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Evaluating Expenses-Tricks of the Trade

Evaluating Expenses-Tricks of the Trade

As part of normal due diligence, an in-depth evaluation of expenses by line item is critical in understanding the past performance, and forecasting the future expectations for the asset.

In this article, I will walk you through most of the major expense categories that are associated with apartment properties, and offer insights regarding what you should be looking for.


However, before getting into specifics, let’s be certain that we are focusing upon the proper data.  Of primary importance is the most recent twelve months of actual property performance, often referred to as “Trailing 12’s” or “T-12’s”.  Also of importance are the two or three years of similar data for those years prior to the most recent 12 months.  Evaluation of this data will provide a basis for comparison as well as provide insight into trends being evidenced at the property.

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What you should not be focusing on are “pro-forma” projections provided by the seller and/or his or her agents.  This is not a knock on either, but you will be best served by constructing your own projections, and avoid relying upon data provided by those who have a financial interest in making the data seem as positive as possible.

In many instances, the transfer of ownership will trigger a re-assessment of the property by the local taxing authority.

OK, let’s get to work.  The first expense item I would like to address is property taxes.  I cannot overstate the importance of really understanding this expense in order to get an accurate assessment of a property. 

Property taxes are typically one of the largest expense items for a real estate asset, and that alone makes an understanding of them vital.   However, what is of far greater importance is how taxes will respond to the purchase of the asset.

If the property has not been assessed recently and is currently being taxed well below the “fair market value”, a sale and re-assessment of the asset could result in a new property tax liability that is dramatically higher than what is currently being charged. 

It is critical that before purchasing an apartment property that you contact the local taxing authority and gain a clear understanding of how your purchase will affect property taxes.

Insurance is another significant line item, but is also one of the easiest to verify as accurate.  Discussions with a few local insurance agents should allow you to ascertain exactly the type and extent of coverage you will need as well as an associated annual cost.

Like insurance, utilities are fairly straight forward in their assessment.  A review of previous bills for items like electricity, water/sewer and natural gas will give you a clear understanding of monthly and annual costs. 

Contract services like landscaping, snow removal, exterminating and waste removal can be some of the most difficult to predict.  Fortunately, in most cases, these expense line items are typically not as significant as an item like property taxes.  Waste removal is usually straight forward, but in northern climes, snow removal costs can vary significantly from year to year.  Similarly, landscaping, especially lawn maintenance can be quite variable and is again dependent upon weather, especially rainfall.  Predicting some of these is more art than science, but a review of a number of years of previous costs should allow you to be fairly accurate as costs while variable year to year, typically revert to the mean over time.


Repairs & maintenance can be another significant line item, but is also fairly easy to quantify.  The due diligence period is the time to thoroughly inspect the property and the utilization of a professional to assist with this is advisable. 

The age of the property should also be considered, as logically, a new property will typically require only moderate annual repair costs while an older property will be the opposite.


In most months, a property (especially larger properties) will have new tenants move in and existing tenants move out.  Turnover costs are those that include the cost to bring a vacated unit back to rentable condition.  In most instances this includes a fresh coat of paint, a thorough cleaning and perhaps minor repairs and possibly carpet replacements.  While variable in nature, these costs can usually be accurately estimated by applying a reasonable expected turnover rate to the property and combining that with the average cost to bring the unit back into rentable condition.

Personnel costs can be significant, but in the case of smaller properties (probably fewer than 50 or 75 units) there is no need to provide full time, salaried staff.  For larger properties where salaried staff is advisable, the annual costs are typically quite verifiable, especially if you intend to keep the existing employees on after closing. 

The advent of social media and the internet has allowed most properties to significantly reduce their leasing and marketing costs.  This expense item is usually quite predictable, but may vary depending upon the current status of the property.  For example, a property suffering from high vacancies will likely require increased marketing costs, at least over the near term, in order to stabilize the asset.  Conversely, a fully occupied property whose tenant base is largely older will require only modest marketing, as older tenants are typically less likely to relocate. 

Management fees will also need to be quantified.  For smaller properties, self-management is often a viable option, and will obviously reduce or eliminate this cost.  However, larger properties often require professional management, and while negotiable, the final cost is easily calculable.  Typically a percentage of rental collections, the number will usually be higher for small properties and lower for larger assets, with costs generally ranging from 3% up to as high as 10%. 

There are other expense items that may need to be evaluated, but in general the ones discussed above are those that you will encounter in most instances.  

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Recourse vs. Non-Recourse Multifamily Financing: What’s the Difference?

Recourse vs. Non-Recourse Multifamily Financing: What’s the Difference?

Nobody goes into a multifamily investment expecting to
default on their mortgage.



Still, it happens. And if one of your properties has slipped
into foreclosure, the odds are
 you’ll likely lose that property. 

So, what happens next?



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The Basic Question: Recourse vs. Non-Recourse

The answer to that question depends on whether or not your loan includes or excludes recourse for the lender. What’s the difference?


recourse loan is one in which the investor personally secures the loan. In the case of default, the owner becomes personally liable for any difference between the loan balance and the property’s value upon sale. The lender can go after the owner’s assets to recoup their losses.

Obviously, this puts the lion’s share of risk in the investor’s corner. Why would an investor agree to it? In general, recourse loans are less strict in terms of loan requirements. Underwriting is a little more relaxed, and time-to-close is sometimes shorter. Since the lender takes on less risk, recourse loans usually offer more generous terms than their non-recourse counterparts.

Why would an investor agree to it?

The major downside, as we saw above, is personal liability. Even if you were to put your properties in an LLC—an absolute must—most lenders will require that you sign a personal guarantee on the loan. This effectively establishes whatever loan you acquire as a recourse loan.

Common Types of Recourse Loans:


  • Commercial Bank Loans (Conventional)
  • Hard Money Lending
  • Bridge Financing
  • (Some) Portfolio Loans

For more on multi family financing options, check out my free coaching videos on Facebook


In contrast, non-recourse loan is a financial product secured entirely by the property itself. In the case of default, the lender will have no recourse to the owner or investor‘s personal assets. In other words, the lender eats the losses in the event of a default.

The distinct advantage of a non-recourse loan is its limitation on personal liability. That protection, however, needs to be taken with a grain of salt. Virtually every non-recourse loan will include some form of a bad-boy carveout: stipulations that give the lender recourse in the event of fraud, criminal activity, and/or negligence on the investor’s part.

Since non-recourse loans represent added risk to the lender, they come with additional hoops for investors to jump through.

Loan requirements are often more exactingrequiring a proven investment track record, ample net worth, and sufficient liquidity to service the debt in the absence of positive cash flow. Underwriting is more strict than recourse lending. Property requirements are more narrow. Terms are often less favorable as well with higher interest rates and lower LTV ratios. 

Finally, non-recourse financing typically requires a longer term with stiff prepayment penalties (defeasance)—making it less than ideal for any form of a short-hold strategy. 

If you’re not planning to hold on to the property for a long time, non-recourse probably isn’t for you.

Common Types of Non-Recourse Loan Opportunities:

  • Fannie Mae
  • Freddie Mac
  • Federal Housing Authority (FHA)
  • CMBS
  • Life Insurance Companies
  • Mezzanine Financing
  • (Some) Portfolio Loans

For more on multi family financing options, check out my free coaching videos on Facebook.

Which is Better?

As with many things in this business, the answer to this question is ‘it depends.’

In general, non-recourse debt is a safer bet than recourse.

In addition to careful business structuring, non-recourse loans will help an investor protect his or her assets in the event of an unavoidable (or strategic) default. These loans are perfect for stabilized, long-term properties with an established track record in a reliable market.

Even so, recourse loans still make up the majority of commercial financing products out there. The liability aspect isn’t ideal, but the variety of products available with more favorable terms ends up translating into a real financial incentive to go with recourse financingFor renovations and repositions, the shorter terms on these loans better facilitate short-hold investment strategies.

Who’s Going to Take the Risk?

 Another way to look at this question is to acknowledge that, one way or another, someone is going to take a risk in financing this property: you or the lender. Reduce that risk, and you’ll lower the cost of shouldering its burden. Reduce it far enough, and the savings and flexibility involved with recourse lending may outweigh the protections of non-recourse.

How do you do that?

Multifamily investment is always going to involve a measure of risk. With careful market analysis, patient due diligence, and a willingness to learn from others’ mistakes, you can cut those risks down significantly. While my preference is to use non-recourse financing to mitigate risk further, that doesn’t mean I’m willing to rule out recourse financing in some scenarios

So, be smart. Triple check your numbers. Stress test your deal. Structure your business properly. Carry the right insurance. Concentrate on cash flow from Day 1, and you’ll give yourself all the protection you need to feel comfortable enough in going with recourse financing.

Triple check your numbers. Structure your business. Carry the right insurance.

If you want to know more about recourse vs. non-recourse financing—or if you need help evaluating the terms of any specific loan product, come join us on Facebook. We’ve got over 20,000 multifamily investors who’d love to collaborate in order to help you reach your goals.

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7 Core Questions to Guide Your Due Diligence

7 Core Questions to Guide Your Due Diligence

Due diligence is one of the most critical aspects of any real estate deal.

I don’t care how confident you are in a deal; shoddy, incomplete due diligence will invite disaster into your real estate portfolio. If you’re lucky, you’ll only leave a few thousand dollars on the table. If you’re not, you’ll saddle yourself to losing investment.


Due diligence takes time, focus, and scrupulous attention to detail. It’s easy to get bogged down in the weeds of document review. To help keep you from losing the forest for the trees, here are 7 questions to guide you through your own due diligence process.

Where’s the paper?

  • 3 years of operating statements (including year-to-date)
  • 6 months of bank statements
  • Utility deposit register
  • Utility bills for the last 2 years.
  • Property tax bills for the last 2 years
  • IRS Tax returns and addenda for the last 2 years

Tenant Information

  • Rent roll for the property for the last 2 years
  • Security deposit register
  • Payroll records
  • All current lease agreements (including ad hoc concessions)
  • Written property policies (pets, parking)

Management Information

  • Commission agreements
  • Current management contract
  • List of outstanding maintenance requests
  • Maintenance/capital improvement history for past 3 years
  • Litigation history on the property for the past 5 years

Property Information

  • Service contracts (pool, trash, laundry, extermination, etc.)
  • HVAC repair history
  • Elevator maintenance report
  • Insurance policy and claims history for the past 2 years
  • Operation manuals
  • Business license
  • Deed and Title policy
  • Site plan, property survey, and architectural plans
  • Inspection and Environmental Repo

That includes:

Financial Records

When you drop in, chat with a few tenants and neighbors. Try to get their read on the neighborhood. These are the kinds of insights you’ll never get from a seller or his broker.

If you find the reality on the ground fails to live up to the picture you’ve painted in your head, then either adjust your analysis and projections accordingly or walk away.

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Who can I talk to?

The seller’s not the only one you’ll want to talk to about a property. Here are a few more people you’ll want to reach out to:

  • Contractors – Take a look at current service contracts and past repair receipts. Call those contractors and ask for their sense of the property. Some will have no idea what you’re talking about. Others will open up and give you a dissertation on everything you need to know about the physical condition of the property.
  • Chamber of Commerce — It’s always a good idea to figure out what’s happening in the market. Contact the local Chamber to learn if there’s any new economic activity on the horizon, how demographics are shifting, and whether there are any financial incentives for investing in the area.
  • City Planning Officials/Assessors – Head down to City Hall and do a little digging on the physical and economic history of the property. Does the property density confirm to zoning requirements? Have there been any code violations? What permits have been pulled? How has the assessed value changed over time? Have the owners contested the assessed value recently? What was the outcome?
  • Tenants/Neighbors – Visit the property at least twice: once during the day and a second time at night. What do the vehicles look like? Do you feel safe? Talk to a few tenants about their experience. Do they enjoy living there? What would they change? Do they plan to stick around after their lease runs out?

What shape is the property in?

This question begins with the obvious details: property age, curb appeal, deferred maintenance, etc., but it doesn’t end there. Whether you do it yourself or hire a property inspector (recommended), the property’s going to need to be torn apart—inch by inch.

This part of the process is critical. Take your time and look at every single unit—not just a handful of them. Snap pictures. Record videos. Take careful notes.

Don’t be afraid to call in additional help. If the foundation looks sketchy, get a structural engineer out. If the HVAC looks old, get a qualified professional to assess it.

This might take a while, but you can’t afford to rush this part of the process.

What do I know about the neighborhood?

If you haven’t already, due diligence is a great time to get intimately acquainted with the neighborhood. Here are some essential questions to ask:

  • What are the crime statistics for the area?
  • How walkable is the neighborhood?
  • Who are the major employers in the area?
  • What sort of retail stores are nearby?
  • Where is the closest grocery and pharmacy?
  • How far are schools and parks from the property?
  • How far away are the police and fire stations?
  • Is there nearby access to public transportation?

Don’t forget to zoom out and look at the rental market data. Take this opportunity to re-run your analysis and check your projections against what the market is actually doing.

How has this property been run?

Dig through your paperwork (see #1) and talk to management about the current state of the property. This is where you can learn whether the property is underperforming or overperforming, as well as what you can do to improve its performance after closing.

  • What is the current tenant mix?
  • What has vacancy looked like (physical and economic) over the past 3 years?
  • Is overall occupancy dropping or improving?
  • How do the property’s occupancy rates compare with the neighborhood?
  • Is the current management offering improvements, concessions, or incentives to get people in the property?
  • Are any of the utilities included in the rent?
  • How many leases will expire within the next 90 days?
  • When was the last time rents were raised and by how much?
  • How do rents compare with the market rates?
  • Has the income been consistent every month?
  • Do you see any inconsistencies in the income data?
  • Does the P&L match the bank statements and tax returns?
  • Do the maintenance expenses look realistic or are they low?
  • How does the expense ratio compare to other multifamily properties in the area?
  • How consistent have the expenses been over the past 3 years?
  • What is the current NOI? Has it been trending up or down?
  • What percentage of the gross income does the NOI represent?

What do the numbers say?

Speaking of projections, it’s vital that you check and re-check your numbers at the end of the due diligence process. Now that you’ve been able to flesh out current operating income and expenses as well as market rates, vacancy, growth, etc., you’re armed with much better information to draw an accurate picture of the property’s viability.

On top of that, your inspection will have given you a more comprehensive picture of repair and improvement costs. Taking those numbers into consideration, you’ll be in a better position to assess whether the terms of your current deal justify moving forward.

Often, they will not. But that’s not the end of the story.

What’s it going to take for this deal to make sense?

At the end of the due diligence process, you’re going to have the opportunity to either walk away or renegotiate. As you make that decision, ask yourself if there’s a number at which the deal would make sense to you. If so, what is that number?

This is why careful due diligence is so necessary. We’re not talking about guesswork here; we’re talking about a precise evaluation of the property as it is and the terms you’ll need to justify moving forward.

If you’ve done your homework, you’ll know how to come up with that number. More than that, you’ll have a bulletproof case to make to your reluctant seller.

Wrapping Up

It takes time to develop a consistent due diligence process that you can run through every time. But once you dial in the particulars and get absolutely methodical, you’ll have a reliable program to run through on every deal. That’s the kind of systems-building that leads to a successful long-term career in multifamily real estate.

For more on due diligence, check out my free book, How to Create Lifetime Cashflow Through Multifamily Properties. As always, if you have questions, come on over to our Facebook community. You’ll find 20,000 members there eager to share their wisdom.

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Investing Outside Your Home Market? Do This First.

Investing Outside Your Home Market? Do This First!

I once had a student come to me with a 40-unit property in Eden, North Carolina for an unheard-of $13,000 a unit. The seller claimed he was getting $650 per unit in rent, but when we looked closer, we found only 40% of the property was occupied. Red flag #1.

We decided to investigate further. As it turned out, the major employer in town had just shut its doors, the area was sliding into a depression, and 3-bedroom houses were renting for $395 a piece. Red flags #2, 3, and 4.

We could’ve made the property work, but in the end, we decided to pass.


When you purchase a commercial multifamily property, you’re investing in a future income stream. It’s not enough just to see cash flow today. You need a reasonable level of assurance that your income will grow over time or, at the very least, remain stable.

Eden offered no such assurance, so we decided to let it go.

Why Analyzing Income Growth Matters to Your Multifamily Business

Income analysis is especially critical when you start looking to buy outside your home market (what I like to call your “backyard”). When you branch out into other markets, the stakes are higher. You can’t rely on anecdotal experience or personal knowledge; you have to dig into the numbers and get to know the market on paper.



It helps to think from two angles:

1.) the property;

2.) its context.


As you analyze a property, it’s important to know the specific ways you could improve it after closing. Where can you add value? How far are your rents off of the market? As I’ve written elsewhere, there are plenty of ways to increase your net income on a property. Scout out those possibilities beforehand and factor them into your analysis of every deal.

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But looking at the property isn’t enough. You need to understand its room for growth in context—i.e., its neighborhood. You’ll never be a fortune-teller, but with patient attention to the relevant data, you can forecast an area’s stability and potential for growth.

Looking at income growth from both angles will give you important insight on every potential deal. More than that, it’ll help you grow in your market knowledge for a given area. Over time, you’ll be able to check your forecasting against actual market performance and learn to judge that market’s behavior more accurately.

Better judgment = stronger deals.

Where to Find Reliable Income Data

In a moment, we’ll talk about what you need to look for when analyzing a market’s income growth potential. Before we do, here’s a list of the best sources for the data you’ll need:


Some of these sites (, charge for their services. They may not be necessary for the early stages of your multifamily business but are definitely worth pursuing as you grow and expand into markets outside of your home territory.

What to Look For

It’s important to reiterate here that you’re not trying to tell the future. There’s a difference between reading data and reading the stars. More than your “gut sense” of a healthy market, you need a set of specific indicators to look for when evaluating the data.

That said, here are the most important questions to ask:

  • What is the current population in this market/neighborhood?
  • How have the population levels changed over the last 10 years?
  • Has the population grown consistently over the past 5 years?
  • Do you see job growth in the neighborhood?
  • How have unemployed levels shifted over the past 5 years?
  • What are the income demographics of the area?
  • How have per capita income rates changed over the past 5 years?
  • Do those changes correlate with the broader region (city, state)?
  • How does per capita income compare to the area’s cost of living? Is income trying to catch up? Or has income surpassed the cost of living?

It’s important to look for the story behind the numbers. If there is job and/or income growth, what’s causing it? What’s the draw? Are jobs opening up at a new factory? Has the state university opened up an extension site nearby? Is there a new soccer stadium going in? These are the sorts of developmental events that drive growth.

When it comes to cost of living, you ideally want to see a rent-to-income ratio of 30% or less. This indicates that the area residents have room in their budget to spend more on housing. Anything higher than 30%, and the market will be less willing to reward your efforts to add value to a property and increase rent over time.

As you continue to invest in an area, revisit the economic data periodically. Look specifically for changes in the data you analyzed above. Here are more questions to ask:

  • Has anything shifted significantly?
  • Has the market grown or contracted?
  • How does the present reality compare with your initial forecasting?
  • Is the are still a good investment? Why or why not?

Again, it’s important to look for the story behind any of these changes. What’s the force behind the change? Has the new factory shut down? Has a new one gone in? Have folks decided to commute into the local university from another side of town? Has there been an uptick in crime?


You’re never going to be able to tell the future with 100% accuracy. None of us has that ability. Nevertheless, there is an abundance of data out there on every market in the U.S. If you’ll take a little bit of time to look hard, ask insightful questions, and seek out the story behind the numbers, you’ll set yourself up for plenty of future growth.

As always, if you need help learning what to look for, or if you have a specific question about the data you’re seeing, head over to our Facebook Community. We have thousands of professional investors who are eager to connect and help you succeed.

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The Liability of Equity: Why Debt-Free Isn’t Always the Way to Be

The Liability of Equity: Why Debt-Free Isn’t Always the way to Be

You hear it all the time from financial gurus. Debt, they say, is like slavery. And the best thing you can do is break free of those chains as quick as humanly possible.

For the most part, they’re right. When it comes to consumer debt (credit cards, personal loans, etc.), owing money all over town can be disastrous for your financial well-being.

But does that mean we should avoid all debt? Even someone as hard-core as Dave Ramsey would make an exception for one specific kind of debt: real estate financing.

Why? Real estate is in a class of its own. Land is the only thing they’re not making more of and, on the whole, real estate is one of the safest assets to invest in. Given the relative safety of a real estate investment, it makes sense to leverage your assets through debt.



That said, most of the guru-types who make room for real estate debt will still tell you to get debt-free as quickly as possible: double the mortgage payment; throw all your extra cash at principle; do whatever it takes to get that lender off your back. Debt is a liability, they say, and it’s better to get it off your balance sheet as soon as you possibly can.

Maybe, but let’s see how ‘debt-free’ can introduce you to a whole new level of liability.

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The Danger of Owning Property Free and Clear

Imagine you’ve owned a property for about 10 years. You started out with a healthy chunk of equity, cash flow has been great, and you’ve been aggressive about paying down the loan. Today, the property is worth $450,000, and you own it free and clear.

Now, imagine one of your tenants slips on a set of broken stairs and severely injures her knee.

She’s going to need multiple surgeries, extensive physical therapy, and a few months off work. That all adds up to hundreds of thousands of dollars in costs to her.

You’ve decent insurance on the property, but you quickly learn just how fast medical bills and compensation losses can eat into a personal liability limit. Next stop: a lawsuit.

Thankfully, you’ve got the property in an LLC, so all your other assets are safe.

But what about that $450,000 in equity? It’s ripe for the picking.

Now, imagine the same scenario, but instead of owning the property outright, you’ve got it leveraged at an 80%. In other words, you’ve only got $90,000 worth of equity in the property, and the rest of that cash is leveraged against other investments.

For one thing, that makes you a much lower value target. $90,000 is nothing to sneeze at, but given the time and expense involved, your tenant may choose to forego the lawsuit altogether. Even if they do take you to court and win, that $90,000 hit won’t hurt nearly as bad as the full $450,000.

Using One Liability to Protect Against Another

The best way to protect yourself against scenarios like the one mentioned above—apart from fixing the stairs—is to structure your business appropriately.

First, that means holding each of your properties in its own LLC and meticulously keeping each one’s finances and operations separate from all the others. The last thing you want is for some lawyer to ‘pierce your corporate veil’ in court.

Next, you need a comprehensive insurance policy on each property, as well as an umbrella policy to protect you from any potential overages. Not only does this protect your assets, but it provides an added layer of protection for your tenants as well.

Note: Do not skimp on insurance.

Finally, you need to carry a healthy level of debt on the property.

The best way to protect yourself is by using non-recourse debt. Simply put, a non-recourse loan is one in which the property entirely secures the note, leaving the lender with no opportunity to come after you personally in the case of judgment or default.

Debt may read as a liability on your balance sheet. But, when used right, it’ll shield you from the much nastier liability of watching massive amounts of equity go up in smoke.


Is all debt bad? No! While much of the debt we bump into in our contemporary society is foolish, real estate financing is an entirely different animal.

In this post, we’ve looked at one narrow angle in which debt can be used as a tool to benefit and protect your business. But that’s only one aspect. In another post, I showed how you could use debt to increase returns safely and more efficiently put your money to work.

For more information on liability, business structuring, and multifamily real estate financing, check out my free book How to Create Lifetime Cashflow Through Multifamily Properties. As always, if you’ve got specific questions, join us on Facebook, where you’ll find nearly 20,000 investors eager to help you find answers.

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Why House Hacking a Plex is the Best Possible Way to Start Investing

Why House Hacking a Plex is the Best Possible Way to Start Investing

If you’re at all interested in multifamily real estate investment, then there are two words you need to learn right now: house hacking.

What does it mean to hack a house? The definition is simple: buy a residential multifamily (4 units or less) with strong cash flow numbers, live in one of the units, and rent out the rest.

New investors are discovering house hacking as the best way to get started in real estate investment. In this post, I’m going to share three big reasons why that’s the case.

Ease of Financing

One of the benefits of multifamily investing, in general, is economy of scale. One transaction gets you multiple income-producing units. As a result, per-unit acquisition costs on multifamily properties are typically much lower than single families. From a cash-on-cash perspective, that’s terrific news.


Economy of scale matters for financing, too. Especially with new investors, lenders like to see a property with multiple streams of income. They want to know you’ll have enough cash flow to keep paying the note even if a tenant disappears on you.

On top of that, lenders will typically count 75% of the income from those additional units in your favor. That added income will help you qualify for higher dollar amount than you could on a single-family property.


Scale isn’t the only thing that makes financing a house hack easier than a commercial multifamily. Thanks to FHA, residential investors can take advantage of loan products with significantly lower down payment requirements and better rates than the alternatives.


A Smarter Way to Pay for Housing

Everybody’s got to live somewhere, right? House hacking satisfies that basic human need in one of the smartest ways possible.

Consider the following scenario:

You’ve got a decision to make: buy and live in a single-family or a duplex. You’ve only got 5% to put down, so you’re going for an FHA rather than a conventional mortgage.

Let’s take the single-family first. You find a house you love for $300,000 and put 5% down on a 30-year loan at 4% interest. Assuming a tax rate of 1.5% and insurance at $2000/yr., that’d put your monthly payment at about $2,000/month. You might decide to rent out a room or two. If not, that $2,000 is entirely on you.

Now, let’s imagine you choose a duplex instead at the same price point, down payment, and loan terms. Let’s put the rent at $1,250 (about the national average for a 2-bedroom). Congratulations. You’ve effectively lowered your monthly housing obligation to $750. Not bad.

Take that scenario a step further and imagine you went with a triplex instead of the duplex. Assuming the units you choose to rent are both 2-bedrooms, that puts your monthly gross income at $2,500. Now you’ve got a $500 surplus at the end of the month to plow into expenses, capital improvements, and so on.

This isn’t pie in the sky math. This is how house hacking works.

Of course, you’re going to have to trade off some things in the process—a bedroom or two, yard space, parking, etc. But this is just the beginning of your investment journey, not the end. Just a few years in a hacked plex will prepare you to move into the single-family of your dreams soon enough.

Learn on the Job

“Passive income” is a paradox. It doesn’t just happen; it takes years of hard work to establish a portfolio and a system that’ll put real money in your bank account every month without you having to handle the day-to-day.

One of the hardest parts of that early journey is learning to manage property. Nobody’s born with a filled-out property management toolkit. It takes time to build up the business sense and emotional intelligence needed to handle people and properties well.

The question is: where are you going to get that experience?

House hacking answers that question in the least intimidating way possible. When you hack a plex, you become your property’s on-site manager. From a tactical standpoint, that puts everything within arm’s reach. It’s much easier to manage a property from next door than from the next state over.

From an experiential standpoint, you get hands-on experience as a landlord: marketing property, showing units, screening tenants, writing leases, collecting rent, and fielding maintenance calls. You’ll outsource these things soon enough, but it’s always better that you understand these basic mechanics before you hand them off to someone else.


There’s no better way to learn this business than to immerse yourself in it. House hacking literally accomplishes just that. If you want to build a massive commercial portfolio someday, then that’s fantastic. I’m here to help you do just that.

But you’ve got to start somewhere. So, check out our Facebook page, grab a few of our free resources, and then let’s get to work on hacking your first plex.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

Mind over Mechanics: Why Real Estate Investors Need More than Skill – Own Your Power

Mind over Mechanics: Why Real Estate Investors Need More than Skill

The mechanics of multifamily real estate investment are easy to grasp.

Funding, analysis, negotiation, due diligence, property management—these are skills that anybody can learn. All you need is a couple of books, a coach/mentor, and the willingness to get your hands dirty.

But, if that’s true, then why isn’t everybody a millionaire real estate investor? Why do so many would-be investors flame out before they even get their business off the ground?

The answer to that question lies in one place: mindset.

You can learn the mechanics of this business all you want, but without a mindset that says, “I can do this,” you’ll never put those mechanics to use.

What we’re talking about is a psychology of success and the basic idea behind it is this: mechanics follow mindset. The way we think about our world determines how we interact with it. If we adopt a defeatist mentality that says we can’t, then we never will. If we assume a positive mindset that says we can, then anything is possible.

It’s just like Henry Ford said, “Whether you think you can or whether you think you can’t, you’re right.”

Here are two ways to put that psychological insight to work in your real estate business:

Seeing is Being – Visualize Your Success to Make it a Reality


When I first got into real estate, I drove an ugly old Ford Granada. I was so eager to get out of that thing that I taped a photo of a red Corvette to the driver’s side visor. Every time I got in the car, I’d look at that photo and dream about the day it’d be mine.

Guess what? It worked! Eventually, I had my red Corvette. Since then, I’ve used visualization to grow my business and build my dream home in Sarasota.

What I was doing with that photo was something called visualization. It works off of the law of attraction—a principle that says our thoughts shape our reality.

I’m not the only one to succeed this way.

In 1985, a struggling Jim Carrey wrote himself a check for $10 million and dated it for Thanksgiving in 1995. Ten years later, Carrey landed his part in Dumb and Dumber.

As I’ve seen in my own life, visualization can be an incredibly powerful tool in building a successful investment business. Here are just a few examples of scenes to visualize:

  • Closing on a 100-unit Class A Apartment Building
  • Quitting Your Day Job
  • Sitting on a Beach, Watching Passive Income hit Your Bank Account

The best way to make visualization a practical part of your life is to develop a vision board. These boards are easy to make. Just grab a collection of photos that represent your vision, post them on a corkboard, and put it where you can see it every day.

The Power of Goal Setting

There’s a Hebrew proverb that says, “Where there is no vision, the people perish.” That’s exactly right, but so is it’s complement: where there is no action, that vision fades.

You can visualize all day long, but if you don’t put your vision to work, you’re not going to actualize what you’ve seen in your mind’s eye.

This is where goal setting comes in.

The vast majority of people you meet are drifting through life. They have a sense of what they’d like to accomplish, but they’ve never taken the time to put it into writing.

If you want to succeed in real estate, you need to devote serious time and attention to your goals-setting. Think short-, medium-, and long-term. Write down what Jim Collins would call “Big Hairy Audacious Goals.” Break them down into manageable segments.

For short-term tactical goals, follow the SMART acronym:






Here’s an example of a great SMART goal for a multifamily investor:

Analyze 50 properties that meet my investment criteria in the next 50 days.

How does that goal match up with the SMART acronym?


Specific: You’ve got 50 properties to look at.

Measurable: It’s pretty easy to know whether you’ve analyzed a property or not.

Achievable: All you’ll need is an hour a day.

Relevant: Analyzing properties is a great way to uncover deals.

Time-Indexed: You’ve got 50 days.


Psychologically, the benefit to goal-setting is huge. It takes your vision out of the sky and plants it firmly on the ground. It gives you a concrete plan of attack for moving forward towards success. It also gives you something to which you can hold yourself accountable.


These are the most basic elements of building a business: get your mind right, craft a vision of success, and chart a path to get there. As basic as they are, though, very few investors will invest this kind of intentionality into their business.

Don’t be like everyone else. Tap into the psychology of success through visualization and goal-setting, and you’ll be well on your way to the real estate business of your dreams.

If you need help figuring out what that looks like, check out the Driving Force episodes on my podcast, Lifetime CashFlow through Real Estate Investing. There, I talk more about motivation, mindset, and the psychology of successful real estate investment.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

The 10 Biggest Mistakes New Multifamily Investors Make

The 10 Biggest Mistakes New Multifamily Investors Make

Zig Ziglar once said, “Some of us learn from other people’s mistakes, and the rest of us have to be other people.” The wisdom there is simple, yet profound: you don’t have to repeat other people’s mistakes. In fact, you’d be crazy to.

In my 40 years as a real estate investor, educator and coach, I’ve seen just about every mistake you can make in this business. I’ve even made a few of them myself.


In this post, I want to share 10 of the biggest mistakes I see new multifamily investors make over and over again:


Going it Alone

Multifamily investing is a team sport. To find properties, you need brokers. To finance deals, you need lenders.

To navigate contracts and closing documents, you need attorneys. To avoid mistakes, you need mentors. If you try to tackle any (or all) of it on your own, it could cost you dearly.



Waiting to Raise Money

New investors often make the mistake of finding the deal before the funds. By the time they line up their cash and/or financing, the contract’s up or the property’s gone. Save yourself the heartbreak; line up partners and lenders before you go looking for a property.

Moving Too Slow

Nervous investors wait too long to pull the trigger on a deal. Either they’re afraid to make a mistake, or they’re not sure what they’re looking for. Successful investors avoid both mental blocks by honing their search criteria and disciplining themselves to act on opportunities as soon as they present themselves.

Moving Too Fast

Other investors make the opposite mistake. Instead of moving too slow, they rush through the deal—cutting corners, skipping due diligence, and making mistakes that end up costing them tens of thousands. In contrast, veteran investors learn to operate with cheetah speed: fast, not foolish.

Buying the Wrong Property

Some new investors get into the business with a clear desire for success, but a muddy vision for how to get there. They want to buy properties, but they have no idea which ones. So, they grab at the first “good deal” that strikes their eye but end up with a property they can’t handle.  To succeed in this business, you need to know what you’re looking for before you start searching. Otherwise, you’ll have no way of knowing a good deal from a bad one.

Trying to Predict the Future

To win in multifamily investing, you have to check your single-family mentality at the door. Multifamilies are about income, not appreciation. When single-family-minded investors start looking to buy low and sell high, they completely upend everything that’s good, true, and beautiful about multi-family investing.

Gambling on Cash Flow

Buying a property with negative cash flow is risky. Even if you’ve got the operating capital to sustain your debt service, things can flip upside down in a hurry—especially, if you’re new to the business. Beginners, be warned: don’t bet on future cash flow.

Ignoring the Law

Every state and municipality has its own particular set of laws governing relationships between landlords and their tenants. New multifamily investors can get themselves in trouble when they inadvertently break laws they never took the time to understand. You can’t plead ignorance in court, especially when there are plenty of resources out there to help you get up to speed.

Hiring the Wrong Property Manager

I know from personal experience that even a veteran investor can slip up and hire the wrong manager. I survived, but new investors aren’t often so lucky. Take the time to properly vet a property manager before you give them your business.

Not Reading Leases

Rookie investors often make the mistake of taking on existing leases without reading them over. They just assume that, if it worked for the previous owner, it’ll work for them. Nothing could be further from the truth. Take the time to look over every existing lease agreement with your attorney and/or property manager. Skip this step and you might inherit terms and concessions that cost you your profit and your sanity.

Those are the 10 biggest mistakes I’ve seen. I haven’t shared them as a way to scare you off from multifamily investment. Instead, I want to help you learn from others who’ve gone before you. Bad experiences are master teachers; even better when they’re not our own.

The good news: each one of these mistakes is 100% avoidable if you’re willing to take your time, learn the business, and surround yourself with people who can help.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

5 Ways to Increase the NOI on Your Multifamily Property

5 Ways to Increase the NOI on Your Multifamily Property

There are two main factors that affect the long term profitability of an investment property – market appreciation and increasing cash flow.

Outside of curb appeal and capex, market appreciation is pretty much out of our control. On the other hand, driving value by increasing cash flow is absolutely something we can control. Easier said than done some might say. Well, here are 5 ways to increase the NOI and add value to your property.


#1 – Increase the Rent

Increasing the rent to match market rates seems obvious, but knowing how much to increase takes a little more thought. First, you need to figure out the market rent. Compare your unit rent to other similar units in the area. To help keep everything equal, make sure you are comparing apples to apples.


Look at similar size units in similar age buildings with similar amenities and handling of utilities. You can also ask local property managers and brokers what they’ve seen as market rents.



You will only be able to increase the rent when you get a new tenant or at a lease renewal, depending on the terms of the lease agreement. If you increase the rent too much, too fast you could end up with a vacancy. Weigh any rent increases with the possibility of having to replace the tenant and the costs of the turnover. Whenever you can, add some value when increasing rents. Small improvements make rent increases much more palatable to your residents.

#2 – Decrease Your Expenses

Go over the past 3 years of expense statements and see where your money is going. Look for ways to reduce utility expenses. Installing thermostat timers can dramatically reduce heating and cooling costs. Something as simple as upgrading to energy efficient light bulbs can cut costs as well. Even if your units are separately metered, you will be able to charge a rental premium if you can prove cost savings.

Preventative maintenance can save hundreds in repairs. Make sure that you or your property manager are doing bi-annual inspections, and ask your tenant if they know of any repairs or problems.

Also, consider using a maintenance man to fix simple plumbing or electrical repairs instead of a licensed professional, if legally permissible in your area.

#3 – Refinance at a Lower Interest Rate

A reduction in interest rates by even ½ of a percentage point can make paying closing costs on a new mortgage beneficial. Before rushing out to refinance, make sure you calculate the break-even point. Determine the costs of the refinance and divide that by the monthly savings. That is how many months it will take to recoup the cost.


#4 – Improve the Appearance

A rental premium can be charged on buildings that are well maintained, visually appealing or offer upgraded features that appeal to that tenant group. Often some simple upgrades such as new hardware, faucets or cabinet doors can make a unit feel more modern. Increase the exterior appeal by improving the signage, striping the parking lot, adding some landscaping or improving the lighting. Additionally, make sure your units are immaculately clean when showing them. It is amazing how most tenants equate value with cleanliness.


#5 – Offer Value Added Services

Tenants, are often willing to pay extra for amenities and services. You start with the market rent and then add al a carte services. Here are some examples:

Value Added Services

  • Pet Fees
  • Trash Concierge
  • Housekeeping
  • Laundry Services
  • Parking and/or covered parking
  • Storage
  • Small Garden Plots
  • Furnished Units

The application of these suggestions could easily increase your annual NOI by 10% or more. An increase in NOI means an increase in cash flow which will result in an increase in market value.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

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