35:37:14 – 00:35:55:04
Tony
Or it could be a literal fall because you can look back and everything that I’m about to say is going to is going to apply to a literal fall. So when you’re falling that were you pushed where you did you slip or you fooled And when you were falling, who is celebrating that you’re on your way down? It was like, there he goes.
00:35:55:04 – 00:36:16:06
Tony
Finally. Finally he’s fallen. He didn’t belong here anyway. And on the way, on your way down, was somebody trying to help you, right? With somebody like, Oh, my God, who was concerned for you? And when you fell, was there someone down there to help cushion your fall? And bottom line, so many times we fall because there’s something down there we’re supposed to find, and it’s when you don’t find it that you fall again the next time.
00:36:16:11 – 00:36:37:21
Tony
So now you’re down there. How long were you down there? Who is encouraging you to get up, if anyone? Yeah. And what did you learn from that fall? Because if you didn’t learn, you’re going to fall again. And then when you’re starting to get back up, you’re starting to climb back up the out of the hole. Who’s dropping a ladder, Who’s lending a hand, who’s dropping rope, who’s helping you up and who’s laughing at you saying you’re never going to get up again?
00:36:38:01 – 00:36:56:21
Tony
Good for you. You shouldn’t have been up here in the first place. Oh, very important. Who was sitting at your table before you fell? Because this is important. Because now when you climb back up and you get back up and you’re up, who’s around you to celebrate the fact that you got up before all the jackals come back to your table, right?
00:36:57:00 – 00:36:59:17
Rod
Yeah, right. Pay attention. It’s good questions.
00:36:59:17 – 00:37:11:01
Tony
Pay attention. Study the night before. What caused you to fall? What did you learn? Who was helping you and who tried to come back into your circle? You lost 50 million bucks. I guarantee you there were crickets when you were looking around for help.
00:37:11:02 – 00:37:11:17
Rod
Oh, yeah.
00:37:11:19 – 00:37:32:15
Tony
Right. And when you started making. I’m sure even now, people are still trying to reconnect with you. That walked away from you. Then remember who it was that did that. Not saying harbor ill feelings, forgive and forget and let go because you don’t want to hang onto that yet. It’s important to to to study the anatomy of fall so you don’t fall again because again, if you fall down that same hole again, it’s a choice.
00:37:32:17 – 00:37:37:01
Tony
First time. It’s a mistake. Second time, it’s a mistake. It’s an accident. Third time. It’s a choice.
00:37:37:01 – 00:37:46:04
Rod
Yeah, well, that’s good. Yeah, that’s really good. Especially the choice piece, because, you know, it’s really the truth. If it happens again. You just didn’t grow, You didn’t learn.
00:37:46:06 – 00:38:10:16
Tony
Time to fall again in life. Well, life is preparing us for what it is we say we want. And those difficulties, those challenges are forcing us to grow into the person we need to become to be that multifamily investor, to have the courage to go through it. Because until, by the way, until you’ve been burned and hurt a little bit, you can’t appreciate, you know, what’s life without contrasts, what’s pain without pleasure, love without hate, right?
00:38:10:19 – 00:38:27:02
Tony
Wins without losses, Right. Because when we when we win, what happens? We celebrate, right? And when we lose, what happens? We ponder. So sometimes we need to lose to learn the lesson of why we lost. So that when the opportunity comes again, you hopefully learned your lesson and win more.
00:38:27:02 – 00:38:28:01
Rod
Appreciate the win.
00:38:28:02 – 00:38:29:07
Tony
100%.
00:38:29:08 – 00:38:46:11
Rod
Yeah. Let’s talk about gratitude the most. You know, it’s the most powerful emotion we have available to us. It strengthens our immune system, lowers our blood pressure, brings us closer to our spirituality, helps us manifest what we want in life. Expand on that.
00:38:46:13 – 00:39:02:12
Tony
Lesson. Gratitude is quite literally the most important thing that you can do on a daily basis is a few other things that are secrets to happiness before. You are as powerful as that. I gave all of my all of my clients that I work with. I have them text me three things that you wear for starts with three things.
00:39:02:12 – 00:39:16:10
Tony
And I have that challenge up too for a friend of mine, Garth Sandford, which you may know from the environment as well. And he called me and I didn’t even know he was at the end of his rope. And I didn’t know I was just helping the guy cause he was called me. I said, Listen, I need you to text me three things you’re grateful for.
00:39:16:10 – 00:39:34:07
Tony
He text me to running water and scented soap. That’s all you can think to be thankful for. And that on that day, well, we are now and this is year five and probably day 68 that he’s texted me ten things he’s grateful for every single day for four years and like 60 days. I love it. And it absolutely changed his life.
00:39:34:07 – 00:39:50:09
Tony
Now, here’s what happens. You know, gratitude. It’s easy to be grateful for what you had yesterday. It’s easy to be grateful for what you have today in front of you for the meal that you’re having for the conversation you’re having. It’s not easy to be grateful for what’s coming tomorrow for the meal. You’re tomorrow for what you want.
00:39:50:11 – 00:40:06:15
Tony
And that, by the way, is the way Law of Attraction really works. And they they stop short in telling you two things. One, get off your ass, take action so you can get those things, number one. And number two, being grateful forward, you know, pay it forward. What is being grateful forward. Be grateful today for what’s coming tomorrow.
00:40:06:21 – 00:40:27:10
Tony
So stop asking when you’re praying, if you pray and if you don’t, whatever it is, stop asking for more. Be grateful for what you have and be grateful for or be grateful for what’s come and say thank you for it is done. Thank you for I am healed. Thank you for that deal has been funded. Thank you. That you know my family was able to experience that and being grateful for it.
00:40:27:10 – 00:40:48:03
Tony
Because when you’re grateful, you open up the doors to getting more. Because if you’re not grateful for what you have in your life already and for the people that you have already, then what makes you think you’re going to get any more? And if you’re not grateful for the people in your life, you know, if you don’t appreciate their presence, unfortunately, at some point you’re going to appreciate their absence and nobody wants that.
00:40:48:08 – 00:40:59:22
Tony
So in gratitude, the other thing it does is it opens up your reticular activating system, right? Your IRS. When you look for things to be grateful for, you find more things to be grateful for. Yeah.
00:41:00:00 – 00:41:19:18
Rod
You know, by the way, if you don’t know what the reticular activating system is, it’s that subconscious filter. And frankly, it keeps you from going crazy, number one. But number two, it points you subconsciously in the direction of what you think your interested and greatest example is. When you first buy a car, you never really notice them and then you know, you buy one and they’re everywhere right where they are before.
00:41:19:18 – 00:41:22:08
Rod
Well, of course they were. And that’s your reticular activating system.
00:41:22:13 – 00:41:28:07
Tony
Yeah. So when you start looking great example, when you start looking for things to be grateful for, the more you seek, the more you find that.
00:41:28:08 – 00:41:28:20
Rod
You’ll find it.
00:41:28:20 – 00:41:55:10
Tony
Seek and you shall find right? And what you find depends greatly on what you seek. So if you’re looking for problems, guess what? You’re going to find more problems. If you look for solutions, you’re going to find the solutions. So it’s important to be grateful for those experiences and grateful forward. And it’s it’s it’s a magic pill, so to speak, because when you think about what you have to be grateful for, think of just our bodies in our brain, in our hearts or our hearts.
00:41:55:12 – 00:41:56:15
Rod
Not six feet underground.
00:41:56:16 – 00:42:16:08
Tony
You can see, you can speak, you can touch, you can kiss, you can taste, you can smell, you can walk. You know, the person that created these microphones, you know, it’s incredible what we can be grateful for in today’s world especially. So gratitude is an absolute game changer. And we should everyone should absolutely have a gratitude practice.
00:42:16:12 – 00:42:37:07
Rod
And you can’t be fearful and grateful at the same time. 100% can’t be angry and grateful at the same time. You can’t be stressed or irritated and grateful at the same time. You know, one time with Tiffy, I did a gratitude journal and I had I filled up 100 pages in leather bound journal and every day I wrote what I loved about her, liked about her every single day.
00:42:37:11 – 00:42:59:03
Rod
And there were days I didn’t feel like writing in it, but, you know, and but can you imagine how I showed up in the relationship? Because I was focused on what I loved about her and gave it to her for her birthday. And of course, that was really well received. So gratitude, super powerful emotion. And most mornings I’ll do gratitude, just like you describe things that I have in my life, the people I love, my students, my foundation.
00:42:59:08 – 00:43:18:06
Rod
Then I’ll do gratitude for the things that I want as if I already have them. Yes. And I even have gotten emotional being grateful for things that I don’t even have yet. Okay. And I lose a few people when I say that. But this is how I had 50 million to lose and how I got it back. So ignore it at your peril as I’ll I’ll tell you this, a very powerful, proven strategy.
00:43:18:12 – 00:43:31:20
Tony
And I’ll give you one more before shift over. Yeah. Is the other thing is it sets your day for success because you start to feel good because you already have things to be grateful for. And by the way, you can’t feel stress or anger or anything else if you’re truly grateful not, just say, I’m grateful for this. I’m grateful for that.
00:43:31:23 – 00:43:51:03
Tony
No, you got to feel it. You got to feel it. And then so that sets you up for your day. But another secret that people don’t think about is at night, write you three things that went well that day and three more things that you’re grateful for that are still coming because they’ll set you up for a more pleasant sleep and your mind starts looking for ways to get those things and solve those problems.
00:43:51:04 – 00:44:05:06
Rod
Yeah, Yeah. It’s very powerful when you when you engage your subconscious, when you think about something, you know that you’re that you want in the future and night before you go to bed. Incredibly powerful. So let’s talk about forgiveness.
00:44:05:08 – 00:44:30:18
Tony
Wow. So I said before that gratitude is one of the greatest pathways to happiness. So it is forgiveness. And forgiveness is certainly a lot harder than than gratitude. You know, there’s you know, our mentor, one of our mentors says that, you know, most people have a dirt road to happiness in a highway to hell, ride a highway to sadness, because it’s easier for people to find reasons to be sad than it is to be happy.
00:44:30:23 – 00:44:52:12
Tony
And people will do more to avoid pain than they will to gain pleasure. So change really only happens when the pain of staying where you are is greater than the pleasure of going where you’re going. Right. And again, the vehicle that you use of financial abundance is incredible. And that’s something else that we didn’t talk about. But, you know, the scarcity versus abundance mindset is think about and again, that goes back to the gratitude.
00:44:52:18 – 00:45:10:10
Tony
So forgiveness is a huge component of that as well. And many people have heard the expression of, you know, holding on to anger is like drinking poison and expecting someone else to die. Well, I like to use the Buddha quote that says holding on to anger is like holding onto that hot piece of coal waiting for your enemy to come by so you can cast it at them.
00:45:10:12 – 00:45:25:11
Tony
Except your enemy never comes by, and the only one you’re hurting is yourself. Because your enemy may be gone. Maybe they may be dead, they may be in another country. They may never travel that way again. Here’s the unfortunate reality that’s actually not true. You’re not just hurting yourself.
00:45:25:13 – 00:45:28:04
Rod
I’m thinking about this around you.
00:45:28:06 – 00:45:34:07
Tony
How are you showing up if you have a toothache, Right. How are you showing up? If you have an earache, if you have if you’re backers.
00:45:34:07 – 00:45:50:17
Rod
Oh, I got to give you I’m sorry, I got to interrupt. I apologize. I because you just triggered a memory of mine, so I got my teeth done. Okay? I got veneers and all my teeth. And this woman that did them, I paid 25 grand, and I. And she messed him up. I had, like eight root canals, like one every month.
00:45:50:17 – 00:46:11:02
Rod
Every other month, I’d have a root canal. And I finally sued her, and. And I went to another dentist, paid, like 55,000 to get them redone again. But in the process of that lawsuit, we had a mediation and she came in. We’re talking forgiveness, guys. And I remember forgiveness. She came in the room in the mediation. She walked by me.
00:46:11:02 – 00:46:29:22
Rod
She put her hand on my shoulder and she looked at me. She said, I’m really sorry. And that took everything, all the anger, all the pain, everything I’d done took it away. You know, I was sooner for damages. And, I mean, I was frickin pissed. It took it all away. I just. I just. I just settle for what it costs me to have it redone.
00:46:30:00 – 00:46:33:07
Rod
That’s the power of frickin forgiveness. I’m sorry I interrupted me.
00:46:33:07 – 00:46:33:21
Tony
No, you’re right.
00:46:33:21 – 00:46:36:03
Rod
When you said toothache, it totally triggered that memory.
00:46:36:05 – 00:46:43:04
Tony
But. But think about the power of that. Because the forgiveness, right? You forgave her. And who benefited the most from it?
00:46:43:08 – 00:46:43:23
Rod
Well, me.
00:46:44:05 – 00:46:44:14
Tony
Exact.
00:46:44:14 – 00:46:58:06
Rod
Right. When you forgive you, you you forgive. You forgive yourself. Really? And. And and. But. But that wasn’t the case there. I forgave her because she apologized. I mean, she really apologized.
00:46:58:06 – 00:47:16:13
Tony
By the way. I kissed her. I felt that energy. When you said that, I swear I felt. Yeah, Guys, this isn’t woohoo stuff. This is. This is real life, right? You know, and I’ll say this and then I’ll continue. You know, there’s a there’s an I shared it with my client this morning, you know, in business, whether it be real estate, whether it be whatever it is that you’re doing in life.
00:47:16:15 – 00:47:24:21
Tony
There’s there’s a quote that I take from a Lauryn Hill song that’s how you going to win if you ain’t right with then that’s why these conversations are important.
00:47:25:02 – 00:47:49:12
Rod
I’ll give you another example. I’m going to give you another example. I talk about this in my boot camp, actually, because it’s relevant. But, you know, there was this kid I picked on in school when I was young and his really embarrassed me to this day, you know, or up to this point. And I that the what I’m describing here and I never heard him physically, but I, you know, harassed him, you know, and and and it really bothered me for a long, long time.
00:47:49:14 – 00:48:03:17
Rod
And and then I, I don’t know, it’s probably been ten, 15 years ago I looked him up. I had to find him through his kid on Facebook and finally found him. And I his name was Dan. I said, I just you know, I called him and I said, Hey, this is Rod Cleef. And I said, Do you remember Mrs.?
00:48:03:17 – 00:48:24:12
Rod
Of course. And I said, I just want to sincerely apologize to you for being such a horse’s in school. And he said he was real elegant about it. He says, You know, I don’t even know what you’re talking about. I don’t remember it. I know damn well he did because I was home. But, you know, and and but he thanked me and that was the end of it, and that wiped it all out.
00:48:24:12 – 00:48:32:03
Rod
I never thought about it again, except, you know, just to bring it up as an example, you know, of the power of that, you know that dynamic because.
00:48:32:03 – 00:48:32:23
Tony
You’re free yourself.
00:48:32:23 – 00:48:34:12
Rod
Yeah, free. That’s exactly right.
00:48:34:12 – 00:48:53:11
Tony
You’re free yourself. So back to the analogy of holding on to that thing. So you’re in pain, right? And the people around you suffer, right? You’re taking that out. Even if you’re not taking it out, you’re showing it. Most many people, when they’re in pain, they take it out on people around them. They’re angry, they’re bitter. We all know that curmudgeon, that that older person, the older young doesn’t matter.
00:48:53:14 – 00:49:11:15
Tony
They don’t even know why they’re angry anymore. It was something that happened 20, 30 years ago. They didn’t let it go. They didn’t forgive because most people don’t have a bad day. They have a bad moment that they milk all freaking day. And that bad day can become a bad week, can become a bad month, can become a bad year, could become a bad life.
00:49:11:17 – 00:49:12:07
Rod
Well.
00:49:12:09 – 00:49:18:18
Tony
Going back to the 50 years that you live the same year over and over again, because people get stuck in pain and that damage and they didn’t forgive.
00:49:19:00 – 00:49:20:20
Rod
So that you’re not.
00:49:20:22 – 00:49:22:01
Tony
They didn’t forgive themselves.
00:49:22:01 – 00:49:35:22
Rod
Right? I mean, it was it was guilt, honestly. Exactly. And and I needed to to clean it up, and that’s what I did. So if you’re listening and you have someone that you need to apologize to or forgive, give yourself that frickin gift.
00:49:35:22 – 00:49:58:17
Tony
It Is it’s a gift. It’s a gift that you give yourself. Yeah. Because it frees you up. So now going back so you’re showing up at the very least. And many times you’re dealing with pain for so long that it’s kind of numbing. And, you know, you deal with it and you’re productive and you’re still reasonably happy, but you’re not really because, you know, to use because the big farm is so great at anchoring you into their commercials.
00:49:58:17 – 00:50:00:00
Tony
You remember the Claritin commercials?
00:50:00:00 – 00:50:00:15
Rod
No, I don’t.
00:50:00:21 – 00:50:24:23
Tony
So there’s a commercial for Cloud, which is an allergy medication. They said there’s clear and then they peel back and film and it says there’s Claritin clear and everything kind of clears up. So even if you’re productive with dealing with that pain and not having forgiven the wounds of the past, the people who hurt you, the people that betrayed you, the people that maybe hurt you physically or emotionally, whatever it is, you’re showing up as a dim down, dumbed down version of you.
00:50:24:23 – 00:50:43:15
Tony
So however your life is, if you have something, some pain that you haven’t let go of and forgiven, I promise. Once you practice forgiveness, you truly forgive. You’re going to see life in a completely different light and in a way that you’ve never experienced before. So forgiveness is key. There’s an exercise that we’re not going to get into, but I’ll just give you the resource.
00:50:43:15 – 00:50:51:13
Tony
If you just look up how open or Pono. Oh yeah, look up the whole pono. Pono, which is an ancient spiritual Hawaiian, ancient spiritual prayer.
00:50:51:13 – 00:50:55:08
Rod
It’s not really timely since they just had that horrible fire in the house, right?
00:50:55:09 – 00:51:13:20
Tony
Oh, my God. It’s it’s. It’s devastating. Yeah. So practice forgiveness, right? Because again, forgiveness is for you. Because you free yourself. Because when people hurt us, we tend to build a wall in front of us. And it keeps away. Sometimes it keeps away the people that can hurt us, it protects us. It also keeps away the love that we so long and want.
00:51:13:22 – 00:51:41:15
Tony
Right? Right. So it’s about tearing down that wall. It’s about knocking down that prison that you built with all those things and all those stones that were hurled at you. Because life is not about dealing with shit and then storing it right. You’re supposed to take whatever lesson that that that shit was going to teach you and then use that to fertilize your life like you’re putting in your garden and use that as the motivation to be better and do better and to grow through that crap and become a better version because life is either going to make you better or it’s going to make you better.
00:51:41:17 – 00:51:47:14
Tony
And I promise you, if successful and you’re happy, it’s a lot better than being successful and miserable, right?
00:51:47:19 – 00:52:06:12
Rod
It’s going to make you better or it’s going to make you bitter. That’s what life does to you. So again, his is get up and grow the letter N grow. If you text, grow to seven two, three, four, five. If you’re interested in talking to Tony about his coaching, again, he’s been a a game changer for me. Please do that, brother.
00:52:06:12 – 00:52:09:04
Rod
I really appreciate you coming on, man. This has been.
00:52:09:06 – 00:52:19:17
Tony
All this and it was so great to be able to speak with you and your community and just to reconnect because again, we haven’t, you know, been in each other’s physical space in probably four or five.
00:52:19:17 – 00:52:20:16
Rod
Years in a while.
00:52:20:22 – 00:52:26:22
Tony
Yeah. So it’s great to see you. And listen, if you’re if you’re just tuning in now, there’s an event happening in September.
00:52:26:22 – 00:52:29:03
Rod
Oh, no, that’s fine. We’ve talked about it enough. Thank you, though.
00:52:29:03 – 00:52:45:07
Tony
I appreciate, but I appreciate being here. So I appreciate it. And the way I usually close it out is remember that in life we all fall, right? But it’s not how many times you fall. If you fall down seven times, you get up eight. Because every single time you fall, you have the opportunity to learn. And when you get up, you have the opportunity to grow.
00:52:45:08 – 00:52:46:19
Tony
And we all have to get up and grow.
00:52:46:20 – 00:52:49:16
Rod
That’s it. And we love it. Love it. Brother. Great to see you, man. Thanks.
00:52:49:18 – 00:52:50:22
Tony
Great to see you.
00:52:51:00 – 00:53:10:15
Rod
So one other quick thing. We encounter so many people that are frankly frustrated. You know, they’re looking in the mirror and they’re frustrated that they haven’t been able to escape the rat race. They haven’t been able to build cash flow to the point where they’re able to have financial and time freedom with their families, You know, and maybe they see other people buying real estate and creating, you know, incredible cash.
00:53:10:17 – 00:53:30:05
Rod
And they think, well, it’s just scary. You know, buying apartments is intimidating. And I get it. See, that’s why we created a Warrior mentorship program. There are coaching students and they’ve had extraordinary results. My students I’ve been teaching about five years. I’ve known upwards of 140,000 units now that we know of. Right. And we feel like it’s just getting going now.
00:53:30:05 – 00:53:57:14
Rod
We’re looking to grow this group and really take it to the next level. And I honestly believe that the greatest transfer of wealth could be upon us right now with this current economic environment. Everything’s going on sale. So we’re looking for people who want to follow a proven framework, really like a blueprint or a map, literally step by step, and then they’re able to leverage our systems and our incredible network to raise money and equity, to find deals and close those deals and build partnerships really nationwide.
00:53:57:14 – 00:54:18:19
Rod
So if you’re interested in finding out more about how you can become more in our incredible network and take advantage of the unbelievable opportunities that are upon us, you can apply to my Warrior Mentorship program by texting the word crush to seven two, three, four or five. Or you can go to mentor with Rod dot com. And what we’ll do is we’ll set up a call so you can check us out and we can check you out and see if it’s a fit.
00:54:18:21 – 00:54:26:12
Rod
Now, again, you can go to mentor with Broadcom or text the word crush to 723, four, five to apply and we will speak soon.
