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The Power of Mastermind Groups in Multifamily Real Estate Investment

The Power of Mastermind Groups in Multifamily Real Estate Investment

Multifamily real estate investment is a dynamic and challenging business. We have to be quick on our feet if we’re going to keep up with the market, beat out the competition, and build a business that’ll provide us with a lifetime of reliable cash flow.
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The question: how do we consistently get ourselves to perform at the highest level?

Napolean Hill was one of the greatest self-help authors of all time, and for decades he talked about the power of teaming up with others to push us beyond our limits.


The idea was simple: when two people get together, a third mind is created: a Master Mind.


The creativity and productivity unleashed by that Master Mind give us more than any of us could ever come up with on our own.


My Experience with Masterminding

When the market crashed in 2008, I lost $50 million in equity.

I was nearly knocked out. And as I struggled to figure out how to pick up the pieces and press forward, I noticed that most of my peers didn’t seem all that motivated to carry on. They were in the same boat I was.  I wanted to put my business back together, but I couldn’t find much support.

It was about that time that I learned about Tony Robbins’ Platinum Partnership—a premium group dedicated to people who were truly serious about personal success.

By premium, I mean premium. The annual cost for membership ran well into six digits. For someone who’d just been creamed by the downturn, that price tag was intimidating. But the investment was more than worth it.

In Tony’s group, I met some of the heaviest hitters out there—names you’d surely recognize from the pages of Forbes and Business Insider. Those individuals brought me the wisdom and insight I needed to figure out my way forward.

More than that, they connected me with opportunities. Through one of my fellow Platinum Partners, I was invited to join the Digital Marketer’s War Room and mastermind with even more of the biggest names in business and marketing.

As a direct result of my involvement in both groups, I’ve made millions of dollars. Even better, I’ve gained friends for lif

The Specific Benefits of Masterminding


You don’t have to shell out big bucks to benefit from a mastermind group. The best groups are often those you piece together with a handful of colleagues.

When you do form or join a group, here’s what you can expect to happen:  


As I mentioned above, Hill’s basic argument for masterminding was synergy. Two heads aren’t just better than one; they come together to form a third.

 That third mind will take you further than either of you could’ve gone on your own.

In his 1930 book, The Magic Ladder of Success, Hill likens it to connecting multiple batteries in a single circuit. With each additional power source, you step up the amount of energy overall. Mind chemistry, he said, works the same way.

How might that work in multifamily real estate investment?

To give one of many examples, imagine you’re investing in Pittsburgh, and a buddy is working in Grand Rapids. You’re both struggling to beef up your off-market deal flow.

So, you start getting together regularly to mastermind strategies. Not only do you bring together the stuff you’ve already been doing, but you begin pinging new ideas off one another. Before you know it, you’ve each got 5 new, killer ways to market directly to sellers and it’s all thanks to the “Master Mind” that emerged in your meeting.

This is the kind of synergy that happens all the time in my coaching and mastermind groups.

Motivation & Accountability

Charlie “Tremendous” Jones once said, “You will be the same person in five years as you are today except for the people you meet and the books you read.”

That’s absolutely right.

The quality of your life will always be directly proportionate to the quality of your peer group. Whether your peers expect a lot of you or a little, you will rise or fall to meet their expectations. That’s what I learned when I looked at the people around me in 2008.

Surround yourself with people who doubt their own ability to succeed, and you’ll live down to their expectations. But if you put together a mastermind of investors you admire, you’ll soon find yourself rising to the level of competence in the room.

More than that, masterminding comes with a commitment to one another.

If you’re looking for ways to build your multifamily business, your fellow masterminders won’t just help you come up with new ideas. They’ll hold your feet to the fire and make sure you actually implement them.



One of the most valuable lessons I learned in my experience with mastermind groups was that “proximity is power”.

I’ve sat around a conference table and been schooled by the best in the business. I’ve jumped on conference calls and received wisdom that literally brought millions in revenue. I’ve had some of the most successful people in the world hook me up with exactly who and what I needed to break through to the next level.

That’s what masterminding can do for you.

You may not be well-established. You may not be a millionaire. You may not have access to the heavy hitters who can make or break a large-scale investment operation.

But the degrees of separation between you and the people who can launch your business into the stratosphere are fewer than you think. As I learned, a well-placed connection or two in your mastermind group can change your life and business.



Can’t find a group? Then form one yourself. Connect with a few investors you admire, set up a monthly lunch, and get to work on improving one another’s businesses. As you start to see results, invite in a few more successful businesspeople you admire. Focus on adding value to others, and they’ll return it tenfold.

Join Us for #MultifamilyBootcamp
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Ten Ways to Increase Revenue in an Apartment Investment

Ten Ways to Increase Revenue in an Apartment Investment.

There are numerous methods and ways to increase revenue at an apartment complex. read more

And, if you as an investor truly want to maximize your profit (Either as an ongoing entity, or upon disposition) you should consistently be seeking out ways to increase income at your properties.

In this article, I will discuss ten things you as an apartment owner/manager can do to grow the income at your property.

Some of these are very simple, some are more difficult and have more inherent risk. 

However, one thing all of these things must have is that they make economic sense.  In other words, the “cost” of the undertaking must be less than the “benefit”.

So, before undertaking any such program, a thorough cost/benefit analysis must be performed, and if the program does not provide a clear economic benefit, it should be avoided. I like to see a maximum of a 3-4 year payback on any capital improvements.


Let’s start with the more difficult undertakings first.

When you purchased your investment, did it also include any additional vacant land?  If so, you may want to investigate adding additional units to the property.  Adding units is obviously a highly complex process, but it can also be very lucrative, especially is strong, high-demand markets.  If you do not have any experience with apartment development/construction, you should be certain that you understand the development process fully before moving forward.  With development comes development risk, and entering into this arena “blindly” can be economically disastrous.

Another development/construction idea to consider is adding enclosed garage spaces or carports to the property.  If local zoning allows, these structures can usually be developed within existing parking areas.

A third method to increase revenue is through a Ratio Utility Billing System also known commonly as RUBS.  This is a system that allows an apartment owner to allocate utility costs, primarily water, to the tenants.  RUBS is often utilized in situations where there are space or cost constraints that do not allow for sub-metered units, and calculates a resident’s utility bill based upon a number of factors including; occupancy, unit size, bedroom/bath count and number of water fixtures.  While implementation of the system is relatively easy, the difficulty lies in dealing with tenants who will suddenly be burdened with an increase in monthly housing costs


Let’s now turn to some of the easier things that can be done to increase revenue at your property.


Does your property have a common laundry facility?  If so, are the individual washer/dryer units owned by the property or are they leased?  If leased, you should be aware of when the contract expires, and at the end of the lease term, you should seriously consider terminating it and purchasing your own commercial units.  These units are usually not too expensive, and they typically pay for themselves in six to twelve months.  After that, it’s all profit for you, less any costs to maintain or repair the units.   I can speak from experience that these units are usually “cash cows”, and can add a significant amount to your property income.

Another simple undertaking is allowing for short-term rentals of six or even three months.  While turnover costs will be more frequent, you can offset that by charging higher rents and requiring larger security deposits.  Short-term renters typically understand that these higher costs are justified in exchange for a “non-typical” lease.

The next two mechanisms that can be enacted are somewhat related.  Providing fully furnished units can be an excellent way to generate additional revenue.  In most areas there are several companies that provide furniture and furnishings on a leased basis, and the costs are typically reasonable.  Furnished units can command sizeable premiums, and they can be rented to short-term renters (see above) or corporate users who will use them to house employees who are either temporary, or transitional.  In many instances, corporate users will rent the units on a long term basis and use them on an as needed basis.

Furnished units can also be rented on a very short term basis (weekly or even shorter) through various internet based facilitators like Air BNB.  Of course, turnover costs and potential property damage issues are increased under this scenario, but fully furnished units can usually be rented at very large premiums that should more than offset the increased costs.  Each market is different, but again, a cost/benefit analysis should provide enough information to decide if this is a profitable endeavor.

Do you allow pets at your property?  If not, perhaps this is something that should be considered.  Obviously, the types of pets that will be allowed (species, breed, size, etc.) will need to well thought out, and clear rules regarding pet ownership will need to be enacted.  But it is typical for pet-friendly properties to charge an up-front pet fee, an increased security deposit as well as an additional monthly rent premium.

Furnished units can also be rented on a very short term basis (weekly or even shorter) through various internet based facilitators like Air B & B.  Of course, turnover costs and potential property damage issues are increased under this scenario, but fully furnished units can usually be rented at very large premiums that should more than offset the increased costs.  Each market is different, but again, a cost/benefit analysis should provide enough information to decide if this is a profitable endeavor.

Do you allow pets at your property?  If not, perhaps this is something that should be considered.  Obviously, the types of pets that will be allowed (species, breed, size, etc.) will need to well thought out, and clear rules regarding pet ownership will need to be enacted.  But it is typical for pet-friendly properties to charge an up-front pet fee, an increased security deposit as well as an additional monthly rent premium.

Does your property have a clubhouse or comparable structure?

If so, you should consider renting the facility to outside entities for parties, meetings, or other gatherings.  This not something that should be done too frequently, as tenants will likely balk at not having use of the facility consistently, but renting out the space on an infrequent basis is a very easy way to add dollars to the bottom line.

Vending machines are another very easy way to provide additional revenue to a property.  Like washer/dryers, vending machines can either be leased or owned by the property.  However, most owners choose to lease them, as maintaining and stocking the machines can be a tedious and frequent requirement.

There are many other ways and methods that an owner can use to drive revenue growth, these are just a few.  But as a prudent property owner/manager, you should constantly be on the lookout for programs that can be implemented to increase the value of your asset.

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4 Mistakes You Better Not Make in Apartment Syndication

4 Mistakes You Better Not Make in Apartment Syndication

Syndication is a multifamily real estate investor’s chance to move from the minor league to the majors.  
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But with millions of dollars on the line, it’s easy for unseasoned syndicators to get excited and make a mistake that can kill a deal or create a legal problem. 


In this post, my outcome is to help you succeed by showing you four of the most common mistakes I see in multifamily real estate syndication: 

Legal Trouble

The easiest way to get yourself into trouble with syndication is to have errors in your paperwork, violate SEC guidelines, and/or accidentally mislead your investors. 

The Securities Acts of 1933 lays out the rules for whether and how a syndication gets registered, if you can market, and what paperwork needs to be filed. 

That law is Gospel; Learn what you can do and what you can’t.  

Above and beyond the legal process (operating agreements, subscription paperwork, etc.), sponsoring a syndication puts you in a fiduciary relationship with your investors. That means you have to work for your investors with honesty, diligence, skill, and care. 

Let them down, intentionally or even unintentionally, and you could open yourself up to civil and criminal liability. 

How to Avoid Legal Trouble:

You don’t need your securities license to set up a multifamily syndication. What you do need is an excellent SEC attorney with experience in syndication to help you navigate the process


Don’t try to go it alone.


Funding Woes

For beginning syndicators, it can be hard to know whether you should start with finding the deal or locating the investors. I often see rookies go wrong by looking for the deal without lining up their funding first. By the time they find the money, their contract is toast. 

Here’s a scenario I talk about in my book:

An investor finds a 50-unit building. It’s in a great location, has a low vacancy rate, and good income growth potential. He offers $2.5 million, and it’s accepted. 

At a 70% LTV, he’ll need $750,000 down, plus $200,000 for Cap Ex and operating capital. He has $150,000 but needs $800,000 more to close the deal. 

He’s agreed to a 90-day close. Assuming he takes 30 days to do his due diligence, that leaves 60 days to find enough investors to cover the $800,000 needed. 

If this investor waits until 60 days out from his closing deadline to begin looking for potential investors, he’s almost certainly going to come up short and lose the deal. 

Don’t wait until you’ve got a deal under contract to line up investors.

Non-Existent or Inconsistent Marketing

This mistake usually comes in tandem with #2. Rookies either take an inconsistent approach to marketing their real estate investment business or they don’t bother at all. Then, when an opportunity comes along, they don’t have anyone to reach out to for funding. 

How to Ramp Up Your Marketing for Multifamily Syndication:

So many syndicators get this one wrong that it deserves an extended response. 

If you’re in syndication, then you’re in marketing. Take charge of your building your pool of investors by developing an intentional plan to put yourself out there, attract those potential investors, and keep them engaged as you search for a deal to bring them in on. 

That plan should include digital media (web and social), email marketing, direct mail, and phone.

In addition to those attractional items like a website and a blog, get proactive. Clarify your criteria, develop a list of potential investors, and start reaching out. Join your local REIA, go to an investing meetup, and troll your local Rotary club. Tell everyone you meet about your syndication business and what kind of opportunities they can enjoy. Harness the incredible power of social media and consider ways to add value to people to build a network. I have students doing their own podcasts, meetups in their towns, Youtube channels and more. 

Keep building up your list, and you’ll have no trouble finding investors to partner with you on your next deal. 

Shabby Service

At the end of the day, a syndicate is a promise. As the sponsor, you’re telling your investors that they can trust you to take their money and deliver the advertised return. 

One of the easiest ways to wreck a deal and your reputation is to break your promises. But even if you do meet your returns, you can still leave a bad taste in your investors’ mouths by offering unclear or inconsistent communication.

Happy investors are long-term investors. They’ll dive in with you on the next deal, and they won’t be afraid to bring others with them. Ignoring, misleading or over-promising to your equity investors will ensure that doesn’t happen and your syndication business goes nowhere. 

How Not to Alienate Your Investors

If you want to impress your investors, under-promise and over-deliver. Analyze conservatively, understate your returns, and let your diligence and persistence generate a positive surprise for your investors. If you promised 15%, 12% is a disappointment. But if you promised 10%, that 12% is a huge win. 

Second, communicate regularly. Keep investors in the loop. Let them see you doing everything you can to make the deal as profitable as possible. Even if you do post weaker numbers than expected, regular transparent communication will keep your investors from putting all the blame on your shoulders.



Over 90% of all apartment transactions are syndicated right now. If you’re not getting your feet wet in syndication, your multifamily business is going to hit a ceiling… fast. 

Join Us for #MultifamilyBootcamp
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“Value-Add Opportunity” What does it mean, and should I consider it?

“Value-Add Opportunity” What does it mean, and should I consider it?

If you have spent any time at all researching potential apartment investments within the last several years, I am certain that you have been presented with a property in which the seller and/or agent have presented the deal as a great “value-add opportunity.”

In this article, I will discuss exactly what a value-add opportunity is, how to determine whether or not a value-add program will actually work, an indication of which properties are best suited for a value-add program, and a brief discussion of specific actions you can take to make this program work best for you.



Before defining the term, it is necessary to state that, in my opinion, this term is grossly over-used.


I would estimate that at least 75% of the deals I am presented with claim to offer a great value-add opportunity.

In fact, I have looked at apartment communities that are only a few years old that claim to offer this.  You will understand why this is ridiculous on its face by the end of this article.


Although there is no actual definition, a value-add deal is one in which a potential buyer could take advantage of market disparities by adding value to the property and allowing for higher monthly rents.  This typically comes through a combination of a capital improvement program, re-positioning the asset, and increased operational efficiency.  All of these will add value to the investment.


So, given the above definition, how do we find opportunities that offer real value-add potential?  More importantly, how do we find those deals that offer the best value-add potential?

First, be careful if you’re presented with a “value-add” opportunity where the previous owner has already completed significant renovations and raised rents but is stating that you could still get another, say, 10% rent bump with “minor” additional upgrades.  These are the properties that you want to be the buyer BEFORE they get renovated. 


If I were to describe the ideal value-add investment, I would define it as the “weed in the flower patch”.  In other words, it would be an older property that is located in an area that is highly desirable (i.e., the flower patch), but is the one property that has been neglected in terms of maintenance and/or management (i.e., the weed).  It is a property like this that offers the best opportunity to increase value.

However, there are additional criteria that the property must meet in order to be successful.  Primarily, the problems at the property must be both solvable and financially viable.  If the property suffers from major structural deficiencies and/or extensive deferred maintenance, the cost to remediate the issues may be too high to recoup costs through increased rents.  Generally the increased revenue must pay for the upgrades/repairs within 4 years to make the investment worthwhile.


Also, the property may be functionally obsolete.  For example, the unit mix may consist of all studio/efficiency and small one-bedroom apartments in a neighborhood that demands larger one and two-bedroom options. Problems such as this are difficult if not impossible to solve.

So, what we are looking for is a well-located property that is below market rent and has minimal to moderate deferred maintenance and/or management deficiencies.  It is this type of asset that offers the best chance for success.  You’re not just betting that rents go up forever but actually re-positioning the property.

Now that we have identified the property, we need to develop our value-add program.


The best way to demonstrate this is through a hypothetical example.  Let’s say we have identified an eight unit property in one of the more desirable parts of town.  The current owner has had the property for several decades and has not upgraded the units more than occasional new carpeting, painting and necessary repairs.  Because he has little to no debt on the property and prefers to just collect checks without doing much to make the property competitive, the rents are severely under market.

He is retired and now wants to sell the asset.  The units are all two-bedrooms, and currently rent for $800 per month.  For simplicities sake, we will assume the property is always fully rented.  This is key – you can’t bump rents at a property that’s 85% rented.  Something else is wrong. 

Back to our example – the owner wants to sell the property for $600,000 or $75,000 per unit.  We know that the property generates $76,800 in income annually, and through due diligence, we find that the annual expenses for this asset run at $40,000 per year.  This leaves a Net Operating Income (NOI) of $36,800.  With a purchase price of $600,000, the “going-in” capitalization rate (NOI/Purchase Price) is 6.1% – an aggressive but reasonable cap rate for the local market.


Now, let’s assume that we invest $6,000 into each unit ($48,000 in total) for upgrades including new laminate flooring, new appliances, new lighting and plumbing fixtures and new counter and vanity tops.  Let’s also assume that post-renovation we can rent these upgraded units for an additional $150, or $950 per month.

Does this “investment” make sense?  Let’s find out.


The new “cost” of the acquisition is $648,000 (Purchase price + $48,000 in improvements) and we have increased revenue (after all eight units have been renovated and rented) by $14,400 per year.  So, our new gross revenue is $91,200 and our expenses remain at $40,000, yielding a new NOI of $51,200. 

Using the capitalization rate we calculated at acquisition (which we felt was reasonable) of 6.1%, and applying this to the new NOI results in a new property “value” of $839,344.  Under this scenario, we have increased the value of the asset by $239,344 (Current value of $839,344 less original acquisition price of $600,000) and it only cost $48,000 to do this. 

However, we also need to look at the payback time for this investment.  Since it cost us $48,000 to get a $14,400 per year increase in revenue, that equates to a 3 1/3 year payback ($48,000 divided by $14,400).  This falls within our 4 year maximum so it will bump our returns without exposing us to an extended pay-back time frame.

However, let’s say the cost to renovate is $10,000 per unit, and we can only increase rents by $40 per month.  Using calculations similar to those above results in an increased value of the property of $62,950, but the cost to renovate is $80,000.  As such, this value-add scenario results in an actual “decrease” in net value of $20,000 and would require nearly 21 years to pay back.  This clearly does not make economic sense.

This is just one hypothetical example, but it should provide you with a foundation to understand how the value-add process works and how to determine whether or not such a program makes economic sense.

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What You Need to Know About Multifamily Real Estate in a College Town

What You Need to Know About Multifamily Real Estate in a College Town

As I often say, your success in multifamily real estate depends on one thing: cash flow.

One of the keys to cash flow, of course, is keeping your units occupied. This is what makes investing in college towns so attractive. Every Fall, you’re guaranteed an influx of renters who’ve already paid tuition and need a place to live.

But, of course, renting in a college town raises all sorts of concerns. What if the students aren’t qualified? What if they wreck my property? What if the college goes under?



In this post, I want to share the pros and cons of investing in a college town, followed by some advice for how you can wisely take advantage of this great opportunity.


Pros: Why you Would buy Multifamily Real Estate in a College Town

There are plenty of reasons why multifamily real estate does well in college towns:


  • Consistent Demand — Every year, like clockwork, you’ve got a fresh batch of renters ready to come in and take over. While this may cause some trouble with timing (see below), higher demand means lower vacancy and higher NOI.


  • Built-in Rental Increases — With revolving occupancy comes built-in rent increases. You may prefer to rent long-term, but the benefit of an ongoing parade of 1-year leases is that you can increase regularly without “losing” a tenant.


  • Stable Rental Market — Consistent demand also leads to a strong, stable rental market. So long as the school is operating well and its financial position is solid, there’s virtually no danger of the bottom unexpectedly dropping out on you.


  • Appreciation — It’s hard to escape the pervasive effect a healthy school has on its surrounding economy. As the neighborhood thrives, so will your investment.


  • Decent Return on Investment — Lower vacancy, higher NOI, a steadily advancing rental market—all these factors add up to make for healthy returns on college town multifamily investment.

Cons: Why you Wouldn’t buy Multifamily Real Estate in a College Town


Even with all the pro’s I mentioned above, there are some potential drawbacks to buying a multifamily property in a college town:


  • Turnover — Tenant turnover is the bane of every landlord’s existence. Even if you stack leases one after another (which you certainly should), you’ll still have to deal with the typical headaches and expenses of turning a unit. Keep in mind, however, that smart college landlords work leasing and cleaning fees into every lease. In most college towns, these conditions are par for the course.


  • Timing/Competition — Each town is different, but you’ll normally encounter a narrow window when renters swarm the apartment scene looking for units for the next year. In general, this is a good thing. But, if your tenant breaks a lease early and you find yourself off cycle, it can be difficult to find a renter “out of season.” Don’t forget, though, not all college town renters are students.


  • Parties & Problems — This is the standard worry for every college landlord. The last thing any of us wants is for one of our properties to end up as everybody’s favorite weekend party house.


  • Poor Upkeep — College students rarely know how to take care of a property. After all, this is likely the first time they’ve ever lived alone or outside of a dorm. That means you can expect plenty of deferred maintenance at the end of the year.


  • Management Intensive — If you self-manage, you can expect college students to require more interaction than your typical tenant. Again, they’re not used to living on their own. You can also expect added nuisances like noise complaints, roommate conflict, and early lease breaking.


Advice: How to Succeed with Multifamily Real Estate in a College Town


On balance, I think the pros outweigh the cons college town multifamily investment. That said, there are a few steps you should take to ensure you protect yourself:


  • Do Your Homework — Find out what’s happening with the school itself. Is it growing or is it shrinking? What do on-campus housing rates look like? Does the school impose a cap on neighboring rental rates? Also, what’s the ratio of on-campus to off-campus housing in the area? The last thing you want is to be undercut by an oversupply of cheap on-campus housing.


  • Skip the Undergrads — Unless you’re local, focus on property classes that serve mid- to high- level demographics. In other words, invest in the kinds of properties that will serve graduate students, faculty, and administrators.


  • Get Professional Help — Especially if you’re not local, take the time to learn the market from experienced investors who are already there. On top of that, find an experienced property manager who knows the market and works specifically with college housing. With a nuanced read on the renter population and experience with the school, they’ll be able to help you edge out the competition.

Do you have specific questions about a particular property or market? Bring them to our Multifamily Real Estate Investing Group on Facebook. There, you’ll find more than 20,000 investors ready and eager to help you succeed in multifamily investment.



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Evaluating Expenses-Tricks of the Trade

Evaluating Expenses-Tricks of the Trade

As part of normal due diligence, an in-depth evaluation of expenses by line item is critical in understanding the past performance, and forecasting the future expectations for the asset.

In this article, I will walk you through most of the major expense categories that are associated with apartment properties, and offer insights regarding what you should be looking for.


However, before getting into specifics, let’s be certain that we are focusing upon the proper data.  Of primary importance is the most recent twelve months of actual property performance, often referred to as “Trailing 12’s” or “T-12’s”.  Also of importance are the two or three years of similar data for those years prior to the most recent 12 months.  Evaluation of this data will provide a basis for comparison as well as provide insight into trends being evidenced at the property.


What you should not be focusing on are “pro-forma” projections provided by the seller and/or his or her agents.  This is not a knock on either, but you will be best served by constructing your own projections, and avoid relying upon data provided by those who have a financial interest in making the data seem as positive as possible.

In many instances, the transfer of ownership will trigger a re-assessment of the property by the local taxing authority.

OK, let’s get to work.  The first expense item I would like to address is property taxes.  I cannot overstate the importance of really understanding this expense in order to get an accurate assessment of a property. 

Property taxes are typically one of the largest expense items for a real estate asset, and that alone makes an understanding of them vital.   However, what is of far greater importance is how taxes will respond to the purchase of the asset.

If the property has not been assessed recently and is currently being taxed well below the “fair market value”, a sale and re-assessment of the asset could result in a new property tax liability that is dramatically higher than what is currently being charged. 

It is critical that before purchasing an apartment property that you contact the local taxing authority and gain a clear understanding of how your purchase will affect property taxes.

Insurance is another significant line item, but is also one of the easiest to verify as accurate.  Discussions with a few local insurance agents should allow you to ascertain exactly the type and extent of coverage you will need as well as an associated annual cost.

Like insurance, utilities are fairly straight forward in their assessment.  A review of previous bills for items like electricity, water/sewer and natural gas will give you a clear understanding of monthly and annual costs. 

Contract services like landscaping, snow removal, exterminating and waste removal can be some of the most difficult to predict.  Fortunately, in most cases, these expense line items are typically not as significant as an item like property taxes.  Waste removal is usually straight forward, but in northern climes, snow removal costs can vary significantly from year to year.  Similarly, landscaping, especially lawn maintenance can be quite variable and is again dependent upon weather, especially rainfall.  Predicting some of these is more art than science, but a review of a number of years of previous costs should allow you to be fairly accurate as costs while variable year to year, typically revert to the mean over time.


Repairs & maintenance can be another significant line item, but is also fairly easy to quantify.  The due diligence period is the time to thoroughly inspect the property and the utilization of a professional to assist with this is advisable. 

The age of the property should also be considered, as logically, a new property will typically require only moderate annual repair costs while an older property will be the opposite.


In most months, a property (especially larger properties) will have new tenants move in and existing tenants move out.  Turnover costs are those that include the cost to bring a vacated unit back to rentable condition.  In most instances this includes a fresh coat of paint, a thorough cleaning and perhaps minor repairs and possibly carpet replacements.  While variable in nature, these costs can usually be accurately estimated by applying a reasonable expected turnover rate to the property and combining that with the average cost to bring the unit back into rentable condition.

Personnel costs can be significant, but in the case of smaller properties (probably fewer than 50 or 75 units) there is no need to provide full time, salaried staff.  For larger properties where salaried staff is advisable, the annual costs are typically quite verifiable, especially if you intend to keep the existing employees on after closing. 

The advent of social media and the internet has allowed most properties to significantly reduce their leasing and marketing costs.  This expense item is usually quite predictable, but may vary depending upon the current status of the property.  For example, a property suffering from high vacancies will likely require increased marketing costs, at least over the near term, in order to stabilize the asset.  Conversely, a fully occupied property whose tenant base is largely older will require only modest marketing, as older tenants are typically less likely to relocate. 

Management fees will also need to be quantified.  For smaller properties, self-management is often a viable option, and will obviously reduce or eliminate this cost.  However, larger properties often require professional management, and while negotiable, the final cost is easily calculable.  Typically a percentage of rental collections, the number will usually be higher for small properties and lower for larger assets, with costs generally ranging from 3% up to as high as 10%. 

There are other expense items that may need to be evaluated, but in general the ones discussed above are those that you will encounter in most instances.  

 To learn more download my free book here.

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Recourse vs. Non-Recourse Multifamily Financing: What’s the Difference?

Recourse vs. Non-Recourse Multifamily Financing: What’s the Difference?

Nobody goes into a multifamily investment expecting to
default on their mortgage.



Still, it happens. And if one of your properties has slipped
into foreclosure, the odds are
 you’ll likely lose that property. 

So, what happens next?



The Basic Question: Recourse vs. Non-Recourse

The answer to that question depends on whether or not your loan includes or excludes recourse for the lender. What’s the difference?


recourse loan is one in which the investor personally secures the loan. In the case of default, the owner becomes personally liable for any difference between the loan balance and the property’s value upon sale. The lender can go after the owner’s assets to recoup their losses.

Obviously, this puts the lion’s share of risk in the investor’s corner. Why would an investor agree to it? In general, recourse loans are less strict in terms of loan requirements. Underwriting is a little more relaxed, and time-to-close is sometimes shorter. Since the lender takes on less risk, recourse loans usually offer more generous terms than their non-recourse counterparts.

Why would an investor agree to it?

The major downside, as we saw above, is personal liability. Even if you were to put your properties in an LLC—an absolute must—most lenders will require that you sign a personal guarantee on the loan. This effectively establishes whatever loan you acquire as a recourse loan.

Common Types of Recourse Loans:


  • Commercial Bank Loans (Conventional)
  • Hard Money Lending
  • Bridge Financing
  • (Some) Portfolio Loans

For more on multi family financing options, check out my free coaching videos on Facebook


In contrast, non-recourse loan is a financial product secured entirely by the property itself. In the case of default, the lender will have no recourse to the owner or investor‘s personal assets. In other words, the lender eats the losses in the event of a default.

The distinct advantage of a non-recourse loan is its limitation on personal liability. That protection, however, needs to be taken with a grain of salt. Virtually every non-recourse loan will include some form of a bad-boy carveout: stipulations that give the lender recourse in the event of fraud, criminal activity, and/or negligence on the investor’s part.

Since non-recourse loans represent added risk to the lender, they come with additional hoops for investors to jump through.

Loan requirements are often more exactingrequiring a proven investment track record, ample net worth, and sufficient liquidity to service the debt in the absence of positive cash flow. Underwriting is more strict than recourse lending. Property requirements are more narrow. Terms are often less favorable as well with higher interest rates and lower LTV ratios. 

Finally, non-recourse financing typically requires a longer term with stiff prepayment penalties (defeasance)—making it less than ideal for any form of a short-hold strategy. 

If you’re not planning to hold on to the property for a long time, non-recourse probably isn’t for you.

Common Types of Non-Recourse Loan Opportunities:

  • Fannie Mae
  • Freddie Mac
  • Federal Housing Authority (FHA)
  • CMBS
  • Life Insurance Companies
  • Mezzanine Financing
  • (Some) Portfolio Loans

For more on multi family financing options, check out my free coaching videos on Facebook.

Which is Better?

As with many things in this business, the answer to this question is ‘it depends.’

In general, non-recourse debt is a safer bet than recourse.

In addition to careful business structuring, non-recourse loans will help an investor protect his or her assets in the event of an unavoidable (or strategic) default. These loans are perfect for stabilized, long-term properties with an established track record in a reliable market.

Even so, recourse loans still make up the majority of commercial financing products out there. The liability aspect isn’t ideal, but the variety of products available with more favorable terms ends up translating into a real financial incentive to go with recourse financingFor renovations and repositions, the shorter terms on these loans better facilitate short-hold investment strategies.

Who’s Going to Take the Risk?

 Another way to look at this question is to acknowledge that, one way or another, someone is going to take a risk in financing this property: you or the lender. Reduce that risk, and you’ll lower the cost of shouldering its burden. Reduce it far enough, and the savings and flexibility involved with recourse lending may outweigh the protections of non-recourse.

How do you do that?

Multifamily investment is always going to involve a measure of risk. With careful market analysis, patient due diligence, and a willingness to learn from others’ mistakes, you can cut those risks down significantly. While my preference is to use non-recourse financing to mitigate risk further, that doesn’t mean I’m willing to rule out recourse financing in some scenarios

So, be smart. Triple check your numbers. Stress test your deal. Structure your business properly. Carry the right insurance. Concentrate on cash flow from Day 1, and you’ll give yourself all the protection you need to feel comfortable enough in going with recourse financing.

Triple check your numbers. Structure your business. Carry the right insurance.

If you want to know more about recourse vs. non-recourse financing—or if you need help evaluating the terms of any specific loan product, come join us on Facebook. We’ve got over 20,000 multifamily investors who’d love to collaborate in order to help you reach your goals.

Join Us for #MultifamilyBootcamp
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7 Core Questions to Guide Your Due Diligence

7 Core Questions to Guide Your Due Diligence

Due diligence is one of the most critical aspects of any real estate deal.

I don’t care how confident you are in a deal; shoddy, incomplete due diligence will invite disaster into your real estate portfolio. If you’re lucky, you’ll only leave a few thousand dollars on the table. If you’re not, you’ll saddle yourself to losing investment.


Due diligence takes time, focus, and scrupulous attention to detail. It’s easy to get bogged down in the weeds of document review. To help keep you from losing the forest for the trees, here are 7 questions to guide you through your own due diligence process.

Where’s the paper?

  • 3 years of operating statements (including year-to-date)
  • 6 months of bank statements
  • Utility deposit register
  • Utility bills for the last 2 years.
  • Property tax bills for the last 2 years
  • IRS Tax returns and addenda for the last 2 years

Tenant Information

  • Rent roll for the property for the last 2 years
  • Security deposit register
  • Payroll records
  • All current lease agreements (including ad hoc concessions)
  • Written property policies (pets, parking)

Management Information

  • Commission agreements
  • Current management contract
  • List of outstanding maintenance requests
  • Maintenance/capital improvement history for past 3 years
  • Litigation history on the property for the past 5 years

Property Information

  • Service contracts (pool, trash, laundry, extermination, etc.)
  • HVAC repair history
  • Elevator maintenance report
  • Insurance policy and claims history for the past 2 years
  • Operation manuals
  • Business license
  • Deed and Title policy
  • Site plan, property survey, and architectural plans
  • Inspection and Environmental Repo

That includes:

Financial Records

When you drop in, chat with a few tenants and neighbors. Try to get their read on the neighborhood. These are the kinds of insights you’ll never get from a seller or his broker.

If you find the reality on the ground fails to live up to the picture you’ve painted in your head, then either adjust your analysis and projections accordingly or walk away.

Who can I talk to?

The seller’s not the only one you’ll want to talk to about a property. Here are a few more people you’ll want to reach out to:

  • Contractors – Take a look at current service contracts and past repair receipts. Call those contractors and ask for their sense of the property. Some will have no idea what you’re talking about. Others will open up and give you a dissertation on everything you need to know about the physical condition of the property.
  • Chamber of Commerce — It’s always a good idea to figure out what’s happening in the market. Contact the local Chamber to learn if there’s any new economic activity on the horizon, how demographics are shifting, and whether there are any financial incentives for investing in the area.
  • City Planning Officials/Assessors – Head down to City Hall and do a little digging on the physical and economic history of the property. Does the property density confirm to zoning requirements? Have there been any code violations? What permits have been pulled? How has the assessed value changed over time? Have the owners contested the assessed value recently? What was the outcome?
  • Tenants/Neighbors – Visit the property at least twice: once during the day and a second time at night. What do the vehicles look like? Do you feel safe? Talk to a few tenants about their experience. Do they enjoy living there? What would they change? Do they plan to stick around after their lease runs out?

What shape is the property in?

This question begins with the obvious details: property age, curb appeal, deferred maintenance, etc., but it doesn’t end there. Whether you do it yourself or hire a property inspector (recommended), the property’s going to need to be torn apart—inch by inch.

This part of the process is critical. Take your time and look at every single unit—not just a handful of them. Snap pictures. Record videos. Take careful notes.

Don’t be afraid to call in additional help. If the foundation looks sketchy, get a structural engineer out. If the HVAC looks old, get a qualified professional to assess it.

This might take a while, but you can’t afford to rush this part of the process.

What do I know about the neighborhood?

If you haven’t already, due diligence is a great time to get intimately acquainted with the neighborhood. Here are some essential questions to ask:

  • What are the crime statistics for the area?
  • How walkable is the neighborhood?
  • Who are the major employers in the area?
  • What sort of retail stores are nearby?
  • Where is the closest grocery and pharmacy?
  • How far are schools and parks from the property?
  • How far away are the police and fire stations?
  • Is there nearby access to public transportation?

Don’t forget to zoom out and look at the rental market data. Take this opportunity to re-run your analysis and check your projections against what the market is actually doing.

How has this property been run?

Dig through your paperwork (see #1) and talk to management about the current state of the property. This is where you can learn whether the property is underperforming or overperforming, as well as what you can do to improve its performance after closing.

  • What is the current tenant mix?
  • What has vacancy looked like (physical and economic) over the past 3 years?
  • Is overall occupancy dropping or improving?
  • How do the property’s occupancy rates compare with the neighborhood?
  • Is the current management offering improvements, concessions, or incentives to get people in the property?
  • Are any of the utilities included in the rent?
  • How many leases will expire within the next 90 days?
  • When was the last time rents were raised and by how much?
  • How do rents compare with the market rates?
  • Has the income been consistent every month?
  • Do you see any inconsistencies in the income data?
  • Does the P&L match the bank statements and tax returns?
  • Do the maintenance expenses look realistic or are they low?
  • How does the expense ratio compare to other multifamily properties in the area?
  • How consistent have the expenses been over the past 3 years?
  • What is the current NOI? Has it been trending up or down?
  • What percentage of the gross income does the NOI represent?

What do the numbers say?

Speaking of projections, it’s vital that you check and re-check your numbers at the end of the due diligence process. Now that you’ve been able to flesh out current operating income and expenses as well as market rates, vacancy, growth, etc., you’re armed with much better information to draw an accurate picture of the property’s viability.

On top of that, your inspection will have given you a more comprehensive picture of repair and improvement costs. Taking those numbers into consideration, you’ll be in a better position to assess whether the terms of your current deal justify moving forward.

Often, they will not. But that’s not the end of the story.

What’s it going to take for this deal to make sense?

At the end of the due diligence process, you’re going to have the opportunity to either walk away or renegotiate. As you make that decision, ask yourself if there’s a number at which the deal would make sense to you. If so, what is that number?

This is why careful due diligence is so necessary. We’re not talking about guesswork here; we’re talking about a precise evaluation of the property as it is and the terms you’ll need to justify moving forward.

If you’ve done your homework, you’ll know how to come up with that number. More than that, you’ll have a bulletproof case to make to your reluctant seller.

Wrapping Up

It takes time to develop a consistent due diligence process that you can run through every time. But once you dial in the particulars and get absolutely methodical, you’ll have a reliable program to run through on every deal. That’s the kind of systems-building that leads to a successful long-term career in multifamily real estate.

For more on due diligence, check out my free book, How to Create Lifetime Cashflow Through Multifamily Properties. As always, if you have questions, come on over to our Facebook community. You’ll find 20,000 members there eager to share their wisdom.

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Investing Outside Your Home Market? Do This First.

Investing Outside Your Home Market? Do This First!

I once had a student come to me with a 40-unit property in Eden, North Carolina for an unheard-of $13,000 a unit. The seller claimed he was getting $650 per unit in rent, but when we looked closer, we found only 40% of the property was occupied. Red flag #1.

We decided to investigate further. As it turned out, the major employer in town had just shut its doors, the area was sliding into a depression, and 3-bedroom houses were renting for $395 a piece. Red flags #2, 3, and 4.

We could’ve made the property work, but in the end, we decided to pass.


When you purchase a commercial multifamily property, you’re investing in a future income stream. It’s not enough just to see cash flow today. You need a reasonable level of assurance that your income will grow over time or, at the very least, remain stable.

Eden offered no such assurance, so we decided to let it go.

Why Analyzing Income Growth Matters to Your Multifamily Business

Income analysis is especially critical when you start looking to buy outside your home market (what I like to call your “backyard”). When you branch out into other markets, the stakes are higher. You can’t rely on anecdotal experience or personal knowledge; you have to dig into the numbers and get to know the market on paper.



It helps to think from two angles:

1.) the property;

2.) its context.


As you analyze a property, it’s important to know the specific ways you could improve it after closing. Where can you add value? How far are your rents off of the market? As I’ve written elsewhere, there are plenty of ways to increase your net income on a property. Scout out those possibilities beforehand and factor them into your analysis of every deal.

But looking at the property isn’t enough. You need to understand its room for growth in context—i.e., its neighborhood. You’ll never be a fortune-teller, but with patient attention to the relevant data, you can forecast an area’s stability and potential for growth.

Looking at income growth from both angles will give you important insight on every potential deal. More than that, it’ll help you grow in your market knowledge for a given area. Over time, you’ll be able to check your forecasting against actual market performance and learn to judge that market’s behavior more accurately.

Better judgment = stronger deals.

Where to Find Reliable Income Data

In a moment, we’ll talk about what you need to look for when analyzing a market’s income growth potential. Before we do, here’s a list of the best sources for the data you’ll need:


Some of these sites (, charge for their services. They may not be necessary for the early stages of your multifamily business but are definitely worth pursuing as you grow and expand into markets outside of your home territory.

What to Look For

It’s important to reiterate here that you’re not trying to tell the future. There’s a difference between reading data and reading the stars. More than your “gut sense” of a healthy market, you need a set of specific indicators to look for when evaluating the data.

That said, here are the most important questions to ask:

  • What is the current population in this market/neighborhood?
  • How have the population levels changed over the last 10 years?
  • Has the population grown consistently over the past 5 years?
  • Do you see job growth in the neighborhood?
  • How have unemployed levels shifted over the past 5 years?
  • What are the income demographics of the area?
  • How have per capita income rates changed over the past 5 years?
  • Do those changes correlate with the broader region (city, state)?
  • How does per capita income compare to the area’s cost of living? Is income trying to catch up? Or has income surpassed the cost of living?

It’s important to look for the story behind the numbers. If there is job and/or income growth, what’s causing it? What’s the draw? Are jobs opening up at a new factory? Has the state university opened up an extension site nearby? Is there a new soccer stadium going in? These are the sorts of developmental events that drive growth.

When it comes to cost of living, you ideally want to see a rent-to-income ratio of 30% or less. This indicates that the area residents have room in their budget to spend more on housing. Anything higher than 30%, and the market will be less willing to reward your efforts to add value to a property and increase rent over time.

As you continue to invest in an area, revisit the economic data periodically. Look specifically for changes in the data you analyzed above. Here are more questions to ask:

  • Has anything shifted significantly?
  • Has the market grown or contracted?
  • How does the present reality compare with your initial forecasting?
  • Is the are still a good investment? Why or why not?

Again, it’s important to look for the story behind any of these changes. What’s the force behind the change? Has the new factory shut down? Has a new one gone in? Have folks decided to commute into the local university from another side of town? Has there been an uptick in crime?


You’re never going to be able to tell the future with 100% accuracy. None of us has that ability. Nevertheless, there is an abundance of data out there on every market in the U.S. If you’ll take a little bit of time to look hard, ask insightful questions, and seek out the story behind the numbers, you’ll set yourself up for plenty of future growth.

As always, if you need help learning what to look for, or if you have a specific question about the data you’re seeing, head over to our Facebook Community. We have thousands of professional investors who are eager to connect and help you succeed.

Join Us for #MultifamilyBootcamp
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The Liability of Equity: Why Debt-Free Isn’t Always the Way to Be

The Liability of Equity: Why Debt-Free Isn’t Always the way to Be

You hear it all the time from financial gurus. Debt, they say, is like slavery. And the best thing you can do is break free of those chains as quick as humanly possible.

For the most part, they’re right. When it comes to consumer debt (credit cards, personal loans, etc.), owing money all over town can be disastrous for your financial well-being.

But does that mean we should avoid all debt? Even someone as hard-core as Dave Ramsey would make an exception for one specific kind of debt: real estate financing.

Why? Real estate is in a class of its own. Land is the only thing they’re not making more of and, on the whole, real estate is one of the safest assets to invest in. Given the relative safety of a real estate investment, it makes sense to leverage your assets through debt.



That said, most of the guru-types who make room for real estate debt will still tell you to get debt-free as quickly as possible: double the mortgage payment; throw all your extra cash at principle; do whatever it takes to get that lender off your back. Debt is a liability, they say, and it’s better to get it off your balance sheet as soon as you possibly can.

Maybe, but let’s see how ‘debt-free’ can introduce you to a whole new level of liability.

The Danger of Owning Property Free and Clear

Imagine you’ve owned a property for about 10 years. You started out with a healthy chunk of equity, cash flow has been great, and you’ve been aggressive about paying down the loan. Today, the property is worth $450,000, and you own it free and clear.

Now, imagine one of your tenants slips on a set of broken stairs and severely injures her knee.

She’s going to need multiple surgeries, extensive physical therapy, and a few months off work. That all adds up to hundreds of thousands of dollars in costs to her.

You’ve decent insurance on the property, but you quickly learn just how fast medical bills and compensation losses can eat into a personal liability limit. Next stop: a lawsuit.

Thankfully, you’ve got the property in an LLC, so all your other assets are safe.

But what about that $450,000 in equity? It’s ripe for the picking.

Now, imagine the same scenario, but instead of owning the property outright, you’ve got it leveraged at an 80%. In other words, you’ve only got $90,000 worth of equity in the property, and the rest of that cash is leveraged against other investments.

For one thing, that makes you a much lower value target. $90,000 is nothing to sneeze at, but given the time and expense involved, your tenant may choose to forego the lawsuit altogether. Even if they do take you to court and win, that $90,000 hit won’t hurt nearly as bad as the full $450,000.

Using One Liability to Protect Against Another

The best way to protect yourself against scenarios like the one mentioned above—apart from fixing the stairs—is to structure your business appropriately.

First, that means holding each of your properties in its own LLC and meticulously keeping each one’s finances and operations separate from all the others. The last thing you want is for some lawyer to ‘pierce your corporate veil’ in court.

Next, you need a comprehensive insurance policy on each property, as well as an umbrella policy to protect you from any potential overages. Not only does this protect your assets, but it provides an added layer of protection for your tenants as well.

Note: Do not skimp on insurance.

Finally, you need to carry a healthy level of debt on the property.

The best way to protect yourself is by using non-recourse debt. Simply put, a non-recourse loan is one in which the property entirely secures the note, leaving the lender with no opportunity to come after you personally in the case of judgment or default.

Debt may read as a liability on your balance sheet. But, when used right, it’ll shield you from the much nastier liability of watching massive amounts of equity go up in smoke.


Is all debt bad? No! While much of the debt we bump into in our contemporary society is foolish, real estate financing is an entirely different animal.

In this post, we’ve looked at one narrow angle in which debt can be used as a tool to benefit and protect your business. But that’s only one aspect. In another post, I showed how you could use debt to increase returns safely and more efficiently put your money to work.

For more information on liability, business structuring, and multifamily real estate financing, check out my free book How to Create Lifetime Cashflow Through Multifamily Properties. As always, if you’ve got specific questions, join us on Facebook, where you’ll find nearly 20,000 investors eager to help you find answers.

Join Us for #MultifamilyBootcamp
If You’re Ready to Take Your Multifamily Real Estate Investing to the Next Level…
Check out Rod’s Extensive Multifamily Course & Coaching Program!

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